Why is Good Employee Communication So Important Exactly why is Good Employee Communication So Important Maintain staff productivity No news is certainly not good news from an employee communications viewpoint. October 2008 research from Weber Shandwick showed that 71% of individuals believed that their company must be communicating more about present economic problems. Regrettably, staff can be caused by the uncertainty caused by IC plan insufficient internal communications to be productive. Actually, Workforce Week reported that 48 percent said the economic uncertainty has caused them to be productive at work. Keep working effectiveness High performing workers to jump ship can be caused by doubt due to a lack of effective internal communication. Low morale within remaining staff can influence damage brand identity and customer interactions. Doubt may also damage an organization 's culture. Competition for internal resources can raise between (and in of) sections. Focus can change onto projects that 'look good' but do not really contribute towards actual company goals. Good worker communications can enable you protect your company culture to retain your very best employees and maintain the robustness of your brand. Additionally, there are correlated opportunity costs such as lower productivity during retraining to think about. It is much more cost-effective to retain customers that are profitable and great staff than to replace them. Keep earnings in a market that is shrinking In a competitive market, organizations need to reduce process inefficiencies, to be agile and to raise effectiveness over the business. Employee communications that are effective plays an essential role in reaching these goals with an investment that is not large when compared with value gained. Good worker communication is a competitive advantage. Employee communication suggestions during an economic slowdown: Do not cut employee communications The future seems uncertain and when budgets are tight a knee-jerk reaction can be not attempt anything new and to pull back to the bare essentials. Organizations might be tempted to cut costs in areas for example Internal Communications in a time when effective worker communications are still more vital. Successful worker communications' Return On Investment (ROI) can be tremendous. Watson Wyatt's 2007/2008 Communication ROI Study revealed that: "Powerful worker communication is a leading indicator of financial performance...a critical advancement in communication effectiveness is associated with a 15.7 percent increase in market value". Companies that convey efficiently are also four times as likely to report elevated rates of worker involvement as firms that convey less efficiently. Employee communications that are great can also help create an edge that competitors aren't unlikely to have. They are going to be able to make proactive recommendations on things which have a communication part along with employee communications strategies that are suggested. Inner communications breakdown can be a major source. As can slowmoving, incorrect, or non existent info and assorted messages. Breakdowns cause individuals and
procedures to under perform. A good internal communications team can help to recognize and eliminate the root cause of communications breakdowns.