MEDIA KIT 2024
TO GROW INDIVIDUALS, ORGANISATIONS AND THE RAIL INDUSTRY
BEST EXPOSURE TO DECISION MAKERS
Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
BEST ARTICLES AND EVENTS THAT SHOWCASE YOU
Work with us throughout the year to gain direct access to our team of trusted advisors. WHY PARTNER WITH
We are known for producing the highest quality content and events, both inperson and digital.
WHY PARTNER WITH AUSTRALIAN MINING? OUR BRAND PROMISES
CONSISTENT EXPOSURE ALONGSIDE OUR ASSOCIATION PARTNERS
Australasian Railway Association
Real Industry Safety and Standards Board
Australian Logistics Council
Rail Track Association Australia
Permanent Way Institution of NSW
RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE
EXPRESS?
RAIL
WHY PARTNER WITH AUSTRALIAN MINING? OUR BRAND PROMISES
“ “ “
Rail Express is a valuable resource in keeping abreast of the significant innovations and investment occurring in the industry. It’s important to stay across these developments and see the incredible work our peers are achieving across Australia.
Nev Nichols
Executive Director of Engineering & Maintenance
Sydney Trains
Rail Express has been essential to DCWC, providing a platform for our organisation to voice our subject matter expertise and growing our brand. Working closely with the editorial team has been effortless. We look forward to publishing more content with Rail Express.
Leslie Chung Director of Infrastructure
Donald Cant Watts Corke
As the rail industry continues to grow and innovate, Rail Express provides unique insight into the projects, people and issues that are so important to our future. It is a great source of news and information for anyone working in the rail industry.
Caroline Wilkie CEO Australasian Railway Association (ARA)
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27% OF RAIL EXPRESS READERS IDENTIFY THEMSELVES AS EXECUTIVES.”
Survey conducted August 2023 had a total of 1292 responses.
RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE
BEST EXPOSURE TO DECISION FROM OUR READERS
SURVEY OF READERSHIP
Executive 27% Operations 34% Procurement 18% Mid-management 10% Sales/Marketing 6% Other 5% Australia 78% New Zealand 3% Asia 13% EMEA 3% Americas 3% Government 49% Commercial 49% Education 2% ORGANISATION TYPE ORGANISATION STATUS LOCATION
WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION
PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS
We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
WHY PARTNER WITH AUSTRALIAN MINING? OUR BRAND PROMISES
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS
238,365
Numbers accurate as of August 2023
Circulation in total print numbers and digital reads of print magazine.
RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE
MAGAZINE CIRCULATION 5,580 AVERAGE MONTHLY PAGE VIEWS 200,000+ TWITTER 2,041 Followers E- NEWSLETTER CIRCULATION 2x weekly e-newsletter 11,040 FACEBOOK 1,400 Followers LINKEDIN 8,145Followers
MULTI-PLATFORM EXPOSURE
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
AMPLIFICATION OF PRINT
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE GET THE BEST EXPOSURE AS A 12-MONTH PARTNER SUPPORTED BY: WWW.RAILEXPRESS.COM.AU As the country emerges from COVID, Metro Trains Melbourne is doing its best to restore confidence in the rail transport system. PAGE 28 Keeping Melbourne on the move ISSUE 1 FEBRUARY 2023 Building a better rail workplace PAGE 40 Making most of the need for speed PAGES 30-36 $154 billion in the rail pipeline PAGE 24 SIEMENS MOBILITY Moving beyond –Transport solutions driven by a passion for mobility The future of mobility in our globally networked world calls for seamless, sustainable, reliable, and secure mobility solutions. We’re leveraging the benefits of digitalization, engineering excellence, and our entrepreneurial spirit to master this challenge. Trusted by our partners, we’re pioneering transportation, moving people sustainably and seamlessly from the first mile to the last. And we always go the extra mile to help transport services all over the globe move beyond the expected. siemens.com/mobility MOCM-A10013-00-AZ-Mobility-Overall_210x297.3-195383.indd 30.09.21 12:52
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
BACK
CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS. YOUR CONTENT LINKING
TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
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At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:
Case Studies
Working with your clients to tell about shared successes. Profiles
Have your company’s story documented and distributed to the industry through a trusted third party.
Product Releases
Guaranteed coverage of all your new product releases.
Company updates
Take your place as an industry thought leader.
