Green Bay, Wisconsin
1004 Brett Favre Pass, Green Bay, WI 54304 THE LEGACY HOTEL
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Coming Soon, Fall 2021...Green Bay’s Premier Luxury Hotel! The Legacy Green Bay, LLC announces development of a boutique all-suites luxury hotel, located one block from Lambeau Field in the Legends District, with adjacent proximity to the newly developed Title Town District, the upcoming Brown County Expo Center and Resch Performing Arts Center. This distinctive property will feature 64 Studio Suites, 11 Classic One Bedroom Suites and 2 Grand Penthouse Suites, plus a signature Brasserie, Barista-Cafe, Rooftop Bar and Luxury Spa. Legacy’s accommodations will reflect an ‘industrial chic elegance’, with rates strategically positioned at an exceptional value and priced 45%-50% below published rates for suites of similar scale in the region. The hotel’s development and management company will be Legendary Hospitality and the property will be locally owned and operated. The Legacy’s niche will be ‘accessible luxury’ for those travelers seeking an optimal price/quality balance in selecting accommodations, be it business or pleasure. The property will encompass a 21st-century tradition: comfortable and luxurious, yet affordable and positioned to become one of the most distinguished hotels in the Midwest. The Legacy will also serve as a catalyst for further development within the Legends District. As well, the Property will establish a vibrant social scene, with a value-added community membership component. The Legacy Green Bay, LLC is currently offering a unique investment opportunity for a select audience. Investors will have a broad range of investment levels to choose from, while enabling representation of family or business history on display within the property. Thus, investors can celebrate their own individual legacy in grand style for decades to come. As well, the site for this project is designated as an Opportunity Zone, for investors seeking such eligibility. We would welcome the opportunity to present the project in more detail, should this initiative be of interest. The Legacy Green Bay, LLC THE LEGACY HOTEL
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Distinguishing accommodations will include lush featherbed covered mattresses, Egyptian cotton sheets and luxurious duvets. All suites will feature a spacious, separate living room area, hardwood floors, designer carpets and fireplaces. Suite amenities will include plush terry robes, Wi-Fi access, flat screen televisions, in-room safes, coffee-espresso makers and mini-bars. Bathrooms offer heated floors, bamboo cotton terry, rain showers and signature bath amenities.
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The Legacy’s outlets will feature a refined ‘eat-in / to-go’ Barista Café outlet with select coffees, pastries all-day and retail merchandise, set in a relaxing lounge environment, with complimentary Wi-Fi, open morning, noon and night. The Café will also feature an adjoining lobby area, enabling guests to enjoy an alternative environment.
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The hotel’s signature restaurant will be a Brasserie positioned as refined-casual and trendy, with a discernible Wisconsin theme front and center. The Brasserie will also be the perfect setting to establish the hotel as a preferred destination for the ‘power breakfast’ within the Legends District. An emphasis on certified organic will be prevalent as Wisconsin has 10% of the nation’s certified organic farms in the country, which is second in the nation. Price points will be competitive with local establishments, encouraging broad local engagement. All menu selections will be accompanied by both Brewmaster and Sommelier suggested beverage pairings.
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The rooftop bar will offer spectacular views with a lush-landscaped outdoor terrace, with moderately priced cocktails, accentuated by premium stemware and select appetizers.
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An urban oasis inside the Legacy, the Spa, enables guests to immerse themselves in the deep restorative power of true spa therapy. Featuring Zen Tranquility Lounge, offering a quiet place to relax and find your inner peace, coupled with luxurious private locker rooms and changing facilities equipped with essential grooming needs.
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The Legacy will offer Executive Boardrooms available for corporate meetings. Other meetings facilities are available within Lambeau Field in addition to larger venues at the new Expo-Center. During inclement weather, a house car will be available to hotel guests for drop-off/pick-up at Lambeau and Title Town. Again, the Legacy will be footsteps away from the Expo-Center, easily the closest lodging facility in the district.
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The Legacy will offer an Atrium Ballroom, plus an expansive rooftop Skyline Salon, distinguishing it as the ultimate setting for social affairs. Flexible meeting space and upscale boardrooms coupled with modern technology will provide corporate groups an exceptional setting for meetings and conferences. Legacy’s signature catering menus will be complimented by an engaged culinary team for customized offerings to suit each clients’ respective budget. From engagement parties, bridal showers, rehearsal dinners, to wedding ceremonies and receptions, the legendary hotel sets the scene with a wide selection of settings for any stellar event. Events will be distinguished by exemplary cuisine and personalized service, with attention to the every detail.
