Afar Media Kit 2024

The Afar Mission

Make a positive impact on the world through high-quality storytelling that inspires, enriches, and empowers Travelers Who Care ®

The Afar Audience

Affluent and Discerning Travelers

The Afar Audience Snapshot

• Median Age: 39

• Highest Average HHI: $433,714

• Highest HH Net Worth: $1.96MM

• Highest concentration of Affluent Millennials

• 73% have children in the HH

Discerning and Influential Global Travelers

• 17 round trips per year

• 22 hotel nights per year

• 86% planning their next trip

• 80% fly first or business class

• 54% always stay at five-star accommodations

• Over 1/3 fly private at least once per year

• Most sought after for travel advice

Traveling (and Living) Their Values

• Actively try to minimize their environmental impact

• Pay more for sustainable products

• Purchase locally sourced food

• Regularly research a company’s environmental and social record

• Prefer to go off the beaten track and where the locals go

across all measured media

#8

A Network of Top Travel Advisors

Advisor Snapshot

• 7,500+ advisors

• 94% are luxury travel advisors

• 89% reside in the U.S.

• 74% book $500,000+ of travel annually

Experts Who Specialize in Key Travel Market Verticals

• 82% hotels

• 66% family/multi-gen

• 60% cruises

• 55% adventure travel

Engagement Through Weekly Content and Conversation

Afar serves our growing audience of world-class travel advisors through community-building and education, timely news, reporting, and inspiration.

• Weekly newsletter

• Dedicated emails with custom messaging

• One-on-one interviews with experts

• In-market trips

• Surveys, focus groups, and research

• Custom marketing and content programs available upon request

Top 10% of advisors across consortia

Afar Brand Platforms

Award-winning journalism, immersive photography and design from a diverse group of publishing experts

Overview

• 4x Issues/year (Calendar and Close Dates HERE )

• Rate Base: 275,000 | Audience: 1,100,000

• Ad/Edit: 40%/60%

• 1 hour+ spent reading each issue

• 90% take action after reading

Partnership Opportunities

Brand pages, custom content, impact units, advisor-only copies, and more

Overview

Afar's content team is dedicated to producing curated and timely features, up-to-the-minute travel news, and global destination inspiration.

• 2.5MM+ Monthly unique visitors

• 14MM+ Monthly impressions

Partnership Opportunities

Editorial launch sponsorships, contextually synced page takeovers, interactive ad units, editorial integration, custom content development, dedicated hubs, and more.

2024 Afar Platforms

Afar Network

Target your message at scale with Afar's premium digital solutions

Overview

Afar will amplify your brand campaign among affluent U.S. travel intenders with innovative solutions in premium, brand-safe environments.

• Afar x Vox Travel Network

• Flipboard

• Audience Retargeting: CTV, Pre-roll, Display, Native content distribution

Partnership Opportunities

Hyper-local targeting, interactive custom units, high-impact video and audio content distribution, and more

2024 Afar Platforms

700K+ Lifetime downloads

“Afar has always had amazing travel writing. Love that the stories are now available in podcast form.”

- Apple Podcast Review

Afar Audio

Thought-provoking podcasts that celebrate travel as a force for good

Overview

Afar’s podcasts are top-ranked, award-winning, and avidly listened to, and we’re just getting started!

• More than 70% of Afar’s audience also regularly listen to podcasts

• 4.7/5.0 Rating on Apple Podcasts

• Exciting new seasons launching in 2024:

• Unpacked by Afar - Listen Now

• Travel Tales - Listen Now

Partnership Opportunities

Pre-roll and mid-roll spots, custom Afar-produced brand segments, full-season takeovers, custom episodes.

2024 Afar Platforms

Afar Video

A growing platform that transports travelers through

visual storytelling

Overview

From in-depth storytelling, to destination and hotel tours, to snackable and shareable travel tips, Afar’s videos are designed to inspire the traveler at every stage.

• 589%+ YoY increase in views

• 186%+ YouTube channel growth

• Comprehensive YouTube, social media, and streaming distribution

• Targeted amplification to reach the right audience

Partnership Opportunities

Editorial destination coverage, branded integration into editorial content, development of episodic series distributed across streaming partners, plus custom solutions tailored to our partners' goals.

7 MM+ Video Views Annually

2024 Afar Platforms

Afar Email

Deliver your message directly to the inboxes of travelers who care

Overview

Afar’s high-performing email products offer our partners the chance to connect with a growing database of engaged travelers via customized messaging and targeting.

• 1.2MM+ opt in subscribers

• 4 editorial newsletters

Partnership Opportunities

Newsletter sponsorships and custom integrations; dedicated email sends, specialized high interest lists, geotargeting, polls/surveys, and more.

Our Products

• Daily Wander Newsletter

• From the Editor Newsletter

• Stay Here Next Newsletter

• Advisor Newsletter

• Dedicated Sends:

• Wanderlust

• Dream Deals

• Front Desk

• Spotlight On

• Journeys Itinerary

• Advisor Dedicated

Afar Social

Bringing travelers together through click-worthy content and a curated visual aesthetic

Overview

Moving travelers from inspiration to action with traffic-driving content, newsworthy updates, and dreamy travel inspiration

• 600K+ followers across all our channels

• Above-industry average engagement

Partnership Opportunities

Social content integration and original storytelling across YouTube, Instagram, Tik Tok, Facebook, Pinterest, and/or LinkedIn.

2024 Afar Platforms

“In a genre that can feel stodgy and pretentious, Afar brings a distinctly modern sensibility into the mix.”

