Mobile Website vs. App for Your Business, What's Right? - Hyperlink InfoSystem
In the world today, smartphones have become the norm so much so that it has become a necessity among the masses. And that means money. Businesses are always on the look out to find innovative ways to advertise their services and products. Because, well, markets are increasingly becoming saturated with new establishments starting up every moment. So, obviously getting your message across is the most important thing, only second to increasing customer retaining.
Here, we can say that technology has made things easier for us by connecting people more than ever and more easily than ever. Businesses though, are still in a bit of a dilemma when it comes to choosing the right channel to communicate and establish a relationship with their existing as well as potential customers. Here is where the debate between mobile apps vs. mobile website arises. Where many people argue how mobile apps are a better way to get the word out about your business or cause.
The undeniable truth here is that businesses today need to make sure that their website is truly responsive and is well optimized for to offer the best experience across platforms. Some people still debate on how mobile websites are not match against a mobile app that is created on top of the supporting mobile platform. But the fact that a debate exists is just plain wrong, say a different set of people, justifying that a good percentage of the population as much as 20% access the Internet through the web and spend their time surfing business websites. Which means that businesses that don't have a responsive site are straight up going to lose these customers, which can create a huge impact on overall sales.
So, now you'd be thinking to yourself, is it worthwhile to hire Android app developer to create an app for your business. Well, the answer depends on a few things. Firstly, the thing that you should think about is the fact that the mobile platform offers users an experience that is unique and personalized.
What's more, you can program your native app to access the users' location, as well as other media which you can't really do through a responsive website.
Using this information you can offer them a more tailor made experience that will in turn ensure a stronger relationship and between your clients as well as the business. Its also a better way to create a better communication channel between you and your users. Where you can push updates right to their phones which has a much higher chance to get noticed than newsletters or other sources of advertisement.
Any app that is based on the Internet probably won't function right if its need to establish a Internet connection isn't met with properly, but offline apps have a few key advantages than having to just rely on mobile websites. Suppose, you have a restaurant for which you've created an app. The app has all the essential information about your business. The menu, store locations, a little history about the establishment, ingredients that are used to create the dishes etc.
The user can also make reservations to dine in the restaurant. And also order food online. Now, this kind of an app requires that the user be connected to the Internet to place an order and also make reservations. But, if they don't have access to a connection, they can still view the other information that is available about the business. Thereby, being in the know about that particular business more than a business that doesn't have an app.
Content sharing over mobile is also something that users love to do. So, when you hire Android application developer to create an app for your business, you should pay special attention to how content will be displayed across the app and what content will be share-able. But one thing to note here will be that this would govern how much a user would actually be interacting with your app. Also, you need to have a stellar app that is not only well designed but is intuitive for the user to use in order to make sure that your app gains a lot of popularity. This is where a responsive website is advantageous, because you wouldn't have to do extra work to make the mobile website easily identifiable.
Of course, when you hire Android developer, you can discuss marketing of the app in detail and talk to them about your needs and requirements and will give you a quote accordingly; you might even get a little cost reduced because you're asking the developer or development team for more services at once. Or inquire if they have a development package that you can buy that ensures that you get more services than just get the app developed.
In order to get you noticed more, you have the option of getting mobile store optimization for your app. Here, everything from the app's description mentioned on mobile store to the screenshots that are put up are analyzed and then redone if necessary. It is checked whether the content that is used to describe your app does it justice. Whether all key points are explained, whether the images used are top quality and portray all the important features of your app properly so that any user when they see it, will be immediately drawn toward it and become curious about the app.
As the owner of a business you need to make sure that you have a strong marketing plan and have the necessary data to ascertain where the most number of traffic comes from. Only then, can you make an
informed decision about whether going solo with a mobile website will do your business any good or whether you should invest in creating a native app. Or is it so that your business requires the involvement of both an app and a responsive mobile website? Whatever the requirement be, either or both of these actions require effort and investment on your part, and therefore, careful thought.