Seabrokers – Brand Manual

1. About Seabrokers Group

Seabrokers Group is a forward-looking company that, for over 40 years, has led the way in various business areas.

Seabrokers Group has offices in Stavanger, Bergen, Hareid, Skien, Oslo, Aberdeen, and Rio de Janeiro. It also has representatives in Norwich and London.

The companies forming Seabrokers Group deliver services within shipbroking, real estate development, facility management, foundation laying, geothermal energy, dock cranes and heavy lifting equipment, maritime surveillance, and autonomous transport.

2. Vision & Values

Since 1982, Seabrokers Group has been known for seeing opportunities where others see challenges. The company’s vision, “Make Waves,” is about challenging established truths and devising innovative solutions whose effects ripple out through the industry and into society beyond.

Seabrokers Group has following values:

Take a chance

We love a good challenge, see potential opportunities, and enjoy moving outside of our comfort zone in pursuit of innovation. Sometimes we fall flat on our face, and that’s perfectly fine. Dare to fail – success is not achieved without it.

Continuously aim for improvement

We aim to create products and services of such excellent quality that they sell themselves. This means raising the bar so high that others are compelled to follow suit. Set the standard, don’t follow it.

Lead the way

We must treat others as we ourselves would like to be treated. At Seabrokers, we want to be team players, lift each other up and be ambassadors for our own values. We don’t wait to see what others are doing, we lead the way. Be a role model.

3. Seabrokers’ brand manual / Visual style guide

The visual style guide sets out clear rules for preserving the company’s visual identity and ensuring that it is used uniformly and recognizably in all situations.

A visual style guide ensures consistent and repeated use of Seabrokers’ visual identity. This is important to enable employees, customers and business partners to perceive Seabrokers as a trustworthy and professional counterpart.

The visual style guide helps renew the company’s external appearance. A better visual expression can help to boost employees’ pride in the company they are part of.

Among other things, the visual style guide sets out rules for the use of logos, colors, fonts, symbols and design elements.

The visual style guide provides employees with confidence in the direction Seabrokers will take. This, in turn, can foster a more creative and innovative corporate culture, where ideas flourish.

The visual style guide must be respected and the rules complied with by all the companies within Seabrokers Group.

1.

2.

3.

4.

5.

4. Main logo / Seabrokers Group

The Seabrokers Group logo is subsequently referred to as the SBG logo. Exception: The Seabrokers Group negative logo should only be used when it is co-located with other graphic elements*. As of September 15, 2023, this applies to the 40th-anniversary symbol and the Make Waves logo/graphics. See pages 10, 18–23.

POSITIVE

Folder: Seabrokers Group logo

File Name: SBG_logo

File Formats: AI, EPS, PDF, PNG, SVG. Positive, CMYK and RGB (for screen use only).

NEGATIVE

When the SBG logo is used on a dark background, use the outline version.

File Name: SBG_logo_outline

File Formats: AI, EPS, PDF, PNG, SVG. Positive, CMYK and RGB (for screen use only).

5.1 Profile colors / Primary color

PANTONE 306 C

R:0 G:180 B:227

C:76 M:0 Y:6 K:0

HEX #00B4E3

PANTONE REFLEX BLUE C

R:0 G:73 B:150

C:100 M:72 Y:0 K:6

HEX #004996

Pantone 306C and Reflex Blue C are the primary colors from the logo.

White and the support color

Pantone 296C can also be used on larger surfaces where use of the primary colors is inappropriate.

5.2 Support colors

The colors have been selected to add solidity, modernity and variation to the brand. Support colors have a shorter lifespan than the primary colors and, to a greater extent, can act as an indicator of time.

Support color Pantone 2241C must not be dominant. They must supplement the primary colors and are intended especially for the graphic support elements, where a clear contrast with the background is important to distinguish the objects from each other.

