Support
Your Community
OPPORTUNITIES 2021 CALENDAR YEAR
Tel: 847-465-2939 | lbirnbaum@wheelingparkdistrict.com | www.wheelingparkdistrict.com
Sponsorship Opportunities Special Events | Strategic Locations | Special Programs | Print
Memorable Experiences
Long-Lasting Relationships
Support Community Programs
Why Sponsor? According to a recent study by the Event Marketing Institute (2016), 72% of consumers positively view brands that provide quality experiences and 74% of respondents admit that engaging with brands that create memorable moments make them much more likely to engage with those products and or services. Previous and current sponsors of the Park District can testify to the many benefits they’ve received by assisting the Park District in providing memorable experiences in parks and recreation.
Friday Night Concert at Heritage Park Performance Pavilion (Photo Credit: Wheeling Park District)
Why the Wheeling Park District? Every day the Wheeling Park District provides memorable experiences in parks and recreation that enrich the lives of our community. On average, more than 375,000 visitors take part in programs, events and activities at Wheeling Park District at extraordinary facilities like Heritage Park, the Family Aquatic Center and Chevy Chase Country Club. The Park District also manages 20 sites on 342 acres, providing programs, activities and events throughout the year, reaching every corner of our community. Research also shows that 98% of guests share their experiences directly with friends and neighbors, and indirectly with their social media contacts and followers. These numbers demonstrate that being the right kind of sponsor means much more to your target audience than just being an 2
advertiser. Park District guests tend to support the businesses and organizations associated with programs that benefit the community as a whole. If your business or organization is interested in building a long-lasting relationship with clients, we encourage you to look at the many sponsorship opportunities available at the Wheeling Park District.
BENEFITS OF SPONSORSHIPS Guests and participants of the Wheeling Park District are Through sponsorship, your organization will gain long-lasting eager to learn about the businesses that support the programs relationships with customers, recognition and increased sales. and activities that benefit the community. During their time at one of our many facilities, guests are engaged in meaningful activities with family, friends and neighbors. Testimonials recount a similar story; in these relaxed and comfortable surroundings, most participants tend to feel cared for and connected with the organizers and sponsors of the program and/or event. Gathering under the same roof as guests during their time at the Park District offers an excellent return on investment. “Inland Bank loves giving back to the community and sponsoring events is one of the ways we give back. Sponsoring with the Wheeling Park District has been an enjoyable experience and we are looking forward to sponsoring more events.” Xavier Bautista, AVP, Branch Manager at Inland Bank
PERCEPTION PERCEPTION
ENGAGEMENT
Improve the way you are perceived by the community
Increase brand loyalty through your involvement with the community
SALES Reach your target audience and build loyal customers
YOUR ORGANIZATION’S
RE TIONSHIPS Strengthen relationships through face-to-face interactions
SPONSORSHIP
REPUTATION Build a positive reputation in the community around your brand
VISIBILITY Increase your visibility
ACCESS
LEADS
RECOGNITION
PARTNERSHIPS
Gain direct access to your target market
Collect new contacts
Make your brand more recognizable
Meet like-minded professionals
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IDEAL COMMUNITY Who will you be reaching? COMMUNITY CHARACTERISTICS POPULATION 42,828
49%
SURROUNDING AREA POPULATION 293,778
UNDER 20 24.7%
15,708 HOUSEHOLDS OVER 55 24.8%
ETHNICALLY DIVERSE 67
Identify as Asian, Hispanic, American Indian, Black or African American or some other race
SPEAK ANOTHER LANGUAGE
61
39 ENGLISH ONLY
31
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BILINGUAL SPANISH LANGUAGE ASIAN LANGUAGE
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INDO-EURO LANGUAGE
51%
AGE
21-34 23.8%
35-54 26.7%
AGE
%
<5
7%
5-9
7%
10-14
6%
15-19
4%
20-24
5%
25-34
18%
35-44
14%
45-54
13%
55-59
7%
60-64
6%
65-74
6%
75-84
3%
85+
3%
N
Micro-Urban
BUFFALO GROVE
DEERFIELD
RIVERWOODS
Home to”Restaurant Row,” corporate families and great technological advancements
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Educated Wheeling Park District
PALATINE
42
NORTHBROOK
Some college or higher 294
Accessible
ARLINGTON HEIGHTS
PROSPECT HEIGHTS
Accessible from three major highways and regional train station
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294
ILLINOIS
53
STRONG YOUNG ADULT POPULATION
RISING MEAN INCOMES $100k $80k $60k
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24
ADULTS AGE 21-54
ADULTS AGE 21-34
19K STUDENTS IN COLLEGE
(SURROUNDING AREA)
$40k $20k
2000
2006
2011
2015
2020*
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OPPORTUNITIES
SPECIAL EVENTS
SPONSORSHIP OPPORTUNITIES
SPECIAL PROGRAMS
DIGITAL LOCATIONS
WHAT TO EXPECT • Over 37 special events with a total of over 15,000 attendees • High-traffic facilities with local and outof-town guests • Special programs to assist at-risk youth • Publications sent to over 24,000 households
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INTERESTED IN LEARNING MORE? Our sponsorship packages offer you a wide range of opportunities to meet your needs and reach the level of visibility you seek. In addition to existing packages, we have the flexibility to create a program customized to fit your specific strategy.
