XENIOS VOL. 14, NO 5 by Xenios

R E T S I G E R R O F W O N

2011

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Topics & Trends

First hotel in Europe to reserve one floor for women only The hotel management asked a number of influential and welltravelled Danish women whether they felt there was a requirement for their own floor and, if so, whether they had special requests for its design. The answer was a clear YES! Over half of the women surveyed would prefer to stay on a women-only floor, according to the hotel’s focus group study. The bathroom is the key According to the study, female travellers prioritise the bathroom highly, among other requirements. They would like a lounge area offering café latte, green tea, freshly squeezed juice, Danish and international newspapers, and women’s magazines, as well as the opportunity to purchase items such as stockings or an emergency kit with makeup etc. Hotel Bella Sky Comwell in Copenhagen, that opened 16 May, is not only the largest hotel in Scandinavia with 814 rooms, it is also the first hotel in Europe with an entire floor dedicated to women.

Women are not at all interested in planned entertainment, but would appreciate suggestions for places to dine or go out alone, as well as suggested routes for jogging and walks.

Women’s floors are in demand elsewhere in the world, but have yet to be seen in Denmark. Nonetheless, the owners of the new hotel – the Bella Center A/S (the largest congress venue in Scandinavia, with a maximum capacity of 20,000 delegates) which is directly adjacent to the new hotel – had no doubts when it came to reserving an entire floor of Bella Sky Comwell for women only.

Demanding women in the restaurant The menu was another essential element pinpointed by the survey. Women prefer organic and climate-friendly food, and they want the option of “picking & choosing” from dishes on the menu. They do, however, prefer to eat in the same room as travellers of the opposite sex and the women asked also didn’t have anything against sharing the fitness room with male travellers.

A panel of carefully selected, well-travelled women was consulted in the planning of the women’s floor. The floor has been named Bella Donna and is only accessible with women’s keycards.

“So, those men who are also travelling alone and would appreciate female company can breathe a sigh of relief,” says CEO, Arne Bang Mikkelsen, who looks forward to welcoming the first female travellers to the Bella Donna floor.

Congrex Belgium achieves AMC Institute re-accreditation Congrex announced that it has been AMC Institute re-accredited by AMC Institute, the global trade association representing the Association Management Industry. Among 500-plus Association Management Companies (AMC) worldwide, fewer than 60 have achieved AMC Institute Accreditation, demonstrating the commitment and the ability to deliver the highest level of professional management services to association and not-for-profit clients. These AMCs are the recognised choice of association and not-for-profit organisations. “We congratulate Congrex for achieving AMC Institute Accreditation,” stated AMC Institute Board President, John Dee. “The accreditation evaluation is the most demanding and comprehensive in our industry. Clients of accredited AMCs should feel assured that this exclusive group operates with the highest level of professionalism and responsibility, and consistently meets or exceeds all industry requirements.”

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Congrex Belgium will be honored at the 2011 Summer Meeting in St. Louis, MO, USA, where it will be awarded the updated Accreditation Certificate. Colm Clarke, Congrex Belgium Managing Director reacts: “We believe that the accreditation says to the world that Congrex Association Management is delivered with a high level of professionalism and responsibility. It communicates what Congrex strive for in its Association Management functions – and that means meeting the standard requirements is a seal of the highest quality. We are proud of our continued AMC accreditation, and pleased to communicate this throughout the industry.”

IMEX in Frankfurt debuts first ever mobile apps Exclusive strategic partnership with MPI delivers exceptional attendee value Building upon its role as strategic partner and premier education provider for IMEX America, Meeting Professionals International (MPI) announced that the mobile applications and mobile website developed for IMEX in Frankfurt opening 24 May are available for download and that the development for IMEX America's app has begun. IMEX Group Chairman, Ray Bloom, says: "Although this idea has been on the table for some while, this year was exactly the right time to launch our app. We had the right partners in place in the shape of our IMEX America strategic partner, MPI, and their technology provider, QuickMobile. This is just one of a number of new technology developments we've put in place for IMEX in Frankfurt and, what makes it all the more exciting, is that they also combine to deliver an increased level of important information and business benefit for all attendees of IMEX America when that opens." With a proven record of delivering quality event applications and mobile websites for their European and North American conferences, MPI worked closely for a year with IMEX organisers to ensure that the 14,000 meeting and event professionals attending IMEX in Frankfurt will have a quality resource that delivers access to vital information on demand. The app is being sponsored by the Switzerland Convention & Incentive Bureau.

Live QR code - Download the IMEX App

MPI President and CEO, Bruce MacMillan said: "Meeting professionals are increasingly relying on their mobile devices to connect, do business and access information vital to their jobs. Our strategic partnership is about making sure all attendees get the most value out of their experience and they've told us that mobile tools are essential for success. The mobile apps being debuted at IMEX in Frankfurt have been specifically designed for IMEX attendees and will continue to evolve according to userneeds right up to IMEX America in Las Vegas." The IMEX apps for iPhone and BlackBerry are available at their respective app stores and through the IMEX in Frankfurt website. The apps feature a comprehensive calendar of all events, access to a floor plan, a quick link to what's happening immediately as well as a list of exhibitors, and ways to connect to social media channels. Attendees using Android smartphones can access the IMEX in Frankfurt Mobile Site (imex.quickmobile.mobi) which provides access to the same easy to use features, including the ability to adjust the users' settings. The new IMEX app also features several additional enhancements for hosted buyers only, including access to their personalised diaries. Together with the launch of free Wi-Fi for hosted buyers throughout the hall this year (sponsored by Destination Frankfurt Rhein-Main) this means all 3,800-plus buyers will have instant access to and control of their appointments at all times. As Online Services Director, Christopher Perrins, explains: "It's all too tempting when developing an app to get carried away with building-in features that have no discernible benefit for the end user - even though they may look good. As a team we've worked hard to ensure that we've only included features that will really help exhibitors, buyers and other visitors to achieve more from the show, whether it's more efficient use of their time to balance business with education and networking; keeping on top of show news and messages; making sure they don't miss the most relevant seminars or, fundamentally, to schedule and keep track of more business appointments." MPI is currently developing the IMEX America app which will include even more features in order to connect attendees to the world-class education planned for Smart Monday, 10 October in Las Vegas and a robust calendar of activities. The IMEX America app will also incorporate the most successful features from the Frankfurt experience based on user feedback and utilisation.

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Topics & Trends

Research confirms Hosted Buyer appointments could head for 10% increase on 2010 Research following the success of EIBTM 2010 (www.eibtm.com) has shown that both buyers and suppliers want the organisers Reed Travel Exhibitions (RTE) to find ways of achieving even more opportunities to do business during the event. 65% of Hosted Buyers did or will do between €50,000 and €1m of business as a result of their attendance at EIBTM according to the research. RTE is now set to make changes to its Pre-Scheduled Appointment system and has announced that it will increase the number of matched appointments from 6 to 7 per day of attendance for all buyers. This will result in an approximate increase of 10% more PSA’s for 2011 with some 60,000 meetings expected to take place over the three days of EIBTM. The EIBTM PSA system allows Buyers to select their exhibitor preferences in order of priority. This additional appointment will create a fuller diary, enabling the buyers to plan their time more efficiently as more of their choices will be matched by the system, and for exhibitors it will also mean more opportunities to do business during show time. Says Graeme Barnett, EIBTM Event Director: “The return on investment for buyers and suppliers attending EIBTM is top of our agenda and as their satisfaction is part measured by the business achieved onsite, we want to create more opportunities

to satisfy the demand. “Our Hosted Buyer PSA system programmes the majority of buyers’ preferences, however over 62% of buyers still schedule additional appointments through their diaries. By increasing the number to be matched and re-scheduling some of the Hosted Buyer education programme, we are facilitating more appointments each day. So, this small increase of just one PSA per day of attendance may mean that the overall increase could be as high as 10% or over 60,000 meetings during the 3 day event. At the same time, exhibitors will have fuller diaries to also add to their ROI for the event.” Barnett concludes: “The potential value of all these meetings for future business is staggering. We are continually looking to enhance our existing methods of bringing buyer and sellers together and where possible developing new ways to facilitate additional business opportunities.” EIBTM 2011 takes places 29th November – 1st December 2011, Barcelona. Join EIBTM on Linked in, Twitter and Facebook.

Greek Gods Favour High Flying Hunt Previous Series leader Orlando Duque and Hassan Mouti were both ruled out, although the pair watched the action unfold from the side of the lake; Mouti, injured in training on Saturday, returning from the hospital only half an hour before the competition. Hunt put aside a disappointing first, relatively easy, dive to excel in the three subsequent rounds on Sunday. The Englishman, who doesn't specialise in the simple, had a combination of somersaults and twists that gave him the edge ahead of Navratil and Silchenko, who preceded the Brit on the 26.8-metre-high platform in the final round. "I didn't perform well in the competition yesterday. Today there was a great atmosphere and straight from the off I felt good and was diving well," said Hunt, who top scored with his Triple Quad.

Champion Gary Hunt won his first Red Bull Cliff Diving competition of 2011 to move to the head of the World Series following a thrilling third stop at Lake Vouliagmeni in Athens. Russian Artem Silchenko was runner-up to the Englishman, while Czech Michal Navratil claimed his first podium finish since 2009. An afternoon of high emotion and extended drama saw 9,000 spectators fixated as the leadership of a keenlyfought competition changed hands in rapid succession. Alain Kohl had led after the first round on Saturday, while Kent De Mond was leading after the second on Sunday before the American was forced to retire hurt in the third, though the injury was not serious. 6

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Next stop is La Rochelle, France, on June 18, with Hunt and the Red Bull cliff divers, including the recovering Mouti, set to step it up for the midway point of what is shaping up to be a very intriguing World Series.

959 congresses in 2010: a record for Paris

Southport Announces £2million Conference Wins for Spring 2012 Southport Conferences has announced the winning of two new large events to be held in the resort next spring, that are expected to bring in around 1,300 delegates and generate an estimated £2million for the town’s economy.

For the sixth consecutive year, the Paris Convention and Visitors Bureau has assessed ‘congress’ activity in Paris Ile-de-France. In 2010 in Paris, the economic spinoffs linked to congresses (accommodation, catering, leisure, shopping and transport) were estimated at more than 414 million euros (411 million in 2009). Business overnights represented 16.2 million overnights (+11.2% compared to 2009), i.e. 45% of global overnights, and overnights linked to the association congress segment, 1.1 million hotel overnights, i.e. 7% of business overnights. An increasing number of congresses: in 2010, 959 congresses (672,000 participants) were identified compared to 931 in 2009 (704,000 participants). On average, Paris hosted 80 congresses each month: almost 3 per day! The medical sector accounted for the majority of congresses in Paris (50%). This percentage continues to increase its market share (+7 points in three years). Of note, 40 events chose Paris for their first event; 38 in 2009, which shows the French capital’s unwavering appeal. Large-scale events: as in 2009, Paris hosted 19 events with more than 5,000 participants. Although they only accounted for 2% of activity in 2010, they gathered 30% of congress attendees. Congresses with more international participants in 2010: the majority of congresses (53%) attracted an international audience and the average portion of foreign participants was up: 23% compared to 18% in 2009. The average number of nationalities represented by congresses increased from 6 in 2009 to 9 in 2010. Nevertheless, the majority of congresses rotate nationally (79%), i.e. they only take place either in Paris or in other cities in France.

Between 30-31 March 2012, the UK's leading crafts association, the Embroiderers Guild will bring its annual conference to the destination’s flagship venue, The Southport Theatre & Convention es (40%) than congress centres (30%). Centre (STCC). The two day Nevertheless, the large capacity of the latter event is expected to attract enabled them to host almost three-quarters of around 300 people. congress attendees. Meeting rooms and hotels hosted 11% and 9% of congresses respective- This will be followed shortly after ly. The 15 main venues*, which are subject to by the Christian event, ‘ECG more detailed analysis, have in the last 4 2012’ again hosted by the STCC years continued to take market share. Thus, from 10-15 April 2012. Across the proportion of congresses hosted by them the five day event, over 1,000 increased from 35% in 2007 to 49% in 2010, delegates will flood into the whilst the number of congress attendees coastal resort. jumped from 69% to 80%. Paris gives added value to congresses that remain loyal: in 2011, for the first time, the Paris Convention and Visitors Bureau has analyzed the characteristics of congresses that have chosen to remain faithful to Paris over the last 4 years. The average number of participants increased by 36% between 2007 and 2010. *Main venues: Centre des Congrès de la Villette – Cité des Sciences et de l’Industrie – UNIVERSCIENCE; Centre des Hautes Etudes Militaires; Cnit Paris La Défense – VIPARIS; Disneyland Resort Paris; Faculté de médecine des Saints-Pères; Institut Pasteur Maison de la Chimie; Le Palais des Congrès de Paris – VIPARIS; Les Espaces Cap 15; Les Salles du Carrousel du Louvre – VIPARIS; Maison Internationale – Cité Internationale Universitaire de Paris; Palais des Congrès de Versailles – VIPARIS; Palais des Congrès d’Issy les Moulineaux – VIPARIS; Parc Floral de Paris; Paris Marriott Rive Gauche Hotel & Conference Center.

These events have been entered into an already packed schedule of conferences being held in the town during Spring 2012. High profile events include the return of the Prison Officers Association and Fire Brigades Union, two organisations which have repeatedly used Southport for their events, and the British Association of Barbershop Singers, which will bring 1,500 delegates to the town in May 2012. Commenting on the wins, Mike Booth, Cabinet Member Leisure, Culture and Tourism Services, Sefton Council said; “Through the efforts of the Southport Conferences team, we are thrilled to announce these new events that are coming to Southport next year, bringing a major boost for the town.” He continued; “These latest wins and the diversity of events being held in the town further exemplify just how versatile Southport and its facilities are.”

Diverse and dynamic venues, a plus for Paris: 200 venues in Paris and the Paris region hosted congresses in 2010. Of particular note this year, scientific venues hosted more congressXenios

Topics & Trends

VOK DAMS Wins Ex Award for Porsche Project coveted Ex Award in the category Best Single Venue Market BtoB Event/Meeting for its Porsche project. For this nominated project, VOK DAMS was the lead agency and was supported in the event’s implementation and realization by Mindact, Agentur für Marken(t)räume, and S&T Wirth. More than 1,600 Porsche dealers from all over the world participated in the event. Divided into five groups, the dealers had the opportunity to explore every detail of the vehicle during a spectacular laser light and fireworks show and a specially organized test drive. None of the participants could escape the Porsche fascination and myth, which were the focus of this dealership launch.

