Design is both a process and a product. Design requires thought and action.
As one explores the world, observations must be recorded in a form that can be shared with others. Thoughts need to be documented, organized and compared.
This book represents the assignments, the discoveries and the juxtapositions that have been created as partial fullment of
ArtDesign 150
during the Spring Semester of 2011
at the University of Tennessee by Renay Alpers
PROCESS BOOK
ACCEPT Stating initial intentions Accept the problem as a challenge Allow the problem to become the generator of the process Self-motivation ANALYZE Gathering facts anf feelings Becoming familiar with the insides and outsides of the problem. Discovering what the “world of the problem� contains DEFINE Determining the destination Determining the main issues of the problem. Conceptualizing and clarifying, aims, ends and goals of problem resolution. IDEATE Generating alternatives Identifying all possible ways of realizing goals. SELECT Choosing from the options Comparing the destination with the possible ways of getting there
IMPLEMENT Taking action Giving form to the selected “best ways”“realizing” intentions EVALUATE Measuring success Reviewing the journey to determine the degree of success and its overall value. What was learned? How can what was learned be used to make future travel more meaningful and/or enjoyable?
TABLE OF CONTENTS
Stating initial intentions Accept the problem as a challenge Allow the problem to become the generator of the prcess Self-motivation Assignments: ROGUE This year the theme of the charette project is “rogue”. Explore all of the meanings of this word, both verbally and visually. Create a mindmap with your team. Find visuals in at least five different “locations”. Document your findings in this process book. References: Thinking Wrong . Doing Right Brainstorming Youtube CA PRINT CORE 77 Library McClung Museum
ACCEPT
ROGUE BRAINSTORMING
Often times the hardest artistic work to create, is the work that comes without boundaries. When given a project to complete with open-ended possibilities, the task can be very daunting. These are the projects that I am most intimidated by. I find them to be even more challenging that a project with strict guidelines. Perhaps though, they are the best projects for us as artists to be involved in when we are just beginning because they force us to scrutinize our processes the most. For the Spring 2011 Charette, our topic was “Rogue.� As I have never had much interaction with the word rogue, research was a huge part of preparing my part. Even after my research however, I still felt unprepared. I was very nervous to participate in a project with such a large audience and open possibilities. I expected failure from the start, which is something I have never felt in past work I have created. It was quite scary. The day of the Charette, I came into the building well before time to set up. I quietly put up my project and then left the building. When I came back just before the Charette was to begin, I actually tried to pretend I was just an onlooker. I walked around to see the other work. I took a few pictures of my own, and then I sat at a distance to observe. Maybe it was the expectations of failure, or maybe it was the fact that I feel like a stranger to this city, let alone my classmates still, but I was certain that I had not done my best work. In comparison to other projects, I felt that my own was small and insignificant. I felt that it was uninteresting and did not demand as much attention as many of the other projects did. My project was not a loud and rambunctious game of duck-duck-goose, nor was it a hands-on project for the audience to participate in, nor a homeless girl pushing her shopping cart, or huge letters on the floor with yarn extending to the rafter. Instead, it was a simple grouping beneath the staircase hanging quietly by its self. I felt defeated. Later, reflecting upon the experience, my mind began to change. After all, what is rogue? Maybe my piece was rogue indeed. Not only did the artwork define rogue, but also it acted rogue through its placement and its way of standing alone and by itself. I determined that actually, my rogue work was successful. I decided that in all actuality, this was one of my best pieces of work. It was a learning experience; it was a lesson in pride and selfachievement.
REMORSEFUL TRAMP
Gathering facts and feelings Becoming familiar with the insides and outsides of the problem. Discovering what the “world of the problem� contains
Intellectual Mind map Physical What are the limits of the problem? What are your limits? What do you know how to do? What do you need to learn how to do? Conceptual What are elements that might not be limitors if we change the parameters of the problem?
What was the stated probllem for the juggeling performances? What did you learn from watching the videos about juggeling and practice? What are some skills that you are attempting to master through practice?
ANALYZE
Assignments: Something worthy of my time: Using the category you have selected with your team, explore all of the meanings of this word, both verbally and vsually. Create a mindmap with your team. Everyday Collection . Pay Attention: Find visuals in at least five different “locations�. Document your findings in this process book. Reference: Document the places you have looked for reference and research. Keep an annotated bibliography.
