IDENTITY GUIDELINES
CONT NTS
INTRODUCTION IDENTITY
Introduction of the Brand
BRAND ELEMENTS
Primary Color Palettes Secondary Color Palettes Primary Typeface Secondary Typeface
STATIONERY
Businese Card Letterhead Envelope
APPLICAITON
Web + Phone
The Mark Lock-Up Black & White Alternative Mark Alternative Colors Logo Misuses
INTRODUCTION
Deep 6 provides cutting-edge Big Data Analytics, Machine Learning, and Cybernetic Solutions.
Deep 6 Analytics Brand Identity Guidelines
Making Sense of Big Data. Our products, consulting and customized solutions help Governments and Businesses turn massive amounts of unstructured data into insights, and insights into decisions at lightning speed.
Machines Modeled After Your Mind. Our software learns from its users, so it can provide ever more relevant information and help preserve, distribute and multiply subject matter expertise throughout an organization.
Boost Your Data Productivity. We coined the term “data productivity� to represent the amount of actionable insights which can be derived from a given data set and applied throughout an organization. This gives you a basic measure of how well any platform performs at getting the right insights to the right people at the right time.
IND NTITY
Preferred Mark
The preferred mark utilizes the beauty of symmetry and is insipred from the big data traffic.
Deep 6 Analytics Brand Identity Guidelines
Lock-Up and Clear Zone
x2
x1
x2
x2
clear zones
Black & White
When the mark is displayed in black and white, it is important that it remains consistent with how it displayed in color.
Deep 6 Analytics Brand Identity Guidelines
Alternative Marks
Alternative Colors
Deep 6 Analytics Brand Identity Guidelines
Logo Misuses
Don’t change the colors.
Don’t tilt the logo.
Don’t inverse the logo.
Don’t change the porpotion.
Don’t remove the strips.
Don’t make other elements red except the symbol
BRAND EL MENTS
Primary Color Palettes
80%
60%
40%
80%
60%
40%
Deep 6 Analytics Brand Identity Guidelines
20%
RGB: 65,65,65 CMYK: 68,61,60,47 HEX: #404040
20% RGB: 240,78,39 CMYK: 0,85,96,0 HEX: #ef4e27
RGB: 241,240,231 CMYK: 4.5,3,8,0 HEX: #f0efe7
Secondary Color Palettes
80%
60%
40%
80%
60%
40%
Deep 6 Analytics Brand Identity Guidelines
20%
RGB: 5, 73, 88 CMYK: 95, 61, 48, 33 HEX: #054958
20% RGB: 4, 126, 140 CMYK: 86, 35, 39, 6 HEX: #047e8c
Primary Typeface
TRADE GOTHIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Light Regular Bold No.2 Extended
10pt
the fox jumped over the lazy dog
14pt
the fox jumped over the lazy dog
24pt
the fox jumped over the lazy dog
30pt
the fox jumped over the lazy dog
Deep 6 Analytics Brand Identity Guidelines
Secondary Typeface
ARIAL ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Regular Italic Bold
10pt
the fox jumped over the lazy dog
14pt
the fox jumped over the lazy dog
24pt
the fox jumped over the lazy dog
30pt
the fox jumped over the lazy dog
APPLICATION
Businese Card
1.03”
1.03”
0.35”
0.35”
0.27”
Deep 6 Analytics Brand Identity Guidelines
0.43”
0.27”
Letterhead 0.56”
0.53” 0.35”
info@deep6analytics.com
|
www.deep6analytics.com
Letterhead appear 60% smaller from original.
|
+1 626 585 8888
|
241 E. Colorado Blvd. Pasadena, CA 91101
Envelope
0.27�
www.deep6analytics.com
Envelope appear 70% smaller from original.
0.38�
info@deep6analytics.com
|
www.deep6analytics.com
|
+1 626 585 8888
|
241 E. Colorado Blvd. Pasadena, CA 91101