The Ex Awards were presented at the 9th Event Marketer Summit in Chicago on 16 May 2011. The prize attracted more than 700 submissions, and VOK DAMS succeeded in winning the gold award in the category Best Production of an Event and the

VOK DAMS Thrilled about No. 1 in Ranking of Horizont and w&v For the ninth time running, VOK DAMS, one of the internationally leading agencies for events and livemarketing, is heading the turnover ranking for event agencies of Horizont and w&v. “We are thrilled about our success,” says Colja M. Dams, CEO VOK DAMS, “many thanks to our clients for their trust and, of course, to our staff and partners for their dedication.” VOK DAMS sees the future of live-marketing in hybrid events – that is, the combination of social media and event. A good example of such events is the urban hacking campaign for Swisscom, which has received several prizes, including the coveted ADC Nail. Here lies a great potential for the entire industry. In the future, social media will be an integral part of any successful event – be it in the preliminary communication, at the event itself or in the follow-up communication.

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Thus, the jury of the high-standard international award competition for live communication – the Ex Awards 2011 – has given further proof of the creative accomplishment and realization of the project, which has already won many prizes.

London is world’s leading destination for overseas students New research from PA Consulting has revealed that more than 105,000 international students now come to London for higher education, cementing the city’s place as the world’s most popular destination for foreign students. The capital has seen a growth of over 6% compared to the previous year, and welcomes students drawn from over 200 countries – more than its nearest rivals, New York and Sydney. Overseas students contribute over £2.5 billion into the economy per annum and in total, London is home to a quarter of all international students in the UK. The leading market for international students is India, closely followed by China, and between them make up 20% of the student population with both nationalities having approx. 10,000 students studying in London. Students from the United States, Germany and Greece, join those from China and India in the top five markets. Business Studies is the most popular subject for overseas students in London with over 25,000 overseas students studying it in 2009/10 (approx 25%). This demonstrates London’s pull and reputation as a global business destination. The new figures coincide with the launch of the London Alumni Ambassadors club at City Hall on 20 May 2011. The club aims to reconnect with alumni from around the world as the city prepares to host the 2012 Olympic and Paralympic Games. The

club will allow alumni to network with each other at events in key cities around the world. The first event will be in Beijing on 16 June 2011 with the launch of London & Partners in China. Other events and online activity will follow in cities around the world in the coming months. The Deputy Mayor of London, Richard Barnes, who will welcome current international students to the launch at City Hall, said: “London is a fantastic city to study in. As well as high quality teaching at some of the best academic institutions in the world, for any student it offers unbeatable social and cultural experiences. We’ve unrivalled museums,theatres and live performance, great restaurants and unbeatable shopping. And in addition to hosting the Olympic and Paralympic Games, it’s a great city for sport, to watch and to participate in.” “London is also an enormously diverse city and in neighbourhoods as well as colleges there are new friends to be made from around the world. Graduates and alumni from London’s universities span the globe and we look forward to reconnecting with them in the run up to the 2012 Games.” Through the London Alumni Ambassador’s Club London & Partners will be able to highlight their expertise and ability to not only support international students but also to help global businesses set up and expand in London.

ICCA: Number of international association meetings continue to increase significantly ACS EAU VIENNA 2011

As has been the case since 2004, U.S.A. and Germany are the number one and two countries respectively measured by the number of international meetings organised in 2010. The gap between the U.S.A. and Germany is shrinking from 137 to 81 meetings, compared to the 2009 figures. Spain, third country in the ranking since 2007, remains third. The United Kingdom and France both climb one place to respectively fourth and fifth at the cost of Italy, which now ranks sixth. Japan and ChinaP.R. both also climb one place and Brazil drops two places and is now ninth. Switzerland is a newcomer in the top 10. The top 5 cities are the same as in the 2009 ranking: For the sixth year in a row, Vienna is the most popular city, even though it organized 6 meetings less compared to 2009, which means other cities are gaining ground on Vienna. Like last year, Barcelona, Paris, Berlin and Singapore make up the top 5 cities. Remarkable climbers are Madrid (jumps from 13 to 6), Istanbul (from 17 to 7), Sydney (from 27 to 10) and Taipei (from 25 to 11). Copenhagen and Stockholm dropped out of the top 10 and Bangkok dropped out of the top 20. For Bangkok political unrest can clearly be appointed as a cause for this drop. When creating a city ranking measured by total number of participants hosted at all meetings in 2010, Stockholm is third, which means it has hosted less but bigger meetings. ICCA is now working on the details behind these headline results. The full ICCA statistics report for 2010 will be released end of June. The 10 Year statistics report covering 2001-2010 will be published late July.

ICCA country and city rankings 2010 The ICCA rankings cover meetings organised by international associations which take place on a regular basis and which rotate between a minimum of three countries. The data represents a "snapshot" of qualifying events in the ICCA Association Database as sampled on 9 May 2011. ICCA's Association Database is designed as a sales and marketing resource for its members to target future international association meetings, which is why it does not include one-off events or those which do not move between locations. This year the ICCA Data researchers have identified 9,120 events which took place in 2010, 826 events more than were identified last year and an all-time record! Partly this reflects the strength of the association meetings market despite the recent economic downturn; partly it is thanks to a record number of ICCA members sending us their calendar information to help identify new events.

The ICCA statistics reports will only be available online to ICCA members. “The International Association Meetings Market 2010” will also be sent to over 6,000 association meeting planners all over the world. ICCA encourages associations to use the statistics as a practical way to identify potential new destinations for their events.

ACS EAU VIENNA 2011

ICCA CEO Martin Sirk says: “Some of this significant increase in numbers of association meetings in 2010 is certainly due to our continued investment in research and the great feedback from ICCA members, but it seems clear to me that we’re in the midst of an extended period of astonishing dynamism: 2009 and 2008 were similarly buoyant in terms of new association event creation. This surely has to be driven by the acceleration of new scientific and technological developments, and the need to discuss these complex changes face-to-face. Anyone who wants to understand what the Information Revolution really looks like just needs to consider how the association meetings sector is evolving.”

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Topics & Trends

MALAYSIA LEAPED THREE SPOTS IN WORLD RANKING 2010 - Malaysia Retains Its Position as the Top 10 Meeting Destination in Asia Pacific Kuala Lumpur, 20 May 2011 – Malaysia leaped a notable three spots to the 28th position in the latest ICCA, International Congress and Convention Association country rankings. The number of meetings hosted grew 24 percent, from 96 meetings (2009) to 119 meetings (2010). Malaysia retained its position as one of the top 10 meeting destination in Asia Pacific. Malaysia’s ranking was assisted by an additional seven international meetings held in Kuala Lumpur, from 72 in 2009 to 79 in 2010. The largest meeting held during 2010 was the 18th World Congress of Accountants which attracted a record attendance of over 6,000 delegates. Commenting on the achievement, Mr Zulkefli Hj Sharif, Chief Executive Officer, Malaysia Convention & Exhibition Bureau (MyCEB) said, “The latest ICCA rankings reflect a growth in Malaysia’s association meetings business amidst a competitive and challenging market. “Malaysia’s promising increase in number of meetings and improved in rankings to date is a clear testament of the grow-

ing strength of the collaboration and commitment between the Ministry of Tourism, MyCEB and the various industry partners to bid for, secure and deliver successful international meetings for the country,” Mr Zulkefli said. In 2010, Malaysia welcomed 1.3 million international business event visitors, contributing an estimated EUR4 billion (RM17.6 billion, USD6 billion, AUD5.4 billion) in economic impact. The meetings hosted include the Asian Pacific Digestive Week (2,661 delegates), 6th World Islamic Economic Forum (2,000 delegates) and the 2nd Global Model United Nations Conference (1,000 delegates). Mr Zulkefli explained, “Within the next five years, the business tourism industry will be further supported by new facilities which offer international and regional associations and meeting planners more venue options to host their meetings and events in Malaysia which could now rotate to other parts of the country such as Pahang, Penang, Sarawak as well as Kuala Lumpur.” Key developments in the pipeline include the expansion of the Kuala Lumpur Convention Centre by an additional 10,000 sqm by end-2013, the Penang International Convention and Exhibition Center by 2014 and the proposed development of the MATRADE Centre (93,000 sqm) by 2014.

Other new infrastructure to support the growing industry include the upcoming Kuala Lumpur International Airport (KLIA) 2, an integrated urban mass rapid transit (MRT) system and the construction of a series of pedestrian walkways throughout the capital city as part of the Greater Kuala Lumpur plan.

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FINAL MONTH TO THE FIRST INTERNATIONAL MEETINGS INDUSTRY EXPO AND EDUCATION EVENT AIBTM 2011 – STILL TIME TO REGISTER ATTENDANCE

First CEO Summit for the Americas

With just over a month to go until the opening of AIBTM, (www.aibtm.com) 21-23 June, bringing together the US and international meetings industry to participate in the first ever Americas Meetings Week, there is still time to apply for Hosted Buyer status – a business opportunity for industry professionals to be part of this unique event.

ICCA, SITE, PCMA, MPI, USTTA - all strategic partners

AIBTM includes a 2 day expo, a full day of education, and some great networking including the living legends of rock U2 performing as part of their world tour.

To apply for a Hosted Buyer place at AIBTM, to pre-register as a trade buyer or for the latest information on the event’s free Education Programme, go to www.aibtm.com <http://www.aibtm.com> Join AIBTM on Linked in, Facebook, Twitter (@steve_aibtm) and Youtube (http://www.youtube.com/user/AIBTM).

Pre-registration is required for all trade buyers via www.aibtm.com and there are still spots remaining in the Hosted Buyer Program where industry professionals can participate in every aspect of the event while being fully hosted to Baltimore. Find full details at www.aibtm.com/HostedBuyers. With the US boasting more international congresses according to the latest rankings of the International Congress & Convention Association (ICCA), this major business opportunity for both buyers and suppliers has significant impact for the industry, and has sold out the expo show floor. Two SITE education sessions have now been added to the final program on both Wednesday and Thursday morning headlining topics such as “Selecting a Value Destination for your next International Association Meeting” and “Lessons from the Trenches – Leveraging the latest Technologies to engage attendees” and “Measurement in Motivational Events and Incentive Travel Programs”. Two sessions will take place each day from 09.00 – 10.00. Full details on the AIBTM website. Some of the major highlights that are set to make AIBTM the event of 2011 will include: · PCMA co-located annual conference and CIC Hall of Leaders Gala evening · For Hosted Buyers a welcome reception at the Maryland Science Center · The AIBTM Education Day – open to Buyers, Delegates, Visitors and Exhibitors, with international thought leaders taking the education sessions and master classes to another level of innovation and knowledge. · More than 700 exhibitors on the show floor from around the world and the USA · Full Hosted Buyer pre-scheduled appointment system undertaking 8 meetings a day with exhibitors · 2 Hosted Buyers to every 1 Exhibitor giving suppliers a full diary of appointments over the 2 days · 1000 of the participants attending AIBTM have won free tickets to the U2 world tour sell out concert at the Baltimore Stadium · Pre-show onsite Education Sessions each morning of expo

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Topics & Trends

Online Travel to Experience Solid Growth in the Middle East

Speaking at WTM Vision Conference – Dubai yesterday, Euromonitor International Travel and Tourism Industry Analyst Nadejda Popova said: “The Middle East is one of the world’s growing tourism destinations and source markets. “This growth is replicated online over the next five years with web sales across both air travel and accommodation increasing dramatically.” She added that in the mature online market of Western Europe hotel sales still represented a worthwhile opportunity. Social media is another opening, particularly as airlines such as Delta and easyJet now have transactional Facebook pages.

The online travel and tourism industry is poised to “experience solid growth” over the next five years – with the Middle East and Africa leading the way in percentage terms, reveals research from Euromonitor International released at WTM Vision Conference – Dubai . Air remains the strongest online category, accounting for more than 50% of sales by value in North America and Australasia in 2010. For the Middle East and Africa, air represented around 10% of value sales in 2010. However, between 2010 and 2015 air will experience a 13% compound annual growth rate in the region, alongside Eastern Europe, the strongest online growth figures in the Travel and Tourism Global Overview report. Online hotel sales in Middle East and Africa over the period will grow by more than 12%, sharing the top slot with Latin America which sees the same growth rates for accommodation.

However, the study also identified potential negative factors. Popova warned the trend for suppliers to focus on direct sales could “increase conflict” between distribution channels. The report also outlined that high profile bankruptcies and subsequent consumer protection issues could impact consumer sentiment for dynamic packaging operators. Furthermore, online travel agents’ inability to offer “the personal touch” during the holiday sales process, and ongoing technical difficulties in arranging complex itineraries, are seen as other headwinds. World Travel Market Exhibition Director Simon Press said: “The Middle East’s importance in the global travel and tourism industry is growing every year. Online travel sales are mature in western markets such as the UK and America and the Middle East is catching up over the next five years.” The report – worth £1,000 – was given FREE to all delegates at the WTM Vision Conference – Dubai.

The growth figures for North America are in single digits for air and hotels at 6% and 4% respectively.

First company to introduce electric car rental in Copenhagen It is now possible to rent an electric car for private use in Copenhagen. The car rental company Sixt is behind this new green initiative and right now they have an offer you can’t refuse!

Copenhagen is world famous as a biking city, but now you can be eco-conscious as a visitor to the Danish capital even if you do not want to cycle. Sixt car rental is offering electric car hire with free parking (electric cars park for free throughout Copenhagen) – for only €13 per day! The only difference between an electric car and a conventional petrol-driven car is that the electric car runs on electricity, has a very low noise level and has a lower maximum speed. On a full charge the Citroen C1 EV’IE – the model provided by Sixt – can cover 80-100 km on a single charge, and has a top speed of approx. 100 km /h. The cars can be recharged for free at all public charging stations with an ordinary 220-volt outlet. CEO of Sixt Car Rental Denmark, Kasper Gjedsted, says: “The electric car provides freedom of movement at a very low cost which neither public transport nor taxis can match.”

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Topics & Trends:

Survey reveals European city tourist offices and convention bureaux are becoming less dependent on the public sector A new survey released this week by European Cities Marketing highlights the extent to which tourist offices and convention bureaux have become increasingly commercial, with on average some 52% of all funding deriving from these sources, with the remaining 48% comprising public sector grant. Entitled ECM Member Finance Survey, the survey was completed in 2010 and the findings are based on a sample of 38 European tourist offices and convention bureaux, and it repeats a similar exercise undertaken in 2003. At that time, dependence on public sector grant was running at 65%, and the drop to 48% reflects both a tightening of the public purse as well as financial strategies which are increasingly innovative and entrepreneurial. The survey indicates that city-based tourist offices and con-

vention bureaux exhibit a remarkable diversity in terms of size, with the largest boasting annual budgets in excess of €20 million – though ‘typically’ most of them operate with less than €5million and have fewer than 50 staff. Whether large or small, city tourist organisations spend the bulk of their operating monies on marketing and communications (57%) with the remainder being deployed on visitor servicing, events, and research. The financial outlook amongst tourist offices and convention bureaux is described in the report as “cautiously optimistic”. Having in general benefited from increased levels of resourcing over the past five years, most city tourist organisations are now facing more or less standstill budgets and the bulk (57%) are experiencing reduced public sector grant. Opportunities to grow budgets lie in maximising online sales and private sector income streams, as well as in the more widespread adoption of hypothecated forms of tourist taxation. The President of European Cities Marketing, Dieter HardtStremayr says: “Cities are the dominant geographical focus of tourism today, and are the shop window through which countries are viewed. That said, the survey we have undertaken identifies the main financial challenges, with pointers to how we can respond positively to these so as to continue to satisfy our twin masters – the urban tourists we attract and the local tourist industries we serve”.