SPECIAL EVENTS | LOCATIONS | SPECIAL PROGRAMS | PRINT
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PAGE 14 - SPECIAL PROGRAMS PAGE 16 - DIGITAL PAGE 18 - LOCATIONS
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EVENTS
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pecial
EVENTS
Fallapalooza Date: Sunday, September 9 Time: 1:00 – 5:00 pm Location: Heritage Park Performance Pavilion Target Age: All Ages Enjoy an autumn afternoon with family and friends. Live music by Jennifer Fletcher & The Reckoning, plus fun activities like a petting zoo, pony rides, inflatables and airbrush tattoos. Food and refreshments are also available for purchase. Mario’s Cart and Chicago Lunchbox food trucks are scheduled to attend.
Family Pizza & Bingo Night Date: Fridays, September 10 & November 5 Time: 6:30 – 8:30 pm Location: CRC Target Age: 3+ Spend an evening with family and friends playing bingo and dining on pizza. Prizes for bingo add to the fun. Everyone attending must pre-register by the day prior to the event.
Bingo Date: Wednesdays, September 22, November 17, December 15 & Tuesday, October 19 Time: 1:00 - 2:30 pm Location: CRC Target Age: 55+ Participants play 10 games with prizes every round!
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EVENTS
Kids Pizza & Movie Party Date: Fridays, September 24 & October 15 Time: 6:00 – 8:30 pm Location: CRC Target Age: K - 4 Parents: Do you want to enjoy a night without the kids? Drop off the children dressed in their favorite comfy pajamas for a movie and pizza night.
Oktoberfest Date: Saturday, October 2 Time: 3:00 – 8:00 pm Location: Heritage Park Performance Pavilion Target Age: All Ages Join us for a day of food, beer, music and merriment at our annual Oktoberfest! Drink German and domestic beer, eat bratwurst, and enjoy live entertainment by Dan Mateja and the IPA (International Polka Association) Tribute Band and 7th Heaven. Food and beer will be available for purchase.
Name That Tune Date: Wednesday, October 6 Time: 10:00 - 11:00 am Location: CRC Target Age: 55+ Raise your hand during this virtual presentation to identify the correct name of the song being played. Prizes will be awarded! Sponsored by Lutheran Home.
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pecial
EVENTS
Hot Chocolate Walk Date: Saturday, November 13 Time: 9:30 - 10:30 am Location: Heritage Park Target Age: All Ages Bring the family out for a beautiful fall walk through Heritage Park and stay for a cup of hot chocolate. Take a picture with your favorite Frozen princess and take home a fun winter craft!
Boonanza Date: Friday, October 22 Time: 4:00 - 7:00 pm Location: CRC Target Age: 10 & Under Children, ages 10 and younger, are welcome to spend a bewitching afternoon at the CRC (Creepy Reeky Castle) filled with spook-tacular fun! Decorate your own pumpkin and create a craft. Enjoy spooky storytelling, carnival games, a balloonist and inflatables. It’s all free and kid-friendly! Limited number of pumpkins are available on a first-come, first-served basis.
