MAMA EARTH
MAKING A CHANGE FOR THE BETTER The power of art, music and nature affect positive change. Mama Earth’s philanthropic work is accomplished in partnership with schools, universities, community centers and non-profit organizations. Our team is humbled and grateful to have been a part of projects in the US, Africa, Europe, Haiti, South America, the Philippines & more.
17 / OUR PROGRAMS 35 / SPONSORSHIP
2016
CONTENTS 6
WHO WE ARE | WHAT WE DO An overview of the organization.
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OUR STORY How the Mama Earth project began.
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OUR PROJECTS Music, arts enrichment and more.
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IN GOOD COMPANY A list of our previous sponsors.
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SPONSORSHIP OPPORTUNITIES Reach millions in Los Angeles and abroad while investing in all-ages arts enrichment.
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THANK YOU | CONTACT US We’d love to hear from you!
Dear friends, This project started with a simple, creative idea and a mission to do something good for others. That idea has grown into years of grassroots community work around the world, arts enrichment for people of all ages, and beautiful events that raise awareness about issues that affect us all. It never ceases to amaze me when I see someone touched by the power of Art, Music and Nature. Thank you for your taking the time to learn about our work. We ask for your support in helping the global team that is Mama Earth offer pathways and opportunities for people of all ages and backgrounds to give back, be inspired and develop skills and tools for healing, success and happiness. Sincerely,
Andrea Miller, Executive Director
Andrea Miller, pictured with her daughter, Selah.
WHO WE ARE.
MAMA EARTH is a grassroots organization that uses the power of ART, MUSIC and NATURE to make a change for the better. OUR MISSION is to encourage Arts Enrichment, Cultural Diversity, Civic Engagement and Environmental Stewardship. We build COMMUNITY, encourage CREATIVITY and INSPIRE others to give back.
WHAT WE DO.
WE MAKE IT EASY TO GIVE BACK. Our events provide people with simple yet profound ways to serve their local and global communities. WE PROMOTE ARTS ENRICHMENT. We support and create much-needed Arts Programming for people of all ages, backgrounds and income levels. WE BUILD COMMUNITY. Our events and programs build bridges between schools, philanthropic initiatives & socially-responsible businesses.
OUR STORY.
Back in 2007, Hawaii-native, artist and mother of two boys, Jaime Kailani BAYOT, worked as a Booking Manager for her talented younger brother, Bruno. As she worked with concert venues around Los Angeles, she was inspired to use these relationships to do something good for others. As Bayot puts it, “I wanted to give people easy and fun opportunities to experience how GOOD it feels to give.” Bayot created a Mama Earth “Wish Bracelet” with an idea to help schools with fundraising and empower kids to
make a change for the better in their own communities. In 2009, she hosted an official launch party in Santa Monica, California with star-studded performances and a mission to raise money for Shine On Sierra Leone and Nourish the Children. Since that special night, the world has witnessed Bruno Mars go on to worldwide success and also fallen in love with his family. The eldest of Bruno’s four sisters, Jaime Kailani has often been
JAIME KAILANI INTRODUCES HER BROTHER ON THE MAMA EARTH STAGE AT ZANZIBAR IN SANTA MONICA.
called the “Do Gooder,” always embracing an opportunity to give someone a helping hand. With lots of love from people around the world, Mama Earth has grown into an organization with followers in more than 40 countries. In 2009, Andrea Miller joined the team as Director. Andrea was born on the East Coast to South African parents that came to the U.S. in the mid-1960’s and grew up in Orange County, CA. She brought
her unique perspective, her production skills, and ongoing grassroots projects about edible gardening and Food Justice. With hard work and dedication to this labor of love, Andrea Miller is proud to say that Mama Earth has partnered with nearly 20 schools (preschool to university), community hubs, senior centers and socially-conscious businesses to present ongoing allages enrichment classes, successful art events and fundraising concerts in the US and abroad. With many wonder ful opportunities on the horizon and growing partnerships with amazing schools, historic Los Angeles venues and socially-responsible companies, we look forward to another year of programming focused on the arts and empowering people of all-ages to make a change for the better, wherever they are.
Photographs by Nery Madrid
ARTS ENRICHMENT
OUR PROJECTS.
26 GROW WHERE YOU ARE 18 COMMON CULTURE
Urban Gardening and Food Justice
A summer concert at the Ford Theatres
24 COLORING MANDALAS Art Therapy for children in the hospital.
Mama Earth is honored to work in partnership with the LA Arts Commission, Los Angeles Department of Parks and Recrea=on and the Ford Founda=on in 2016.
