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CH APTE R TITLE Subtitle Vikt or Orr i Ă rnason / Music Produ cerSubtitle Subtitle
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C HA P T E R T I T L E Subtitle Version 1.0Subtitle / 2020
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DESIGNED BY Yvonne Har tmann / B er lin
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DESI GN MANUAL Vikt or Orr i Árnason
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T HE LO G O Log o D esign Hor izontal Version Constru ction Exclusion Zone Minimal Size Background
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T HE F O N T Corporat e Typogrophy
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T HE CO LO RS Corporat e Color Palet
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RE ST RI C T I O N S Incorrect Applications
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LO G O DES IG N The log o co ns i s ts o f a st r o n g g eo m et r i c s ym b o l t h a t r ep r e se n ts the ar tist’s in itials (V + A ) i n a s ub t l e a n d a b s t ra c t w ay. T h e l o g o de sig n w as b ase d on the f oll o wi ng k e y wo rds b a s ed t h e a r t i s t ‘s va l u es a n d v ision : love / c o l l abo rati o n / c o n n ec t i o n / s o p h i s t i c a t i o n / r e f le ction
1 - THE LOGO log o design
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LOGOMAR K
LOGOT YPE
LOG OMARK Consists of a strong g eometr ic f orm build around the lett ers V and A.
LO G OT Y PE Caref ully chosen f or its modern and highly legible st yle. The lett er A has been f ur ther modif ied. Font: Copenhag en Grot esk Nova Light.
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H O R I ZON TAL V ERS I ON The ver ti cal v e rs i o n i s t he p r i m a r y l o g o . H o w ever, som e m e dia f or m ats re q uire a h o r i zo ntal ap p l i c a t i o n o f t h e l o g o f o r l ayo u t r e ason s. The ho r i zo ntal v e rs i o n s h o u l d o n l y b e u s ed i n t h es e sp e cial occasion s.
TH E LOGO hor izontal version
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A N ATO M Y The log o h as be e n ca r ef u l l y d es i g n ed w i t h a c o n s t r u ction b ase d on the propor ti o nal re l ati o n b et w een a l l i t s b a l a n c ed el em en t s. The se p r op or tion s sho uld be re s pe ct e d i n a n y u s e c a s e o f t he l o g o .
TH E LOGO anat omy
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E XC LU S IO N ZON E I t is impo r tant t o al w ay s r es p ec t t h e es t a b l i s h ed exc l usion z on e s an d k e e p the log o cl e ar o f any o t h er g ra p h i c el em en t s i n o r de r t o g uaran t e e its visual i m pact and v i s i b i l i t y.
TH E LOGO exclusion zone
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M I N I MUM S IZE The corre ct l o g o appl i c a t i o n r eq u i r es a m i n i m u m h e ig ht of 2 5m m (f or ve r tical v e rs i o n) and 1 5 m m ( f o r ho r i z o n t a l ver s i o n ) . This m in im um siz e sho uld al way s be re s pe c t ed i n o r d er t o g u a ra n t ee t he cor r e ct v isib ilit y an d le gibilit y i n al l appl i ca t i o n s .
TH E LOGO minim um size
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mi n . 2 5mm
mi n . 1 5mm
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BAC KG R O U NDS The log o can be s h o w n i n c o m b i n a t i o n w i t h d i f f ere n t b ack g r o un ds. It sho uld no t be s h o w n o n a n y o t h er c o l o r ed b a c kg r o u nds than show n he r e (corporat e co l o r t o ne s a n d b l a c k) . T he c o r p o ra t e c olor s w ill b e de f in e d f ur ther o n.
TH E LOGO backgrounds
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CO R POR AT E T YPOGR OPHY The co rpo rat e f o nt h a s b een c a r ef u l l y c ho s en f o r i t s cle an , m ode r n an d e le gan t s t y l e as we l l as i t s l eg i b i l i t y. I t r ep r es en t s a n h ar m on ic, com p le n tar y e le ment t o th e l o g o m a r k. Fon t: Co pe nh ag e n Grot es k N o va / D es i g n er : D avi d Eng e lb y
TH E F ONT corporat e t ypogrophy
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COPENHAGEN GROTESK NOVA
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RE GULA R A
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R EGULA R A
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FIGU R ES + SP ECIA L CHA R AC T ER S 0
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CO R POR AT E CO LOR PALE T Colors pl ay an i m po r ta n t r o l e i n a c o r p o ra t e l o g o . T he y ar e alig n e d w ith the corpo rat e v al u e s a n d vi s i o n . The cor po rat e co l o r Pa n t o n e 432 C i s a d a r k, d es a t u rat e d b lu e . Blu e color t on e s r e pre s e nt s tabi l it y, ha r m o n y, p ea c e, c a l m a n d t r ust. The de sat urat e d an d dar k (al m o s t bl ac k) n u a n c e h a s b een c h o s en t o add som e sor t of myst e r y, po we r, e l e gan c e, a n d s o p hi s t i c a t i o n . The use o f th e f o l l o wi n g c o l o r p a l et i s r ec o m m en d ed f or v ar io us m e dia.
TH E COLORS corporat e color palet
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PA NTONE 432 C
R GB 50/62/72
CM Y K 7 9/61/49/50
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I N CO R R EC T AP P LI CAT I ON S The co rre ct u s e o f th e l o g o i s ver y i m p o r t a n t i n or de r t o g uaran t e e a cohe re nt brand pe rce p t i o n . The f oll o w i ng i nco rre c t a p p l i c a t i o n s s h o u l d b e avo i d e d at an y tim e .
R ESTRI C TI ONS incorrect applications
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COLORS only corporat e color, black or whit e
BACKG R O U N D only corporat e color, black or whit e
O R I E N TAT I O N only even, not tilt ed arrang ement
P R O P O RT I O N S respect or iginal propor tions
E XC LU SI O N ZO N E respect established clear space around the log o
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