AFAR
WHO WE ARE THE LEADER IN EXPERIENTIAL TRAVEL MISSION Inspire, guide and enable travelers to have richer, deeper and more authentic experiences. AFAR PLATFORMS: AFAR MAGAZINE • AFAR.COM • AFAR MOBILE APP • AFAR FOUNDATION • AFAR EXPERIENCES • AFAR COLLECTION • AFAR CUSTOM
Values
AFAR MAGAZINE
AFAR.COM
AFAR MOBILE APP
•
Explore from the inside looking out
•
Provide a sense of cultural immersion
•
Offer the unexpected
•
Touch on a range of emotions
•
Be genuine, real, authentic
•
Promote connection
•
Feed the curious
•
Celebrate global diversity
AFAR FOUNDATION
AFAR EXPERIENCES
AFAR WHO WE ARE AFAR MAGAZINE AFAR is devoted to Experiential Travel, which connects you to the authentic essence of a place and its people, deepening your understanding of the world, its cultures and yourself. The Lowell Thomas Awards AFAR won Gold for Best Travel Magazine in 2012 and 2010 and Silver in 2011. AFAR’S INCREDIBLE AUDIENCE AFAR reaches an ideal audience of affluent, forward-thinking, early adopters who eagerly seek out rich and authentic cultural experiences at home and abroad. • • • • • • AFAR MEDIA Through various dynamic platforms, AFAR can effectively amplify an advertiser’s brand message.
AFAR.com AFARExperiences
AFAR MOBILE APP AFAR MAGAZINE
• •
Total Audience: 1 MM+ 80% Own a Valid Passport 44% Male/ 56% Female Median Age: 48.6 Median HHI: $116,808 59% of AFAR’s readers have an HHI $100,000+ 71% Employed 87% College Educated
AFAR IS #1 IN THE COMPETITIVE SET FOR: • HHI $150,000+ • Graduated college+ • Professional/Managerial • Took 4+ foreign trips & 4+ domestic trips* • Stayed at a hotel 8+ nights in the past year
Source: 2013 Gfk MRI Doublebase, AFAR Prototype; Competitive set includes: CN Traveler, National Geographic Traveler, Travel + Leisure; *Foreign past 3 years, Domestic past year
LearningAFAR
AFAR MAGAZINE
AFAR.COM
AFAR MOBILE APP
AFAR FOUNDATION
AFAR EXPERIENCES
AFAR PLATFORMS AFAR.COM/AFAR MOBILE APP AFAR.com is The Experiential Travel Guide where travelers, guides, creators, locals, nomads, teachers, storytellers, artists and doers come together to share their travel inspirations, creating a
AFAR.COM’S INCREDIBLE AUDIENCE •
84% “use AFAR.com to receive and give travel advice”
•
58% of users have created content (asked a question, posted a photo,
customizable, shareable, digital trip planner. Get inspired by 55,000+ unique travel experiences around the world – and have them accessible on your phone, tablet, or browser. AFAR is the travel guide, reinvented. Industry Recognition The American Society of Magazine Editors (ASME) selected AFAR.com as a National Magazine Awards 2013 finalist for excellence and innovation on the web.