FIERA MILANO CONGRESS CENTRE OPENS IN MILAN The new structure, built by the Fiera Milano Foundation with an investment of 64 million Euro and managed by Fiera Milano Congressi, will inaugurate its activity with a medicalscientific event of international importance, to be held 7th10th May, and for which about 9 thousand delegates are expected – the 21st international congress of ESCMID – European Society of Clinical Microbiology and Infectious Diseases and the 27th of ISC – International Society of Chemotherapy. At this first important event there will, of course, be an official inauguration, with a visit of Mayor Letizia Moratti scheduled for the morning of Sunday 8th. The name and logo of the congress centre will also be announced, following an innovative online competition for ideas from creative young people over 13 years of age. The “operative” presentation, to principal organisers of international congresses, will be held on 20th May, with a B2B event that will bring to Milan sector operators from Europe (Germany, Spain, France, Benelux, England, Switzerland and Scandinavia), Russia, USA, Canada, South Africa, China and India. This new congress centre places Milan firmly in the exclusive circle of the most prestigious congress destinations in Europe. And it allows Fiera Milano Congressi, which runs the business, to compete on equal terms with its most formida14

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ble competitors in the valuable market of big international conventions. This is largest congress location in Europe, as well as being also the first privately-funded work already in place for Expo 2015: seating for up to 18,000 people, a 1500-seat auditorium, a meeting space with 4500 seats, 64 modular meeting rooms from 20 to 2000 seats, backed up by 54,000 square meters of exhibition area.

GETTING PEOPLE TOGETHER FOR A MEETING CAN HELP YOUR BUSINESS SUCCEED. MEETINGS PLUS ADDS VALUE TO YOUR PLANNING, AND WE MAKE YOUR JOB EASIER BY MAKING YOUR MEETING OUR PRIORITY.

The important thing is for you to focus on your meeting, not on how to get people there. That’s where we can help. Quite simply, we have the advantage of a worldwide airline network which makes it easier for you to plan your international meeting across the globe. And we can do it through one point of contact, efficiently and at a great price. So the world opens up to you and everyone attending your meeting through the network of 28 member airlines. Your people gain a lot too. They’ll get cheaper fares, coordinated flights and access to over 990 airport lounges worldwide. They can also get frequent flyer benefits at every step of the way – from priority check-in and priority boarding, as well as all the advantages of priority baggage handling and additional allowances. And by simply downloading a widget you get the opportunity to check flight status anytime. Just visit www.staralliance.com/meetingsplus.

www.staralliance.com

Information correct as at 09/2010

Topics & Trends:

Balkans booming; Brits travel plans for summer revealed by Skyscanner Spain remains number one most popular holiday destination for British tourists, but Italy, the Balkans and Greece are all rising up the charts this year. Italy overtakes France The USA held on to its number two position showing that Brits are still willing to spend on long haul flights despite tougher economic times, but the third most popular summer destination was Italy which moved up two places compared to last year, displacing Turkey (4th) and overtaking France (5th). After a summer of civil unrest in 2010, Greece also moved up two places to number six this year which will come as welcome news at a time when economic woes in the country are still ongoing. Portugal fell one place to number seven, Cyprus moved up one to number 8, and the UK also dropped slightly to 9th, suggesting a move away from the â&#x20AC;&#x2DC;staycationâ&#x20AC;&#x2122; trend of last summer. Croatia moved into the top ten, displacing Thailand which fell one place to number 11. Balkans Booming The highest new entry was from Kosovo which rocketed into the top 100 at number 67. Interest in the Balkan region has increased generally, with neighbouring Serbia climbing 11 places, Macedonia entering the Top 100 at number 95, and Bosnia and Herzegovina also just squeezing in at number 100. With a choice of city breaks, stunning coastline and mountain retreats, the Balkan region is evidently increasing its appeal to British visitors looking for somewhere different and offering good value for money. High Risers: Bangladesh, Cape Verde and Madagascar Destinations to see the biggest jumps in popularity compared to last summer were: Bangladesh which rose 15 places to number 81, Cape Verde rising 13 places to 78; Madagascar rising 11 places to 86, possibly helped by the recent BBC documentary series on the country, and Serbia which has been marketing heavily to the UK over the last year, rising 11 places to number 40. Beach Luxury Down Mauritius dropped in popularity as did Antigua, Barbuda, and the Seychelles which disappeared from the Top 100 altogether; possibly due to the recent increases in APD tax, and a drop in high- end, luxury destination bookings.

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100 Most Popular Summer Destinations for British Tourists 2011 1. Spain [0] 2. USA [0] 3. Italy [+2] 4. Turkey [-1] 5. France [-1] 6. Greece [+2] 7. Portugal [-1] 8. Cyprus [+1] 9. UK [-2] 10. Croatia [+1] 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

Thailand [-1] Bulgaria +[4] Canada [-1] Germany [-1] Australia [0] Ireland [+1] Poland [-3] Netherlands [+6] India [+1] Morocco [+1]

21. 22. 23. 24. 25. 26. 27. 28. 29. 30.

Malaysia [+1] Switzerland [+1] Malta [-4] Czech Republic [+2] Egypt [-7] Indonesia [+5] South Africa [-2] Austria [+1] Hungary [-1] Mexico [+3]

31. 32. 33. 34. 35. 36. 37. 38. 39. 40.

Kenya [+4] Sri Lanka [+9] Sweden [-6] China [+6] Hong Kong [-5] Norway [-2] New Zealand [+1] Albania [+1] Brazil [-7] Serbia [+11]

41. Singapore [+1] 42. Jamaica [+3] 43. Japan [-6]

44. 45. 46. 47. 48. 49.

Vietnam [-1] United Arab Emirates [-1] Denmark [-10] Russia [+3] Philippines [+10] Romania [+3]

50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60.

Tunisia [-4] Cuba [+9] Saudi Arabia [+14] Tanzania [-6] Peru [+2] Pakistan [-1] Latvia [+5] Finland [+2] Lithuania [-1] Gibraltar [+4] Iceland [-7]

61. 62. 63. 64. 65. 66. 67. 68. 69. 70.

Israel [-6] Ghana [+2] Slovenia [+2] Belgium [-2] Slovakia [-17] Barbados [+1] Kosovo [NEW ENTRY] Dominican Republic [+7] Ukraine [+1] Colombia [+2]

71. 72. 73. 74. 75. 76. 77. 78. 79. 80.

Estonia [+8] Montenegro [+1] Costa Rica [-4] Mauritius [-25] Argentina [-7] Korea (South) [+1] Zimbabwe [-6] Cape Verde [+13] Uganda [-5] Lebanon [-4]

81. 82. 83. 84. 85. 86. 87. 88. 89. 90.

Bangladesh [+15] Nepal [+1] Nigeria [-1] Fiji [0] Cambodia [0] Madagascar [+11] Ecuador [-7] Maldives [-7] Jordan [+4] Zambia [-1]

91. Algeria [-13] 92. Malawi [NEW ENTRY] 93. Trinidad and Tobago [-7] 94. Iran [-2] 95. Macedonia [NEW ENTRY] 96. Syria [-8] 97. Bahamas [NEW ENTRY] 98. Taiwan [0] 99. Chile [-9] 100. Bosnia and Herzegovina [NEW ENTRY] Most searched for destinations on Skyscanner website for UK departures for June-September travel. Numbers in brackets show movement in ranking compared to Summer 2010.

Topics & Trends

Strong Growth in Hotel Spending as Visitors Return to Europe

UK, France and Germany lead the recovery, while Spain and Italy lag LONDON, May 2011 — The European hotel industry is showing steady signs of growth, although it is yet to recover to predownturn levels, according to data released by American Express Business Insights, the data analytics and consulting arm of American Express. Overall hotel spending in Europe grew 7 percent in 2010, with a further 4 percent growth in the first quarter of this year. Growth has been driven by tourists from outside of Europe returning to the region, increased spending in luxury hotels and a rebound in business travel. Generation Y travellers, those in their 20s, have proven to be particularly resilient. They largely defied the downturn and are showing a clear appetite for luxury spending.

and Germany (4 percent). None of the markets has returned to pre-downturn levels. However, the UK, France and Germany are almost back to 2008 spending levels. While Spain (8 percent) and Italy (4 percent) also grew in 2010, they were hit harder by the downturn and have further to go before they recover to 2008 levels. Sujata Bhatia, Vice President for American Express Business Insights Europe and Asia, explains that a rebound is taking place in the hotel sector across Europe. “Visitors to Europe drove double digit year-on-year growth in 2010 and business travel grew by 10 percent across the region over the same period. Furthermore, we saw spending growth amongst luxury leisure travellers increase by 9 percent across Europe in 2010″. “This strong growth is great news in an environment where consumer confidence remains low and economic growth fragile,” said Bhatia. “This is particularly true in the UK, where international visitors are spending again, making a significant contribution to the UK’s economic recovery. It will be interesting to see how heightened global interest in the UK, with the Royal wedding, Queen’s Diamond Jubilee and the 2012 Olympics, impacts the sector.” KEY FINDINGS After a large drop off, tourists from outside Europe return The analysis found that visitors to Europe are an important driver of the recovery — in short, tourists are back. Representing one-third of all leisure travellers, spending by non-European tourists declined more sharply than European travellers, but their rebound has been impressive. Visitors from outside the region drove double-digit growth in spending across every market in 2010 compared to 2009, taking them back to 2008 absolute spending levels. On average they spend 88 percent more per trip than European tourists.

The insights, presented at a gathering of senior executives in the hospitality industry in London, provide an in-depth look into the state of the hotel sector across the major European markets. Spending was analysed for the UK, Italy, Germany, France and Spain, from before the downturn in 2007 to the end of the first quarter in 2011.

Italy saw the greatest growth from non-Europeans (15 percent), followed by Spain (14 percent) and France (13 percent). The UK and Germany grew at a slightly slower rate of 12 percent. In comparison, the overall growth in spending by European tourists was only 1 percent in 2010.

The UK hotel sector led spending growth in Europe in 2010, growing at a healthy 10 percent, followed by France (7 percent)

In the first quarter of this year, overall growth in spending by non-European tourists remained strong at 12 percent. In the UK

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it was 9 percent, a promising sign for the peak summer season. There was no growth in spending by European travellers in the same period. In 2010 the most popular holiday destinations for European and non-Europeans alike was France, followed by the UK. Interestingly, France overtook the UK to become the most popular holiday destination in 2009. Luxury is back in a big way In a positive sign for the European economy, there has been significant growth in spending at luxury (5 star) hotels. On average, spending at luxury hotels grew by 9 percent across all markets in 2010, while spending at upscale (4 star) and midscale (3 star and below) hotels only grew at 3 percent and 2 percent respectively. In the UK, both luxury (10 percent) and midscale (7 percent) are seeing strong growth. One reason for the growth in the luxury category is likely to be the number of high-profile new luxury hotels which opened in Europe over the past 12 months. Business travel increases across Europe The importance of business spending to the sector can’t be underestimated. Business travellers currently represent one third of all travellers across Europe and almost 50 percent of travellers in Germany. In 2010 spending by business travellers increased by 10 percent across Europe, with a further 4 percent growth in the first quarter of this year. This was largely driven by an increase in the number of travellers, rather than an increase in average spending.

lasting impact on business travel.” Generation Y has a taste for luxury Generation Y travellers (those in their 20s) represent an interesting emerging target market for hoteliers, says Bhatia. “While the Gen Y traveller represents a relatively small segment, they largely defied the downturn, their wallets are growing and they already exhibit the behaviour of premium spenders.” Generation Y travellers are spending 20 percent more on lodging today than they were before the downturn and, in the first three months of this year, they spent 24 percent more on hotels compared to the same period last year. More than half of Generation Y travellers stayed in a luxury or midscale hotel. Their most popular destination choices were the UK, France, and Italy. About American Express Business Insights As part of the Global Merchant Services organisation within American Express Company, American Express Business Insights provides in-depth, actionable insights into consumer and business spending at the business, industry and geographic levels, leveraging proprietary transaction data from the American Express network of approximately 90 million cards in force across over 125 markets.

“While not yet back to pre-downturn levels, business spending in hotels dropped off more slowly and rebounded more quickly, showing how vital business travellers are to the hotel industry,” noted Bhatia. “We are watching with interest to see if the virtual management strategies adopted in the downturn will have a Xenios

Topics & Trends

Family Holidays Take a hit as Parents Forced to Slash Budgets LONDON, May 2011 —

half

approaches, research

term new from

TripAdvisor,

the

world’s largest travel site,

reveals

than half (53%) of British

parents

are

spending less on family holidays in 2011 compared to 2010, and (46%)

almost

half

admit

they

have broken the rules and taken their child on holiday during term time to save money.

Half of British families slash holiday budgets in 2011 With government cuts taking hold, job security under threat and taxes on the rise, the TripAdvisor Family Holiday Survey found: - More than half (53%) of British parents will spend less on family travel in 2011 than they did in 2010

The TripAdvisor Family Holiday Survey, carried out on 2,000 parents across the UK*, reveals that government spending cuts are significantly impacting family holiday spend this year. “These findings will come as no surprise to all those parents who are seriously considering sacrificing the family holiday altogether this year. For many families, breaking the rules and taking their child out of school to avoid peak holiday costs is regarded as the only way they can afford a family holiday this year,” commented Emma O’Boyle, TripAdvisor spokesperson.

- 44% of British parents claim the government spending cuts will directly impact their travel plans in 2011 Rebellious Parents: Schools Fail To Penalise Since 2004, schools and courts have had powers to issue penalty notices of up to GBP2,500 to parents who take their children on holiday during term-time**.The controversial topic looks set to heat up again as the TripAdvisor study reveals that half (46%) of parents have taken this route to avoid peak-time prices. Of these: - 47% claimed the school turned a blind eye - 46% said the school “wasn’t happy”, but still didn’t penalise - Parents in the East Midlands are most rebellious – 62% have taken their kids on holiday during term time, compared to the national average of 46% - Only 7% of UK parents were fined for doing so – although this rises to a more significant 17% in Scotland Of the 54% of parents who have not yet taken their children out of school in term time, more than a third (36%) said they would consider doing so in the future. Family Flying: A Frosty Reception The subject of children on planes has been hotly debated recently with calls from certain quarters for adults-only flights.

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learning on holiday, London parents were by far the most concerned about education – 29% admit they make their child learn about the local culture or language on holiday, compared to the national average of just 16%, falling to only 2% of parents in the East Midlands. Nationally, a quarter (26%) of parents believe their own preferences are more important on holiday, while 25% claim their child’s needs come first. Half of British parents (50%) try to strike a balance between the two.

