Content Marketing

The Digital Content Revolution: Creating and Embedding Dynamic Flipbooks

June 22, 2022

Welcome to Issuu Feature Series: Creating Immersive Content Experiences. Each Wednesday we'll be highlighting features that make digital publishing and content marketing a snap. This week, learn how to create and embed flipbooks.

How to Design E-Catalogs for Real Estate

June 14, 2022

Catalogs have been an essential tool for decades but the design tactics to engage with potential buyers have evolved over time. Here are some tips to help you further your real estate marketing efforts with well-designed online catalogs. 

Showcasing Properties Online: How to Grab Buyers’ Attention with Digital Real Estate Brochures

June 09, 2022

Successful real estate agents showcase their listings online with digital flipbooks, or brochures, of available properties. This dynamic, immersive format with embedded videos and photos lets buyers tour homes at their own pace and is easily shared.

How to Design a Stunning Magazine Cover (with Examples)

June 07, 2022

Having a strong first impression with the front cover is the key to growing your magazine readership. Here are our tips for how to design a stunning magazine cover to make your newest edition stand out.

4 Ways to Implement Content Syndication

May 24, 2022

You don't always have to create a brand new piece of content every time you want to meet a new audience. One of the strategies you can use for success is content syndication. Here's how to do it.

4 Tips for Designing an Impactful eBook Cover

May 19, 2022

It's important to make every part of your eBook contribute to its visibility and effectiveness. Our four essential tips for designing an ebook cover will help you improve sales and delight readers.

7 Quick Content Ideas for Your June 2022 Content Calendar

May 12, 2022

Content creation is at the heart of every marketing department, and mapping out a monthly content calendar takes work. From brainstorming campaigns to planning content performance goals, two minutes of content can be the result of two months of work.

Embedding GIFs in Email Marketing with Issuu and Mailchimp

May 06, 2022

With our Mailchimp integration, learn how to create GIFs in Issuu and embed them directly into email marketing campaigns - saving time and enhancing emails, all while creating a continuous loop between creating, publishing, and sharing.

How to Choose Color Schemes That Make an Impact

May 04, 2022

Whether you enjoy the refinement of monochrome colors or the eye-catching element of a complementary color scheme, we’ve put together a guide to help you learn how to own your digital presence through color.

6 Smart Ideas for Your May 2022 Content Calendar

April 18, 2022

With summer just around the corner, there are plenty of light and interesting topics you can explore to infuse your May content calendar with engaging pieces, helping drive your summer campaign goals. 

Growth of Social Commerce in the Creator Economy

March 31, 2022

Social media has launched a new wave of entrepreneurs and creators that use their creative content, coupled with social media, to launch their own empires.

Ideas For April 2022 Content Calendars

March 22, 2022

Get started developing your April content calendar with these effective tips to Spring clean your socials and rejuvenate your content strategies for optimal growth and engagement.

Hybrid Events are Here to Stay

March 10, 2022

Hybrid events offer both digital and in-person event elements to maximize your audience attendance and deliver memorable event experiences.

How to Develop an All-Encompassing Parks and Recreation Marketing Strategy

February 22, 2022

With the rise of digital publications, parks and recreation organizations are finding unique ways to publish content digitally and achieve optimal exposure.

The Shift From Print to Digital Publishing

February 17, 2022

Your company needs digital publishing. Create and distribute the best digital content easily and save on printing and distributing costs when you transition to a digital format.

The Benefits of Using a Fullscreen Reader For Your Content

February 08, 2022

Learn how to use Issuu's fullscreen reader feature to improve outreach and content retention

Top 2022 Marketing Trends

January 27, 2022

Increase engagement with your content to generate leads, build your brand, and more with these 2022 marketing trends. Read now to learn how.

February 2022 Content Calendar Ideas

January 18, 2022

Get started developing your February content calendar with these effective ideas to continue crafting relevant and meaningful content for your audience.

Streamline Your Content Marketing Workflow

January 04, 2022

Share, edit, and collaborate on content in Google Drive or Dropbox, and then easily upload directly to Issuu!

January 2022 Content Calendar Ideas

December 09, 2021

January 2022 social media content ideas, plus marketing and blog content ideas. Issuu offers content tips and trends. Read more.

Unique Places to Stock Your Magazine

November 13, 2017

When you are first starting out as a publisher, one of the biggest challenges your magazine faces is distribution. Learn more about magazine distributions and where to stock yours.

December 2021 Content Calendar Ideas

November 10, 2021

As Autumn begins to wind down and winter creeps ever closer, it’s time to begin planning your social media content for the month of December.

14 Ways to Repurpose and Monetize Your Content

October 25, 2021

Finding new ways to reuse your content can be daunting, so we've gathered our top 16 tips for content repurposing. Start making money with your content today!

How to Develop a Content Marketing Strategy: A Simple Guide

October 22, 2021

Content marketing is an important technique used to create valuable and relevant content across channels that will generate qualified leads and traffic to your business. Learn more...