GROUP MIND-MAPPING
What matters to me? What issues am I interested in exploring in greater detail? In class, we separated into two groups: one concerned about environmental problems, and one concerned about human problems. I chose to be part of the human problems group. We then started a gigantic mind-map documenting everything that we could possibly think of that related to the main topic. Photos of the results can be seen on the previous page. After completing the mind-map, we were asked to pick three topics from the main mindmap and create mind-maps for those topics in the same way. The three sub-topics that I chose were Video Games, Prescription Abuse, and Composting. I chose each of these because I am interested in the topics. Video Games are a huge deal in our home. If my fiance is not at school or at work, he is playing video games. It’s his hobby and I am completely understanding of that, but I also know the issues that can come from video games. Prescription Abuse is something that has effected many people in my life. It is a very real and very scary issue. Composting is something that I do not participate in but I would like to learn more about it, and hopefully integrate it into my lifestyle.
PERSONAL MIND-MAPS Video Games
Perscription Abuse
Composting
What do I know how to do and what do I need to learn how to do? I am pretty familiar with several design programs from Adobe.
I have experience with Photoshop, Illustrator, and InDesign. I have a small bit of experience with Dreamweaver. I would like to spend more time with all of these programs. I need to also do some work with Flash, and Fireworks. I feel very comfortable with using scanners and printers, as well as working with and creating PDF documents. I feel that I could benefit from some additional programs that I am unfamiliar with, as well as other pieces of equipment such as a digital SLR camera and video recording equipment. As I progress through the Graphic Design program I would like to become familiar with as many forms of technology as I can. So far this semester I have begun learning about Dreamweaver a little more and I have also attended a Letterpress workshop. I feel that both of these tools can further my potential as a curious designer. The next two pages contain a brainstormed list of things in general that I am an expert at and things that I would like to become an expert at. Design does not stop at design. Design is instead inspired by everything we see and do everyday. Being open to learning new things will in turn keep my mind open to new design. Curiosity is a point that has been stressed over and over in class. One key characteristic to being a good designer is being curious about the world around us. In the Milton Glasier juggling video, He talks about practice. Practice is important to becoming an expert. In order to become an export at the things on my list, I will need to put in a lot of practice time. Good thing I am excited, and enthusiastic about always learning new things! Good thing I am an expert at being curious!
I AM AN EXPERT
bluecricketdesign.net wordle.net designarchives.aiga.org en.wikipedia.org/wiki/List_of_colors justcreativedesign.com habeautifulmess.typepad.com alisaburke.blogspot.com candimandi.typepad.com iartublog.com indiefixx.com indobaytextiles.blogspot.com jordanferney.blogspot.com racheldenbow.blogspot.com sneezerville.wordpress.com stephmodo.com daintysquid.blogspot.com whipup.net elsiemarley.com creativethursday.typepad.com frecklednest.typepad.com prettylittlethings.typepad.com gomakeme.com housetweaking.com finelittleday.com gleefulthings.com secretsofabelle.com laymanslayout.wordpress.com indiefixx.com transientexpression.wordpress.com lovelystationery.com byheidi.blogspot.com tv.adobe.com ZooTool.com thenwestartedliving.blogspot.com picnik.com tumblr.com
ANNOTATED BIBLIOGRAPHY
Determining the destination Determining the main issues of the problem. Conceptualizing and clarifying, aims, ends and goals of problem resolution. Audience
Watch “Milton Glaser on design making ideas new” at: http://www.ted.com
Who was the audience for some of Milton Glaser’s projects? How were the problems defined based on the audience? Ongoing research designers are constantly looking at other design work.