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A core component of the hotel’s business plan is the boutique scale of the development, offering a select inventory of upscale accommodations, which reflect a significant value in comparison to the surrounding product available. Specifically, the hotel will present suite accommodations at price points well below the competition. By limiting the inventory to 80 suite accommodations, it ensures adequate demand is in place year-round.
Separate and apart from home Packers games, Lambeau hosts over 700 events annually, with approximately 600,000 room nights consumed in the Green Bay market, with Lambeau and now Title Town being the most significant attractions. Occupancy and average rates within the stadium region are already robust during off-season, at 67% and $136 respectively. The hotel’s business plan assumes 2% of those visitors will embrace the suites value Legacy has to offer year-round.
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The Trademark Collection by Wyndham is a soft-
impression. Whether you’re exploring historic cities or
brand, independent-minded collection of upper-
enjoying a much-needed respite, these independent
midscale and above properties. All Trademark Hotels
hotels offer boutique experiences to celebrate the
are distinctive, taking on the character of the place in
individuality of the places they call home.
which they’re built. This fastest-growing soft brand* is meant for independent entrepreneurs who have
The Wyndham Rewards program has revolutionized
developed an iconic hotel and are looking to increase
the loyalty landscape, offering members a simple-
visibility and build a legacy. With a growing footprint
to-use, generous points earning structure along with
in urban, resort, and secondary markets, Trademark
a flat, free night redemption rate – the first of its kind
highlights unique hotels in a wide variety of locations
for a major rewards program. Wyndham Rewards
well-suited for both business and leisure travel. A
members have the chance to earn and redeem points
Trademark Collection property has the freedom to
for thousands of rewards options around the world
retain its own vision, character, and unique spirit, while
every day. Through Wyndham Rewards, the hotel will
gaining access to partnership with the world’s largest
be introduced to over 70 million members and will
hotel company.
benefit from powerful cross-selling at scale. 60% of Wyndham Rewards members who join with one brand
Wyndham offers the largest and most diverse
end up staying with another brand*, illustrating the
collection of hotel experiences in the world, with
power of the Wyndham name. Named ‘One of the Best
over 9,000 hotels and nearly 800,000 rooms in 82
Rewards Programs’ three years in a row (US News and
countries. To support the owners of these properties,
World Report, 2016-2018). Wyndham Rewards was
Wyndham has an extensive team of people working
recognized as ‘The Most Generous Hotel Rewards
across the globe. The Trademark Collection was
Program’ offering an average reward payback that’s
launched in 2017 and has over 100 hotels world-wide,
more than double that of the competition (Ideaworks
with an additional 48 properties in the pipeline.
Annual Report in WSJ).
Set in popular destinations worldwide, Trademark Collection by Wyndham’s unique hotels leave a lasting
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NEW $93 MILLION EXPO CENTER Of significant note, beyond Lambeau Field events, the Brown
The project will transform the corner of Oneida Street and
County Veterans Memorial Arena, located one block from the
Armed Forces Drive, which has been home to the Veterans
new hotel on the corner of Oneida Street and Armed Forces
Memorial Arena for almost 60 years. The arena would be
Drive, will be the site of the new $93 million Expo-Center. The
replaced by an expo center of about 120,000 square feet, while
village of Ashwaubenon and Brown County recently approved
the adjacent Shopko Hall would be replaced by about 43,000
financing of the project. It’s scheduled to open in January 2021
square feet of “flat space.” The Legacy would be the closest
and will significantly impact the stadium district visitor traffic. The
hotel to the new Expo Center, in addition to enjoying even
new Expo-Center will anchor Legends District, encouraging
closer proximity to the Resch Center, Green Bay’s premier
further development, establishing an entertainment bookend
entertainment complex.
to Title Town.
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A B C
D
A · LAMBEAU FIELD
B · NEW EXPO CENTER
C · RESCH CENTER
D · N E W H OT E L
G R E E N B AY L E G E N D S D I S T R I C T The Legends District is one of Green Bay’s oldest corridors and is in a transition from old industrial usage to a mixed-use district. The Green Bay Packers have made significant investments in the local community in recent years, including investment in the area immediately surrounding Lambeau Field. The City of Green Bay seeks to continue its partnership with the Packers while also establishing the Legends District as a year-round recreational draw that will go beyond football weekends and bring in visitors from across the state and country.