20 ONE PEACE Annual Art Show Art by Loren Holland
22 EACH ONE TEACH ONE All-Ages Enrichment Classes
M U S I C
C O M M O N C U LT U R E A concert under the summer sky celebrating island culture and living elders with music, drum and dance.
Part of the historic Ford Theatres’ 2016 grand-reopening Summer Season after complete renovation with new stage, new lights, new sound, this concert brings together celebrated musicians and dancers who have achieved national and international success. The show combines Reggae, Afrobeat, Electronic Soul, Pop and R&B interlaced with the traditions of Afro-Cuban and Polynesian Dance & Drums. A show like this, before an audience of this magnitude, is a precious gem in Los Angeles. We look forward to returning to the Ford Theatres in Summer 2017!
A R T
O N E P E A C E POP-UP ART SHOW
Mama Earth’s annual exhibit showcases work by emerging and established visual artists of all ages. Through creativity, we can achieve our highest potential. Art allows us to heal ourselves, one another and the world. Each year, a remarkable group of artists and musicians comes together to create an art experience that crosses all demographics and ages. Previous shows have been held at the historic Bergamot Station and Los Angeles Department of Cultural Affairs’ William Grant Still Arts Center.
PHOTO CREDIT: NERY MADRID
A R T S E N R I C H M E N T
EACH ONE TEACH ONE Mama Earth projects and classes inspire creativity and expression with topics ranging from Writing, Music Production, Metal Work to Percussion. Our roster of world-renowned instructors includes dancers, musicians, performers, designers and artists. We are proud to have partnered with highly effective non-profit organizations as well as public, private and charter schools to present programming that builds community, encourages the arts and promotes experiential learning.
PHOTO CREDIT: NERY MADRID
A R T S E N R I C H M E N T
COLORING MANDALAS Mama Earth brings Art Activities to children and families in the hospital due to sickness or injury. Making art provides an easier way to express emotions and feelings. It can help kids and adults cope with grief and loss, learning disabilities, emotional problems, abuse of any kind and terminal illness. A mandala is a symbol that can be found in every culture and religion that represents the universe. Coloring Mandalas is a way to express hidden parts of yourself and explore the spiritual process with color and texture. Benefits include relieving tension, anxiety, fear and worry, stimulate creative thinking & problem solving.
N A T U R E
GROW WHERE YOU ARE
Classes and workshops explore the how’s & why’s of Urban Gardening. Students, parents, teachers and community organizers learn helpful information about HOW to garden but more importantly, are reminded WHY we tend the garden: to be grounded, to have a childlike sense of wonder about the world around us, to build community. Mama Earth has presented more than 60 Grow Where You Are workshops and lectures at schools, universities, senior centers and teaching gardens.
MAMA EARTH BROUGHT TEENS FROM MORNINGSIDE HIGH SCHOOL IN INGLEWOOD TO PLANT AN ORGANIC GARDEN FOR VETERANS IN DOWNTOWN LOS ANGELES.
PARTNERS IN ACTION The Mama Earth team is humbled and proud to have supported and/or worked with non-profit organizations including:
A STUDENT HOLDS ONE OF 25 NEWLY DONATED FENDER UKULELES FACILITATED BY MAMA EARTH TO BE USED FOR K – 6 T H G R A D E C L A S S E S .
PARTNERS AT SCHOOL We are grateful to have worked with public, private and charter schools including:
A CRENSHAW HIGH SCHOOL STUDENT GETS READY TO PERFORM A SPOKEN WORD PIECE DURING A 30-WEEK AFTER SCHOOL WRITING AND MUSIC PRODUCTION PROGRAM.
IN GOOD COMPANY Thank you to our sponsors for their generous suppport to our growing organization. Previous sponsors include:
SPONSORSHIP OPPORTUNITIES
We have created a number of custom opportunities that allow for focused integration within Mama Earth’s events. Do you have a specific target audience or corporate initiative? We can craft an opportunity to fit your goals. Focused Sponsorship Opportunities might include:
SPONSOR COMMON CULTURE AT THE HISTORIC FORD THEATRES IN HOLLYWOOD
SPONSOR THE ANNUAL ‘ONE PEACE’ ALL-AGES FAMILY ART SHOW
HELP US BRING AFTER-SCHOOL ART PROGRAMS TO UNDERSERVED ELEMENTARY SCHOOLS IN L.A.
IN-KIN DONATIONS OF SNACKS, BEVERAGES, INSTRUMENTS, PRODUCT FOR GIFT BAGS + MORE.
All Monetary and In-Kind Donations are Tax-Deductible.
