Mobile Web Marketing – Things You Must Know About It The time has come for your business to take advantage of the increasing number of cellphone users across the globe. Have you ever noticed that when you wake up in the morning, the first thing you do is check your cellphone for any social media updates, messages or any other means of communication? This shows how intensely mobile phones have been influencing our lives in the modern day scenario. Keeping in mind this situation, we can well imagine how important mobile marketing is, in the new era. According to Pew Research Center’s Internet and American Life Project, above 90% of the Americans use cellular phones. Another survey by LiveAdminsŽ tells that more people are utilizing their mobile phones for connecting to the World Wide Web than ever before. If you are an online entrepreneur then here are some tips for you to leverage mobile Web marketing:
A mobile-friendly website is inevitable In the present age, it is essential for all ecommerce business owners to have a mobile friendly website. While having your website designed, you should ask your web designer for a responsive design which fits to all kinds of small, medium and large screen resolutions. Mobile phones provide best results with websites which have minimum content, whether text, images or videos.
Keep sending text messages and emails to your customers A majority of ecommerce websites are making use of text messaging and emails to stay in touch with their current customers. You should also adopt the same technique and keep your customers updated about the new products/services as well as promotional offers. This will help you keep them engaged and come to you whenever you offer something of their interest. But you need to keep in mind one thing that sending too many messages would definitely annoy your customers instead of luring them in.
Install mobile compatible live chat software Since you are already aware of the fact that installing live chat support onto your ecommerce website is unavoidable, you also need to understand that this live chat service needs to be compatible with smartphones for getting 100% out of it. Your customers should be able to contact your customer support department via live chat, right from their mobile phones. This will make them contact your customer support with full convenience and confidence.
Create Quick Response Code Creating QR code, which is an advanced form of barcode would allow your customers to access information immediately by scanning it with a smartphone. The QR codes these days are a necessary part of business cards, ads, discount coupons etc. The QR code scanner can be downloaded for free on any smartphone. Besides the above mentioned techniques, there are many other ways of interaction including emailing lists, developing your own mobile app, and promoting check-ins. So, you should make sure that you keep all these elements in mind if you are an online business owner. - See more at: http://www.webgreeter.com/blog/b2b-marketing/things-you-never-knew-aboutmobile-web-marketing