Aavishkar Magazine

Page 12

Radio Waves

Community Radio Station to Start at Shivpuri Ministry of Information & Broadcasting, Government of India has signed a Grant of Permission Agreement f o r establishing,

maintaining and operating a Community Radio Station at Sambhav Social Service O r g a n i z a t i o n , S h i v p u r i , M . P. Letter of Intent had been issued to the Institute after recommendations of Inter Ministerial Committee for seeking requisite clearances from various Ministries. The Community Radio Station is expected to be operational within three months as per the agreement. With this, the

Not repeating any song through the day Radio One has adpoted a fresh approach to provide listeners the luxury of enjoying maximum songs throughout the day. As part of the ‘Maximum Music. Maximum Choice’ programming innovation, the radio station across its network is playing varied songs, from the 70s to the latest hits every hour. The radio station has decided not to repeat any song the entire day. The music station has been applying the strategy of playing 13 songs every hour since July 2009; hence, reducing the talking by the music jockeys. Radio One prefers the term ‘music jockeys’ to ‘radio jockeys’. Moreover, the music jockeys at Radio One try to go beyond regular talking. They announce a lot of behind-the-song information, such as the singers, music directors, lyricists and much more.

FM radio industry seek 5-yr license extension The private FM Radio industry has reached out to the government for an urgent rescue policy under which the license period would be extended by five years to a total 15 year. This was essential to make the business viable and make a success of the proposed Phase-III FM Radio Broadcasting Policy. So far, promoters have funded a One Time Entry Fee (OTEF), made capital expenditure and suffered accumulated losses to the tune

of over Rs 2,400 crore. Still, there has been no return on capital. The situation was critical now as only six years are left on the 10-year license term and there wasn’t sufficient time left to recoup losses or get a reasonable return. To make their dire situation apparent, radio company owners have agreed to share the financials of the industry and show proof of the accumulated losses and how there was no chance of any return on capital in the remaining six year of license. January 2010

number of CRS will increase to 61in the country. The aim of the organization is to empower community members to create and access information relevant to their local development needs. Literacy and overall educational attainment are far lower among women than men in this area. The focus community is the Sahariya tribe which is traditionally a hunting and gathering society.

Big FM ties up with BBC for content The Big FM shook hands with BBC world service for providing the entertainment updates or content. This content will be then used by Big FM for entertaining and updating the 32 of its FM radio stations. Big FM is operated by the Reliance Media World. Reliance Media World also revealed the cities where the entertainment updates from BBC will be available to the audiences. These cities are – Agra, Aligarh, Allahabad, Amritsar, Asansol, Baroda Bhopal, Chandigarh, Delhi, Goa, Guwahati, Indore, Jammu, Jamshedpur, Jhansi, Jodhpur, Kanpur, Kolkata, Kota, Mumbai, Patiala, Rajkot, Ranchi, Shimla, Sholapur, Srinagar and Surat. | Aavishkar Dish Antenna Programme Guide | 22


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