AACD Advertising & Sponsorship Guide

Advertising & Sponsorship Guide Why become an AACD sponsor?

You’ll be able to reach the world’s most influential dentists and decision makers at AACD 2014 in Orlando.

30 years of Making Smiles

April 30 - May 3, 2014 30th Anniversary AACD Scientific Session

www.AACD.com/2014exhibits

Why Become an AACD Sponsor?

Do the math: Your Sponsorship + AACD Member Dentists = American Academy of Cosmetic Dentistry ® | www.AACD.com/2014exhibits

Amazing Results Math is hard, but we’ve made it easy. Reach the world’s most influential dentists and decision makers by becoming an AACD sponsor, where you’ll earn face-to-face time with the people who can grow your business and your brand. Let AACD put your sponsorship dollars to work and enhance your visibility.

30th Anniversary Special Advertising Package 30% off three (3) new advertising placements:

Spring 2014 Journal of Cosmetic Dentistry

The Journal of Cosmetic Dentistry is AACD’s most requested member benefit! The Journal is mailed to all AACD members quarterly and is available digitally for 24/7 access. So far in 2013, the digital jCD has garnered more than 100,000 views! The Journal is also available through the jCD app, available for free download in the Apple Store. More than 25,000 have downloaded the app and this number continues to grow.

March/April 2014 Academy Connection eZine

The March/April 2014 edition of Academy Connection will be dedicated to AACD’s 30th anniversary. This special issue has numerous advertising opportunities, including full-page, half-page, and various fractional ads. Connection is a digital publication dedicated to cosmetic dentistry and Academy news that is available to both members and non-members through the AACD website. It’s also shared through social media, maximizing exposure for your company!

AACD 2014 Conference Guide

Like the preliminary guide, the AACD 2014 conference guide provides attendees of the AACD’s annual meeting with course information, maps, schedules, and much more. This is a guide all attendees are eager to have in their hands as they navigate through the conference.

The 2014 guide will contain historical information about AACD’s 30 years in cosmetic dentistry, so members will likely save it as a memento. Many attendees also ask for extras of the guide to bring back to their practices and colleagues, which means high-pass along rates for your brand.

Hurry!

Offer expires Feb. 1, 2014 and space is limited.

Contact Jeff Roach for pricing and questions. jeffr@aacd.com | 800.543.9220 * Disclaimer - Discount does not apply to existing contracted ad placements. Only new ad placements eligible. ** Must purchase placement in all 3 publications to receive discount.

30% OFF

2013-2014 SPONSORSHIP RECOGNITION AACD CONFERENCE • WEDNESDAY, APRIL 30 - SATURDAY, MAY 3 • ORLANDO, FL

The American Academy of Cosmetic Dentistry (AACD) values the financial commitments made by our supporters. We greatly appreciate your continual support of the AACD throughout our fiscal year. In recognition of your efforts, we will combine both your educational and event support along with your advertising dollars to determine the Scientific Session sponsorship level. These sponsorship levels are based on the accrual of financial support from the previous year’s conference to the current year’s conference (April 27, 2013 - May 3, 2014).

Platinum Sponsor – SPEND $80,000 (USD)

Silver Sponsor – SPEND $10,000-$49,999 (USD)

• Full-page, 4-color display advertisement in the Journal of Cosmetic Dentistry* • Four complimentary tickets to the Celebration of Excellence gala • Sponsorship recognition on the AACD Web site • Signage promoting your sponsorships at AACD 2014, the annual AACD Scientific Session • Sponsorship name in the program guide • Signage to display at your booth

American Academy of Cosmetic Dentistry ® | www.AACD.com/2014exhibits

Gold Sponsor – SPEND $50,000-$79,999 (USD) • Half-page, 4-color display advertisement in the Journal of Cosmetic Dentistry* • Three complimentary tickets to the Celebration of Excellence gala • Sponsorship recognition on the AACD Web site • Signage promoting your sponsorships at AACD 2014 • Sponsorship name in the program guide

• Quarter-page, 4-color display advertisement in the Journal of Cosmetic Dentistry* • Sponsorship recognition on the AACD Web site • Two complimentary tickets to the Celebration of Excellence gala • Signage promoting your sponsorships at AACD 2014 • Sponsorship name in the program guide

Bronze Sponsor – SPEND $2,500-$9,999 (USD) • Sponsorship recognition on the AACD Web site • Signage promoting your sponsorships at AACD 2014 • Sponsorship name in the program guide *Restrictions on advertisements in the Journal of Cosmetic Dentistry apply.