Dia de los Muertos 5K Date: Sunday, October 24 Time: 8:00 am Location: Heritage Park Target Age: All Ages Join us for a 5K run/walk celebrating the Day of the Dead. Run though picturesque Heritage Park and on the streets of Wheeling. Enjoy music and entertainment along the course. Bring the family for the post-race celebration with live music and food! All registered runners will receive a commemorative t-shirt.
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pecial
EVENTS
Holiday Hoopla Date: Sunday, December 5 Time: 1:00 – 3:00 pm Location: CRC Target Age: All Ages Celebrate the holidays at Wheeling Park District! Join us at the CRC for a variety of kids games, crafts, and photos with Santa! Watch our Facebook page and website for more information.
Happy Noon Year Date: Friday, December 31 Time: 11:00 am – 12:15 pm & 1:00 - 2:15 pm Location: CRC Target Age: All Ages Celebrate the NEW year at NOON! Bring the kids and join in the festivities including games, music, balloon drop and sparkling grape-juice toast. Each participant receives a party hat and noisemaker.
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pecial
EVENTS
SPONSORSHIP PACKAGES
SELECT YOUR SPONSORSHIP LEVEL*
$275
$350
$375 $600
TABLE/BOOTH AT EVENT PUBLIC ANNOUNCEMENT AT EVENT WEBSITE RECOGNITION SOCIAL MEDIA RECOGNITION REACH MEDIA TV BANNER (LOGO PLACEMENT) LIVE FEED INTRODUCTION *Price is per event.
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MATERIALS 2 0 2 1 C A L E N DA R YE A R
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Program Guide
Event guidelines will be regularly updated as public health conditions change and new information becomes available from IDPH and DCEO Reservations are not currently required, however, they may be required at a later time.
• Soft drinks, water, and beer are available for purchase. The grill will NOT be operating for the 2021 season. • Vistors are welcome to bring their own food and drink; outside alcohol is prohibited. • Bring a blanket or lawn chair for seating.
Wheeling Park District
Summer Entertainment Things to Know:
For more information, visit www.wheelingparkdistrict.com.
Number of Views: 40,000 per issue Target Market: Wheeling Park District community # of Issues: 3 (Winter, Spring, Summer, Fall) Cost: $5,000 (Per Issue) Shelf Life: 4 months The program & events guide has consistently measured up to be the most popular way guests get information about the Wheeling Park District. Each issue is mailed to every household and business in the community and is available on our website and in our facilities.
Summer Entertainment
Number of Prints: 5,000 Target Market: Wheeling Park District community # of Issues: 1 Cost: $2,500 Shelf Life: 5 months This eye-catching brochure is distributed to area businesses as well as all our facilities throughout the spring and summer months. It is the reference guide for all of our extensive list of summer programs and also appears on our website.
Wheeling Park District
2021 \ SERIES
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PROGRAMS 2 0 2 1 C A L E N DA R YE A R
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Unplug at the Park
Number of Participants: 200 - 500 Target Market: Families Dates Available: Wednesday, June 10-August 5 Cost: $850 This summer, help the Wheeling Park District community unplug at their neighborhood park! June 10, June 17, June 24, July 8, July 15, July 29, and August 5, from 6 - 8 pm, the Wheeling Park District will host an Unplug event at a different park each week.
Support Special Programs! The Wheeling Park District supports a series of programs that are aimed at reducing participation gaps among specific segments of our community while raising awareness about the benefits of parks and recreation. Most of these programs are free, or have reduced fees, in order to increase participation rates. Your support will help to make these programs possible and advance the benefits of parks and recreation in our community.
SPONSORSHIP BENEFITS SOCIAL MEDIA RECOGNITION A-FRAME RECOGNITION AT EVENT UNPLUG POSTCARD PRINT RECOGNITION* DIGITAL DISPLAY (at WPD Facilities) *Deadline to be included on the Unplug Postcard is April 30, 2021
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igital
CHANNELS 2 0 2 1 C A L E N DA R YE A R
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Reach Tvs
Approximate Views Per Month: 16,000 Impressions Target Market: In-and out-of-town families and guests Approximate Size: Vertical 21” wide x 28“ tall / Horizontal: 28” wide x 14” tall Dates Available: Year Long Cost: $450 per 3 TVs, 10 seconds every 5 minutes Display your brand in the many TVs located throughout the Community Recreation Center
Fitness Machine Screens
Approximate Views Per Month: 8,000 Impressions Target Market: Health & Fitness Center Members Approximate Size: 10.5” wide x 7.5“ tall Dates Available: Year Long Cost: $500 for one month of a 5-second ad displayed at the beginning of every workout.
