Adam Townend OUGD303 Leeds Loves Creativity / Marketing Leeds Competition Brief Brief 7 Board 1/4
The Brief This competition, set by Marketing Leeds, was to design an identity for Leeds Loves Creativity. The new identity had to work alongside existing identities for Leeds Loves Shopping and Leeds Loves Food. There wasn’t so much room for diversity as Marketing Leeds has its own brand guidelines and colour pallette.
The Concept I designed this logo which incorporated an Ink splat, as it seemed like the most obvious thing to do. I got a feeling that this would appeal to the client in the same way the food and shopping iconography was so literal. I
Adam Townend OUGD303 Leeds Loves Creativity / Marketing Leeds Competition Brief Brief 7 Board 2/4
The Delivery This proved to be what the client was looking for and I won the competition. As part of my submission I applied the logo to a range of banners including one in context. I also suggested a colour pallette using the traditional purple colour of the Marketing Leeds brand, and a new yellow pantone.
Pantone 107
Pantone 526
Adam Townend OUGD303 Decades Print Series Brief 6 Board 3/4
Additional work Chloe from marketing contacted me to ask me to create a postcard based on the design I had submitted. They wanted a variation on what I had done already, and they wanted to make the strapline ‘Showcasing Emerging Talent’ as the focus.
The postcards would be used to advertise three degree shows including University of Leeds, Leeds College of Art, and Leeds Metropolitan University. I did six variations with different colour options before Marketing Leeds decided on the orange option.
W
O
SHOWCASING EMERGING TALENT
O
D
H
D
O
A
BL U
SE
EN
H
EI
LA
N
M
E
(A
W AL
K
66
0)
C TREET CALVERLY S
Exhibition opens Saturday 18th June 10am - 4pm Monday 20th - Wednesday 22nd June 9am - 8pm* Thursday 23rd June 9am - 5pm * Please note that Vernon Street will close at 5pm.
Private View Thursday 9th June 6pm-10pm
Private View: Wednesday 15th June 5.30pm - 8.30pm
Exhibition opens Friday 10th June - Wednesday 15th June, 10am-4pm including the weekend
Exhibition opens 13th-17th June 2011 (10am-5pm) School of Design, Clothworkers Building Central, University of Leeds, LS2 9JT
Blenheim Walk, LS2 9AQ Vernon Street, LS2 8PH
Location Broadcasting Place, Woodhouse Lane, City Campus, LS2 9EN.
INNER
Exhibition opens 10th-16th June 2011 (10am-5pm) (excluding Sunday 12th June) Old Mining Building, University of Leeds, LS2 9JT
PARK ROW
WESTGATE
KING STREET
WELLINGTO
A64
YORK STREET ET
BOND STREET
COMMERCIAL
ST.
NEW YORK STRE
KIRKGATE
KIR
KG AT E
BOAR LANE
[A 58
]
N STREET
IN
NE
R
RI NG
RO AD
THE CALLS
W
The postcards would be used to advertise three degree shows including University of Leeds, Leeds College of Art, and Leeds Metropolitan University. I did six variations with different colour options before Marketing Leeds decided on the orange option.
R LL
HA
TE
HI
Additional work Chloe from marketing contacted me to ask me to create a postcard based on the design I had submitted. They wanted a variation on what I had done already, and they wanted to make the strapline ‘Showcasing Emerging Talent’ as the focus.
ROAD
OW
VICAR LANE
BOND COURT
Adam Townend OUGD303 Decades Print Series Brief 6 Board 4/4
RING
THE HEADR
School of Fine Art, History of Art & Cultural Studies BA Fine Art Degree Show - Keep Left Private View: Thursday 9 June 6pm-9pm
EAST PARADE
More information Visit http://cagd.leedsmet.ac.uk/festival or email aetmarketing@leedsmet.ac.uk
ROAD
Further information Contact the College on 0113 202 8000/ marketing@leeds-art.ac.uk Visit the college website at www.leeds-art.ac.uk
VICAR LANE
School of Design Degree Show
TREET
MERRION S
ATE
Creative Arts Festival
B
NEW BRIGG
Ready Or Not, Here We Come
Site D
E LANE
University of Leeds
Site C
TREET
Leeds Metropolitan University
Site A & B
CALVERLY S
CLARENDON
Leeds College of Art
WOODHOUS
SHOWCASING EMERGING TALENT
D OA