- Society Of American Travel Writers

Afar Creates

Full-service content marketing, consulting, and creative solutions from Afar's award-winning creative studio

Overview

Guided by research, data-led insights, and client needs, we create full-service content solutions for our partners.

Who We Work With

• Visit California

• Chase Ultimate Rewards

• Holland America Lines

• United Airlines

• Marriott

Partnership Opportunities

• Creative direction and design

• Licensing and syndication

• Photography, video, and podcasts

• Technology and platforms

• Production, distribution, marketing, and analysis

• B2B + B2C communications

“Learning

Afar runs to the core of everything we do. We want to empower students to live with curiosity and an open mind, and develop the ability to push past boundaries.”

— Joe Diaz, Afar Co-founder

Learning Afar

Providing students with travel scholarships to help them explore the world

Overview

To date, Learning Afar has sent 1,500 diverse students from under-resourced communities on trips to destinations all over the world, including Ghana, Costa Rica, Belize, the American Southwest, Cambodia, Mexico, Peru, and China.

Program Impact

• 98% of students graduate high school

• 94% leave the program feeling they have the skills to make a positive impact

• 90% college acceptance rate

Partnership Opportunities

• Fund a class scholarship

• Be a travel partner

• Launch an impact study

• Make a corporate donation

• PR and content opportunities

Appendix

I. Editorial Calendar & Close Dates

II. Print Advertising Rates

III. Print and Digital Specs

IV. Key Afar Contacts

Issue Close: Feb 20

Materials Due: Feb 27

Issue On Sale: April 23

Issue Close: June 18

Materials Due: June 25

Issue On Sale: Aug 20

Issue Close: Aug 23

Materials Due: Aug 30

Issue On Sale: Oct 29

Issue Close: Oct 29

Materials Due: Nov 5

Issue On Sale: Jan 7, 2025

2024 Afar Advertising Rates

Spread*

Full pg*

2/3 pg Vertical**

1/2 pg Horizontal**

Afar Magazine Specs

16-1/4”w x 10-5/16”h 7-7/8”w x 10-5/16”h 4-13/16”w x 10-5/16”h 7-7/8”w x 4-15/16”h

16-3/4”w x 10-13/16”h

8-3/8”w x 10-13/16”h 5-1/16”w x 10-13/16”h 8-3/8”w x 5-3/8”h

17”w x 11-1/16”h 8-5/8”w x 11-1/16”h 5-3/16”w x 11-1/16”h 8-5/8”w x 5-1/2”h

*Perfect alignment of type or image across two pages cannot be guaranteed. If boundaries of the ad are not defined by artwork or a rule, publisher may add .30 rule around fractional ad.

**Size requirements in decimals and/or metric are available upon request.

The safety area for spreads with a critical crossover of primary image or type should be 3/8” all around (rather than 1/4”) to allow for the possibility of gutter pull out.

Click Here to access our Ad Portal

3-1/2”w x 10-5/16”h

3-1/2”w x 10-5/16”h

3-1/2”w x 10-5/16”h

Afar Digital Specs

Mobile/Desktop/Tablet

Mobile/Desktop/Tablet

Desktop/Tablet

Desktop/Tablet

HTML5, JS, JPG, GIF

HTML5, JS, JPG, GIF

HTML5, JS, JPG, GIF

HTML5, JS, JPG, GIF

HTML5, JS, JPG, GIF

Click Here for our full digital specs

Founders

Greg Sullivan

Co-founder and CEO greg@afar.com

Joe Diaz

Co-founder joe@afar.com

Editorial and Operations

Julia Cosgrove

Editor in Chief julia@afar.com

Laura Simkins

Chief Operating Officer laura@afar.com

Sales & Ad Operations

Bryan Kinkade VP, Publisher bryan@afar.com

Laney Boland

Executive Director, Brand Partnerships lboland@afar.com

Barry Brown

Executive Director, Caribbean barry@afar.com

CJ Close

Executive Director, Brand Partnerships cjclose@afar.com

Ellen Lewis Lewis Stafford Company Sales Director, Southwest lewisstafford@afar.com

Onnalee MacDonald

Executive Director, Brand Partnerships onnalee@afar.com

Colleen Schoch Morell

Sales Director, Southeast colleen@afar.com

Carly Sebouhian Travel Sales Manager csebouhian@afar.com

Alex Battaglia Sales Coordinator csebouhian@afar.com

Donna Delmas Director, Ad Operations ddelmas@afar.com

Vince De Re Digital Ad Operations Manager vdere@afar.com

Marketing & Creative Services

Maggie Gould Markey VP, Marketing maggie@afar.com

Katie Galeotti-Hiddo

Executive Director, Marketing and Special Projects kgaleotti@afar.com

Irene Wang

Associate Director, Marketing Activations iwang@afar.com

Mary Kennedy

Senior Integrated Marketing Manager mkennedy@afar.com

Isabelle Martin

Integrated Marketing Manager imartin@afar.com

Maggie Smith

Marketing Activations Manager msmith@afar.com

Alice Phillips

Brand Marketing Manager aphillips@afar.com

Ami Kealoha

Director, Branded and Custom Content akealoha@afar.com

Christopher Udemezue

Associate Design Director christopher@afar.com

Finance

Julia Rosenbaum

Director of Finance jrosenbaum@afar.com

Kai Chen Accountant kchen@afar.com

PubWorx Printing Solutions

Mandy Wynne mandy.wynne@pwxsolutions.com

Minia Huante mvhuantecant@quad.com

Afar Mailing Address P.O. Box 458 San Francisco, CA 94104