According to the TripAdvisor Family Survey, a quarter (24%) of parents who have flown with children under the age of three claim to have experienced negative reactions from fellow passengers. Of the 44% of respondents who have not yet flown with their young children, almost a quarter (22%) admit it’s because they feel it would be unfair on other passengers. Of those who have not flown with their children: - 27% claim it is unfair to their child (increasing to 47% in Wales) - 21% say flying is too expensive with their child - 32% prefer UK holidays with their child London Parents More Self-interested And Strict on Holiday The TripAdvisor Family Survey also reveals significant splits across the UK when it comes to how parents approach family holidays. When questioned on the importance of fun versus

family holiday

- London has the most selfinterested parents – over a third (36%) admit to prioritising their own preferences when choosing a

- At the other end of the scale, only 18% of parents in Northern Ireland prioritise their own preferences over their child’s - 22% of London parents claim not to have changed their holiday choices since having children – double the national average of 11% “Financially, times are tough for families this year, and when it comes to travel we’re likely to see parents making savvy spending decisions, rather than sacrificing the family holiday altogether. Parents trying to save money should look to take advantage of early booking discounts or, if there’s a larger group, consider a holiday rental option instead.” *Survey taken on 8th February on 2,000 parents with schoolaged children from 5 to 16 years-old * * http://www.direct.gov.uk/en/Parents/Schoolslearninganddevelo pment/YourChildsWelfareAtSchool/DG_066966

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Topics & Trends

MIDDLE EAST’S TRAVEL’OSCARS’ REVEALED

Etihad Airways, Jumeirah, Abu Dhabi Tourism Authority, Raffles and Royal Caribbean were among the names to emerge victorious at World Travel Awards 2011 Middle East Ceremony, held at the Armani Hotel Dubai on 2 May 2011.

boundaries of industry excellence.

The industry’s elite – including CEOs of leading travel companies, government ministers and tourist board chiefs – attended the glittering gala event, which was headlined by Lebanese pop sensation, Elissa.

Etihad Airways was one of the big stars on the night, walking off with an impressive four awards, including the blue riband category “Middle East’s Leading Airline”, as well as “Middle East’s Leading Airline First Class”, “Middle East’s Leading Airline Inflight Entertainment” and “Middle East’s Leading Cabin Staff”.

The Armani Hotel Dubai offered guests the opportunity to sample the ultimate in hospitality lifestyle, amid the magnificent setting of Burj Khalifa, the tallest skyscraper in the world. Hailed as “The Oscars of the Travel Industry”, World Travel Awards is acknowledged across the globe as the ultimate travel accolade, and celebrates those brands that are pushing the

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More than 462 organisations across the Middle East, spanning more than 125 categories entered the competition.

Meanwhile, Dubai’s miraculous rebound coupled with its insatiable eye for invention led to the emirate being voted “Middle East’s Leading Destination” as well as “Middle East’s Leading Meetings and Conference Destination”.

Abu Dhabi’s continuing rise to tourism stardom was rewarded too as it took home a host of top honours, including “Middle East’s Leading Tourist Board” and “Middle East’s Responsible Tourism Award”. On an individual level, HRH Prince Al Waleed bin Talal Bin Abdulaziz Alsaud was honoured as “Travel Personality of the Year” for the Middle East for his contribution to the global hospitality sector, which includes backing what is set to become the tallest building in the world, the mile-high Kingdom Tower in Saudi Arabia. Graham E Cooke, President and Founder, World Travel Awards said: ”The Middle East was the perfect region to mark the start of the World Travel Awards 2011 Grand Tour, setting the bar for the rest of the world to raise the standards of excellence in travel and tourism.” Voting is still underway for Europe, Africa and Indian Ocean, Asia and Australasia and The Americas. Regional events will take place later this year in Antalya, Turkey; Sharm El Sheikh, Egypt; Bangkok, Thailand and Montego Bay, Jamaica. The Grand Final will follow at the end of the year.

owns stakes in Fairmont Hotels, Four Seasons, New York’s Plaza Hotel, the London Savoy, Monte Carlo Grand Hotel and Euro Disney. He is also backing what will become the tallest building in the world, the mile-high Kingdom Tower in Saudi Arabia. HRH Prince Al Waleed Bin Tala stands out as one of the world’s most generous philanthropists, particularly in his funding of educational initiatives to build ties between Western and Islamic communities. Other winners on the night included world class companies such as Etihad Airways, Rotana, Hotels Suites and Resorts, Emaar Hotels & Resorts and Jumeirah Hotels Resorts and Residencies, amongst others. Winners from this event will now go on to World Travel Awards Grand Final at the end of the year.

Visit http://www.worldtravelawards.com for the full list of Middle East winners.

HRH PRINCE AL WALEED BIN TALA WINS ‘LEADING TRAVEL PERSONALITY AWARD’ HRH Prince Al Waleed Bin Tala was this evening awarded the title of ‘Middle East’s Leading Travel Personality’ at the World Travel Awards Middle East Gala Ceremony 2011, held at the Armani Hotel Dubai. As the highest honour that an individual can receive at the World Travel Awards, HRH Prince Al Waleed Bin Tala was honoured with this accolade due to his exceptional contribution to the travel and tourism industry. Globally renowned and respected, HRH Prince Al Waleed Bin Tala

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Topics & Trends SPA Destinations by Julia Ushakova

HOW TO CHOOSE A SPA Make your spa experience extraordinary, regardless of your budget. CLUB SPA A facility whose primary purpose is fitness and which offers a variety of professionally administered spa services on a day-use basis. CRUISE SHIP SPA A spa aboard a cruise ship providing professionally administered spa services, fitness and wellness components and spa cuisine menu choices. DAY SPA A spa offering a variety of professionally administered spa services to clients on a day-use basis. Day spas offer many of the same services and procedures as cosmetic spas.

Serenity Spa: Elysium Resort & Spa, Rhodes Who goes to a spa? Aren't they just for the wealthy to get pampered? While spas may have had a reputation as havens for the wealthy to be pampered, that misconception is rapidly being dispelled. ISPA research indicates there were more than 111 million spa visits made in the United States in 2006, and the spa lifestyle is appealing to virtually everyone. Women continue to represent the majority of spa-goers; however, men account for approximately 30% of spa-goers, and teenagers are quickly incorporating spa visits into their lives as well. With an increased emphasis on wellness, people are recognizing the health benefits of regular spa visits as a way to aid in treatment of health concerns and as a preventative measure as well. Proper pedicures can assist diabetics, massage treatments can reduce stress, facials can help those with acne and the simple act of going to the peaceful atmosphere of a spa can help everyone relax and unwind. Stress is at the center of many illnesses. For those who think spas are expensive, it's important to note that spa experiences range dramatically in price. You may wish to invest in a spa getaway to a destination spa, book a vacation at a resort spa, seek a physician's services at a medical spa or plan a lunchtime visit to your neighborhood day spa. Whatever you choose, explore the vast array of spa treatments available and select what best suits you and your budget. Be sure to inquire about the amenities your spa offers and take advantage of them. Extend your spa visit by relaxing in the steam room, sauna or mineral pool. Or simply lounge in the peaceful ambiance of the relaxation area, enjoying a cup of herbal tea and a magazine.

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DESTINATION SPA A destination spa is a facility with the primary purpose of guiding individual spa-goers to develop healthy habits. Historically a seven-day stay, this lifestyle transformation can be accomplished by providing a comprehensive program that includes spa services, physical fitness activities, wellness education, healthful cuisine and special interest programming. MEDICAL SPA A facility that operates under the full-time, on-site supervision of a licensed health care professional whose primary purpose is to provide comprehensive medical and wellness care in an environment that integrates spa services, as well as traditional, complimentary and/or alternative therapies and treatments. The facility operates within the scope of practice of its staff, which can include both aesthetic/cosmetic and prevention/wellness procedures and services. MINERAL SPRINGS SPA A spa offering an on-site source of natural mineral, thermal or seawater used in hydrotherapy treatments. RESORT/HOTEL SPA A spa owned by and located within a resort or hotel providing professionally administered spa services, fitness and wellness components and spa cuisine menu choices. In addition to the leisure guest, this is a great place for business travelers who wish to take advantage of the spa experience while away from home. In many cases resort/hotel spas also act as day spas for local clientele and may offer special rates for people that live in the community. If you have a resort/hotel spa in your area be sure to ask if they accept local clientele. www.elysium.gr

Destination Spa: Thraki Palace Thalasso & Wellness - Alexandroupolis Thraki Palace Thalasso & Wellness Spa

Welcome to the new world of Wellness, Thalassotherapy and Spa. The Thraki Palace Thalasso & Wellness Spa was created bearing in mind the need for elegance and harmony while at the same time it reflects stimulation, beauty, tranquility and relaxation.

Hydrotherapy & Thalassotherapy Pools Discover the ancient healing properties of seawater. Stop chronic muscle pains, various problems of the skeletal system, muscular and mental fatigue by trying our thalassotherapy and hydrotherapy programs, which are performed in our modern and fully equipped facilities, under the continuing supervision of highly professional personnel.

Therapy Cabins Enjoy unique and revitalizing moments in our fully equipped and elegantly decorated theme cabins. You can create the environment you want for yourself, either by choosing the intensity of light and music, or by choosing to enjoy the cabins' natural light with view to the waterfalls of the outdoor garden and the clear blue of the Thracian sky. The Therapy Cabins include a

Junior Suite, two separate thalassotherapy baths, a Rashul Mud Bath, a Wet Table, an ergonomic rain shower with sea water and one cabin for Shiatsu, Thai, and Reflexology treatments.

Thermal Spa Suite The absolute Spa experience is a representation of the ancient Greco-Roman bath. Following the temperature rise, the experience consists of the following: Caldarium: with a 40-450C temperature and 60% humidity, it prepare the body to accept higher temperatures . 4 Lifestyle Showers: Enjoy four different types of showers with a variety of water effects in intensity and temperatures.

Bio Sauna: with a temperature of 75-85 0C and 45-55% humidity. Aroma Steam Bath: with a temperature of 55-60 0C and 100% humidity, it creates a warm and fragrant environment. Ice Fountain: the ice machine helps in stimulating your blood circulation. Kneipp Foot showers:the anatomical mosaic bench has three (3) seats with water jets tabs,. Euphoria Spa Suite A Spa microcosm Recommended for private relaxing and rejuvenating moments in of authentic, warm and modern environment, where visitors can enjoy it alone or with company, you can offer it as a gift or even use it during a business meeting. The fully equipped suite includes Hamam and Sauna for three people, lifestyle shower for two people, jacuzzi for 4 people, relaxation area with anatomical heated loungers, separate private changing rooms with all amenities and 2 beds for treatments.

Fitness centre, Pilates Training, Kinesis Wall

Studio,

Circuit

Stimulation, balance and strength are key features of a healthy body. In a unique environment with natural light and view to the garden, you can work out with our modern gym equipments, at the Studio Pilates, or at the circuit training with the air-hydraulic equipments from Technogym and even choose the personal training at the Kinesis Wall. Professional instructors offer a holistic approach with personalized programs for your physical health and well-being.

Nature Garden Lounge Area Complete your ultimate Spa experience in a specially designed area with comfortable individual chairs, soft music, a library, a selection of natural teas and with natural light.

Beauty Salon In order to be able to offer you a complete physical beauty we created a modern and functional area, where we offer services and products for perfect nails and shiny hair. www.thrakipalace.gr

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Topics & Trends SPA Destinations by Julia Ushakova

Destination Spa: Elysium Resort & Spa - Rhodes

serenity spa Unwind, rejuvenate and revitalize. Experience the ultimate luxury spa holiday in Greece at the Elysium Resort and spa! If you are looking for a luxury spa hotel in Greece then look no further. Our goal is to help guests reach a greater sense of equilibrium through a range of treatments and activities, which are individually planned according to their state of being.

tory classes featuring basic postures, relaxation and breathing techniques and advanced courses practicing the classic Vinyasa postures. spa journeys

At the Serenity Spa, every detail is an important part of the experience and every sense is indulged, from the rituals that accompany each treatment to the exclusive premium aromatherapy products using the finest indigenous ingredients, from cactus to flowers. In recognition of the many different ways each of us respond to the stresses of life, the entire spa philosophy pivots around three pillars, entitled unwind, rejuvenate and revitalize. Guests can journey through the full Serenity Spa experience, commencing by unwinding mind and body to release nervous tension and improve sleep patterns. Once relaxed, the body, mind and skin are ready to be rejuvenated through purifying treatments to cleanse and rebalance. Finally, the revitalize collection of treatments focuses on raising energy levels, resulting in a sense of renewed vitality and well-being. yoga Restore balance and harmony to the body and mind while experiencing the many rewards of yoga. One-hour classes are offered daily on the beach, as well as private sessions personalized to individual needs. An extensive roster of yoga classes is available, with introduc28

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Embark on one of the unique Serenity Spa Journeys available at Elysium Resort & Spa. espa personal lifestyle and wellness journeys A personal lifestyle and wellness program is based on a combination of ESPA treatments and fitness activities in synergy with a nutritional balanced wellness cuisine menu. This creates a focused day of Spa experiences to inspire lifestyle changes and wellbeing. Daily use of the Spa facilities is encouraged, including heat experiences, and outdoor relaxation areas. Enjoy a daily freshly prepared vitamin-rich juice in the Spa and specially prepared Wellness Menu to aid the detoxification process.

Meet the world face to face... For information on the worldâ&#x20AC;&#x2122;s top travel trade shows and how to join us, visit

www.ittfa.org INTERNATIONAL TOURISM TRADE FAIRS ASSOCIATION

Emirates Airline president addresses ATM Despite the difficulties, Clark was also pragmatically optimistic, particularly given the continued strength of Emirates and other Middle East carriers. The impressive performance of Emirates and other regional airlines, including Etihad Airways, Qatar Airways, Oman Air and others underpins his belief in the continuing strong value proposition of commercial aviation. Emirates Airline reported profits of $925 million for the first half of the 2010-2011 financial year, up 350% on 2009-2010. It also plans to expand its fleet of 152 aircraft, which includes 15 Airbus A380s, with 200 more jets on order over the next eight years. Recent forecasts from IATA indicate Middle East carriers expect to return a profit of $700 million for the year, a considerable improvement on the $400 million previously forecast. Negative impacts in some unrest-affected areas are balanced by the Gulf region, which benefits from economic activity related to high oil prices and a large share of the global long-haul market.

Head of Emirates Airline, Tim Clark, highlights fuel prices among other challenges and opportunities for regional and global aviation.

Clarkalso discussed the controversial impact of traffic rights at international airports, regional unrest, environmental standards, and the lingering effects of the global economic downturn.

Speaking at ATM 2011 in a candid one-on-one seminar with leading aviation consultant John Strickland, Clark discussed the challenges facing commercial aviation along with the resilience of the regional sector.