THANK YOU AACD Participating Sponsors A big “thank you” to some of our platinum, gold, silver, and bronze-level AACD 2013 sponsors:

Platinum Sponsor Ivoclar Vivadent, Inc.

Gold Sponsors

3M ESPE Dental Products Heraeus

Silver Sponsors

Aurum Ceramic Dental Laboratories Cosmedent Dental Arts Laboratories, Inc. GC America, Inc. Kerr Corporation Knight Dental Group

Silver Sponsors (CONT.)

Micro Advanced Cosmetics

by MicroDental Laboratories Philips-Sonicare Zoom Whitening Rosemont Media Smile Reminder Tokuyama Dental America, Inc. Ultradent Products, Inc.

Bronze Sponsors Bisco Dental Products Blatchford Solutions Coltene Whaledent ContacEZ da Vinci Dental Studios Demandforce

Would you like to see your company’s name on these lists for 2014?

From bronze to platinum, there’s a sponsorship level for any company’s budget.

Your sponsorship will be recognized on the AACD website, AACD 2014 program guide, conference signage, and potentially much more! Contact Jeff Roach to become an AACD sponsor today. jeffr@aacd.com | 800.543.9220

Educational Sponsorship Opportunities AACD is the world’s No. 1 source for continuing education among cosmetic dentistry professionals. Be part of the premier educational programming for cosmetic dentistry by sponsoring a corporate lecture and/or a corporate hands-on workshop. These educational presentations are described below.

Corporate Lecture $6,500: Thursday - SOLD OUT, Friday - SOLD OUT, Saturday - Morning The corporate sponsored lectures are structured to familiarize attendees with particular techniques or materials in a three-hour lecture format. Lectures will be offered in morning and afternoon sessions on Thursday, Friday, and Saturday at AACD 2014. Attendance for the lecture will depend on room capacity.

Corporate Hands-On Workshop

American Academy of Cosmetic Dentistry ÂŽ | www.AACD.com/2014exhibits

$9,000: Full Day (2 Sessions) $6,000: Half Day (1 Session)

Hands-on workshops are designed to familiarize attendees with particular techniques and/or materials in a three-hour hands-on experience. These workshops are offered Thursday through Saturday at AACD 2014 and attendance is limited. Workshop set-up is classroom style with a maximum of 50 participants, but final attendance numbers will depend on room capacity. Workshops must devote at least 75% of the class time to hands-on clinical applications and sponsors must provide a qualified instructor for every 25 participants.

Presentation & Contract Submission

The presenter(s) name, title, synopsis, and learning objectives must be submitted with each sponsorship contract. Presentation information must be submitted electronically. Per Board approved policy, the AACD Professional Education Committee (PEC) has final approval of the corporate presentations. Should a program or speaker be turned down by the PEC, the decision may be appealed to the Board of Directors.

Presentations will be reviewed for program content and program compatibility prior to accepting the sponsorship contract. Submit your contract and presentation information to: Carol Schwickrath AACD Professional Education & Event Manager 402 West Wilson Street, Madison, WI 53703 Fax: 608.222.9540 | e-mail: carols@aacd.com

Social Event and Scientific Session Related Sponsorships Choose from this list of sponsorship opportunities—or combine two or more opportunities—to reach the level of recognition you want to achieve with the world’s premier cosmetic dental professionals. Please contact Jeff Roach via e-mail at jeffr@aacd.com or by phone at 608.237.8823 to discuss your sponsorship program.

Social Engagements Are you looking for ways to network with targeted key decision makers while enhancing customer loyalty, increase your awareness, and/or generate goodwill in the cosmetic dental profession? The following are a sampling of the opportunities available to do just that.

Welcome Reception: $20,000 – Attendees are still talking about last year’s AACD Welcome Reception!

