2017 MEDIA KIT
MEDIA KIT
YUMGLUTENFREE.COM.AU
2017
WHY YUM... Are you looking to connect your brand to 200,000 gluten free consumers? This is your opportunity. “yum.” It’s the universal word for flavour and great taste. It’s the verbal reward for any cook who has spent time beside a kitchen bench. It is also Australia's online resource celebrating, exploring, understanding, informing and reviewing anything and everything gluten free. yum. Gluten Free's targeted audience of over 100k social media followers and 10k unique website readers per month are looking to gain more information about a gluten free diet. Here they discover what brands, products and eating establishments will make their gluten free journeys easier and tastier.
We work with search engine optimisation specialists to ensure that your unique content is not only viewed by those already following yum., but also new readers searching online. We feature product reviews, eating out, travel destinations, programs, news, recipes, cookbooks and cafes. We have a huge list of well-known gluten free personalities on board as yum. Gluten Free Contributors with their own substantial followings. In addition to gluten free, yum. discusses a variety of dietary restrictions, satisfying an even larger audience.
Cover photo: Cheryl O'Shea
MEDIA KIT
YUMGLUTENFREE.COM.AU
2017
ENGAGING GLUTEN FREE CONSUMERS yum. Gluten Free is an online resource for those embracing a gluten free diet, due to coeliac disease or other health and wellness reasons. Our audience of over 100k social media followers and 10k unique readers per month is looking to gain more information about a gluten free diet and learn about what brands and products are available to make their gluten free journey easier and more enjoyable. TOTAL MARKETING REACH
We reach more than 200,000 targeted gluten free consumers with our digital platforms.
225,000 impressions per annum 110,000 annual website users 100,000 social media followers 7,500 e-newsletter subscribers
SOCIAL MEDIA. DEVICES FOR VIEWING WEBSITE.
77k
1k
25k
1.3k
56%
28%
16%
7.5k
9.5k
mobile
desktop
tablet
DEMOGRAPHICS. 91 %
HOMETOWN.
75%
50%
Melbourne, Australia Brisbane, Australia Sydney, Australia Perth, Australia
COUNTRY.
25 - 44 INTERESTS.
Self Development Cooking Enthusiasts Health & Fitness Home Decor
Online Shoppers Entrepreneurial Photography
All data from Google Analytics May 2017
69% Australia
8% United States
6% New Zealand
MEDIA KIT
YUMGLUTENFREE.COM.AU
2017
BRANDS WE'VE WORKED WITH.
DIGITAL MAGAZINE AWARDS FINALIST. Website Magazine 2016 Finalist & Highly Commended
Food and Drink Category 2015 Food and Drink Category 2014
MEDIA KIT
YUMGLUTENFREE.COM.AU
2017
THE GLUTEN FREE COMMUNITY Coeliac disease is a common autoimmune condition with an abnormal response to gluten, a protein in wheat, barley, malt, rye and oats. In Australia, it occurs in at least 1 in every 70 people and can be triggered at any age in life. It is 2-3 times more common in women than men. The estimated number of people with coeliac disease in Australia is about 230,000. This estimate does not include people with a non-coeliac gluten intolerance or people who choose to maintain a gluten free diet.
Gluten free is no longer just for those with coeliac disease, as many people are embracing this lifestyle for a range of health reasons. yum. Gluten Free is a free resource for absolutely anyone looking to gain more information about a gluten free diet and assist them on their journey. 1 in 8 Australians are now consuming a gluten and/or wheat free diet. These figures are growing annually.
1 in Australians 70 with Coeliac Disease 4 out Affected of 5remain undiagnosed 1 inAustralians 8 avoiding wheat or gluten 1%Global population affected by CD For more information about coeliac disease, please refer to Coeliac Australia: http://www.coeliac.org.au/coeliac-disease/ Stats from Coeliac Australia and CSIRO Healthy Diet Score 2016 report.
MEDIA KIT
YUMGLUTENFREE.COM.AU
2017
REACHING YOUR CORE AUDIENCE.
SHOPFRONT your business home base ARTICLES what's new with business WEBSITEyourSLIDER best exposure E-NEWSLETTER reaching subscribers RECIPESrecreated & shared globally SOCIAL MEDIA daily posts and stories REVIEWS your products & places EVENTS Australia & TRAVEL & world-wide
MEDIA KIT
YUMGLUTENFREE.COM.AU
2017
LET'S WORK TOGETHER We work with any brand or business supporting the gluten free industry, within any budget.
Starting with our Shopfront details, please see our ad hoc options here and annual packages on the following page. The SHOPFRONT is the dedicated landing page where your brand will be featured all year around, providing the ultimate exposure to yum. readers! Your Shopfront page is where targeted gluten free consumers will view all of your most important information. This includes your bio, website and social links and ALL campaigns run through yum. Gluten Free such as articles, sponsored posts, events, recipes and more.