With regulations in Canada and Germany restricting Emirates’ landing rights at airports in some cities, Clark said he respected these decisions while explaining “there are always ways over, through or around such obstacles”.

High fuel prices was an area of focus, with oil now exceeding $120 per barrel, up from $86 per barrel a year earlier according to figures from the International Air Transport Association (IATA).

Despite restrictions at some airports, Clark said many more countries were becoming increasingly aware of the connection between improved aviation links and broader economic benefits. He referred particularly to South America, with Emirates introducing flights to Rio de Janeiro and Buenos Aires in the coming months.

Emphasising the impact on airlines, Clark told ATM visitors and delegates that fuel costs now account for a staggering 43% of airline costs, compared to just 12% a decade ago. “If by the end of the year oil prices have reached around $130 - $140 per barrel, watch this space, there will be some casualties. I expect that airlines which will struggle particularly are those on the periphery,” he said. With Emirates Airline having mitigated some of the impact by implementing small fuel surcharges and managing business costs, he said that airlines with weaker balance sheets and less flexibility would suffer if high prices continued. Commenting from the sidelines of ATM, Mark Walsh, Group Exhibition Director, Reed Travel Exhibitions, said: “Despite the high oil prices, lingering effects of the economic downturn impacting many industries and unrest in some parts of the region, the Gulf’s aviation sector is displaying strong growth. “Arabian Travel Market is one of the most popular for airline businesses, among the leading international exhibitions in terms of the high number of airline exhibitors it attracts, thanks in part to our excellent access to the region’s key industry decisionmakers,” added Walsh.

Regarding the ongoing difficulties in some areas of the Middle East, Clark referred to Emirates’ continuing flights to most areas of region, with the exception of Libya, along with a reduction in connections to some Gulf cities. Even at the height of Egypt’s unrest earlier this year, Emirates reduced some of its flights but did not cut its Egypt services. While Emirates’ 2011 first quarter figures are not due for release until next week, he cited an impressive rebound in Egyptian passenger traffic during February and March. Aviation was also covered in a day two panel session also moderated by Strickland, featuring senior representatives from Boeing Commercial, Air Arabia and Oman Air. Arabian Travel Market is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai. Now approaching its eighteenth year, the show has grown to become the largest showcase of its kind in the region and one of the biggest in the world. In 2010, Arabian Travel Market featured 2,236 exhibitors across more than 20,000 square metres, attracting more than 22,000 visitors.

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Topics & Trends

EmQuest signs nine agency contracts Agency signings with His Highness Sheikh Ahmed bin Saeed AlMaktoum DUBAI, U.A.E., May 2011: EmQuest, the sole distributer of Sabre products in the UAE and Africa, signed nine key travel agencies at the Arabian Travel Market held last week. The agencies, from Dubai and the Northern Emirates, who attended the joint-signing were honoured with the presence and signing of His Highness Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates

Airline and Group. These key customers have used EmQuest solutions for the last 20 years and have shown their preference over other offerings due to the loyalty, commitment & superior service offering from EmQuest. “We highly value our clients who, through their loyalty, hard work and dedication, have made Sabre a major success within the UAE,” stated Naz Nizari, Senior Vice-President of EmQuest. “EmQuest has a wide range of solutions that are being continuously enhanced to meet the region’s growing travel needs; including a complete portfolio of airline solutions, customer profiling, and travel security tools for client management. With Sabre’s newest platform – Sabre Red Workspace – we offer agents a solution that allows them to grow, evolve and develop their business and better served their clients,” she added. In addition to extending the products to agencies, EmQuest is investing in regional distribution solutions to provide content such as tour holidays, travel insurance, mid-back office solutions and online booking solutions to provide agencies with a single, powerful platform to help serve their clients. EmQuest and Sabre have reinforced their commitment to continuously invest and grow in the Middle East and African markets.

Sir Rocco Forte promotes luxury at ATM “The city has changed enormously, there is fantastic architecture and some amazing buildings,” he said. “Some hotels have a Disneyworld feel and others are more sophisticated, but one enormous difference is that compared to Europe and the US, staffing levels are much higher and you can afford to enhance the service levels.” With the first Rocco Forte Collection hotel opening in Abu Dhabi this summer, Sir Rocco revealed plans for four additional properties - in Jeddah, Marrakech, Cairo and Luxor – and a strategy for further expansion. “The Middle East is a huge source for luxury travellers, and represents our fourth biggest market at Rocco Forte Collection,” he said. “One of the reasons I am expanding here is to bring more awareness of our hotels in Europe, and also to offer a European option for luxury travellers in the region – we are the only true European brand at the top end and different from the US brands.” Key travel buyers attend ILTM Ultratravel Forum at Arabian Travel Market to focus on new luxury range of products and attractions across the Middle East Speaking during at the ILTM Ultratravel Forum at the Arabian Travel Market (ATM) 2011, Sir Rocco Forte defined the Middle East as one of the key luxury travel markets worldwide and predicted considerable long-term potential for growth in this sector. Founder of Rocco Forte Hotels, Sir Rocco first visited the region in 1978 for the opening of the International Hotel at the Dubai Airport as part of the former Forte Hotels group. 32

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In the pipeline are revamps of two historic hotels in Egypt – the Shepherd Hotel in Cairo and the recently announced refurbishment of The Luxor Hotel, built in 1880 by John Cook, son of travel pioneer Thomas Cook. “There has been a temporary hiatus in tourism in the region due to the recent events, but in the longer term, this is a wonderful area for luxury travel with potential to develop the product,” said Sir Rocco.

UAE and Saudi Arabia Inbound Visits To Grow During 2010-2015 review period of 6.9%, resulting in 3.6 million new arrivals, being the 14th largest country in terms of absolute arrivals growth over 2010-2015. Significant infrastructure developments are taking place in the United Arab Emirates which are expected to contribute significantly to the growing number of arrivals to the country. Dubai is also set to seal its position as a global air transportation hub upon the opening of the world’s largest airport, Al Maktoum Airport, with a capacity of 160 million passengers a year.

The United Arab Emirates and Saudi Arabia will experience some of the world’s strongest inbound tourism growth over the next five years, reveals research unveiled (May 3) at WTM Vision Conference – Dubai. Euromonitor International Travel and Tourism Industry Nadejda Popova revealed Saudi Arabia and UAE will see consistent growth between 2010 and 2015. The Travel and Tourism Global Overview report tips Saudi Arabia to have one of the largest compound annual growth rates in the world of 12.3% for arrivals over 20102015 which will result in an additional 9.3 million visitors to the country. This makes Saudi Arabia the fifth largest country in terms of absolute arrivals growth over the forecast review. This growth is driven mainly by the religious tourism to Mecca and Medinah, supported by infrastructure developments in air transportation and travel accommodation. Saudi Arabia also continues to be one of the most economically stable markets in the Middle East thanks to its status as the world’s leading oil exporter. It is investing heavily in economic development, including the creation of six mega cities that will help generate employment, attract investment and drive business tourism. The United Arab Emirates will see an annual increase in arrivals during the forecast

Popova stated that in a climate of regional political and economic uncertainty, Saudi Arabia and the United Arab Emirates have been capable of dealing with challenging external events as demonstrated by the resilience of their respective travel and tourism industries, partly thanks to intra-regional travel, with Saudi Arabia also benefiting from robust religious tourism demand. Popova added the expansion of the hotel sector in the region could result in an oversupply as supply outpaces demand, which would impact rates and RevPAR. Positives for the region are its strong air transportation sector and the 2022 FIFA World Cup taking place in Qatar. The “contagion of instability” and oil price rises are potential weaknesses, although Popova did point out that the UAE itself has remained “stable,” during the region’s recent political and civil unrest. She also said there will be an absolute increase in outbound trips from the UAE of two million between 2010 and 2015. World Travel Market Exhibition Director Simon Press said: “The Middle Eastern tourism industry should take heart from these generally positive findings. “Euromonitor International’s research shows the region’s travel and tourism industry is a strong position and will grow in global importance.”

Hotel dilemma for Middle East and Africa reveals WTM Vision Conference – Dubai The hotel sector in the Middle East and Africa is both a threat and opportunity for the region’s tourism industry, reveals new research presented (May 3) at WTM Vision Conference – Dubai. Euromonitor International Travel and Tourism Industry Analyst Nadejda Popova revealed to delegates new hotel development in the region has slowed as a result of the global downturn. However, the United Arab Emirates, Saudi Arabia, Egypt, Qatar and Jordan all have more than 3,000 rooms each in the pipeline based on research by STR Global. Asian hotel chains such as Dusit, Shangri-La, Banyan Tree and Anantara are contributing to the expansion, all opening properties in the United Arab Emirates, Egypt and Oman. Popova told delegates – at the conference hosted at World Travel Market’s sister event Arabian Travel Market – budget hotels were also expanding, with Accor leading the way, opening four Ibis-branded hotels by 2012. However, oversupply is also an issue, with Abu Dhabi and Dubai the most exposed. “Although arrival numbers are growing in these cities, supply is outpacing demand, resulting in lower than expected occupancy rates and RevPAR figures,” Popova said. Popova also pointed out the Middle East benefits from some of the highest RevPAR data worldwide, and “may be undergoing a small structural change post-crisis as the luxury price proposition corrects itself”. The region’s strong airline sector will also benefit tourism as a whole. Qatar will host the FIFA World Cup 2022, which Euromonitor International sees as another opportunity. On the downside, as well as oversupply of rooms, Euromonitor International has concerns that the civil and political unrest may spread. Increasing oil prices will also impact the region’s tourism industry. World Travel Market Exhibition Director Simon Press said: “The Middle East and Africa are now an integral part of the global travel and tourism industry. “The region’s inbound tourism numbers are growing but hotels need to balance the expected increase in demand with the number of rooms available.” Xenios

Topics & Trends

Sydney top 10 of global business meeting destinations Sydney has jumped 17 places and is now ranked number 10 out of 364 global business meeting destinations in the 2010 International Convention and Congress Association (ICCA) ratings. Within the Asia Pacific region Sydney is ranked as the number 2 business events destination, second only to Singapore. In 2010, Sydney hosted almost half of the total number of meetings attributed to Australian cities. Mr Jon Hutchison, CEO of Business Events Sydney (BESydney) says, “The result is a strong indication of the robustness of Sydney’s meetings industry and our ability to deliver world-class meetings, events and conferences”. “ICCA’s country and city rankings are highly regarded. This outstanding result will bring renewed interest in our destination that will have a considerable impact on future global business opportunities for Sydney. “Sydney’s strengths in key subject fields coupled with the city’s collaborative approach to delivering event outcomes are important factors that are moving Sydney up in global preferences,” says Mr Hutchison. Mr Martin Sirk, CEO of ICCA, said, “I’ve been incredibly impressed by BESydney’s rigorous use of ICCA’s research tools to identify prospective business, and to aggressively market Sydney to international associations. It’s no surprise to me that they’ve climbed high in both ICCA’s world and regional rankings”. Mr Hutchison said, “Sydney’s outstanding performance presents fresh impetus and new opportunities. This is a great push for future growth that will underpin sales and marketing efforts to win events to fill the proposed new convention space, and capitalise on exciting plans for the ‘new’ Sydney including the Barangaroo project, refurbishment of Star City and other great new infrastructure developments on the drawing board. “We are also working to capitalise on growth in the Asian market – to increase Sydney’s market share of business events and delegate participation from the region. “We are excited about the plans for Sydney over the next 5 to 10 years and will be working collaboratively with both industry and government to reinforce Sydney’s leading position for business events.” To date this financial year BESydney has secured 66 business events, expected to generate $185 million for the economy – 50% more than what was achieved this time last year. In the ICCA rankings, Sydney’s closest Australian competitor is Melbourne, ranked 40th in the world. Vienna and Barcelona topped the global listings in 1st and 2nd position. ICCA is recognised as the official record and producer of annual world city rankings for the global congress, conventions and meetings’ industry. To qualify, these events must also rotate between global destinations, and have been held in three international cities across the span of its lifetime. In 2010 Sydney hosted 102 meetings that fit these criteria. On Monday 6 June, BESydney will bring together leading global experts from Amsterdam, Vienna, Seoul and London to examine the international business events environment, including Sydney’s future direction, the benefits of this industry beyond tourism, and its role in economic growth for the State. Mr Hutchison said, “With Building a global city through business events as the overarching theme, this event is an opportunity to learn more about the impact proposed infrastructure projects in Sydney will have on the city’s future business events’ growth.”

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KEY MEETINGS HELD IN SYDNEY DURING 2010 7th International Orthodontic Congress: economic impact $20 m 9th Annual World Congress of the Human Proteome Organisation: economic impact $7.5 m 4th Asian Pacific Congress on Computational Mechanics: economic impact $3.6 m 4th Scientific Meeting of the Asian Pacific Menopause Federation: economic impact $3.4 m 11th Asia Pacific Conference on Giftedness: economic impact $2.9 m 7th Asia Pacific Regional Rotaract Conference: economic impact $1.8 m UPCOMING EVENTS secured by BESydney Microsoft 2012 Imagine Cup Economic impact: approx $6 m Innovation and inventiveness; collaborative citizenship and entrepreneurialism; optimism and a strong belief in a better future enabled by technology – these are the values that led to Australia to be selected as the destination for Microsoft Imagine Cup 2012 Worldwide Finals in July Described by Bill Gates as “the Olympics of the software world” this is an innovation competition that challenges students to convert their ideas into reality to help solve the world’s toughest problems. The competition provides a platform to exchange ideas, stimulate creativity and make valuable connections for the future. Sydney International Breast Cancer Congress 2012 (SIBCC) Economic impact: approx $3.7 m The SIBCC is a multidisciplinary conference bringing together Australian health professionals and international registrants. The 2012 event has attracted BreastSurg ANZ, the Australasian Society for Breast Disease, the Australian New Zealand Breast Cancer Trials Group, the National Breast Cancer Foundation, the National Breast and Ovarian Cancer Centre, Cancer Australia, the Cancer Nurses Society of Australia and the McGrath Foundation. The congress will be held from 23 – 26 October at the Sydney Convention and Exhibition Centre during Breast Cancer Awareness Month. The four-day event will be hosted by the Westmead Breast Cancer Institute. The bid was led by BESydney Ambassador Professor John Boyages. UPCOMING BESydney EVENTS Building a global city through business events, Monday 6 June, 2011 BESydney is bringing together leading global experts from cities including Amsterdam, Vienna, Seoul and London to examine the international business events environment, including Sydney’s future direction, the benefits of this industry beyond tourism, and its role in economic growth for the State. This event is an opportunity to learn more about the impact proposed infrastructure projects in Sydney will have on the city’s future business events’ growth. These developments are essential for Sydney to maintain its place as a leading international host city for corporate, professional and association conferences and exhibitions. Why this is important will be discussed at the Building a global city through business events seminar, including what is needed to maximise the opportunity presented by new government and new infrastructure. More information and online bookings at www.businesseventssydney.com.au

