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How to Create Flipbooks for Enterprise Marketing

May 16th, 2024 by Alina Ionescu

In the world of enterprise marketing, content creation teams face unique challenges that smaller businesses might not encounter. From navigating complex decision-making and approval processes to maintaining rigorous brand reputation and style standards, enterprise marketing teams require robust tools that can streamline their operations and enhance their strategies.

The good news? There are tools out there designed to meet these exact needs, offering powerful solutions for large marketing teams tasked with creating content at scale. Better yet, you're in the right place! Whether you're developing brand style guides, sales pitch decks, or annual content marketing plans, we've made it easy for you to simplify and accelerate your content creation process. With Issuu for Teams, you can transform your marketing strategy and directly drive revenue through engaging and dynamic content. Before diving further, get to know our most popular feature for high-achieving teams:

Step by Step on How to Create a Flipbook

Flipbook ideas can be endless, and with Issuu's flipbook maker, you can unleash the full potential of your marketing materials by transforming them into standout digital assets. Here's how your team or department can create, host, share, and monitor flipbooks and more with Issuu:

1. Convert a PDF to Flipbook

Start with any PDF you have on Canva, Adobe Express, or InDesign. In a few clicks, seamlessly upload and export content quickly and securely to Issuu's flipbook maker using our integrations. Your work will be instantly transformed into page-flipping content that you can elevate with multimedia elements like Links and Videos.

2. Customize With Your Brand Identity

Cultivating a strong, recognizable brand identity is essential for enterprise organizations. Make sure to customize your flipbook extensively—add your logo, adjust backgrounds, incorporate brand colors, and more. You can also remove the Issuu logo to ensure your brand personality is front and center. This level of customization ensures that your online materials align perfectly with your brand’s voice and style.

3. Store and Share Securely

Once you’re done, save your flipbook online, store it in the cloud, or Embed it on your website. Now, it’s time to share your digital content with the world! Whether that’s including it in email marketing, showcasing it on multiple channels with Social Posts, or giving sneak peeks with mobile-friendly Articles, it’s time to share your message everywhere.

Issuu makes it effortless to convert a PDF to a flipbook, customize it to reflect your brand identity, and securely store and share your creations. By following these steps, your enterprise team can create visually stunning, interactive digital content that engages and captivates your audience.

Benefits of an Enterprise Plan

Standard plans often fall short when it comes to meeting the demands of globally dispersed, large marketing teams. Issuu for Teams is an enterprise plan designed to address these challenges, ensuring that every team member stays in sync on revisions, approvals, and final cuts. Whether your social media marketer is tasked with boosting brand visibility with eye-catching visuals on Instagram or your growth marketer is crafting campaigns that require diverse content formats, Issuu enables seamless collaboration across all roles.

1. Multiple Workspaces

Enterprise marketing teams often have departments dedicated to different geographic locations, brands, or clients. Issuu’s multiple workspaces feature allows users to work in distinct, defined environments while maintaining a centralized hub for overall brand assets and content. This standardized yet flexible structure ensures smooth collaboration across all teams.

2. Administrative Control

Improve your content workflow while ensuring only the people who need edit access can make changes. Security and protection for enterprise brands are crucial, and Single Sign-On (SSO) makes it easy to control access to valuable, in-production materials. Plus, SSO is user-friendly and encourages product adoption, so you don’t need to worry about marketing team members endlessly losing passwords.

3. Creative Freedom

Flipbooks are a highly impactful way to take your marketing efforts to the next level. Instead of relying on static, one-dimensional PDFs, you can use Issuu to elevate all your brand assets with multimedia elements such as Links and Videos, as well as generate GIFs, Articles, and Social Posts. Issuu has flipbook animation capabilities that grab attention and capture the reader from beginning to end, empowering your marketing team to express their creativity and experiment.

4. Team-Specific Profiles

Issuu’s flipbook creator for professional teams allows for tailored profile pages based on the client or project each team is focused on, all while empowering them to maintain an overall view of the company’s objectives. With project- and team-specific profile pages, efficient and effective collaboration is ensured across your entire enterprise marketing team without compromising the focus on individual team goals.

Use Issuu for Enterprise Marketing Teams

Ready to transform your enterprise marketing strategy? With Issuu for Teams, you can streamline content creation, improve collaboration, and elevate your brand's digital presence. From creating dynamic digital content for every channel to securely hosting and customizing brand assets in one centralized location, Issuu gives you all the tools you need to succeed as a team.