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City and community leaders envision an upscale district marked by multi-story buildings, retail shops, restaurants, lodging and entertainment venues offering
Robust Development Underway
year-round amenities between Lambeau Field and the Tundra Lodge. That’s
https://youtu.be/qMZtaOpLicA
the vision laid out in a master plan for one of the city’s oldest corridors. The
https://app.oxblue.com/open/Miron/BrownCountyExpo
plan stresses walkability, high-density construction, a consistent “industrial chic” architecture and plenty of greenery. Every building would be multiple stories tall, set close to roadways and positioned to hide parking. Roads will include sidewalks, bike lanes and gateway signs branding the area. The district includes 15 acres of vacant, undeveloped land and other industrial lots that are ripe for redevelopment. The master plan complements the Green Bay Packers’ Titletown District, a 34-acre site being redeveloped by the football organization in Ashwaubenon. The Packers and the Village of Ashwaubenon participated in feedback sessions to help craft the plan, indicating it will complement the Titletown District rather than compete with it. The plan was crafted from significant input by business owners and residents who live near the area, which drew on suggestions during public forums and a public survey.
The Legacy represents a comprehensive step in the realization of the vision for Legends District. Aarchitecture and design of the hotel will embody the district’s design standards. The standards guide and define the compatibility of existing properties in the area and the relationship to potential future uses, of which the Legacy delivers in-full to the district; Walkability and accessibility for all intersections, sidewalks, and streetscapes; Architectural character of the property reflects an “industrial chic” character; Building scale of property achieves density of mixed-use development goals; Landscape, signage to be integrated into architectural character of the district.
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V I C K I FA B RY President Owner Saranac Glove Company
Vicki Fabry is President and Owner of Saranac Glove
private label, military, high performance athletes,
Company, a division of FI – Fabry Industries. Saranac
weekend sports participants, industrial professionals,
Glove is renowned as a leader and innovator and has
motorsports devotees, active lifestyle, work safety,
earned a stellar reputation in the glove industry. Saranac
dress, and winter glove providers throughout the world.
is a family owned business, with over a century’s worth of expertise in glove design, development and
Saranac Glove, located on Lombardi Avenue in
manufacturing.
Green Bay, is proud of its rich heritage and is known as “Wisconsin’s Glove Company”. Their glove outlet
As the innovator and pioneer in the sport glove industry,
continues to showcase current innovations as well as
Saranac was the first major brand to market batting
classics and is open to the public. Their logo based
and football gloves for athletes to help take their games
on family inspiration pays homage to the roots of the
to “the next level’. The Inverted Triangle logo became
Saranac outdoor environment and the sport triangle
widely recognized from pro to youth athletes and is still
made famous by family leaders of the mid to late 1900’s.
revered today. Saranac’s commitment to quality extends
Under Vicki’s leadership, Saranac thrives as an industry
to multiple glove categories. The company continues to
leader with commitment to quality and innovation and
flourish as one of the most respected sports companies
a personal and corporate commitment to charitable
in the country with its innovation and marketing to
needs and relief support efforts.
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DENNIS DOUCETTE Principal | Managing Director Legendary Hospitality, LLC
Dennis Doucette established Legendary Hospitality in 2013
Doucette was a Governor’s appointee to the state of Florida’s
as a development and management company specializing in
Tourism
boutique, upscale hotels. Over the past three decades, he has
concurrently served three terms on the Visit Florida board of
opened six full-service hotels to include independents and
directors, the state’s marketing agency for tourism, a private-
franchise brands. Doucette understands the complexities of
public partnership.
Commission
under
three
administrations.
positioning and operating an upscale property effectively.
Past/Present Industry Organizations: In 2014-2015 Doucette developed the business plan and
• Visit-Florida & Florida Tourism Commission, 2006-2012
financing structure for Green Bay’s historic Hotel Northland,
• Board of Directors, Governor Appointee, 2006-2012
which launched a comprehensive rehabilitation. After that, in
• Florida Hotel & Motel Association Greater Miami
2016-2017, Legendary Hospitality undertook the rehabilitation
& Beaches: Regional Advisory Board, Board Directors,
of the Hotel Retlaw, a historic property in downtown Fond Du
Executive Committee, 1996-2012
Lac, Wisconsin. The Hotel Retlaw opened in September 2019
• Miami-Coral Gables Chamber of Commerce:
and has enjoyed numerous accolades throughout the hospitality
industry.