Overseas visitors to London spend more than £8.6 billion in 2010 as capital bucks UK trend

New international travel figures show that visitors to London spent a record £8.6 billion here last year, as the capital welcomed its highest numbers of tourists and business travellers in four years. The latest figures from the International Passenger Survey (IPS) reveal that the number of people visiting London in 2010 grew for the first time since 2006, with 14.6 million journeys made – up almost 3 per cent on the previous year. 2010 proved to be particularly successful for the capital as it bucked the trend for the rest of the UK, which suffered an overall decrease in visitors of 4%. The figures reveal that the capital was a strong magnet for tourism and business with visitors spending a record £8.6 billion – up more than 5% The figures show a major boost to the city was spurred by positive growth from emerging markets, including the BRIC nations, with Russia providing the biggest increase of 37% followed by Brazil (36%), India (31%) and China (17%) and a total spend of over £500 million up a massive 40% when compared to 2009. With the Royal wedding, the Queen’s Diamond Jubilee and the 2012 Olympic and Paralympic Games all on the horizon, London is now in a strong position to capitalise on last year’s strong performance and cement its reputation as the best big city in the world to visit and do business in. The Mayor of London, Boris Johnson, said: ‘London has always been a magnet for visitors from all four corners of the globe and these new figures show that our attraction is stronger than ever. Whether it’s for business or pleasure the capital offers an experience that no other world city can and as we look towards the 2012 Games and beyond our offering is only going to get better. We must do all we can to stay at the top of our game and ensure that we give all visitors to London a welcome and an experience that they will never forget.’ The IPS figures follow the news that a new promotional agency for the capital has been created. London & Partners brings together the work of the capital’s former key promotional agencies – Visit London, Think London and Study London, which were previously responsible for attracting tourism, inward investment and international students. The new agency will promote the capital with one voice and vision as the capital gears up for 2012 Olympic and Paralympic Games with an aim to attract more visitors, investors and busi-

nesses as well as international students. Interim CEO, London & Partners Danny Lopez said: ‘These figures show that London continues to be a popular destination for both leisure and business visitors. It is very positive news for the capital that we are not only attracting new markets but continuing to see growth from some of our traditional markets. ‘As we prepare to host some incredible events such as the royal wedding, the Queen’s Jubilee and the 2012 Olympic and Paralympic Games, London & Partners are well positioned to promote all that is unique about London to maintain our position as the number one international visitor destination.’ The increase in visitor numbers is particularly welcome despite the travel disruption caused last year by volcanic ash, strikes and severe weather conditions. The news for 2010 was positive for both the leisure and business tourism sectors with around 7.3 million leisure visitors (3.2% increase) and 2.8 million business visitors (7.6% increase). London’s key Eurozone markets also continued the upward growth with 5.8% more visitors spending 10.4% more than in 2009. Italy led London’s key European markets with an increase in visitors of 23.7% followed by Germany 17% and France 6%. Visits from the USA provided mixed news with business visits increasing by 6.23%, the first growth since 2007, while leisure visitors saw an overall decrease of 10%, however, by the fourth quarter of the year, figures did indicate that leisure visits were starting to increase. The overall spend from the USA was approximately £1.3 billion. The provisional IPS figures come hot on the heels of the latest international student figures which reveal that over 105,000 international higher education students now come to London per year making it the most popular destination for studying abroad. London & Partners also released new research highlighting that the capital is the world’s most popular destination for hosting major events. With a huge number of exciting events taking place in 2011, from the Festival of Britain at the South Bank to Badminton World Championships and UEFA Champion’s League final, London is gearing up to welcome even more visitors this year.

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EIBTM RESEARCH PROVES BUSINESS RESULTS

96% of Exhibitors Agree EIBTM is Vital to Their Business 95% of Hosted Buyers Were Satisfied with Their Visit to EIBTM EIBTM (www.eibtm.com) announces research findings that reveal EIBTM 2010 successfully delivered valuable business opportunities for exhibitors, Hosted Buyers and trade visitors. The EIBTM 2010 onsite and post-show research indicated that 96% of exhibitors agree that EIBTM is important to their business and 94% of exhibitors agreed that EIBTM is a must attend industry event. Jordi Camps, Co-founder and CEO of China a la Carta said: “EIBTM provided us with the opportunity of meeting real buyers and creating powerful new networks. The event exceeded our expectations in terms of the number of quality meetings we had. EIBTM 2010 will clearly translate into a significant amount of business for 2011. We will be returning next year due to this year’s success.” “The ‘World of DMC’s’ stand at EIBTM 2010 provided a successful platform for creating new business relationships with MICE partners from around the globe. With over 800 appointments in total, the stand allowed for plenty of networking, connecting with EIBTM visitors and sharing valuable industry relations with fellow DMC partners”, says Steffi Kordy, Director of Marketing and Sales for GMS Chicago, member of the World of DMC’s. The findings indicated that 98.5% of Hosted Buyers were satisfied with EIBTM 2010, and 89% confirmed they will place future orders as a direct result of the show. A very strong majority of Hosted Buyers, 99%, believed that EIBTM 2010 allowed them to meet current suppliers and gave them the opportunity talk to product experts.

“EIBTM 2010 was, as always, a tremendously beneficial event. I made a number of great new contacts and was able to flesh out several new agreements as a direct result of my time in Barcelona” says Jim Walker, President, Crossing Boundaries. Jan Čurda, Sales Manager, Marriott International Czech Republic said: “EIBTM’s Hosted Buyer Programme was fantastic, as it allowed me to network with many new and existing contacts… and I achieved a number of promising leads.” 97.5% of trade visitors at EIBTM 2010 were satisfied with the event and the same percentage of visitors is planning on returning in 2011. The research also revealed that 54% of EIBTM’s trade visitors did not attend any other industry show during 2010. Barnett concludes: “In addition to helping us meet our clients’ business objectives, our research also serves as a valuable tool for helping identify gaps in the market and also budding trends. For example, the findings illustrated that incentive travel is making a comeback. Last year’s figures for the number of incentive travel events organised nearly doubled compared to the previous year. Knowing this is crucial, in order that our team can devise and tailor programmes, such as our industry renowned professional Education Programme, to best support our stakeholders.” For more information about EIBTM, visit www.eibtm.com. EIBTM 2011 takes places 29th November – 1st December 2011, Barcelona. Join EIBTM on Linked in, Twitter and Facebook.

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Topics & Trends - Travel Trade Exhibitions

Glamping – Camping at its best

Camping has never looked so good. More comforts than home, luxurious furnishings in beautiful surroundings with plenty to keep the children happy and a fridge to cool the wine. It definitely is time to take a new look at camping and many accommodation providers have done just that. Glamping or upmarket camping is certainly experiencing a boom, becoming more wide spread and more varied. With everyone looking for value for money holidays, combined with staying closer to home and a better awareness of environmental issues encouraging us to get back to nature, camping has become a great solution that ticks all the boxes. It seems to fit the times we live in, highlighting the key elements of a successful holiday – scenic location, a bit of luxury, a bit of adventure but without being too cost prohibitive. It is not surprising then that according to the Visit England UK Tourism Survey, between 2006 and 2009, the AB category participating in Camping and Caravanning holidays, grew from the smallest customer segment to the second largest. Camping has moved up in the fashion stakes. In 2009, UK residents took 18m camping and caravanning trips, spending £2.5bn during their trips, according to the UKTS Visit England Tourism Survey. By contrast, they made 10m visits to Spain. In 2009, camping and caravanning trips by UK residents grew by 20%, ahead of overall domestic holiday growth of 17% (UKTS). In the UK there are is a whole host of options under the heading Glamping – which seems to have moved up another level to encompass the likes of Iron Age Roundhouses in Cornwall, yurts, safari-style tents complete with oven and fridge, Ekopods, wigwams, tipis and authentic gypsy caravans. Celebrities have helped to make camping ‘cool’ as various A rated stars are spotted on camping holidays and designer brands are producing ranges of retro-chic glamping accessories to make things look like magazine shoots. Holland is also seeing an upsurge in Glamping holidays which has been reflected in the offering at this year’s Vakantiebeurs Travel Fair, held in Utrecht. “We have definitely noticed an increase in exhibitors offering this type of product at Vakantiebeurs this year, it is becoming increasing popular as a holiday option in Holland – especially in the de Waddeneilanden region. Suncamp are one of the better known operators offering upmarket camping in Holland and are very active in the sector of luxury camping,” says Dagmar Ypenberg-Moonen, exhibition manager. 38

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Although up market camping has been on the horizon for a while now in the UK market, this is not necessarily so in all European markets. Portugal, Spain and France have a good range of locations to offer but Northern Europe is not yet as active. Per Magnusson, Exhibition Manager for TUR in Sweden, says the trend is still very new in Sweden but he expects to see it grow in importance on the exhibitor listing in the near future. If you want to find out more about what is on offer around the world, Goglamping.net is probably the leading source on luxury camping, where you can find details on a range of stunning holiday options in countries from Cambodia to Chile. The directory lists venues by location or type and gives a short description of each, listing key features along with prices and a direct website link. In Goa, a hybrid tent-house, known as a ‘touse’ can cost from Euro 450 per week and in contrast The Resort at Paws Up, Montana, USA offers the ultimate in glamping, luxurious tents complete with camp butler at $715 per night for two. It may be taking a while to reach some countries but the time is ripe for glamorous camping and there is opportunity for hotel chains and accommodation providers to add an outdoor option to their portfolio. Countries such as those in the Middle East, where families enjoy nights under the stars in the cooler months, are perfect locations and destinations such as Dubai are already known for their upmarket hotels and luxury lifestyles. The Al Maha Rseort, which opened in 1999 was the first eco-tourism project to open in the Arabian Gulf but the time may now be right for hoteliers to take that next step and offer similar luxury under canvas. Camping may not be for everyone but it is most definitely not the arduous, second rate holiday option that it once was. The opportunity to experience being at one with nature whilst still having all the comforts of a perfect hotel and in amazing surroundings, has to be high on the list of must have holidays. TUR and Vakantiebeurs are members of ITTFA, International Tourism Trade Fairs Association, which represents key travel events around the world. For more information on ITTFA and all our members, please visit www.ittfa.org or email us on secretariat@ittfa.org

Travel trade associations team up to boost MENA region ITTFA, International Tourism Trade Fairs Association, has forged a partnership with the Middle East & North Africa Travel Association (MENATA) in a bid to build relationships and stronger communication between members of both associations. Launched in January 2011, MENATA is dedicated to raising the profile of the Arab tourism industry by providing a catalyst for travel industry representatives with a shared interest in the MENA region to work together more closely. MENATA is also seeking to play a role in fostering greater understanding of the region, its peoples and cultures. Stretching 6,500kms from the Atlantic coast to the Indian Ocean, the MENATA region covers 18 Arab countries and territories together with Cyprus, Iran and Turkey. MENATA’s Executive Director Peter Lilley said: “We very much welcome this partnership with such a respected tourism organisation as ITTFA. Travel exhibitions have an important role to play in promoting and selling tourism and bringing the travel industry together; objectives MENATA wholeheartedly supports. ” Tom Nutley, chairman of ITTFA since it was established in 1992 said: ”The MENA region is one of the most exciting markets in terms of growth and development and has much to offer. Travel exhibitions have sprung up across the region to showcase the many attractions of the area – as well as encourage trade and visitors.

ITTFA CALENDAR

BTC 30 June - 01 July 2011 “MENATA will further support this growth Rimini industry and we are pleased to be able to assist by opening channels of communication ASTANA LEISURE between our members and theirs. 21 - 24 September 2011 Encouraging new and improved relationships Astana in the international tourism trade fair industry is a key objective for ITTFA which will further UKRAINE INTERNATIONAL enable all of our members to obtain maximum TRAVEL MARKET benefit from opportunities worldwide”. 04 - 06 October 2011 ITTFA, which provides support and a voice for International Exhibition Centre, the travel exhibition industry, aims to set high Kiev standards and underline the importance of trade fairs as the most effective place to do TTG INCONTRI business. In recent years the Association has 06 - 08 October 2011 been active in supporting new and developing Rimini - Fiera shows in smaller markets which have benefited from the combined experience of its mem- TRAVEL TRADE ITALIA bers. 06 - 08 October 2011 Rimini - Fiera ITTFA promotes its members and the travel trade fair industry in general, offering an African Travel Market opportunity to open new doors and to share 21 - 23 October 2011 working practices. Lagos, Nigeria For more information on ITTFA and all our Philoxenia members, please visit www.ittfa.org or email 18 - 20 November 2011 us on secretariat@ittfa.org International Exhibition Centre, Thessalonika For more on MENATA visit: www.menata.org Vakantiebeurs 10 - 15 January 2012 Utrecht, The Netherlands Slovakia Tour 19 - 22 January 2012 Bratislava, Slovak Republic Alpe-Adria TIP 26 - 29 January 2012 Ljubljana, Slovenia Holiday World 09 - 12 February 2012 Prague, Czech Republic EMITT 09 - 12 February 2012 Istanbul SATTE 10 - 12 February 2012 New Delhi India MITT 21 - 24 March 2012 Moscow, Russia TUR 22 - 25 March 2012 Goteborg, Sweden KITF 25 - 27 April 2012 Almaty, Kazakhstan

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Meetings & Events: IMEX 2011

IMEX Politicians Forum 2011: The Benefits of Business Events beyond the Visitor Spend IMEX in Frankfurt 2011 will host over 100 senior executives including around 30 politicians representing local and regional governments from Europe, Africa, North America and Asia Pacific when they convene for the esteemed annual IMEX Politicians Forum on Tuesday 24 May. With this year's theme set as 'The Benefits of Business Events beyond the Visitor Spend', international politicians will discuss the growing and substantial impact of business events on a destination in terms of job creation, training and skills, education, infrastructure development and other factors. Due to the high calibre of delegates that are attracted each year, the IMEX Politicians Forum is now widely recognised as an influential meetings industry event, and one that rightly highlights the long-term importance of partnership, open communication and mutual understanding between the industry and its political stakeholders. The Future Convention Cities Initiative (FCCI) will kick off the day with an `Engines of Growth Seminar', open to all IMEX attendees, this session will offer politicians and industry leaders an exclusive opportunity to hear how individual FCCI member cities are preparing for the future and discuss the key strategic developments they are undertaking. The FCCI was established with the aim of ensuring business events spur economic development, encourage investment, drive innovation and create jobs in member cities. Rohit Talwar, CEO, Fast Future and Executive Director of FCCI, said "We are delighted that IMEX is putting such commitment behind the process of engaging with politicians. We need to work together as an industry to demonstrate that the meetings sector is a critical contributor to the knowledge transfer process in those industries that will drive long-term economic development." Further highlights for 2011 will include a presentation of The Convention Industry Council's long-awaited 'Economic Significance of Meetings to the US Economy' study. The study provides a definitive and quantitative analysis of the economic significance of face-to-face meetings on US jobs, spending, tax

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revenue and share of GDP. The Politicians Forum session will also address its wider global implications. Attendees will have the opportunity to network and discuss further industry matters during a dedicated evening function. The Forum also represents a special opportunity for politicians to see the meetings industry at work during the IMEX in Frankfurt exhibition. Over the nine years that it has run, the IMEX Politicians Forum has successfully united politicians and industry leaders with a view to strengthening the business events sector for the benefit of local communities and destinations. In this time, its influence and reputation has grown significantly. Ray Bloom, IMEX Group Chairman, says: "Each year this Forum provides a unique and powerful opportunity for two highly influential groups of people to meet in private and debate those issues that are presenting the biggest challenges or opportunities in their respective worlds. It is always fascinating and informative. More importantly this kind of dialogue is vital to the future of our industry. If we do not continue to make the time and effort to understand each others' objectives, demands and even language, we do the global meetings industry and its political representatives a huge disservice." The IMEX Politicians Forum is co-organised by ECM (European Cities Marketing) and AIPC (International Association of Congress Centres) and held under the auspices of JMIC (Joint Meetings Industry Council). It takes place on 24 May at IMEX in Frankfurt, the worldwide exhibition for incentive travel, meetings and events. Participation is by invitation only. If you wish to invite a local or national politician please contact Debbie Woodbridge: debbie.woodbridge@imexexhibitions.com.