DEFINE
Milton Glaser Edward McKnight Kauffer El Lissitzky Paul Rand Bob Gill Jan Tschichold Saul Bass Seymour Chwast Josef-Muller Brockmann Tibor Kalman Cipe Pineles Neville Brody Armin Hofmann Lester Beall Herbert Bayer Paula Scher Herbert Matter Barbara Kruger Gail Anderson Samuel Antupit Saul Bass Lester Beall Lucian Bernhard Michael Bierut Joseph Binder Alexey Brodovitch Robert Brownjohn Matthew Carter Ivan Chermayeff and Thomas Geismar Seymour Chwast Charles Coiner Muriel Cooper The Coynes Bart Crosby James Cross Louis Danziger Paul Davis Sheila Levrant de Bretteville Rudolph de Harak Jay Doblin Joe Duffy Alvin Eisenman Gene Federico Bea Feitler Ed Fella Pablo Ferro Colin Forbes Martin Fox Steve Frykholm Steff Geissbuhler
Carin Goldberg William Golden April Greiman Laurie Haycock and Scott Makela Walter Herdeg Kit Hinrichs Tibor Kalman E. McKnight Kauffer Walter Landor Zuzana Licko and Rudy VanderLans Leo Lionni George Lois Herb Lubalin Alvin Lustig John Maeda John Massey Herbert Matter Bruce Mau Katherine McCoy James Miho Tomoko Miho Clement Mok Jennifer Morla George Nelson Georg Olden Cipe Pineles Woody Pirtle Chris Pullman Silas H. Rhodes Stan Richards Paula Scher Fred Seibert Jack Stauffacher Alex Steinweiss Deborah Sussman Ladislav Sutnar George Tscherny Edward Tufte Rick Valicenti Michael Vanderbyl Massimo and Lella Vignelli Lorraine Wild LeRoy Winbush Henry Wolf Fred Woodward Richard Saul Wurman Doyald Young Frank Zachary
Choose a minimum of three names in sequence. Paste a representative image into your process book, cite the work, why you chose it as representative, and who the audience was for the specific piece that you chose.
As part of an exercise in inspiration, we were given a long list of designers to research. The assignment was to take three consecutive designers from the list and pick three of their designs that represented them well. I checked out designs from every designer in the list in order to decide which three designers I would like to learn more about. I found it difficult to only choose three especially three consecutive designers. Instead I choose six designers. Three of them were consecutive in order to fulfill the assignment, but the other three were also amazing and I felt that their body of works were too inspiring for me not to explore them as well. In the next section of pages, I will discuss my choices.
DESIGNER INSPIRATION
I found a very interesting article in the January 2010 issue of GD USA magazine interviewing Gail Anderson. I was already in love with her work before I even knew a thing about her. Reading this interview just solidified that “love at first sight” idea. Gail is in love with type, attracted to detail, and remains very curious about everything. I think I have a lot in common with her if that doesn’t sound too arrogant of me to say. I always find myself drawn to type and can never get enough of it. I think the minute details are one of the most important aspects of any design. They are what take a design from good to fantastic! It is interesting that she feels one of her weaknesses is that she can’t say no. I find this to be a huge personal issue as well. Sometimes I take on projects that are incredibly timeconsuming or even beyond my current set of expertise, simply because I can’t say no. On the positive side of this, I am always in need of learning new skills. Is it a coincidence that my favorite color is also yellow, that I love Paula Scher, I can be very sloppy, I find To Kill A Mockingbird to be a fabulous read, and can’t get enough of the Beatles? Could be, but I prefer to hope that it’s something greater than that. Gail is well known for her bold typography. Her work has a definite character. Her typographic creations are made with every possible material. (I find this quite fascinating and connect it to my environmental alphabet later in this book. ) The fact that she adores fancy borders -one of her signaturesmakes her even more amazing to me. Her design is fun, exciting, and smart. The three pieces of Gail’s work that I chose to represent her as a Designer are all “my favorite.” The top design shows off her the fancy borders she is known to use as much as possible. The second shows off her whimsical doodles and fun text placement. The third shows the use of unconventional items that she mixes in with typography. All three display the thing she is most well known for: beautiful type!
