To Market, to market: how community shares work

Page 1

Introducing Community Shares Slide sub-title if there is one


What do these shots have in common? Slide sub-title if there is one


What are Community Shares? Slide sub-title if there is one

“The sale of shares in enterprises serving a community purpose, with the aim of raising at least £10,000 in capital from no fewer than 20 members”

POWERED BY WITHDRAWABLE SHARE CAPITAL Unique to cooperative and community benefit societies

Nontransferable, nominal

One Member One Vote

Exempt from regulation under the FSMA 2000

Interest payment only sufficient to attract investment


The benefits of Community Shares

“Community shares can give members meaningful involvement in the running of the society”

Operation

“Community share offers can lever further funding based on the ‘first move’ of the community”

Governance

“Community shares offers can provide long-term risk capital linked to the performance of the society”

Leverage

Capital

Slide sub-title if there is one

Community share offers can ‘bake in’ the customer base and promote member involvement in the operation of the enterprise”


Community Shares Market: Registrations Slide sub-title if there is one 120 100 80 60 40 20 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012


Community Shares Market: 2009 – 2012 stats Slide sub-title if there is one Over 300 new Over 120 share societies offers completed registered

Est. £20m raised from over 20,000 members

Average offer raised £210,000

Regeneration Sports and land-use 3% 6%

Average membership 240 members

Average investment per member £900

Pubs and brewing 16%

Community shop and other retail 22%

Food and farming 6%

Renewable energy 47%


Key pillars of a successful share offer Slide sub-title if there is one

Business model

Community engagement

Governance

Offer document

Viable

Scale and scope

Legal form

Accurate

Profitable

Attracting support

Rules

Informative

Sustainable

Building membership

Conduct

Share offer ‘campaign’


Case Study: Bell Inn, Bath Slide sub-title if there is one

An iconic pub in central Bath suddenly came up for sale as the owners were retiring

A strong community of regulars, musicians and local residents were determined to preserve the ethos of the pub – they had 12 weeks to organise a community buyout In this short period, the community raised £750,000 and secured mainstream debt finance to meet the overall purchase price of nearly £1m The Bell Inn is a viable business which will enable interest payments to shareholders, alongside facility for withdrawals


Introducing the Community Shares Unit Slide sub-title if there is one

DCLG-funded programme until March 2015

Partnership between Co-operatives UK and Locality (building on an action-learning research programme)

A resource for: • Communities looking to develop share offers • Supporters exploring the community shares market • Intermediaries, practitioners and advisers involved in comshares


Areas of Support Slide sub-title if there is one Market development

Advice and support

Market intelligence

Comms

Quality assurance


Market Intelligence Slide sub-title if there is one

Regularly updated directory of registrations, share offers and annual returns

Searchable and exportable data

Forms the basis for more in-depth research into the development of community shares market


Guidance and Assurance Slide sub-title if there is one Consolidation of all advice materials to form Community Shares Handbook

Collaboratively developed with practitioners through an online platform

Oversight from a technical committee of government representatives and FCA

Regularly updated and monitored to ensure relevancy and accuracy


Communications: e.g. website Slide sub-title if there is one

Tailored resources: enterprises, supporters, advisers

Directory of share offers

Secure practitioners area

Forums and FAQs

New case studies

Links to helpful organisations


Advice and support: e.g. Microgenius Slide sub-title if there is one

Technological tool for both enterprises and supporters

Secure payment facility

Shareholder register

Social media and online presence

Linkage to One Click – online governance


Market Development Slide sub-title if there is one

By sector: exploring the use of community shares in new and emerging markets such as heritage, housing, media and transport

By geography: developing a ‘hub and spoke’ model for a UK-wide CSU which works alongside the devolved nations

By audience: engaging new and promising audiences such as local authorities, CDFIs and charities


Slide sub-title if there is one

www.communityshares.org.uk www.microgenius.org.uk communityshares@uk.coop


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