Germany leads the way in sustainability and green meetings

Frankfurt/Main, May 2011. In the field of sustainability Germany is one of the world’s leading nations. This expertise is also one of the major competitive advantages of the German meetings and conventions sector. Not only companies in the environment sector but also many companies in other industries have realised that sustainable policies boost their image and offer strong economic advantages. Resource and climate-friendly events additionally serve as a major showcase and source of knowledge. For some years the German Convention Bureau (GCB) and the European Association of Event Venues (EVVC) have been spearheading green meetings. In late May 2010 the industry associations decided to join forces in their sustainability commitments. With concerted action and events they put green meetings into the focus of the industry and public attention. Hamburg: European Green Capital The Hanseatic city of Hamburg is also showing a very successful commitment to environment and climate protection: The metropolis has won the title of European Green Capital from the European Commission. 34 cities from 37 countries had competed for the title. Among the eight cities that were shortlisted there were three German candidates. The point was not just to show the city’s “beautiful” or “green” sides. It was more important that the cities should offer answers to existing environmental problems and challenges. Hence, the jurors in Hamburg emphasised the successful connection between economic development and environmental protection. One of the quoted examples was the Harbour City – a landmark of Hamburg’s commitment to sustainable urban development. For all of this year Hamburg, as the European Green Capital, will draw attention to possible solutions for the environmental problems of cities. The full programme with tours, exhibitions, lectures, dialogue events, films, competitions and many creative ideas is available for download on www.umwelthaupstadt.hamburg.de. The convention, meeting, event and incentive business has realised the need for sustainable events and is looking for common solutions The fact that the German meeting, incentive, congress and event sector (MICE) is aware of sustainable action and climate protection, became apparent in the greenmeetings and events conference, which was jointly organised by the GCB and EVVC in Mainz this March. Around 400 attendees from all segments of the industry discussed the importance of sustainability for the German meeting and convention business for two days. Implemented by the organisers two weeks later on the Internet, the first virtual tie-in event for the conference reached another 200 registered attendees. An online documentation to boost the sustainable impact of the conference will still be available for free download without registration until mid-March 2012 on http://greenmeetings.meta-fusion.com/. There you will find select lectures as a comfortable webcast with speaker videos and synchronised presentations. How to stage a sustainable meeting But the greenmeetings and events conference not only offered theoretical information on the topic but set a good example as a green meeting itself: Thanks to a strict sustainability concept the conference used only 34 tons of CO2 - eleven tons or approx. 24 per cent less than a hypothetical “normal” event.

The conference was awarded the GreenNote by the mygreenmeeting.de network for its exemplary realisation. GCB and EVVC take responsibility To anchor the topic of green meetings in the industry and in the social dialogue, The GCB and EVVC are reinforcing their role as green meeting pioneers with a variety of initiatives: Both associations are represented in the German sustainable event committee of a new project for the International Organization for Standardization (ISO). Until the 2012 Olympics in London a new ISO standard 20121 will be introduced for green event management. The GCB offers practical support for staging green meetings on its website www.germany-meetings.com. There you can find a CO2 Calculator for events and an overview of existing certificates. In addition, the GCB is a member of the mygreenmeeting.de platform. The network offers specific and hands-on advice and support especially for event planners, agencies and congress and meeting organisers on how to organise and implement green events. The EVVC headquarters successfully completed the audit of the renowned Green Globe Certification (GGC) organisation in July 2010 and is hence the first association in Germany with a Green Globe certificate. Certification of the GCB headquarters is now under way and will be completed in the next few weeks. Green commitment of IMEX fair As the strategic partner, the GCB supports IMEX - incorporating Meetings made in Germany - the worldwide exhibition for incentive travel, meetings and events. Since its launch nine years ago IMEX has been committed to environmental protection and presents many top-notch green awards every year. Further green initiatives of IMEX, based on its close co-operation with the GCB make “green meetings" a very important topic for the worldwide meetings, conventions and events industry. The next IMEX will take place from 24 to 26 May 2011 in hall 8 of Messe Frankfurt. As part of the free GCB Seminar Days Meetings made in Germany – presented by IMEX & the German Convention Bureau – well-known experts of the industry will also inform visitors about how to stage green meetings. Stephan Krug, Managing Director of Viabono GmbH, was asked by the GCB to speak about the marketing options, successes and pitfalls in the field of sustainability for associations. “Green Deal Done?” asks Boris Preckwitz, owner and executive consultant of capability public relations, and shows how companies can credibly communicate their own “green agenda”. Christoph Harrach, founder of the eco-lifestyle news portal karmakonsum.de, will speak about “green” trends in the buying behaviour of LOHAS, which stands for “lifestyles of health and sustainability” and designates people who opt for healthy and green consumption choices. In total, the GCB offers all visitors 15 free seminars on the latest topics of the meetings and event industry. They are all held by approved experts and have a hands-on concept: Best practice examples take priority over theoretical statements. On www.imex-frankfurt.de visitors can now register free of charge for IMEX 2011 and download the detailed seminar programme.

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Meetings & Events

Message from the President of the Japan National Tourism Organization (JNTO) to encourage many people to visit Japan. To this end, your support and cooperation are indispensable.

A few months have now passed since the earthquake and tsunami hit the coast of the Tohoku region in Japan. We are very grateful for the generous contributions and support that we have received from all over the world. The support has been very important to us, and the Japanese people are determined to put all of their efforts into recovery actions, in response to the outpouring of encouragement and solidarity that we have received from the global community. The Japan National Tourism Organization will support the rebuilding efforts by going forward with our mission to positively promote Japan as a vibrant, beautiful destination, with unique cultural attractions, exciting cities, and friendly people. We will continue to distribute the latest detailed and accurate information with respect to holding MICE events in Japan, as well as to actively develop our promotional activities, in order

Most of Japan’s regions were unaffected by the earthquake and nuclear plant repercussions in Fukushima, and we invite you to see the present condition of Japan for yourselves. We are especially happy to report that Sendai, one of the major cities in the Tohoku region, has safely recovered from the tragic tsunami. Sendai has begun to revive its energy resources, and is now ready to accommodate and host meetings again. We are also pleased to announce that many international meetings, including The 24th World Congress of Architecture (UIA 2011 Tokyo), and The 23rd Congress of the International Society on Thrombosis and Haemostasis 57th Annual SSC meeting (ISTH 2011), have confirmed that their conferences will be held in Japan as scheduled in 2011. We hope the world’s media and MICE professionals will visit Japan, and observe first-hand how Japan is still a unique and attractive MICE destination. Japan is now entering a beautiful season of new spring flowers and scenery. We continue to welcome visitors from all over the world with an unchanging spirit of hospitality, as we have always done. We will encourage even more visitors to Japan, and when they do, the people of Japan will thank them for their messages of encouragement, prayers, and support that are helping the nation to recover from this disaster. Sincerely, Tadatoshi Mamiya, President Japan National Tourism Organization

KENES GROUP SHARES DYNAMIC DEVELOPMENTS IN MEDICAL SCIENTIFIC KNOWLEDGE EXCHANGE AND PROFESSIONAL NETWORKING DURING IMEX KNOWLEDGE WORTH SHARING In a special press conference at IMEX 2011 on Wednesday 25th May from 2:30-3:30pm, Dan Rivlin, CEO of Kenes Group, Keith Foley, MD of Kenes Education, and Kenes Group senior management, will share the latest developments, innovations, strategies and ventures driving the Group’s impact on the facilitation of knowledge sharing and professional networking. In addition, Kenes Group will present their latest Meeting Architecture solutions as well as Kenes Education ─ the most recent addition to Kenes Group’s subsidiaries and services which was established to develop additional cutting edge methods and systems to serve clients. The audience will also be updated on the company’s new offices, expansion and last year’s corporate social responsibility activities. During IMEX, Kenes hosts three social cocktail events at its booth (# E220) focusing on: • Kenes in Europe, on Tuesday 24th May at 16:30 - 17:30 42

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• Kenes in Asia, on Wednesday 25th May at 16:30 - 17:30 • Kenes in Latin America, on Thursday 26th May at 16:00 17:00 Representatives of medical associations and all those with an interest are welcome to visit the Kenes Group at booth #E 220 and to meet with Kenes executives from our subsidiaries worldwide, 50 of whom will be in attendance. They will share with you their expertise, inspiration, and how the Kenes approach of integrated professional association and state-of-the-art congress management solutions increase Kenes clients’ share in an evergrowing and competitive medical association environment to the satisfaction of their members and stakeholders.

EDINBURGH INTERNATIONAL CONFERENCE CENTRE REVEALS EXPANSION SPACE FLOOR PLANS AT IMEX Edinburgh International Conference Centre (EICC) will reveal detailed floor plans for its major new expansion space at IMEX. The new facility, which is due to open in spring 2013, provides an additional 3,500 sqm of event space, more than doubling the EICC’s current space options available to event organisers.. The existing EICC building offers eight major event spaces that can divide into fifteen separate areas. The expansion space adds a further nine new major event spaces, with subdivision options to form twelve distinct areas, to the city centre venue. Also, the new event spaces will be given names for the first time at IMEX including the near 1,600 sqm main hall, complete with moving floor system and clear span tension wire grid ceiling that raises the technologically bar in the global events industry. Speaking ahead of IMEX, EICC Head of Sales & Marketing, Louise Andrew, said: “Getting detailed floor plans into the marketplace and giving names to our new event spaces is the toolkit that brings our expansion space to life for event organisers. We are now a third of the way through a 126-week build programme and opening scheduled for spring 2013 is fast approaching”.

EICC is exhibiting on stand F350 at IMEX and is represented by Morag Truffelli, Patrick Lynn and Louise Andrew.

Tallinn's European Capital of Culture Programme in Full Swing troupes throughout the spring and summer. Those who want to see it in action should make sure they arrive before the building's October 1 demolition date. Another of the year's major events is just around the corner: The Youth Song & Dance Festival, held only once every few years, will take place from July 1 to 3. Following the much-loved, Estonian tradition of mass folk festivities, this must-see extravaganza will feature thousands of young performers singing and dancing in unison. Anyone who experiences it will come to understand why Estonia calls itself “the singing nation.” There are a total of 251 projects and over 7,000 performances planned for Tallinn's European Capital of Culture Year. To find the detailed programme, visit www.tallinn2011.ee.

With the arrival of the spring festival season, what's easily the biggest and busiest year for culture in Tallinn's history is now shifting into high gear. The event-packed programme the city has put together as European Capital of Culture has already seen the opening of a Hotel/KGB Museum, an experiment in “guerrilla cinema,” and hundreds of other innovative projects.

This release was prepared by the Estonian Convention Bureau, a nonprofit organisation established jointly by public and private sector bodies in order to attract international conventions to Estonia. The ECB's 23 members include the cities of Tallinn and Tartu, the national carrier Estonian Air, and a number of DMCs, PCOs and hotels.

Now one of the year's star attractions – the Straw Theatre – has opened its doors. Just as the name implies, this is a full-sized black box theatre made out of 2,113 bails of straw. The unusual venue will host performances by local and international Xenios

Meetings & Events: Prague

Prague hosts 48th ERA-EDTA Congress

The 48th annual ERA-EDTA Congress will be held from 23rd to 26th June 2011 at the Prague Congress Centre. It is the most important annual gathering of Nephrologists from all over Europe and beyond, and it is being held in Prague for the first time in thirty years. ERA-EDTA is the European scientific association that specialises in the treatment of kidney disease, dialysis, kidney transplants and patient care following transplants, as well as everything else relating to this medical field.

will manage to attract the interest in particular of young doctors involved in this field,” added Zavalloni.

“The Czech Society of Nephrology had already an excellent reputation in Europe when it submitted its proposal to have an ERA-EDTA congress in Prague. The city is also a natural gateway to Eastern Europe where ERA-EDTA is very active. So it is no surprise that for 2011 the ERA-EDTA board chose Prague to host its 48th congress,” said one of the organisers of the congress, Paolo Zavalloni. All the facilities for the congress will be provided by Prague Congress Centre, which has the capacity to host an event of this size. It is anticipated that there will be around 8 000 participants.

The 28% of non-European participants is expected from Japan(258), USA(176), China(217), India(111), Egypt(141) and other countries.

The Prague Congress Centre is located in a unique position on the top of one of the hills in Prague, offering a beautiful view of the famous skyline of Prague, with the silhouette of the Prague Castle. Only two underground stops from the downtown area. (Line C, stop Vysehrad). The local partner for ERAEDTA’s secretariat is CZECH-IN PCO. The congress will look at several key subjects relating to nephrology, dialysis and transplants. The main aim is to ensure the further training of professionals in this field. Participants should gain a detailed overview of developments in the field thanks to specific examples from practice. The actual congress will be preceded by meetings of working groups and the presentation of the latest results from clinical tests. “The organisers have taken a lot of care in preparing the scientific programme for the congress and I am sure that they 44 Xenios

More than seventy per cent of professionals in Europe will be attending the congress. 72% of all the participants will come from Europe, Germany(1551), Italy(711), Turkey(335), France(328), Poland(319), Spain(319), Greece(232), Great Britain(258), Russia(198), Switzerland(194), Romania(174) and other European countries.