Don’t miss out on the chance to attach your company’s name to the signature social event of AACD 2014. The reception is open to all attendees of the conference, so outreach gains will be huge. Consider these perks:

American Academy of Cosmetic Dentistry ® | www.AACD.com/2014exhibits

• Recognition in extensive pre-conference communications • Highlighted company name and logo throughout the event (i.e. signage, digital-boards, napkins, maps) • Eight invitations to the event • Networking with 2,000-2,500 of the world’s leading cosmetic dental professionals • Linking your company to the greatest social event of AACD 2014

Editorial Reception: SOLD OUT Accredited Members Reception: SOLD OUT Accreditation Mentoring Reception: SOLD OUT APEX Student Scholarship: Call for Pricing

Invest in the future of cosmetic dentistry. Sponsor a student or students to attend the AACD 2014 meeting.

Eligible undergraduate recipient will receive full tuition, round-trip airfare, and hotel at AACD 2014. 100% of your contribution will go directly to the scholarship recipient.

Give Back a Smile Reception: $6,000 – Sponsor a great event that also gives back! The Give Back a Smile fundraiser event will be held on Thursday evening May 1. Event sponsorship includes five free tickets, special recognition on the AACD and GBAS web sites, program guide, and on site signage. Specific event details to follow.

DISPLAY YOUR BRAND The Gaylord Palms Resort & Convention Center offers high exposure signage opportunities that can make your brand stand out from the rest. Photos of specific signage areas are available upon request.

Signage Arch Banners: Call for Pricing – Create an impactful branding experience by taking advantage of these large banner options in the convention center lobby.

Fountain Wrap: Call for Pricing – Use this unique marketing opportunity to make a statement and enhance your brand. The fountain is located at the base of the convention center. (Pictured below.)

Promotional Branding

Promote your company beyond AACD 2014 by showcasing your company’s logo/name on the official attendee keepsakes that all attendees will receive upon registration and will likely take home with them to use for months or even years to come.

Exhibit Hall Social: $15,000 (1 Night) $25,000 (2 Nights) – Becoming the title sponsor of

American Academy of Cosmetic Dentistry ® | www.AACD.com/2014exhibits

one or both exhibit hall social receptions will provide your company with amazing recognition from attendees. Your sponsorship will be featured within the event and in many pre-conference communications.

Window Decals: Call for Pricing – Grab attendees’ attention as they walk from the resort to the convention center. The convention center bridge will be the most traveled area of the week. (Pictured below.)

Tote Bags: $15,000 – Highlight your brand on the official attendee tote bag. Continue to see your brand not only at AACD 2014, but for years to come as attendees keep and reuse the AACD tote bag. (Pictured above.)

DISPLAY YOUR BRAND (cont.)

Exhibit Hall NFC Kiosk: $2,750 – Stand out from the crowd in a big way with your own customized exhibit hall promotion utilizing the AACD’s SmartCard technology.

This kiosk bring you the benefit of lead retrieval and providing a unique promotion. (Pictured below.)

Badge/Smart Cards: $12,000 – Feature your company’s logo and message on back of every attendee name badge. This is huge exposure! Every attendee will be using their name badges multiple times a day, every day.

(Pictured above.)

Lanyards: $12,000 – This item is a necessity for all attendees, so why not be associated with each one of them. Let our members know you support AACD! (Product Supplied Price = $8,000)

American Academy of Cosmetic Dentistry ® | www.AACD.com/2014exhibits

Meeting Mobile App: $10,000 – Promote your

company to AACD 2014 attendees through their smart phones. Attendees will personalize their conference experiences by downloading the app and utilizing features such as an itinerary, event listing, course information, exhibitor listing, and facility and exhibit hall floor plans.

This will be one of the most highly promoted branding opportunities of AACD 2014.

Hotel Room Keys: $6,500 – Take advantage of this unique branding opportunity on the guest room keys for the host hotel Gaylord Palms Resort.

Room Drops: Call for Pricing – Your company will have the opportunity to have an item or brochure of your choice placed outside the door or on a door hanger of attendees’ rooms at the host hotel – Gaylord Palms Resort. Sponsor selects the desired date and time for the room drop and will provide all room drop materials. This is a great way to reach all of the attendees directly!

For marketing tools to help drive traffic to your booth, visit: www.aacd.com/exhibitortoolkit

Other Opportunities – We welcome unique ideas. Help AACD create innovative ways to showcase your company.

Contact the AACD Executive Office today. * Please note all promotional items will be provided by AACD unless agreed to otherwise.