replied to a post) •
53% indicated “that meeting likeminded people when they travel is very important”
•
55% of site traffic is from return users
•
Average 7.5 pages per visit
•
3.4 MM Monthly Impressions
•
50,000+ Registered Travelers
•
32,000+ Guides
•
55,000+ Highlights in 7,000 places
•
41,300+ App downloads
Sources: AFAR Internal Reports; AFAR Connect Survey December 2010
AFAR MAGAZINE
AFAR.COM
AFAR MOBILE APP
AFAR EXPERIENCES AFAR Experiences is a series of global events that brings worlds together and connects people on all levels – emotionally, intellectually and spiritually. These semi-annual, multi-day immersions in a destination encompass a wide range of engaging elements, including presentations and demonstrations from people who are leaders in their field within the destination— from business leaders to entrepreneurs, activists, designers, academics and artists. afarexperiences.com
LEARNING AFAR Learning AFAR is born from the idea that travel is the best form of education. AFAR provides international travel scholarships to students who would not otherwise be able to explore our world. afar.com/foundation
AFAR FOUNDATION
AFAR EXPERIENCES
2014 EDITORIAL CALENDAR JANUARY/FEBRUARY 2014 On-Sale: 12/17/2013 THE WELLNESS ISSUE
OCTOBER 2014 On-Sale: 9/9/2014 CULTURE & DESIGN ISSUE
• • • •
• • • • • •
Multigenerational Cruises A Father-Son Trek in New Zealand Exploring Finland’s Spa Culture Where We’re Going in 2014
MARCH/APRIL 2014 On-Sale: 2/11/2014 AFAR AWARDS ISSUE • • • • •
NOVEMBER/DECEMBER 2014 On-Sale: 10/28/2014 HOLIDAY ISSUE
AFAR Awards Seattle with Jazz Musician Bill Frisell The Most Isolated Town in Scotland Pisco Wars: Chile vs Peru Ad Recall Study
• • • •
MAY 2014 On-Sale: 4/8/2014 FOOD & DRINK ISSUE • • • • •
Travel by Design Inside the Shoemaking Ateliers of Mallorca Hong Kong’s Booming Art Scene Special Section: Asia Special Advertiser Co-Op Section: Cruise Ad Recall Study
A Foodie’s Guide to the USA A Wine Odyssey Through Sicily Australia’s Culinary Hotspot In Search of Moroccan Honey Special Advertiser Co-Op Section: Latin America
An Experiential Traveler’s Guide to Holiday Gifts What’s New in the Caribbean Family Travel in New York City Special Advertiser Co-op Section: Winter Travel
JANUARY/FEBRUARY 2015 On-Sale: 12/16/2014 WELLNESS ISSUE • • • •
Unexpected Cruises Where We’re Going in 2015 A Walk Through Kenya In the Wilds of Patagonia
JUNE/JULY 2014 On-Sale: 5/27/2014 TRAVEL DISRUPTORS ISSUE • • •
Travel Innovators and the Future of Travel Outdoor Dining Along the Rivers of Paris A Trip to the Spiritual Center of India
AUGUST/SEPTEMBER 2014 On-Sale: 7/15/2014 SPECIAL FIFTH ANNIVERSARY ISSUE • • • • •
Exceptional Travel Experiences 2014 Anniversary Celebration: 5 Years of Experiential Travel A Chef and a Food Critic Eat Their Way Across Korea Celebrating a Big Birthday in Antarctica Special Advertiser Co-Op Section: Mexico
All listed editorial is subject to change.
AFAR MAGAZINE
AFAR.COM
AFAR MOBILE APP
AFAR FOUNDATION
AFAR EXPERIENCES
2014 ADVERTISING RATES
ADVERTISING RATES PUBLISHED: 7X/YEAR RATE BASE: 250,000
FOUR COLOR
1X 3X 6X
1 page
$36,000
$34,600
$32,300
1/2 page $25,000
$23,800
$22,400
1/3 page $18,500
$17,850
$16,500
BLACK & WHITE 1X 3X 6X 1 page
$27,200
$26,100
$24,400
1/2 page $19,000
$18,200
$17,000
1/3 page $14,200
$13,600
$12,750
3RD: 25%
4TH: 40%
COVER PREMIUMS:
2ND: 30%
• All rates are gross. Rates effective from M/A ‘14-J/F ‘15. Rate base is guaranteed on a 6 month average. Advertisers may not cancel orders or make changes in advertising after the closing dates.
AFAR MAGAZINE
AFAR.COM
AFAR MOBILE APP
AFAR FOUNDATION
AFAR EXPERIENCES