1996-2012
Trustee, Chair Visitor Industry Council, Board Directors,
• Southern Innkeepers Association: Golf-Resort Member Doucette was formerly with Seaway Hotels for 32 years. His team
1999-2010
re-opened the iconic Biltmore, Miami-Coral Gables, Florida.
• Northeast Wisconsin Historic Preservation Commission,
Thereafter he served in the role of General Manager for 19 years,
2013-2018
thru 2012. Under his leadership, the Biltmore re-established
• Envision Greater Fond Du Lac (Chamber of Commerce),
itself as a world-class destination and a ‘Leading Hotels of the
2017-present
World’ resort. The hotel also achieved national historic landmark
• Destination Lake Winnebago (Convention Visitors
designation by the U.S. Department of Interior.
Bureau), 2017-present
• Wisconsin Hotel & Lodging Association, 2013-present
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He
YVONNE ROBERTS Principal | Creative Director Legendary Hospitality, LLC
Yvonne Roberts co-founded Legendary Hospitality in 2013 and
the Seaway over the years; conceptual interior design of the
is responsible for conceptual and interior design, stylization,
Biltmore; social club membership; the hotel’s annual Health &
brand management, and public relations. She is also the Principal
Wellness Festival; generated $6 million thru the Biltmore Food &
of Guru of Luxury, a hospitality design firm specializing in unique,
Wine Festival. During her tenure, over two decades, the annual
boutique luxury hotels (www.guruofluxury.com). In addition to
membership grew to 2,000+ distinguished patrons. Its vast and
design, her diverse skill set includes food & wine concepts, health
varied events reflected the diversity of its members’ experiences
& wellness programming, and club membership.
and interests, wine tasting, art exhibits, book signings, celebrity chefs, and winemakers from around the world.
In 2017, Roberts undertook the conceptual design for comprehensive rehabilitation of the iconic Hotel Retlaw, a historic
Recent Media & Industry Recognition:
property in downtown Fond Du Lac, Wisconsin. The Retlaw was a
• Premier Hospitality International Issue by Roma Publications
complex project which required detailed coordination of historic
preservation guidelines thru the National Park Service. Roberts
• Sherman’s Travel
received the prestigious 2019 Wisconsin Main Street Awards, for
• Hotel Retlaw | Fond Du Lac, WI. Lo¬¬¬dging Magazine
both the city and state, in recognition of outstanding design and
• Midwest Meeting Publication
interior renovation.
• Midwest Living
Premier Hospitality International Magazine
• Lodging Magazine In 1994, Roberts was contracted by Seaway Hotels for the
• Hotel Management
Biltmore Hotel, a historic landmark, and ‘Leading Hotels of
• Novogradac & Company Journal Tax Credits
the World’ property. Roberts took on numerous initiatives for
• Opulent Club Magazine
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RICH OTRADOVEC President/CEO RODAC Construction & Development
Otradovec started RODAC in 2007 and is responsible for
Being a smaller company, they can work one-on-one with clients
overseeing all functions of the company’s operations. His 20+
through a clear line of communication, uncluttered by multiple
years of experience in the construction industry and the diversity
layers. Projects are assigned a construction manager as a
of his charitable and personal contacts, give him a unique
singular point of contact throughout the entire job, ensuring a
perspective on how to bring organizations and people together
smooth process, total budget accountability and shepherding of
to create mutually beneficial partnerships. The partnerships that
the project to completion.
he has created have helped to position RODAC as one of the area’s most trusted development and construction companies.
With over 20 years of construction and development experience,
Rich’s leadership style ensures operational excellence. He
RODAC guides clients through their proven process with
instills accountability and the mentality that “the ball is always in
a shared vision to achieve the final goal. In addition to the
our court.” For a company that works with some very publicized
company’s core strengths, they offer consultation with clients
brands, the RODAC team has a subtle approach to its own
on related tasks such as: project benchmarking, land acquisition,
marketing.
pre-construction financing and lease negotiations. It is this seasoned expertise and value-added insight that creates a team
Being a good group of true Midwesterners, they shy away from
approach with clients and often results in partnering on future
advertising and job-site fanfare, and instead prefer to focus
construction projects.
on the authentic value of our reputation and client referrals. RODAC’s client relationships are built on trust and the personal service that is often a forgotten focus in the industry.