The AACD maintains first right of refusal to companies wishing to sponsor an event or scientific session materials for which a sponsor has already been established. Attending exhibiting companies will be given first priority for all Scientific Session sponsorship opportunities until March 1, 2014.

After March 1, 2014, remaining sponsorship opportunities will become available to both exhibiting and non-exhibiting companies. The AACD Executive Committee has final approval on all sponsorships.

EXHIBITOR HALL FOOD PACKAGE If you feed them, they will come! The Gaylord Palms offers a variety of food package options for exhibitors to purchase and provide for AACD attendees during the social hours on Thursday and Friday evening.

American Academy of Cosmetic Dentistry ® | www.AACD.com/2014exhibits

Food Package #1: Assortment of Fresh Baked Cookies and Brownies For 50 Guests $495

For 100 Guests $995

For 200 Guests $1995

Food Package #2: Assortment of Gourmet Cupcakes and Chocolate Dipped Strawberries For 50 Guests $630

For 100 Guests $1260

For 200 Guests $2520

Food Package #3: Mini Quesadilla Cornucopias, Tri Color Corn Chips, Guacamole, Tangy Salsa, Queso Dip, Cinnamon Sugar Tortillas For 50 Guests $695

For 100 Guests $1393

For 200 Guests $2785

Food Package #4: Assorted Chips and Dips to include: Potato Chips, Pretzels, Pita Points, Bagel Chips, Tortilla Chips, Caramelized Onion Dip, Spinach Dip, Traditional Hummus and Red Ranchero Salsa For 50 Guests $865

For 100 Guests $1725

For 200 Guests $3450

Food Package #5: 4 Pieces Per Person of Hot Hors d’ouvres (View Selection on next page) For 50 Guests $1,260

For 100 Guests $2520

For 200 Guests $5040

*Please note these are the Gaylord Palms costs. All package prices include service charge and tax.

All orders should be coordinated directly with the Gaylord Palms.

Please contact: Jennifer Linkugel , Gaylord Palms Resort and Convention Center jlinkugel@gaylordhotels.com | 407-586-2217

Exhibitor Hall Food Package

(cont.)

Food Package #6: Traditional Vegetable Crudités, Ranch Dipping Sauce, Assorted Domestic Cheese Wedges, Cubed Fruit Display For 50 Guests $1460

For 100 Guests $2920

For 200 Guests $5840

Food Package #7: Cheeseburgers Sliders (1 Piece Per Person), Beef Franks in a Blanket (2 Pieces American Academy of Cosmetic Dentistry ® | www.AACD.com/2014exhibits

Per Person), Stadium Nachos (1 Serving Per Person), Warm Pretzels (1 Piece Per Person) For 50 Guests $1,600

For 100 Guests $3,200

For 200 Guests $6,375

Food Package #8: Imported and Domestic Cheese Display, 4 Pieces Per Person of Hot Hors d’ouvres (View Selection Below) For 50 Guests $2388

For 100 Guests $4775

For 200 Guests $9553

Food Package #9: Sushi Rolls (4 Pieces Per Person), Dim sum Station (3 Pieces Per Person), Soy Sauce, Pickled Ginger, Wasabi For 50 Guests $2,600

For 100 Guests $5,175

For 200 Guests $10,350

Hot Hors d’oeuvres Selection

Chicken Satay Ginger Scallion Sauce, Florida Conch Fritters Spicy Key Lime Remoulade, Spicy Chorizo Puff Pastry, Chicken Shumai Chili Flake Scallion Sauce, Brie and Raspberry Phyllo Purse, Miniature Crab Cakes Pimento Cream Sauce, Coconut Shrimp Pineapple Dipping Sauce, Parmesan Artichoke Heart Goat Cheese, Vegetable Spring Rolls Sweet Chili Sauce, Steamed Wasabi Dumpling, Shrimp and Pork Wasabi Sesame Garlic Sauce, Thai Spring Rolls Thai Dipping Sauce, Smoked Pork Quesadilla, Beef Tenderloin Mushroom Duxelle, Crawfish Fritters Andouille Tartar Sauce, Steamed Shrimp, Thai Dim Sum Sesame Ginger Sauce, Coconut and Chicken Brochette Apricot Glaze, Chipotle Beef in Corn Empanada Jalapeño and White Cheddar *Please note these are the Gaylord Palms costs. All package prices include service charge and tax.

