Explained Animated Explainer Video
How To Use Video An "explainer video" is a short video that gives you an introduction to or a summary of a subject. An explainer movie is a short animated video that focuses on explaining a business idea in an easy, engaging and persuasive manner, by using a very clear and concise speech; attractive and captivating visuals that quickly grab the viewer's interest. It's both educational and informational, generally it explains exactly what the business provides, how it can help the consumers with their problem and why that product/service is the ideal choice on the market. Attributes What makes these videos different from any other marketing video? Check their most important attributes out! - Short: explainer videos are brief and very straightforward (no longer than 90 seconds on average). - simple: they pass out a very simple and clear message by obeying the classical narrative construction of "what", "how" and "why". - Determined by the target audience and their issues: these kinds of videos are created to satisfy with the target audience's requirements, in order to make them feel identified with the organization's proposal. - Top quality: to get the very best marketing results, these videos have to have the best quality in order to make the business stand out from the contest. - Animated characters: explainer videos generally utilize animated characters to provide an enjoyable touch which generates a solid connection with the target audience. - Branding colours: they generally use the appearance & feel of their brand's identity to be able to spawn solid brand recognition. - Music: explainer movies have sound and music effects that set the mood to tell a specific story and help increase engagement.
- Professional voice-over: All these videos are also featured with a professional voiceover artist that show what's being displayed on screen. Benefits Of An Explainer Video Now that we understand what an explainer video is and what their most important features are, the question is: how can it help you market your company? We have compiled 4 great benefits they have for improving your marketing strategy. Check these out! 1: Explain your business idea in just a matter of moments - Explainer videos are great to explain your business idea in just a few seconds, they function perfectly to immediately catch your audience's attention. By placing an explainer video over the fold on your site, you can increase the average visit time by two minutes! 2: Boost your internet visibility - Thus, if you make your visitors stay longer in your own webpage, it's widely valued by Google (or any other search engine), considering it as of interest and will rank it higher. Additionally, video content provides you the opportunity to be on YouTube, the 2nd largest engine as well as the 3rd biggest social networking site on the web. 3: Increase conversions - Explainer videos are very catchy, attractive and compelling, and they encourage people to continue watching. People can realize exactly what you do in a fast, easy, informative and enjoyable way. This is essential to begin growing your conversion prices. Only for you to get a notion, an explainer video may increase conversions by 20 percent on average! 4. Build brand awareness - If you use the colors of your new brand to the landscape and background of your movie, the audiences will know that your organization is your one behind that proposition. Furthermore, if you personalize the characters of the movie based on your intended audience's style, look, age, etc. you will generate a strong emotional bond with them. All this really helps a lot to construct brand awareness and drive confidence towards your organization. So, if you think about the principal features of these videos, you can see that they may help you through every stage of their sales funnel: awareness, consideration and conclusion. It all depends on the message you want to transmit and what sort of "activity" you wish to generate from your intended audience. Don't miss the chance to utilize such a fantastic cost-effective advertising tool! Product Explainer Video