PANTONE WHITE

R:255 G:255 B:255

C:0 M:0 Y:0 K:0

HEX #FFFFFF

PANTONE 296C

R:4 G:28 B:44

C:100 M:73 Y:28 K86

HEX #041c2c

PANTONE 2241 C

R:86 G:171 B:145

C:73 M:7 Y: 51 K:6

HEX #56ab91

6. 40th-anniversary symbol

An innovative and modern anniversary symbol that stands out from other typical anniversary symbols. The design incorporates the “Forty & Forward” anniversary slogan. The symbol is carefully balanced to complement the Seabrokers logo. It can be used alongside the logo or as a standalone element. The anniversary symbol is unexpected, playful, and bold — setting it apart from the crowd.

The message is that Seabrokers has a long history, but our focus is on the future: Forty & Forward. The typography is maritime-inspired, and the shape complements the logo well.

POSITIVE

NEGATIVE

*The Seabrokers Group negative logo is used in connection with Forty & Forward. Refer to section 3, page 8.

Folder: Seabrokers Anniversary logo

File Name: SBG_forty_and_forward

File Formats (pos./neg.), horisontal/vertical, w/SBG-logo and without:

AI, EPS, PDF, PNG, SVG, foil colors, CMYK and RGB (for screen use only).

7.2

Typography / Secondary

PROXIMA NOVA REGULAR

7.3

Typography / Internal use

ARIAL REGULAR

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

PROXIMA NOVA MEDIUM AaBbCc

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTU

1234567890 V

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

ARIAL BOLD AaBbCc

abcdefghijklmnopqrstuvwxYZ

ABCDEFGHIJKLMNOPQRTU

1234567890 V

Brand manual | Seabrokers

8. Seabrokers company logos

Most of the companies that make up Seabrokers Group will continue to use the Seabrokers logo symbol (SB symbol). As of September 15, 2023, only Seabrokers Renewables has received its own symbol, where wind turbines replace the existing SB symbol’s offshore rig.

The company logos have been modernized with a contemporary font for the company names. The logos are clear and user-friendly, regardless of the media they are used in.

67 Univers bold condensed

New

font for the company names.

Folder: Company logo

File Name: Company name

File Formats (pos./neg.): AI, EPS, PDF, PNG, SVG. CMYK and RGB (for screen use only).

Sea Surveillance has its own logo using Seabrokers’ brand colors.

Folder: Company logo

9. Product logos

Product logos are used only when companies in Seabrokers Group companies have developed products that support core business activities and/or assist the customer’s operations. Examples include software programs and market analysis reports.

When a company in Seabrokers Group develops a product, the name must start with SEA. Product logos can be used along with the SBG or company logo.

Products in the Seabrokers Group that will use this format include Seaportal, Sealog and Seabreeze.

Folder: Product logo

File Name: Product name

File Formats (pos./neg.): AI, EPS, PDF, PNG, SVG. CMYK and RGB (for screen use only).

Make Waves symbol w/SBG-logo on profiling material 10.1

This version of the SBG_Make Waves_symbol should be used on larger profiling materials, where there is enough space for both the vision and the SBG logo to be visible and legible. The SBG logo can be used in its negative version here.

Folder: SBG_Make Waves_symbol

File Name: SBG_Make Waves_symbol

File Formats: AI, EPS, PDF, PNG, SVG. Positive, CMYK and RGB (for screen use only).

10.2

Make Waves symbol w/seabrokers.no on profiling material

This version of the SBG_Make Waves_web symbol should only be used on smaller promotional materials, such as bottles, roll-ups, signs, etc. In these cases, the SBG logo can stand alone in its negative form. This version is adapted to ensure visual appeal is maintained.

Folder: Make Waves Make Waves web

File Name: MakeWaves_web

File Formats: AI, EPS, PDF, PNG, SVG. Positive, CMYK and RGB (for screen use only).

Make Waves seabrokers.no

10.3 Seabrokers logo & Make Waves without graphics

The Make Waves symbol should not be used on small surfaces where the SBG logo or subsidiary company logos are used. This restriction typically applies to items such as letterheads, business cards, envelopes, and email signatures.

Brand

11. Template email signature / logo, Make Waves & icons

Folder: Mail signature

Subfolder: For mail

Other use

File Formats: The PNG files should only be used in email signatures. ai. for print.