GAIL ANDERSON
Gail Anderson admits that her Graphic Design idol is Paula Scher, and why wouldn’t she be? Paula Scher is another designer that is known for her typography and her attention to minute details. Her point of view on failure is quite interesting. Failure leads to breakthroughs! That’s a really important idea for designers to grasp. If we are afraid of making mistakes, we will never be capable of great design. Paula Scher uses type to illustrate. Her use of mixed type, color, and letter spacing is unique. The way that she mixes historical design with contemporary ideas is wonderful. I love that her design is so diverse! She can design anything from identity and branding, to environmental graphics. I picked three of her designs that I find most expressive of her work. The first is the exterior of the New Jersey performing art center. It shows off her exaggerated word spacing as it also shows her eclectic and surprising concepts. Her work is never dull or stagnant. The second piece is an album cover chosen because of her early work designing so many album covers. She is known for this type of branding as well as her logo designs. In my opinion the branding of album covers is similar to logo design because they are both used to sell an idea. The third design is one of her extremely detailed, typographically illustrated maps. these maps that she is famous for come with huge price tags, as they well should. She is a genius! I adore her work because it is eclectic, original, unexpected, and yet, exactly what pop culture wants.
PAULA SCHER
Simple. That is what design is. That is what Paul Rand’s designs are. He once stated that “design is so simple and that is why it is complicated.” This resonates through all of his work. Each piece is timeless because he breaks everything down into it’s basic shape and color. There is no doubt what he wants to communicate. I especially love that a majority of his work looks as though it could have been composed of cut-paper. Although Paul’s designs are simple, they speak volumes. He had a knack for relaying a very specific message. Paul was known for his corporate identities as well as his logos. I appreciate his design concepts for the fact that they are simple but powerful. They are memorable. The first design of his that I have chosen is his very well known “eye bee m” design. I chose it because it is representative of his corporate design. He designed an identity with this. It is also very playful like most of his designs. It is simple, bold, and communicative. The next design shows off his use of shape to express an idea.The rectangle is repeated throughout the design, yet represents so many different things. Again with the simplicity. It also shows off Paul’s use of white space and balance. The third design is most like the cut-paper style designs that he did. The use of shape is very powerful as is color. His design is simple enough and colorful enough that it would interest a child, yet the message is powerful enough that people of all ages, colors, and backgrounds can understand it. Amazing!
PAUL RAND
I looked pretty deep trying to find information about Silas H. Rhodes. Most obviously he is known for founding the School of Visual Arts. This was his proudest accomplishment. Being that it is such a huge accomplishment and he is so well known for it, I found it difficult to find very much information about him in relationship to his design work. I was able to find several images of his work though. I was especially drawn to the use of white space in many of Silas Rhodes’ work. I noticed that a lot of the designs do revolve around the school in some way and often include some sort of wise quotation. Perhaps I am drawn as strongly to the quotations that he used as I am to the actual design. Of course the quotations are what he wants to communicate and the designs simply illustrate them. I like this technique. The first poster reminds me of zebra gum when I was a child. It shows a zebra that is not content to fit in with all the other black and white zebras. This zebra wants to be colorful. I think that is the message he school teaches too. Why fit in, when you can stand out? The second poster contains a similar overall message. Be great! Learn to be great. Learn to be a designer of greatness. The third poster has an equally strong message. I especially enjoy the way that he fashioned the text to look like tree branches. The way that he increased the size of the word stupid makes me smile. Sometimes using a “bad word” can be a good thing when you are trying to get a point across.
SILAS H RHODES
Advertisers and Graphic Designers are different although they have a similar goal. Stan Richards calls himself both but prefers to be known as a creative type. He is a man on a mission with values in his pocket. I admire what he stands for, and aspire to have his dedication. His design work is extremely well known throughout the population. Even if we don’t know his name, we certainly know his design. The scale of his work tends to be flexible due to the fact that it is seen from billboards to magazines. I’m drawn to his designs for their cleverness. One of his most famous advertisements is for Chick-fil-A. The billboards incorporate three-dimensional figures which isn’t expected on a billboard. They are comical too. I love that as soon as you see the font, you know what it’s for. Most of his work holds onto a similar quality. When you see it, you know the company that is being represented. I picked two designs and one compilation of designs that represent Stan as a designer. The compilation of design is simply clever. Pictures or words within pictures or words. I find it fascinating when a designer can accomplish this. It shows a keen eye toward connections. Isn’t that one of the things we hear in our class all the time? - connections! The curves of the film are connected to the curves of the letter forms. The prongs of the comb are connected to the long pointedness of the letter forms. The second design that I chose is the very famous Eat Mor Chikin ad. How can you live in any urbanized city and not have seen these ads? They are iconic. They’re familiar, comical, and I love the three-dimensionality of the cows. The third design is representative of the great scale of his work - whether figuratively or physically. We are familiar with the objects in the ads, and the fact that the font is so much smaller than the objects, puts a huge emphasis on the fact that the store being advertised is big. This is an understatement. That’s another characteristic of Stan’s design - understated! Well done.