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PERFORMA Architectural Design Engineering & Planning
Performa offers planning, architecture and engineering design
and functional objectives and requirements. Their advice
and consulting. Committed to providing comprehensive
often results in tangible savings in operating and capital
solutions, Performa recruits and retains talented industry-
costs, as well as productivity gains and improved operating
specific professionals who share common values and
efficiencies. Performa provides a range of knowledge-based
philosophy. In possessing this concentration of spirited and
services that help clients understand their existing or new
talented expertise, the company has expanded its services to
business, land and facility assets.
meet the growing needs of its clients. Recognized for superior design and engineering of facilities, sites and process, clients
The company understands the degree to which clients are
also engage Performa in an array of advanced planning and
taking their own leap of faith and the risks they are confronting
design services where the implications frequently span
in doing so. To that end, clients expect Performa to know as
decades in time, include multiple facilities and technologies,
much as is practical about the strategic objectives behind
impact diverse user groups, require complex coordination,
their capital endeavors. Only then can clients advance their
and deliver responsible ROI.
organizations’ facility initiatives. For Performa, delivering on their clients’ strategic advancement is simply an imperative.
Performa facilitates collaboration and leads clients to informed decisions about their organizational, operational
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G R E E N B AY T O U R I S M G R O W T H R O B U S T GREEN BAY - A strong summer tourism season made up for a
Toll said occupancy rates at Brown County hotels stayed flat,
disappointing Green Bay Packers season. The Greater Green
not because room nights declined, but because developers
Bay Convention and Visitors Bureau reported Brown County
added about 200 new rooms in the Green Bay area. Toll
tourism’s total economic impact was robust at $1.1 billion in
said he expects the Packers’ 100th anniversary celebration,
2017.
national attention on the National Shrine of Our Lady of Good Help and conventions to spur an increase in tourism spending this year.
CVB President and CEO Brad Toll said it was a good year considering the Packers’ 7-9 record last season. That also meant no home playoff game in January, which generates an
Travelers spent $697 million in Brown County, a 3.9%
estimated $15 million for local economy, helping get the new
increase, and business sales topped $1.15 billion, a 4%
year off to a positive start. It was still a strong year for events,
increase. Tourism accounted for 12,143 jobs in the county and
with tourism spending up 9 percent, to $215 million, during
it generated $97 million in taxes.
July, August and September. The strong summer months helped drive a 5.1 percent increase in spending by visitors for
Of note:
the year. Spending by visitors increased from $638 million in
• Wisconsin hosted 112 million visitors in 2018.
2016 to $671 million last year. Toll said the increase in direct
• Tourism spending supported 7.8% of private jobs
spending by visitors exceeded 9 percent over the last two
years.
in Wisconsin.
• Visitor spending growth was led by spending on
recreational activities. Recreational spending reached
Direct spending by visitors makes up the majority, but not all,
$1.9 billion in 2018, increasing by $140 million.
of business sales connected to tourism. “A lot of the growth
• Spending on lodging and food & beverages captured
is due to new exhibits, new spaces, new hotels and the
more than half of all visitor spending.
Titletown District,” Toll said. “They worked together to help grow tourism here.”
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ST U D I O S U I T E 4 0 0 - S F
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CLASSIC SUITE 570-SF
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GRAND SUITE 950-SF
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THE LEGACY INVESTMENT PROGRAM Equity Investment Fund @ $5,000,000 Annual 35% Dividends @ $325,000-$500,000 Year 2025 Equity Dividend @ 35% of Investment Total Return/Equity Value 2025 @ 12%-17.5%-plus
Bronze $100,000
Gold $500,000
Annual Dividends @ 2% of Investment Fund Return
Annual Dividends @ 10% of Investment Fund Return
Green Bay Legacy Edition Editorial Quarter Page
Green Bay Legacy Edition Editorial Full Page
Perennial Club Legacy Membership Privileges
Perennial Club Legacy Membership Privileges Classic Suite Name, Photographs, Memorabilia Annual Charitable Fundraiser @ 20% Savings
Silver $250,000
Platinum $1,000,000
Annual Dividends @ 5% of Investment Fund Return
Annual Dividends @ 20% of Investment Fund Return
Green Bay Legacy Edition Editorial Half Page
Green Bay Legacy Edition Editorial Two Pages
Perennial Club Legacy Membership Privileges
Perennial Club Legacy Membership Privileges Grand Suite Name, Photographs, Memorabilia Annual Charitable Fundraiser @ 35% Savings
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For Information Contact
DENNIS DOUCETTE Managing Director Legendary Hospitality, LLC Phone: 305-710-2214 Email: dmd@legendaryhdm.com THE LEGACY HOTEL
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