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R esearch Papers Mobile Cloud for Personalized Any-Media Services Bhumip Khasnabish

services. Both transaction- and session-oriented services are discussed. 4.1 Personalized Spam Filter for SMS In addition to keywords and flow rate, individual preferences can be the basis for dynamically setting and modifying spam filters. These filters can be based on personal profile, location, quality, or connection bandwidth. These services use micro data-mining as well as mini databases with virtual agents embedded in mobile clients. 4.2 On-demand Security for Transaction and Session Mobile devices and clients are inherently vulnerable to impersonation and security threats. Mobile cloud immediately detects any impersonation or attack and mitigates these by allowing suitable agents to be embedded in mobile devices. An acceptable level of security during a transaction or session can be maintained by an independent, localized, trusted third-party platform. 4.3 Automated and Personalized Emergency Service This service can be delivered through an embedded, local authorized proxy server. With appropriate agents and customer profiles, a mobile device can provide various personalized emergency services. Authenticating the mobile device and determining exact location are very important for such services, and mobile cloud is best suited for this purpose. 4.4 Automated Mobile Device Portability This implies that hand-held clients and devices are seamlessly portable between carriers. No hardware—for example, SIM cards—need to be changed. The goal is to support dynamic provisioning and activation of devices and services. Also, billing and settlement for interservice providers can occur almost in real-time through intelligent service delivery.

5 Emerging Personalized Mobile Cloud Services 5.1 Mobile Transaction and Streaming Media Ecosystem Mobile cloud can be used in health, banking, games, and entertainment where culture and location are important factors. For example, the McDonald’s menu in Bangalore is different to that in Boston. A ubiquitous mobile service within a device may be able to sense location and act on behalf of the user if it is programmed to do so. Wearable devices can communicate with mobile devices so that important health and environment information can be relayed to a central location and assistance can be organized. 5.2 Services that Require Dynamic Creation and Restructuring of User Groups A mobile cloud network can be used for vehicular communications and entertainment. It can also be used for

health monitoring. 5.3 Mobile Cloud that Offers Context-Aware Media Adaptation and Communications This service can be used for energy saving, signaling, and processing in display and bandwidth management. QoE is not sacrificed; however, a broker or proxy agent may be needed to ensure QoE. 5.4 Instant Access to Up-to-Date Information Using Mobile Cloud Database information, such as profile and personal information, automatically migrate from the home cloud to the user’ s current location. Secure and efficient mechanisms are needed to move personal databases and caches from one location to another in order to provide the same UE. Maintaining privacy and data integrity is of the utmost importance. 5.5 Cloud-Broker-Based Ubiquitous Access to Any-Media Services Any-media services are delivered to devices anywhere in the world. Both private and public mobile cloud domains may be used for delivering services. To successfully deliver services, mobile devices must be capable of dynamically adjusting the required service and security profiles according to the service and the openness of the domain from where the resources are being borrowed. 5.6 Any-Media Content Downloading From Anywhere Movies, video clips, and e-books are downloaded to a device from anywhere in the world, irrespective of the service or network access provider. 5.7 Location-Based Real-Time Maps and Traffic Update This service is very similar to a navigation service provided over a mobile device. However, the device uses information about current location and personal habits and preferences to recommend direction-related services. 5.8 Seamless Tracking of Goods and Services Goods can be seamlessly tracked throughout the transportation cycle. 5.9 Network-based Assisted Living The mobile device intelligently and adaptively monitors the health requirments and location of the person carrying the device. It is sensitive to the requirements of the carrier and should support their computing and communications needs. 5.10 Location-Aware Mobile Wallet This is equivalent to a near-field electronic-wallet service except that electronic cash is automatically converted to local currency through a banking service proxy. 5.11 Media Adaptation for Any-Media Cloud Services Mobile cloud services often deliver audio, video, and

September 2012 Vol.10 No.3

ZTE COMMUNICATIONS

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