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Autat archill aborat ea quam exped eatem apedis eumquam etus, que consequam dent di dolor

Dit quisquidi autat archill aborat ea quam exped eatem apedis eumquam etus, que consequam dent di dolor senis cuptia quis dit denimodicium fuga. Hilitem es destota delia quo quam repautaquam fugitat reped quo voluptat rem ipietum rem ressunt.

Med vennlig hilsen | Best Regards

Linn Terese Marken

Markedssjef | Marketing Manager

Tel, +47 51 80 00 00 | Mob. +47 902 15 738

Seabrokers Holding AS | Forusbeen 78 4033 Stavanger Norway

Med vennlig hilsen | Best Regards

Lars Hagen

Daglig leder | General Manager

Tel, +47 51 80 00 00 | Mob. +47 975 22 346

Autat archill aborat ea quam exped eatem apedis eumquam etus, que consequam dent di dolor Make

Field w/logo, Make Waves and the website address must be clickable to the website.

Seabrokers Services AS | Forusbeen 78 4033 Stavanger Norway

Icons for LinkedIn, social media, and vC should be placed according to the provided layout/setup. vC icon must be clickable to vCards.

File Name: SoMe_icon

12. Seabrokers Group Material / Business card / Letterhead

Text

Font for company name: Proxima Nova Bold

Font for adress, phone, BRN: Proxima Nova Regular

Letter spacing: 0

Double spacing for addresses

Seabrokers companies Material / Business card / Letterhead

A part of Seabrokers Group w/SB symbol is used on business cards for the companies.

Folder: A part of SBG

File Name: Part_of_SBGGroup_CMYK_neg.ai

13. Graphic design elements

Graphic design is about creating visual messages using shapes, colors, visual elements, and text. A graphic support element should be something that ties the graphic user interface together to create a unified profile.

Seabrokers has introduced a series of graphic support elements that showcase dynamism and variety within a common visual expression. This form can be used in both positive and negative instances, but only use one form at a time.

File Name: Graphics5

File Name: Graphics6

PANTONE 2241 C

R:86 G:171 B:145

C:73 M:7 Y: 51 K:6

HEX #56ab91

Folder: Supporting graphic element

File Name: See under each graphic

File Formats: EPS, PDF, PNG, SVG. CMYK, Pantone, RGB (for screen use only).

File Name: Graphics7

13. Graphic design elements

When using a graphic support element in negative, SBG profile colors must be employed. When using it on images, the images should be in a blue-tone filter to ensure that the graphics stand out and do not become visual “noise”.

14.1 Photo / visual expression

Profile pictures Group

The images must have good contrast and a cool blue tint must be used that harmonizes with Seabrokers’ profile colors.

Interesting subjects, angles and framing must be emphasized.

The subject must be modern, elegant and preferably appear sporty, innovative and forwardlooking. The images must exude quality.

14.2 Photo / Visual expression

People

The images should have strong contrast and incorporate a cool bluish tint that complements Seabrokers’ brand colors.

Interesting subjects, angles and framing must be emphasized.

The subject must be modern, elegant and preferably appear sporty, innovative and forward-looking

All images must exude quality.

14.3 Photo / visual expression

Interior & exterior

14.4 Photo / visual expression

Machinery

The images should have strong contrast, and a cool bluish tint should be used to complement Seabrokers’ brand colors.

The motive of the machines can have a rougher expression to emphasize the size and powers which is in flux.

Exciting angles and perspectives, combined with dramatic skies, give the images that added extra.

All images must exude quality.

14.5 Photo / visual expression

Incorrect usage

The page shows incorrect use of images, as all images for Seabrokers must be used with a bluish tint.

16. Social media

17.1 Advertisements in print / Seabrokers Group

The images should have strong contrast, and a cool bluish tint should be used to complement Seabrokers’ brand colors. However, they will require an additional blue filter to ensure good readability for headings and body copy. The section of the selected image must be of high quality if it is used in an advertisement.

IMPORTANT

See spesifications for print regarding all advertisements in print, section 17.3 p. 51

In advertisements for Seabrokers Group, the SBG logo should be placed in the left corner:

Folder: Seabrokers with a bow

File Name: SBG_logo_bow_right

The graphic support element should be used in connection with the heading. The support element will give the advertisements a unique character and help unify the overall visual expression across the companies. Exciting perspectives in the images are essential for ensuring that the advertisements are noticed and remembered!