All orders should be coordinated directly with the Gaylord Palms.

Please contact: Jennifer Linkugel , Gaylord Palms Resort and Convention Center jlinkugel@gaylordhotels.com | 407-586-2217

Program Guide Advertising • Limited Space Available • The Program Guide features seven opposite premium content pages (left hand page), six facing pages (left hand page), one inside front cover, one inside back cover, one back cover, one bellyband, and one bookmark available for advertising.

All ads are printed 4-color and the book is spiral bound.

Advertising Specs: Opposite Premium Content (7): • Trim measurement - 8.5” x 11” • Live area - 7.0” x 10” • Bleed measurement - 9.0” x 11.5” (¼” on all sides) • 4-color ad provided in electronic format* • Color logo in electronic format for tab area* Facing Pages (6): • Trim measurement - 8.5” x 11” • Live area - 7.0” x 10” • Bleed measurement - 9.0” x 11.5” (¼” on all sides) • 4-color ad provided in electronic format*

American Academy of Cosmetic Dentistry ® | www.AACD.com/2014exhibits

Covers (3): • Trim measurement - 8.5” x 11” • Live area - 7.0” x 10” • Bleed measurement - 9.0” x 11.5” (¼” on all sides) • 4-color ad provided in electronic format* Bellyband (1) & Bookmark (1): • Please contact us for further information Materials are due no later than Friday, March 7, 2014.

Due to the special nature of AACD 2014 program guide, all advertisements must be prepaid. Payment is due by March 7, 2014. All invoices must be paid in order to exhibit at AACD 2014.

••• Due to the limited number of advertisements available,

reservations are taken on a first-come, first-served basis.

Contact Information:

Jeff Roach jeffr@aacd.com 800.543.9220 Phone 608.237.8823 Direct Line 608.222.9540 Fax

* 10% discount for AACD Corporate Members

Prices are as Follows: Opposite Premium Content (7): (Table of Contents, Wednesday, Thursday, Friday, Saturday, Speakers, and Exhibitors).................... $2,500 (USD) Facing Pages (6): (Wednesday, Thursday, Friday, Saturday, Speakers, and Exhibitors).....................$2,300 (USD)

Inside Front Cover:............................ $4,300 (USD) Inside Back Cover:............................ $4,200 (USD) Back Cover:........................................ $4,500 (USD)

Acceptable electronic format (Mac & PC format):

Press Quality PDF created from native file (with bleed is required – embed all fonts)

Other less desirable formats include (Mac & PC format)*: • Photoshop CS6 (flattened TIF file, with bleed & crop marks) • InDesign CS6 (with bleed & crop marks) • Illustrator CS6 (text turned to outlines, with bleed & crop marks) • Native Quark files will not be accepted.

All Quark files must be sent as Press Quality PDF) * Placed on: CD-ROM only * When sending Press Quality PDF it is required to have bleed.

If sending native files, do not send any unused files. Be sure to include all placed art along with printer & screen fonts, a color proof printed at 100%, and a print out of the disk directory. * A Placement Order Form listing publication and placement MUST be included with all ads.

CoNFERENCE BUZZ Reach attendees of AACD’s annual meeting through the AACD’s Orlando Buzz, an e-newsletter sent to all conference registrants. The Buzz provides attendees with updates about their registration, courses, travel, social events and more.

The Buzz is sent eight times during the conference sales cycle, and last year, open rates surged over 40%!

Advertising in the Buzz helps you reach the members most likely to visit the AACD Exhibit Hall during the conference.

With two In-Context Story ad positions and three Skyscraper ad positions available in each issue, this is an opportunity you must grab.

Bonus: Nearly 90% of attendees from AACD 2013 in Seattle who completed the post-conference survey said they visited the AACD Exhibit Hall, with 75% making purchases!

RATES FOR ALL 8 ISSUES:

Type

Cost

In-Context Story Ad Skyscraper Ad

SOLD OUT $2,000

American Academy of Cosmetic Dentistry ® | www.AACD.com/2014exhibits

* Includes hyperlink to advertiser URL and/or e-mail

our story here Illupta nemquata si blates estius ex etur audae. natur aut aditibusam sum quasim et pe rere veritis asperorro expedi omnimet, ut aut ullam repudant.