SHOPFRONT BASIC PACKAGE
$240 for 12 months or $25/per month for a minimum of 6 month increments. All advertising includes your Shopfront page, as this is the home of your campaigns.
SOCIAL MEDIA
EBLAST
EDITORIALS
PRINTED BOOK
Looking for something different? Let’s get creative!
Opportunities include editorials, cafe listing, product launches, events, interviews, sponsored social media posts, recipe publication, monthly take overs, website ads, travel info, newsletters, published cookbooks and more! Simply email advertise@yumglutenfree.com.au your enquiry and ANY
marketing spend and we will custom-tailor your unique advertising package. Additionally, see below for our annual package options.
MEDIA KIT
YUMGLUTENFREE.COM.AU
2017
HUNGRY FOR MORE? ANNUAL PACKAGE OPTIONS
Pay upfront for a 5% discount or monthly, at cost price. All prices are exclusive of gst. SHOPFRONT: $240 for 12 months or $25/per month for a minimum of 6 month increments.
All advertising includes your Shopfront page, as this is the home of your campaigns.
YGF BREAD $2,880
12-month Shopfront page (yum. creates) 6 x published recipes OR informational pieces (client supplied) Social media mention for all published content 1 x editorial pieces INCL a social media post per published editorial (yum. creates) 1 x E-Newsletter Feature (yum. creates)
YGF BREAD AND BUTTER $5,400
12-month Shopfront page (yum. creates) 12 x published recipes OR informational pieces (client supplied) Social media mention for all published content 1 x editorial pieces INCL a social media post per published editorial (yum. creates) 1 x E-Newsletter Feature (yum. creates) 3 months featured on the Homepage Website Slider (yum. creates)
YGF TOASTIE $6,900 12-month Shopfront page (yum. creates) 12 x published recipes OR informational pieces (client supplied) Social media mention for all published content 2 x editorial pieces INCL a social media post per published editorial (yum. creates) 1 x book/product/cafe review (yum. creates) 1 x EDM – A dedicated EDM, all about you! (client supplied) 6 months featured on the Homepage Website Slider (yum. creates) YGF BURGER WITH THE LOT $13,800 12-month Shopfront page (yum. creates) 24 x published recipes OR informational pieces (client supplied) Social media mention for all published content 6 x editorial pieces INCL a social media post per published editorial (yum. creates) 1 x book/product/cafe review (yum. creates) 3 x E-Blast – A dedicated EDM, all about you! (client supplied) 12 months featured on the Homepage Website Slider (yum. creates) 12 month website advert on yum. website homepage (client supplied)
MEDIA KIT
YUMGLUTENFREE.COM.AU
DIGITAL SPECS. EBLAST Minimum 600px x 800px / 750kb. A5 size. JPEG. MREC AD 480px by 480px. Static JPEG or Animated GIF. Max 3 rotations. FOOTER AD 1140px by 100px high. Static JPEG or Animated GIF. Max 3 rotations. to advertise > email: advertise@yumglutenfree.com.au
ADVERTISING DEADLINES JULY 2017 Booking and payment > 16th June 2017 | Copy and artwork > 23rd June 2017 AUGUST 2017 Booking and payment > 14th July 2017 | Copy and artwork > 21st July 2017 SEPTEMBER 2017 Booking and payment > 18th August 2017 | Copy and artwork > 25th August 2017 OCTOBER 2017 Booking and payment > 15th September 2017 | Copy and artwork > 22nd September 2017 NOVEMBER 2017 Booking and payment > 13th October 2017 | Copy and artwork > 20th October 2017 DECEMBER 2017 Booking and payment > 17th November 2017 | Copy and artwork > 24th November 2017 JANUARY 2018 Booking and payment > 15th December 2017 | Copy and artwork > 15th December 2017 FEBRUARY 2018 Booking and payment > 19th January 2018 | Copy and artwork > 26th January 2018 MARCH 2018 Booking and payment > 16th February 2018 | Copy and artwork > 22nd February 2018 APRIL 2018 Booking and payment > 16th March 2018 | Copy and artwork > 23rd March 2018 MAY 2018 Booking and payment > 13th April 2018 | Copy and artwork > 20th April 2018 JUNE 2018 Booking and payment > 18th May 2018 | Copy and artwork > 25th May 2018
2017
MEDIA KIT
YUMGLUTENFREE.COM.AU
2017
CONTACT US. "After 9 years of continual illness, I was finally diagnosed with Coeliac Disease in 2010. I believe that awareness and community are key to living a truly gluten free life!"
#nocrumbsplease OLIVIA JACKSON
OWNER/PUBLISHER
e: olivia@yumglutenfree.com.au m: 0498 699 369 a: 54 Thorpe Street Indooroopilly QLD 4068 GENERAL ENQUIRIES
info@yumglutenfree.com.au ADVERTISE Â
advertise@yumglutenfree.com.au
www.yumglutenfree.com.au