November 2021 Content Calendar Ideas

October 08, 2021

November 2021 content ideas for social media, marketing campaigns, email, and more. Issuu offers content tips and trends. Read more.

12 Tips for Effective Real Estate Content Marketing

September 29, 2021

Real Estate is an intensely competitive game where expanding your digital presence is more important now than it ever has been. Here are 12 tips for effective real estate content marketing and how Issuu can help you succeed.

Why You Need a Holiday Catalog or Lookbook

November 30, 2016

Drive more sales with a seasonal catalog or lookbook as the centerpiece of your holiday marketing campaigns.

Content Calendar Ideas October 2021

September 10, 2021

Optimize your content calendar for October by striking a balance between sentimental seasonal content and exciting new content.

How Derivative Asset Creation can Transform your Content Marketing Strategy

September 03, 2021

Improve your marketing campaigns in minutes while saving time and resources with derivative assets.

What is a Newsletter and Why Your Brand Needs One

September 01, 2021

A newsletter is a key marketing tactic for brands and organizations to increase customer retention, engagement, and sales. Learn more and start a newsletter.

5 Ways to Make Money Online with Issuu

August 25, 2021

Issuu isn't just a digital publishing platform where you can showcase top-notch content. Learn how you can make money online using Issuu.

Top 10 Digital Magazine Subscriptions

August 23, 2021

Digital magazine subscriptions deliver today’s most exciting magazine content right to your device. Isssu is the home to the top ten digital magazines.

Ideas For September 2021 Content Calendars

August 16, 2021

As the color palettes change from blue, pink and green to orange, yellow and red, so does the look and feel of content calendars. We've got you covered for September 2021 content calendar ideas!

What are Content Buckets?

October 28, 2020

Optimize your digital marketing with content buckets, a strategy that allows you to effectively engage your audience and expand to reach new customers. That’s what we call a win-win!

Ideas for August 2021 Content Calendars

July 14, 2021

Add some summer fun into your content calendar during the month of August and generate the fun and fresh content your followers want during this time of year.

Build Educational Resources for Hybrid Learning

July 12, 2021

Educational resources and materials need to be ready for in-person, virtual, and hybrid learning. Learn how to create online materials to engage students.

Webinars for All Stages of your Marketing Funnel

June 21, 2021

Looking for new ways to enhance your marketing funnel? Learn how webinar campaigns can help you develop leads, build interest and convert new users.

What is the Difference Between a Catalog and a Lookbook?

October 24, 2019

Catalogs and Lookbooks – What’s the Difference? Whether you’re in the fashion industry or a fashionista on the hunt for the latest trend – catalogs and lookbooks are often a…

9 Steps to Repurpose Content

June 07, 2021

Use these nine steps to repurpose content and make the most of your content marketing. Create new formats for new channels and reach a wider audience.

Kickstart Your Marketing on Clubhouse

May 28, 2021

Guide to kickstart your marketing on the Clubhouse social media app with a few simple ideas and tips.

How to Host a Successful Webinar

May 26, 2021

Tips and tricks to host an informative and engaging webinar that will develop your customer relationship and can drive new customer acquisition. 

SEO, Issuu, and Google's Core Web Vitals

April 09, 2021

An interview with Issuu SEO Manager Alexis Krasinski on the latest update to Google’s search algorithm

Use Video to Enhance Your Editorial Experience

August 04, 2019

Discover our latest tips and tricks about using videos to enhance your editorial experience and all the ways you can do it with Issuu.

Ideas for February 2021 Content Calendars

January 15, 2021

While the new year starts to take full swing, be sure to leverage your 2020 learnings for 2021 success.

How to Start a Magazine in 2021

January 01, 2021

This is Issuu’s no-nonsense guide on how to start a magazine in 2021. If you have been toying with the idea...

Ideas for December 2020 Content Calendars

November 13, 2020

With the holidays looking very different this year, be sure to craft social content that is both authentic and respectful to the current times

Content Buckets: Create a more effective digital marketing campaign

November 04, 2020

Create Effective Digital Marketing Campaigns with Content Buckets What are they? Content buckets, or content categories, are specific topics that discuss various aspects of one’s business. While each is different,…

Creating an Immersive Brand Experience Online

January 20, 2021

Creating an Immersive Brand Experience Online To be a successful marketer, it’s crucial to create an immersive and cohesive brand experience online. Specifically, to engage audiences and increase viewership —…

Social Media Hiatus: How to Take One and Stay Productive

October 16, 2020

What is a social media hiatus? Things are good in moderation, and social media is no exception. A social media hiatus is stepping away from the screen with the intention…

Email Marketing For Beginners

October 09, 2020

A lot has changed in the last 20 years. The iPhone was invented, we stopped launching shuttles into space, and we watch everything on our laptops now. But some things…

Ideas for November 2020 Content Calendars

October 19, 2020

With the holiday season quickly approaching, nows the time to plan and schedule your content for the weeks ahead.