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SPONSORED CONTENT: Your Headline Here Image 100 px x 100 px

Illupta nemquata si blates estius ex etur audae. natur aut aditibusam sum quasim et pe rere veritis asperorro expedi omnimet, ut aut ullam repudant.

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MATERIAL SPECIFICATIONS

our story here

Static ads only; no animation. F ile must be in GIF or JPG format, and n o larger than 90KB. E-mail materials to jeffr@aacd.com.

Illupta nemquata si blates estius ex etur audae. natur aut aditibusam sum quasim et pe rere veritis asperorro expedi omnimet, ut aut ullam repudant.

Uptatem lautecullam facepelique quodisquo tet plit ame optatur sundaepta sitatus sit int pos es incil maio. Itassunti solupie nesequis voluptatur? numquaepra cum sequi dis audant est, que ped quuntiunt, ut adicidem repe rem verum, abo. Cone sit accabor ehentur ionsectur? Lut inctiam volum

Skyscraper Ad: 125 pixels wide x 300 pixels tall In-Context Story Ad: 75 words and an image (100 pixels wide x 100 pixels tall)

Call for ADVERTISING DEADLINES *Ad content may be changed on an on-going basis.

Image

Image

SPONSORED CONTENT: Your Headline Here Image 100 px x 100 px

Illupta nemquata si blates estius ex etur audae. natur aut aditibusam sum quasim et pe rere veritis asperorro expedi omnimet, ut aut ullam repudant.

Uptatem lautecullam facepelique quodisquo tet plit ame optatur sundaepta sitatus sit int pos es incil maio. Itassunti solupie nesequis voluptatur? numquaepra cum sequi dis audant est, que ped

AACD 2014 Sponsorship and Advertising Form Company & Contact Information Company Name:__________________________________________________________________________________________________________ Address:_________________________________________________________________________________________________________________ City:___________________________________________________ State:________________________ Zip:______________________________ Phone:_____________________________________________________________ Email:______________________________________________ Sponsor Contact Name:___________________________________________________________________________________________________

American Academy of Cosmetic Dentistry ® | www.AACD.com/2014exhibits

Sponsorships and Advertising (circle your choice)

Educational sponsorships ( Sat) Promotional Branding Program Book Advertising Tote Bags.......................................... $15,000 (USD) Opposite Premium Content Corporate Lecture......................... $6,500 (USD) Pages............................................. $2,500 (USD) Corporate Corporate Hands-On Workshop Meeting Mobile App.................. $10,000 (USD) Facing Pages..................................... $2,300 (USD) Full Day (2 Sessions)........................... $9,000 (USD) Badge/Smart Cards...................$12,000 (USD) Half Day (1 Session)............................ $6,000 (USD) Inside Front Cover......................... $4,300 (USD) Lanyards.............................................$12,000 (USD) *Contact AACD Professional Education for details Inside Back Cover......................... $4,200 (USD) Product Supplied................... $8,000 (USD) Social Engagements Hotel Room Keys........................... $6,500 (USD) Back Cover......................................... $4,500 (USD) Welcome Reception................................. $20,000 Hotel Room Drops Conference Buzz (8 issues) .................... Call for Pricing

Editorial Reception............................. SOLD OUT In-Context Ad......................................... SOLD OUT Exhibit Hall NFC Kiosk................$2,750 (USD) Accredited Members Signage Skyscraper.......................................... $2,000 (USD) Reception......................................... SOLD OUT Arch Banners................................. Call for Pricing Accreditation Mentoring Fountain Wrap............................... Call for Pricing Reception......................................... SOLD OUT Window Decals............................. Call for Pricing GBAS Reception............................ $6,000 (USD) Exhibit Hall Social Reception

1 night (Thurs. or Fri.) ....................$15,000 2 Nights (Thurs. & Fri.) ................. $25,000

Sponsorship Item(s) TOTAL $_____________________________ All companies applying for sponsorship must complete and submit an application.

The AACD will not process the application until full payment is received.