KIDS OF ALL AGES ENJOY LIVE MUSIC AT MAMA E A R T H ’ S A N N U A L O N E P E A C E A R T S H O W.
SPONSORSHIP LEVELS
FIRE - Presenting $50,000 Premium name/logo positioning on Mama Earth Website, Ford Theatres Website, Electronic Billboard, Event Posters, Marketing Materials. Logo on all media (print/ online)and all press releases Retail ad space (valued up to $20K) in premiere Hollywood publication Grammys Tickets (Retail value $500-2K) Mama Earth Event Tickets + VIP Event passes Â
EARTH - Premiere Sponsor $25,000
Logo on all media (print/digital/online) Retail ad space (valued up to $5K) in premiere Hollywood publication Critics Choice Awards Tickets (Retail value $3K) Mama Earth Event Tickets + VIP Event passes Â
WATER - Major $10,000
Logo on select media (print/online) Show Program Full Page Ad Retail ad space (valued up to $7K) in premiere Hollywood publication Latin Grammys Tickets (retail value $500-$2K) Mama Earth Event Tickets + VIP Event passes
SPONSORSHIP LEVELS
AIR - Supporting $5,000 Logo on select media (print/online) Social media posts and recognition Full page ad in Show Program On-site name recognition Logo on 4mamaearth website sponsor page VIP Event passes
FAMILY $2,500
Logo on select media (print/online) Social media posts and recognition Half page ad in Show Program On-site name recognition Logo on 4mamaearth website sponsor page VIP Event passes
FRIEND $500
Targeted social media posts and recognition ¼ Page Ad in Show Program Logo on 4mamaearth website sponsor page VIP Event passes
DAISY ZIN, MOTHER AND SMALL-BUSINESS OWNER, SELLS HER WARES AT MAMA EARTH’S 2015 ONE PEACE ART SHOW.
SPONSORSHIP BENEFITS
REACH MILLIONS IN LOS ANGELES GROW YOUR GLOBAL AUDIENCE INVEST IN ALL-AGES ARTS ENRICHMENT 01 / THE FORD THEATRES ELECTRONIC BILLBOARD 1.9 million viewers per week from the Hollywood Freeway. Operated continuously, 24 hours/7 days a week. Value of visibility is $8,000/wk per each frame. 02 / PRINT ADVERTISING Common Culture distrubutes more than 10,000 4” x 9” postcards in the Los Angeles area. Acknowledgment in 1,000 printed show programs. Sponsor acknowledgement on printed tickets. 03 / ONLINE ADVERTISING Sponsor logo displayed on 4mamaearth website, Ford Theatre event page, online event listings.
SPONSORSHIP BENEFITS
ASSURE DIVERSITY IN MEDIA SUPPORT INTERGENERATIONAL INTERSECTION HONOR OUR LIVING ELDERS AND ANCESTORS 04 / SOCIAL MEDIA We engage in integrated social media with followers in more than 40 countries. 05 / OUTDOOR ADVERTISING Banner placement during events 06 / PRODUCT PROMOTION Display, sales and/or sampling can be coordinated for specific events 07 / BUSINESS ENTERTAINMENT Complimentary tickets and VIP Experience at Mama Earth events and concerts 08 / CUSTOMER RELATIONS Advance notice of performances, Priority ticket service, Access to dress rehearsals, promotional performances
THANK YOU CONTACT US
All sponsor opportunities are tax-deductible and customizable to fit the specific needs of our partners. We have the ability to include mailing list outreach, social media campaigns, employee inclusion, integration into programming and more. We look to deliver high benefit service to our partners and the communities we serve by establishing specific, measurable goals and delivering a complete wrap‐up report in order to evidence all of the benefits received and the overall impact of our programs. If you have any questions about our organization, our programs or how you may get involved or support, please contact us for more information.
4MAMAEARTH.ORG | @4MAMAEARTH
Jaime Kailani Bayot Founder kailanibayot@gmail.com
Andrea Miller Executive Director andrea@4mamaearth.org
KIMBERLY MIGUELL MULLEN Dance Ethnologist, Choreographer, Dancer
Since 2011, Mama Earth has presented special lectures and demonstrations in partnership with Center for Living Peace in Orange County. On this special day, Kimberly Miguel Mullen presented a class about AfroCuban sacred music and dance and the importance of maintaining and preserving tradition. Says Mullen, “Movement is one of the most profound ways that people connect to themselves, each other, and nature. It’s often where the creative life force is found, and where spirit is defined.”
PHOTO CREDIT: RANDY NICOLAS ALL RIGHTS RESERVED. ALL RITES RESPECTED.