Only place logo top right if the balance between image, text and graphics is better.

File Name: SBG_logo_bow_left

Place ”A part of Seabrokers Group” w/company logos at the bottom of the advertisement.

Vertical format newspaper.

Folder: A part of - company logo

File Name: A_part_of_company_logo

Vertical format magazine:

Folder: A part of - company logo

File Name: A_part_of_company_logo_V2

1/1p. + 1/2p. landscape.

Logo and text block = Half the width of the advertisement.*

Din naturlige partner i det grønne skiftet seabrokers.no

Din naturlige partner i det grønne skiftet seabrokers.no

Din naturlige partner i det grønne skiftet seabrokers.no

Format 1/2 p. horisontal

Format 1/2 p. vertical

Format 1/1 p.

Gjennom våre selskaper i Seabrokers Group leverer vi nøkkelferdige og skreddersydde løsninger innenfor fornybar-segmentet. Når vi står sammen, er alt mulig.

Gjennom våre selskaper i Seabrokers Group leverer vi nøkkelferdige og skreddersydde løsninger innenfor fornybar-segmentet. Når vi står sammen, er alt mulig.

Gjennom våre selskaper i Seabrokers Group leverer vi nøkkelferdige og skreddersydde løsninger innenfor fornybar-segmentet. Når vi står sammen, er alt mulig.

The series of advertisements is presented as a full page in a newspaper.

Vi

næringsbygg seabrokers.no

næringsbygg seabrokers.no

Seabrokers Eiendom er en av Stavangerregionens største eiendomsutviklere som eier og forvalter over 240 000 m 2 næringseiendom. Behold kompetansen – lei av Seabrokers!

Specifications print / Newspaper and magazine 17.3

The presented series of advertisements in the brand book is an indicative of the graphic layout for upcoming advertisements for Seabrokers Group and the companies.

NEWSPAPER

1. The advertisements are not finished print files, as the format must be adapted to different media.

2. Advertisements for print in newspaper require image processing for newsprint that is matte coated paper with greyscale.

3. Body text field 100% black.

MAGAZINE/JOURNAL

1. The advertisements are not finished print files, as the format must be adapted to different media.

2. Advertisements for print in magazines must be adapted to the paper specifications given.

3. In magazines with matte coated paper image processing is required.

4. Body text field 100% black.

Folder: Seabrokers Advertisements

File Name: Ad_newpaper_fullside

Folder: Company Advertisements

File Name: Company_Ad_newpaper_fullside

Folder: Seabrokers Advertisements

File Name: SBG_Ad_magazine_fullside

Seabrokers Gruppen forretningsområder

Seabrokers Chartering is an independent shipbroking firm focused on the offshore sector, renewable energy as well as aquaculture.

We can assist with leasing, buying and selling, newbuilds, financing, and project development of all types of vessels in the renewable energy segment.

Med en portefølje på 240 000 m² næringseiendom på Forus kan vi løse de fleste behov. Våre bygg har lave energikostnader, høy byggeteknisk kvalitet og moderne design.

Et selskap med totalleveranse av driftsog forvaltningstjenester til næringsbygg.

Landets største uavhengige fundamenteringsselskap og tilbyr tjenester innen peling, boring, spunting og stagboring jetpeling og KC-peling

Leverer fremdeles kraft og kvalitet til konkurransedyktige priser Seabrokers

Heavy Machinery er en solid og allsidig leverandør av kraner, anleggs- og godshåndteringsmaskin er Norge.

Booker du Seabreeze Yachting får du en unik opplevelse til sjøs –enten med venner, kunder eller ansatte

Leverer innovative programvarer og pålitelige integrerte løsninger for sikker overvåking og navigasjon til offshoreog landbaserte applikasjoner over hele verden

The visual guidelines have been extended to the PowerPoint template, but with the necessary simplifications

The images should have good contrast, and a cool bluish tint should be used to harmonize with Seabrokers’ brand colors. This will require an additional blue filter to ensure good readability for headings and body text.

The graphic support element should be used in connection with headings. The support element will provide visual consistency between the PowerPoint template and other marketing materials.