Method of Payment: Check No.:____________ Amount: $_________________________ Credit Card No.:_____________________________________________ Exp Date: ________________ Card Security Code:____________ Name as it Appears on Credit Card:_________________________________________________________________________________________ Cardholder Signature:______________________________________________________________________________________________________ I/We have read and will abide by the conditions set forth on this contract, which the undersigned applicant agrees is part of this contract for sponsorship. ______________________________________________________________________ Date: _____________________ Authorized Signature/Title

Return to: Jeff Roach 402 West Wilson Street, Madison, WI 53703 Fax: 608.222.9540 | E-mail: jeffr@aacd.com

For marketing tools to help drive traffic to your booth, visit: www.aacd.com/exhibitortoolkit

Advertising Policy & SUBMISSION REQUIREMENTS Advertisers and their agencies assume any liability for the content of their advertisements in all AACD publications and the AACD Web site, including any claims arising there from. The AACD reserves the right to reject any advertisement considered unsuitable according to AACD policy.

The current editor of the Journal of Cosmetic Dentistry cannot be utilized in any advertisement for product endorsement. Officers of the Academy, members of the Board of Directors, and members of the American Board of Cosmetic Dentistry may endorse products, but may not include their Academy position in the endorsement. All elected or appointed officials of the Academy who utilize their titles in their speaking, writing, or advertisements must include a disclaimer that states: “The AACD does not endorse any products or commercial techniques. The opinions I express here are my own and should in no way be interpreted to imply that they necessarily represent those of the AACD.” In addition, the AACD does not rent the use of our mailing list or publish ads for competing dental meetings in the Journal of Cosmetic Dentistry, the Academy Connection, through the AACD eUpdate, or on the AACD Web site. An example of a “competing meeting” is one taking place within 30 days of the start or finish of AACD 2014 or any other AACD-sponsored meeting.

American Academy of Cosmetic Dentistry ® | www.AACD.com/2014exhibits

Payment Terms and Cancellation Policy

Invoices must be paid within 30 days of the date of billing. If an invoice is past 30 days, payment needs to accompany the new artwork for the next ad. If a second advertisement is scheduled with the original invoice outstanding, the advertising will only be allowed to run if payment for the new advertisement and for the outstanding invoice accompanies the artwork for the new ad. Cover advertisements cannot be canceled. No cancellations will be accepted after the artwork deadline has passed. Cancellations submitted fewer than two weeks prior to the artwork deadline will be charged a $250 (USD) administrative fee.

Any advertiser canceling a contract after it has begun will be charged a short rate in addition to the $250 (USD) administrative fee. The short rate is dependent upon the total number of advertisements that have run. All invoices that become past due will be assessed a 5% late fee for each month the invoice remains overdue. All accounts must remain current in order to exhibit at AACD 2014 or any other AACD-sponsored meeting.

Production Charges

The AACD only accepts digital artwork as outlined in the advertising specifications guidelines. Any variations made to artwork submitted may result in additional charges.

Ad Submission Requirements

Please use the following specifications for Macintosh and PC Platforms when creating ads for print and web.

Preferred Software for Ad Submissions • Press quality PDF, with all fonts fully embedded, show crop marks and bleed • Adobe Illustrator ® Photoshop® InDesign® CS6 • QuarkXPress™ (Native Quark files will NOT be accepted, as Adobe InDesign is used for layout of our publications. All Quark files must be sent as press quality PDF showing crop marks and bleed.)

Fonts • Postscript fonts only; no True Type or Multimaster fonts • Include all printer and screen fonts • No applied styles for bold or italic • Change fonts to outlines in Illustrator ®, InDesign, and all applicable programs.

• Flatten all Photoshop® files Proofs for Print • Color proofs must be provided • The AACD is not liable for any variations of an ad if a proof is not provided Saving Files for Print • Include all high-resolution support files • Ad size is correct; CMYK files only; 300 dpi for all art • Save as TIF, EPS or AI (JPG or LZW not accepted) • Disk directory must be included • Indicate the issue date and publication name Printing Specifications • Direct to plate; Four-color • Perfect binding ( jCD) • Spiral bound (Scientific Session Program Guide) • Saddle Stitched (Scientific Session Preliminary Guide, Regional Meeting Program Guide) Web site Requirements • Ad size is correct; RGB files; 72 dpi for all art • Save as JPG, GIF or PNG • Contact AACD for size and file specifications Contact • Director of Strategic Partnerships, Jeff Roach jeffr@aacd.com, advertising@aacd.com, or 800.543.9220 • Art Director, Lynnette Rogers and Graphic Designer, Elizabeth Cousineau lynnetter@aacd.com, elizabethc@aacd.com, or 800.543.9220