Event Coverage
A roundup of major rail industry conferences, field days and events
Workforce Profiling
A monthly feature on careers in the rail industry and people working in the sector
Client Testimonials
Find out the suppliers and manufacturers that the operators and asset owners love working with
Major Projects
Updates on the projects pipelines and latest contracts, tenders and acquisitions
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
A SURVEY OF RAIL EXPRESS READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE
SOCIAL MEDIA SOCIAL MEDIA PUBLISHED CASE STUDIES EMAILED NEWSLETTERS SUPPLIER INFORMATION PRINTED TRADE MAGAZINE TRADE MAGAZINES MEDIA WEBSITES EVENTS
BEST ARTICLES THAT SHOWCASE YOU Survey conducted in June 2020 as part of the Prime Creative Media Industry Sentiment Survey. A total of 484 responses were collected from readers over an eight-day period. “ 0 0 100 100 200 200 300 300 400 400 500 500 700 700 600 600
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EVENTS TO CONNECT YOU WITH DECISION MAKERS
PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS THROUGH BOTH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND DIGITAL EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”
EVENTS
RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE
PRIME CREATIVE MEDIA
THE
DEPARTMENT
AS A 12-MONTH PARTNER, OUR TEAM OF PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
JOSH FARRELL Editor
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE
HAD
BEST EXTERNAL MARKETING
YOU’VE EVER
“ “
MIKE WHEELER Managing Editor
CHRISTINE CLANCY Chief Operating Officer
SALMA KENNEDY Client Success Manager
ALEX COWDERY Business Development Manager
SERVICES SPECIALISING IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
DESIGN SERVICES SPECIALISES IN B2B AND INDUSTRIALS RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE
DESIGN
TOM ANDERSON Graphic Designer
BEA BARTHELSON Art Director
TOM BUCHANAN Videographer
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DAZ WOOLLEY Art Director
KERRY PERT Graphic Designer
MICHELLE WESTON Art Director
BLAKE STOREY Head of Design
PAUL BREEN Imaging Specialist
CATERINA ZAPPIA Graphic Designer
INFRASTRUCTURE & RESOURCES
TRANSPORT & LOGISTICS
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.
RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE HUMILITY OUR VALUES: ACCOUNTABILITY GROWTH GENEROSITY ABOUT PRIME CREATIVE MEDIA
MANUFACTURING
OUR PURPOSE: GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES” “
PRINT ADVERTISING SPECS
MECHANICAL SPECIFICATIONS
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
420mm(w) x 297mm(h) BLEED
430mm(w) x 307mm(h)
SAFE TYPE AREA: 400mm(w) x 277mm(h)
1/2V
1/2 VERTICAL TRIM:
102.5mm(w) x 297mm(h) BLEED:
112.5mm(w) x 307mm(h) SAFE TYPE AREA: 88.5mm(w) x 277mm(h)
210mm(w) x 297mm(h)
220mm(w) x 307mm(h) SAFE TYPE AREA: 190mm(w) x 277mm(h)
220mm(w) x 160mm(h) SAFE TYPE AREA: 184mm(w) x 134mm(h) 1/2H
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
210mm(w) x 150mm(h) BLEED:
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design:
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
TERMS & CONDITIONS
All advertisements for Rail Express are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE SPECIFICATIONS
Full Page FP TRIM:
BLEED:
TRIM BLEED TYPE
1/2 HORIZONTAL TRIM:
DPS
TRIM
Double Page Spread
2 X
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
1040px(w) / 2080px(w)
STANDARD SIZE
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h)
WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance.
All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
*Standard web sizes are requried, however additional high density files can be supplied as well
RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE
DIGITAL SPECIFICATIONS
Not to scale WEB MREC 300x250px WEB MOBILE 320x50px Type/Template Size wxh x2 High-density File Size Resolution File type WEB MREC 300x250px* 600x500px 200kb max 72ppi gif, jpeg, png, HTML5 WEB LEADERBOARD 728x90px* 1456x180px 200kb max 72ppi gif, jpeg, png, HTML5 WEB MOBILE 320x50px* 640x100px 150kb max 72ppi gif, jpeg, png, HTML5 WEBSKIN 2000x1250px 4000x2500px 800kb 72ppi jpeg, png eDM BANNER 570x100px 1140x200px 200kb max 72ppi gif, jpeg, png eDM SOLUS 600x1000px Via HTML 900kb max 72ppi HTML WEB LEADERBOARD 728x90px EDM BANNER 570x100px
No Ad content to go here white space #FFFFFF SAFE AREA 150px(w)
600px(h) WHITE SPACE Non essential elements such as colour blocks, gradients, graphics Non essential elements such as colour blocks, gradients, graphics LEFT WEBSKIN RIGHT WEBSKIN TRIM 250px(h)
the top
x
From
WEBSKIN
HIGH-DENSITY
STANDARD SIZE
FEBRUARY LIGHT RAIL FAST RAIL
MARCH
APRIL
STATION DESIGN INTERMODAL HERITAGE
DIGITALISATION DIGITAL TWINS
MAY HEAVY HAUL SUPPLY CHAINS
JUNE PASSENGER RAIL SUSTAINABILITY
JULY
EVERY MONTH
• MAJOR PROJECTS AND INFRASTRUCTURE
• OPERATIONS AND MAINTENANCE
CYBERSECURITY SIGNALLING
AUGUST CONDITION MONITORING TUNNELS IN RAIL
SEPTEMBER
• ROLLING STOCK AND MANUFACTURING
CIRCULAR ECONOMY COLLABORATIVE CONTRACTING
OCTOBER PLANT AND EQUIPMENT ELECTRONICS SUPPLIERS
NOVEMBER WORKFORCE AUSRAIL PLUS
DECEMBER INNOVATION IN RAIL
• SAFETY AND ASSURANCE
• SKILLS AND WORKFORCE PROFILES
FOR ADVERTISING ENQUIRIES CONTACT: ALEX COWDERY BUSINESS DEVELOPMENT MANAGER, RAIL EXPRESS T: +61 422 657 148 E: ALEX.COWDERY@PRIMECREATIVE.COM.AU
EDITION/MONTH EDITION SPECIAL FEATURE REGULAR EDITORIAL TOPICS
2024
