Your True Colours
Vol. 1 Issue 3
The way aesthetic image changed HER life
By Elena Derzhavets
PEOPLE WITH VARIOUS PROBLEMS OFTEN COME TO OUR AGENCY. SOME WANT TO FIND A GOOD JOB OR SAVE THE
FAMILY, OTHERS JUST NEED TO IMPRESS THE PARTNER AT THE FIRST DATE. EACH TIME TO CHANGE ONE’S IMAGE WE START WITH CHANGING THEIR INNER ORIENTATION.
I will give the most interesting example from my point of view. Once a woman client came to our office, at first sight there was no way out in her unhappy life. A young woman aged thirty had neither family, nor a good job, nor a hobby. There were only inferiority complexes and no desire. Obviously, the main cause of HER problems was loss of self-connection. She needed guiding out of HER familiar inner life and senses she had had. To let HER see herself from another point of view we resorted to usual business practice - the SWOT analysis. Most companies use it to estimate and forecast their position in the market. We employed this method to create the way of HER personal development. But while we could describe strengths and weaknesses and threats in our analysis, we were at a loss to know HER future opportunities. She saw absolutely no prospects. Here we came to the aid of AESTHETICS -the branch of philosophy that deals with the nature and expression of beauty in the fine arts and life.
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Your True Colours