STAN RICHARDS
It should not be much of a surprise that I am attracted to the design of Neville Brody. Typography strikes again! Neville started out with design for independent music and turned up his nose at commercialization. I find this to be really amazing. This is how I think of design. Do what you love, right? Later though, he became known for designing typefaces. I love his work because of the way his type becomes a shape in his design. It’s not only a letter, but an shape. It is very expressive. His work typically challenges our ideas of graphic design; of what graphic design is and should be. To me, I think of him as a revolutionist. What strikes me as most interesting about his way of thinking about his art, is that he sees it as open-ended. His designs are not complete until the viewer sees them and draws their own conclusions. This is beautiful to me. It is what art is about to me. It feels almost as if he has a romantic relationship with his designs and even with the individual components of his design. His art makes me think of a passionate love affair. It is so easy to fall in love with, to be drawn toward, and to be inspired by. The first design that I think represents Neville has a lot of energy within it. The words take a backseat to shapes that they form. Although the words were obviously selected with care, you get the feeling that had they not been selected so specifically, it wouldn’t change much about the design. The impact is created with shape, rhythm, and balance. The second design appeals to me because of the way that letter forms are defined by the shapes that make them. You feel as if he has taken shapes and used them to form letters instead of using a letter as the frame for the shapes. The third piece was chosen because of the way the letters become abstract. By changing the spacing between letters, overlapping the letters, and changing the size of them, he creates a space with them instead of words. I like to think that letters are simply made of pieces of space combined in specific ways. Maybe this kind of thinking is a little bit non-commercial, but then, isn’t that what Neville is going for anyway?
NEVILLE BRODY
Generating alternatives Identifying all possible ways of realizing goals.
IDEATE
Assignment: Poster without words Possible places or events 1. Masquerade Party 2. Wedding 3. College Graduation Symbols or Cliches to represent this place or event 1. mask, glitter, feathers, music, purple, black, finger-food 2. diamonds, flowers, white, ribbon, twinkles, dresses 3. cap, tassel, college colors, books, gowns, greek, degree Unique ways to visualize this symbol or cliche 1. bouquet of diamonds 2. dress of flowers 3. stars of glitter
POSTER WITHOUT WORDS
Simple. The use of negative space adds to the over-all readability.
Attractive. The use of combing pictures of certain objects in places where those objects would be in the scene adds texture and interest. Several sky pieces make up the sky, several landscape pieces make up the grass and trees
Adorable. The text is abstracted enough that it is no longer text so it is still a poster without words.
Minimal. Just enough information is given that we can identify a very specific character.
Unique. Instead of using magazine pieces, they used colored paper. Glitter and feathers add something to this poster that non of the others have.
Accurate. The pieces are all very straight and placed in an orderly fashion. Crisp lines throughout.
CLASSMATE POSTERS
This is the card that I originally created during class. After taking some time away from it, I realized that it did not completely satisfy the project specifications. I decided that I needed to start over completely.
This is the card that I ended up with. I feel that it does not use cliche, it does not use words, and that it still communicates the idea of Valentine’s Day. Blue represents a male. red represents a female. Where they overlap, becomes equal parts red and blue - purple...a couple!
VALENTINE CARD
This is the Valentine that I received. I believe it worked in some ways, but I thought that it was a bit cliche. The was a lot of red and pink used, as well as starburst which I think are a Valentine candy. I think it is very cute though!