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LOCATIONS 2 0 2 1 C A L E N DA R YE A R
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LOCATIONS: HIGH TRAFFIC AREAS Sports Complex | Performance Pavilion | Family Aquatic Center | CRC
High Traffic Areas
Brand Recognition
Increased Brand Value
Build Your Brand! The Wheeling Park District owns and manages many high traffic locations that are ideal for building and marketing your brand. In 2019, more than 390,000 visitors took part in programs, events and activities at the Wheeling Park District and enjoyed venues like the Sports Complex and Family Aquatic Center at Heritage Park as well as Chevy Chase Country Club.Research shows the ideal times to showcase your brand is while people are engaging in meaningful and free-time activities. What better way to get the positive response you are seeking than when families are at the park enjoying recreational or leisure activities! Capture the attention of potential customers while they are receptive to learning more about your business or organization.
Map of Heritage Park, Wheeling Park District
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Family Aquatic Center Concessions
Approximate Views Per Month: 20,000 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 30” wide x 36 “ tall Dates Available: June 1 - September 3 Cost: $1,000 The Family Aquatic Center at Heritage Park has a full concession area with shaded seating. No outside food or drink is allowed in the facility, increasing the number of daily concession transactions and making your brand highly visible.
Family Aquatic Center Whirlwind
Approximate Views Per Month: 20,000 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 23” wide x 33“ tall Dates Available: June 1 - September 3 Cost: $950 Catch your audience’s attention as they walk between the most popular amenities inside the Family Aquatic Center.
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Family Aquatic Center Group Area
Approximate Views Per Season: 59,700 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 80” Length x 50” Height Dates Available: June 1 - September 3 Cost: $1200 (Includes cost of printing and banner material) The Family Aquatic Center at Heritage Park offers designated areas for camp groups, party groups and families throughout the summer. These are in close proximity to the main “zero-depth” pool and are visible from the main area of the facility.
Family Aquatic Center TV Monitors
Approximate Views Per Month: 20,000 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 1280 x 720 pixels (40” TVs) Dates Available: June 1 - September 3 Cost: $500 (30-second ad every 5 minutes) Two information TVs are located at the Admission and Guest Service desks. All guests in the facility must enter through this area.
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Sports Complex Outside Baseball Field
Approximate Views Per Season: 59,700 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 80” Length x 50” Height Dates Available: June 1 - September 3 Cost: $1200 (Includes cost of printing and banner material)
Sports Complex TV Monitors
Approximate Views Per Month: 20,000 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 1280 x 720 pixels (40” TVs) Dates Available: June 1 - September 3 Cost: $500 (30-second ad every 5 minutes) Two information TVs are located at the concession window.
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Sports Complex Inside Baseball Field
Approximate Views Per Month: 58,000 Impressions Target Market: Out-of-town families, youth ages 6 - 18, corporate athletic players Approximate Size: 150” wide x 72“ tall Dates Available: March 1 - November 30 Cost: $1,800 Display your brand inside the baseball/softball fields where it is visible to all participants and spectators.
Sports Complex Soccer Fields
Approximate Views Per Month: 32,000 Impressions Target Market: Hispanic/Spanish speaking market, families, youth ages 6 - 18, regional soccer teams Approximate Size: 80” wide x 48“ tall Dates Available: May 1 - September 30 Cost: $1,200 Soccer is an extremely popular sport in the community. This venue placement offers you an excellent and effective avenue to open your brand to new markets.
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Preferred Vendor List
Approximate Views Per Month: 20,000 Impressions Target Market: Out of town families, children ages 6 - 18, corporate athletic players Approximate Size: 36.5” wide x 48” tall Dates Available: June 1 - November 30 Cost: $300 (Includes cost of printing material) Place your brand in front of those looking to move on to a new destination by becoming a preferred vendor.
Website Recognition Sample Frame/Flyer 26
100 Community Boulevard, Wheeling, IL 60090 www.wheelingparkdistrict.com
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