R esearch Papers Mobile Cloud for Personalized Any-Media Services Bhumip Khasnabish
•mobile cloud service and infrastructure management Additional details about these and related topics can be found in [10].
Developer Parlay X/Rest
Bringing network capabilities into the value chain
▲Figure 11. Developers want to develop an application once only for ubiquitous deployment. This requires unified network APIs such as Parlay X, and OMA RESTful interfaces. Direct Income Business
•Online APP, Mashup APP sales •Portal AD, API AD •Training fee, register fee •Download revenue share •App revenue share
Service
Indirect Income Business
•Increase loyalty of users •User number increase •Increase basic service traffic •Brand worth increase •New app promotion fee
Service
▲Figure 12. Business plus service constitutes a profit model.
Developer Software Corp.
SP
2
CP
APP Partner
3
SDP+APPstore Platform
1
App download and purchase revenue share
References [1] IETF. App area wiki [Online]. Available: http://trac.tools.ietf.org/area/app/trac/wiki/
Clouds [2] eWeek. Could computing [Online]. Available: http://www.eweek.com/c/b/ Cloud-Computing [3] NIST. NIST Cloud Computing Program [Online]. Available: http://www.nist.gov/itl/ cloud/ [4] B. Khasnabish,“XaaS: The Next Frontier of Innovation in Communications,” presented at IEEE Region 1 Innovation Day 2011, New York, May 2011. [Online]. Available: ewh.ieee.org/reg/1/innovation_day/presentations/bhumip.pdf [5] D. Liu, B. Khasnabish, and H. Guanghua,“Cloud Edge Services,”in Proc. Broadband Forum 2011, Berlin, May 2011, paper bbf2011.505.00. [6] B. Khasnabish,“Intelligent Application Stores: An Innovative Business Model,” presented at CommunicAsia, Marina Bay Sands, Singapore, June 2011. [7] Jeffrey Peel. Mobile Cloud Summit [Online]. Available: http://mobilecloudsummit. com/ [8] J. Wang, S. Ma, and L. Liang (Jan. 2011). Virtual Desktop Infrastructure Problem Statement. IETF. [Online]. Available: http://www.ietf.org/id/ draft-wang-appsawg-vdi-problem-statement-01.txt [9] B. Khasnabish and D. Stiliadis (Editors) (Jul. 2011). Cloud Services Virtual Desktop Requirements. [Online] Available: http://www.atis.org/cloud/_Com/Docs/issue018. doc [10] B. Khasnabish et al. (Dec. 2011) Cloud Reference Framework. IETF. [Online] Available: http://tools.ietf.org/id/ draft-khasnabish-cloud-reference-framework-02.txt [11] J. Chu, B. Khasnabish, Q. Yu, and Y. Meng (Jul. 2011). Virtual Resource Management in Cloud. IETF Operations & Management Area Working Group. [Online]. Available: http://tools.ietf.org/id/ draft-junsheng-opsawg-virtual-resource-management-00.txt [12] S. Karavettil, B. Khasnabish, N. So, and W. Dong (Dec. 2011). Security Framework for Virtualized Data Center Services. IETF Operations & Management Area Working Group. [Online] Available: http://tools.ietf.org/id/ draft-karavettil-vdcs-security-framework-03.txt [13] NGSON Working Group of the IEEE Standards Committee (May 2008). IEEE P1903™/D1 Draft White Paper for Next Generation Service Overlay Network. [Online]. Available: http://grouper.ieee.org/groups/ngson/P1903_2008_ 0026-White_Paper.pdf [14] T. Plevyak and V. Sahin, Next Generation Telecommunications Networks, Services, and Management. New York: John Wiley-IEEE Press, 2010. Manuscript received: December 5, 2011
Provide long-term sustained online service revenue, driving traffic of SMS, MMS, WAP, and more
B
iography
Bhumip Khasnabish (b.khasnabish@ieee.org), PhD, AMCPM, is a senior
Advertisement Revenue
Advertisement Platform
▲Figure 13. SDP with an intelligent application store is an innovative business model.
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Acknowledgements This paper is based on my Distinguished Lecture on XaaS given at IEEE Region 1 Innovation Day (May 17, 2011). An earlier version of this paper was also presented at CommunicAsia 2011 during the mobile VAS strategy session on 22 June, 2011. I am grateful to the ZTE iVAS Product and Marketing Team for helping me put the slides together for the presentation. In particular, Meng Yu, Hu Jie, Chu JunSheng and Liang Liang have provided many contributions and drafts that have assisted me in my work with standards development organizations in the areas of virtualization, data center operation, and general clouds. I sincerely thank all of them.
ZTE COMMUNICATIONS September 2012 Vol.10 No.3
member of the IEEE and an emeritus distinguished lecturer of the IEEE Communications Society. He has initiated cloud and data center activities in the IETF and is co-chair of ATIS IPTV Interoperability Forum (IIF). He is currently a senior director in the Standards Development and Industry Relations Division, ZTE USA. His research interests include next-generation networking, platform and services that use virtualized computing and communication entities, and tighter cross-layer communications. He has worked in the Verizon/GTE next-generation laboratories, Waltham, MA, and in Bell-Northern Research (BNR) Ltd. in Ottawa, Canada. Dr. Khasnabish has published numerous articles, books, and book chapters and has been awarded several patents in his research areas.