A VALENTINE FOR ME
I feel as though I really need to preface this project with an explanation before I end up bombarded with ugly comments. A few weeks ago I was on campus late at night. I couldn’t park near the art building because of an event that was going on, so I had to walk a good distance back to my car. My walk took me through the “social square” of campus on a pedestrian only road. Apparently this is where all the students that live on campus hang out at night because there were a ton of people all over the place. Some were playing football, some were skateboarding, and others were sitting in groups doing whatever. The whatever part is what I want to address. As I walked, I noticed a very large group sitting around and right out in the open, they were smoking weed!!!! WOW! I was shocked. I mean I could smell it and I could see the pipe being passed around. I can’t say that I have issues with people that do that, but I can say that I was surprised to see them out in the open in a very busy area just doing it like it was no big deal! I wanted to ask them if they were not afraid of getting caught. What happens if I wasn’t just a casual passerby? What if I had had been an officer? Did they not care? Out of curiosity, I decided to check into the school’s drug
policy. Would you believe that it was very hard to find? Although I did find the policy, it took some searching. One would think that a policy regarding drugs on the campus of such an important and huge school, would be out in the open and easy for everyone to see or find. It started me thinking about how effective (or ineffective) the policy can be or is. Apparently it isn’t all that effective because not only are students using drugs, but they are using them right out in the open with no concern for their surroundings! Obviously there are so many different types of drugs: some legal, and some not so legal. I’d be willing to bet that a good percentage of the students at UT, use at least some form of drug on a weekly, if not daily basis. Drugs to consider are caffeine, tobacco, weight-loss medications, anti-depressants (both prescribed and otherwise acquired), painkillers, energy supplements, alcohol, steroids, and of course they obvious ones like weed, cocaine, heroine, and mushrooms. So if we consider this, than why is it that doing drugs is so easy for students to get away with? Fast-forward a few weeks. We are assigned to create a postcard and send it to the school addressing a human issue that we
POSTCARD PREFACE
previously brainstormed. Well, I had previously brainstormed Prescription Abuse and branched that off in many directions until it came down to drugs in general. I thought this would be the perfect time to question drugs on campus and the lack of action taking place over the issue. A word that really stuck out to me was the word “AWARE.” Maybe the faculty and staff are simple unaware that this is going on. Maybe they assume that the students wouldn’t do drugs on campus, and therefor they leave the issue alone or covered. I thought, perhaps all it takes is some action to make them aware of the drug behaviors on campus and to uncover the reality - to point it out and put it up in their faces to take a look at. There was one other requirement for this project. We had to channel one designer that we had previously researched. We each had three designers to choose from for our channeling exercise. I picked the one that I loved the most: Gail Anderson. She has an amazing talent with typography and I really wanted to use her work as a means for my own.
BE AWARE: we are using
DRUGS on campus Why Aren’t You Stopping Us? how will you help us?
POSTCARD
Surprise To cause a feeling of amazement or wonder; to encounter or discover unexpectedly; astonishment
Ss
Yellow any of a group of colours that lie in the approximate wavelength range 585--575 nanometres
Yy
Please describe how your work exhibits each of the following, show examples: Receptivity Receptive qualities are shown through my curious nature. I am willing to explore multiple ideas in my work. I consider different sources of inspiration. When one solution does not work or fit the parameters of the assigned project, I am able to recognise this, and try again. I acknowledge that there are many solutions for a given project. Curiosity Curiosity cannot be taught; you are either curious or you are not. My work shows curiosity through all the different ways I find inspiration. I explore all sorts of mediums and ways to solve the problem. I’m never satisfied with just one idea. Wide Range of Interests Sources of inspiration include websites, books, billboards, graffitti, posters, and even trash. I’m inspired by texture, pattern, color, typography, shape, and scale. I work with photography, paint, crayon, cut paper, fabric, and digital mediums. Attentiveness I pay attention to details. I am very organized. I follow directions. Seeking connections I try to find connections between all of my collections. I seek connections between my work and the work of others. I make an effort to go beyond was is reequired when my curiosity leads me further. Conviction Any work that I do, I do completely. My art reflects a self-assured attitude. Even if I am unsure of exactly what is expected, I do my work as though I am certain. I follow through.
CHARACTERISTICS OF CREATIVITY
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My name is Elise. I live in San Diego, California with my husband, Paul. I love making stuff out of paper and recently fabric. I have an online shop, ELISE JOY and sometimes host online craft workshops. This blog is where I share my projects, thoughts, adventures. Thank you for visiting this space.
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For the first time, in a very long time, I made a mini album just for fun. I loved my first roll of mini diana film and I had a bunch of random cards & papers that seemed perfect for this project. Super random mix and semiawkward journaling, but getting down thoughts is always good.
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