New business premises of the Kempinski Hybernská Prague provide an ideal setting for every business occasion The five-star Kempinski Hybernská Prague offers ideal conditions for meetings, conferences and seminars. The new business rooms have just been completed and afford the most modern comfort and facilities. Within the luxurious ambience the hotel provides a professional work environment with a comfortable atmosphere for the highest demands. Situated in the historic buildings of a restored baroque palace, the Kempinski Hybernská Prague is located near the historical Old Town but however guarantees silence for a perfect working atmosphere. There are different rooms and the most modern technology for events of any kind and extent. The spacious luxury guest rooms with their unique average size of 51 quare metres offer a lot of space for a relaxing break between the working hours. The new 64 squares metres meeting room „The Atrium“provides flexible solutions and seating for up to 45 participants. Its spacious interior is flooded with daylight and is suitable for meetings at the highest level. The Presidential Suite on the seventh floor comprises two rooms and is the perfect place for board meetings or dinners with up to 14 people. The Highlight: the spectacular roofterrace from which you can enjoy a stunning view over the city. Upon request the 60 square metres Deluxe Suites can be used, which are particularly suitable for smaller meetings and private conversations. The wide range of rooms also includes the Two Steps Bar with its magnificent winter garden and a capacity of about 20 to 25 guests. Furthermore the 1.800 square metres Kempinski The Garden is a wonderful scenery for receptions, presentations or product presentations in spring and summer. With its magnificent terrace, this well tended garden is known as one of the most beautiful places in town. The private garden offers up to 150 seats, but can also be used for stand-up receptions

with up to 300 people. Therefore even big events with many guests can be organized here. The professional supporting in organization, the hotel provides before and during the happening, is another important step to a smooth meeting and event schedule. From consultation to implementation the Kempinski service team supports its guests in all matters with advice and practical help and guarantees the success of each event. Also the catering is characterized by excellence. The restaurant "Le Grill" is the culinary flagship of the hotel and offers Czech cuisine and international specialities. At any time, hether lunch, coffee breaks, morning snack or dinner, the creative kitchen team serves the best dishes for body and mind.

Meetings & Events in Prague with Augustine Hotel Augustine Hotel Prague recently celebrated its 1st birthday and is now firmly established in the city offering flexible meeting and event space for all types of events. Conveniently and centrally located in Prague’s picturesque Malá Strana quarter in the heart of the city centre, Augustine Hotel Prague is a stone’s throw from the majestic Prague Castle, the Wallenstein Gardens and the famous Charles Bridge. Within easy reach of the Golden City’s many colourful tourist attractions, the hotel is also in close proximity to the city’s commercial district and Prague’s Ruzyne International Airport is a 30 minute drive away.

spaces.The hotel provides an extraordinary backdrop for events, meetings and incentives, with a dedicated team who will ensure that all groups receive the highest levels of service.

Our meeting facilities are the ideal setting for exclusive conferences and events. We have 4 meeting rooms including 3 boardrooms with natural daylight and an impressive Ballroom ready to cater for your function. A variety of pre-function areas – including the ballroom foyer - and courtyards offer exceptional spaces for registration, coffee breaks, cocktails and events. A wireless Internet connection and a full range of audio-visual meeting equipment are available. Each event is tailor-made to the host's specific requirements, with special attention to the small details that make a difference and it is an exciting blend of Prague’s past and present. All events at the hotel are carried out in the spirit of the ‘Art of Simple Luxury’, with elegance, refinement, simplicity and efficiency.Surrounded by the beauty of Prague’s historic architecture, Augustine Hotel offers five fully-equipped meeting rooms, including a 200-capacity Ballroom, as well as more intimate

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Meetings & Events: Prague

Allegro at Four Seasons Hotel Prague Listed in 2011 Michelin Main Cities of Europe Guide for Fourth Consecutive Year.

Italian restaurant was the first in Central and Eastern Europe to be awarded a Michelin star. In 2008 Allegro at Four Seasons Hotel Prague became the first restaurant to be awarded a Michelin-star rating in Central and Eastern Europe. In the new 2011 Main Cities of Europe Guide, it has received the honour for the fourth year in a row and remains the only Michelin-awarded restaurant in the Czech Republic.

One-star status signifies a very good restaurant in its category, and an establishment offering cuisine prepared to consistently high standards, according the Michelin classification system. “Achieving a fourth listing shows the consistency of product and service quality that Allegro offers,” says Rene Beauchamp, general manager of the Hotel. “Throughout the last three years, Allegro has drawn attention from international gourmets. Prague is a unique destination with rich history and culture, and our Michelin award has contributed to the development of our gastronomic market and helped to attract new visitors with high culinary and service expectations. It is important to highlight our main goal is to focus on guest satisfaction - with or without a star.” “We can also see a significant increase of local guests appreciating and demanding fine dining and attentive service. More than 60 percent of our clients are local, which is quite unusual for a hotel restaurant. Czechs are travelling a lot, and they expect the same or even more unique experiences when coming back to Prague,” adds Beauchamp. Guests of Allegro experience the finest Italian and Mediterranean cuisine in Prague. The menu reflects the flavours of Italy in a superb, yet simple approach. Executive Chef Andrea Accordi personally recommends his favourite dishes, which can be savoured indoors or alfresco on the restaurant’s terrace overlooking the Vltava River and Prague Castle. Supported by a team of 27 cooks, Accordi affirms his true style in each and every dish he produces. “We have implemented a lot of fresh ideas, learned new cooking techniques and we are continuously using more and more local products. We are very happy to see the recognition again this year,” says Chef Accordi. “The philosophy of my cuisine is to work with fresh seasonal products, recipes that are based on Italian tradition and presented in a creative, modern and light way.”

Events at Corinthia Hotel Prague Corinthia hotel in Prague is situated just two metro stops or a short drive from the historic city centre and within a threeminute walk of its oldest castle - the 10th century Vysehrad the Corinthia Hotel Prague with its deluxe Apollo Day Spa is the ideal location for conducting business and enjoying your leisure time. Three dedicated Executive floors with adjacent Executive and Business lounges offer exceptional convenience and an impeccable level of comfort to Corporate travellers, while spacious meeting facilities, including a full-scale conference and business centre, provide the perfect backdrop to any corporate event. Corinthia hotel offers impressive array of superior, club and deluxe rooms and suites ensure that your stay meets worldclass standards of accommodation and service, while our award-winning eateries, including casual bistros and roof-top fine dining, offer the very best in international cuisine. At Corinthia, we understand that your event is an important investment in your business; a date in the calendar which

should be relied upon to help you achieve your goals. In Corinthia, you will find a highly-experienced and professional events partner who can be trusted to share the load; delivering great hotels in intriguing destinations with a dedicated events programme to suit all occasions. The Corinthia Promise The Corinthia promise is a unique, refreshing approach to organising the frequent meetings, incentives and conferences that keep all modern businesses thriving. In a nutshell, it’s about bringing warm welcomes, inspired cuisine and worldclass service to each of your events. Enquiry feedback Whether you contact us online or over the phone, we promise to reply within 24 hours of your enquiry - with all your questions answered. Personal Events Assistant We will provide you with your own personal and highly trained Events Assistant around the clock and for the duration of your event; on-hand to eliminate any stress and available all the way from pre-event meeting through to post-event follow up.

The Prague Marriott Hotel Superior service, style and luxury

The Prague Marriott Hotel, the flagship of Marriott International in the Czech Republic was officially opened June 15th 1999. Over the years the hotel has played host to politicians and representatives of social and cultural life from home and abroad. It has welcomed the President of France Jacques Chirac, German chancellor Gerhard Schroeder, Spanish Crown Prince Felipe, dancer Mikhail Baryshnikov, actors Dean Caine, Bruce Willis, Kevin Costner, Samuel L. Jackson, Wesley Snipes, Pierre Richard, Matt Damon and Alan Delon, opera singers Ramon Vargas, Jennifer Larmor and Rolando Villazon, models Eva Herzigova and Tereza Maxova, music bands Pet Shop Boys, Linkin Park, and many more. The hotel is conveniently located in the heart of the city, just a few steps away from the Old Town Square and Prague’s other major tourist attractions. In true Marriott style, luxurious accommodation will exceed your expectations and spoil you in comfort. All 293 spacious and tastefully decorated rooms including Presidential Suites, Bi-level and Business Suites are fully equipped with a wide range of five star amenities. The rooms were recently renovated and guests will find them even more comfortable and luxurious than before. The latest improvements include new décor, which has been enhanced by

new interior design elements, predominantly made from glass. The table lamps, for example, were custom made by top interior designers. The addition of glass elements further underlines the hotel’s positioning “Creating Crystal Moments” which is present throughout the unique service and the hotel’s atmosphere. New LCD TV screens were installed in all rooms together with a new communications system that enables guests to choose from a rich variety of movies and music. In summer 2009 the hotel underwent a complete banquet floor renovation. Brand new design, luxurious carpets and taliormade furniture were introcuced. Digital signage was installed informing our guests of our daily business meetings and current events, technical improvements were made in both our audio visual capacities and the climate controlled environment. The meeting rooms were extended to 11 rooms, adding a Boardroom for more private settings. Now the hotel offers conference and banquet rooms from 32 m2 to 480m2, offering ideal space for private meeting and large- scale events. The bohemia Ballroom can accommodate up to 650 guests.

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Meetings & Events:Bucharest

Yahoo! attracts more than 300 developers across 19 countries for its Open Hack Europe Event

Participants donate IT equipment to help create informatics labs for under-privileged children in Romania Yahoo! Open Hack Europe took place in Bucharest on May 14th and 15th and united more than 300 developers from global locations, including the United Kingdom, Canada, Germany, Hungary, Italy, Spain, Serbia, Sweden and Romania. Open Hack events take place several times annually in locations around the world and provide a venue for developers to realize their creativity by helping them develop innovative new products which leverage the entire Yahoo! digital media platform. Hackers had the oportunity to search, under one roof, for innovative solutions to themes proposed by Yahoo! at the Romanian event. They were be able to hack using an extended range of Yahoo!’s leading products, tools and content, such as BOSS, Updates, YQL, YUI and Hadoop. Developers have been invited to participate in Open Hack Europe by the Yahoo! Developer Network(YDN), the company’s central source for developers and partners to leverage the Yahoo! platform in their own applications. At the event, YDN is also collaborating with Kids on Computers – a non-profit organization, that focuses on providing underprivileged children with IT equipment and computer training. During the weekend event, developers asked to donate used computer equipment and volunteer their time to youth of Romania who have limited access to IT. “Romanian hackers introduced kids to the world of technology!” says Stormy Peters, President of Kids on Computers. “Kids on Computers is really excited to be working with Yahoo! EU Open Hack in Bucharest. We’re looking forward to seeing the happy faces and having those kids join us all at the next Open Hack day in a few years!” The event in Bucharest was the fourteenth in the five- year history of Yahoo! Open Hacks and the first organized in Eastern Europe. Raymie Stata, Chief Technology Officer at Yahoo! joined by other senior Yahoo! execs and developers, including Todd Hay, Head of YDN and Douglas Crockford, known for popularising the JavaScript JSON (JavaScript Object Notation) language. The event organized by MCI UK, with local partner Premier Destinations Event Management.

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Meetings & Events:Dubai

The Palace - The Old Town

Built on the edge of a lake, The Palace - The Old Town, Downtown Dubai is a harmonious blend of Middle Eastern heritage and contemporary Dubai with 242 guest rooms, including 81 magnificent suites.Located on the Old Town Island, The Palace is a resort within the city, at the heart of a traditional Arabian village, faced with a striking symbol of modernity. The luxurious hotel is ideally situated in the Downtown Dubai area, within short distance from all major business and financial institutions and leisure attractions. The Palace is directly connected with the Souk Al Bahar, facing The Dubai Fountain and Burj Khalifa , the world's tallest tower and just a step away from The Dubai Mall, one of the largest shopping centre in the world.The Palace hosts three international restaurants, a luxury spa, recreational amenities, a large pool, stunning meetings and events facilities and a comprehensive business centre.Hotel Features Three restaurants and lounges offering international and regional cuisine The Spa with six spacious private treatment suites, two Oriental bath houses with Hammam tables, sauna, Monsoon showers, Jacuzzis and relaxation areas Outdoor swimming pool with Arabian tents, surrounded by a beautiful landscape Fitness Centre Tennis and Squash facilities available nearby the hotel Business Lounge Meetings and events facilities Awards and Accolades The Palace awarded Dubai's Leading City Resort - World Travel Awards 2011 Asado, Argentine restaurant, awarded "Best of the Americas" Whats On Awards 2010 The Palace awarded “Best Hotel Dubai” - CNBC Arabia Awards 2009 The Palace awarded “Best Hotel Arabia” - CNBC Arabia Awards 2009 The Palace awarded Dubai's Leading City Resort - World Travel Awards 2009 The Palace awarded “Best Hotel Design of the Year” - MEHEC Excellence in HospitalityAwards 2009 Asado, Argentine restaurant, honored with the “Award of Excellence” by the recognized American magazine ‘Wine Spectator 2009/2010’ Asado, Argentine restaurant, “Highly Commended” in the Best Latin American restaurants category - Time Out Restaurant Awards 2009 Thiptara, Thai restaurant, “Highly Commended” in the Best South East Asian restaurants category - Time Out Restaurant Awards 2009 50

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The Palace included in the Conde Nast Traveler 2008 amongst the “Best luxury hotels’ openings in 2007” Meetings and events The elegant and refined function space provides separate entrances and modern facilities in a setting ideal for meetings, dinner occasions or social events. The function rooms are designed to meet the requirements of small to medium-size events in a modern ambiance and cater to a full range of requirements for executive meetings. From arriving at the grand entrance, guests are treated to the highest levels of service, ensuring a successful event. With a choice of small business meeting venues to a large ballroom, the facilities are well equipped to cater to any requirement. Impress up to 250 guests in The Royale Ballroom, ideal for weddings, celebrations or grand presentations, or for up to 400 guests for cocktails. The Palatine is an intimate venue and comfortably seats 16 delegates in a boardroom setting. Make an impact on your attendees in The Regal, seating up to 20 in a stylish business-like environment. And the Business Lounge is ideal for up to 12 people, and offers full business support. The Palace - The Old Town, Downtown Dubai also comprises a Business Centre with Internet, photocopying, scanning, and printing services, local and International fax assistance, lamination and CD burning, free DVD rental, computer stations, and library. Open everyday from 7.00am to 12.00 midnight, our associates are at your disposal for any assistance. A pre-function area services the different venues and can be used as a breakout room. All meeting rooms are equipped with advanced audio-visual equipment, wireless Internet connectivity, balconies with spectacular views over the Burj Lake and plenty of natural light. The Palace offers another captivating scene for major events; an outdoor swimming pool with Arabian tents, overlooking the world’s tallest tower, surrounded by a beautiful landscape. Stylish tables are elegantly placed by the water poolside, offering the most exclusive setting with perfect lighting in an array of palm trees. An alternative is The Palace Rooftop, an outdoor venue for very exclusive and private functions in idyllic surroundings with spectacular views of the world’s tallest tower, the Burj Khalifa, The Dubai Fountain and lake, making sure to impress your delegates.

Dubai World Trade Centre Draws Over 1.4MM Visitors in 2010 Massive 14% Growth in Footfall at Region’s Largest Venue Drives Growth for Dubai’s Event & Exhibitions Sector Latest figures announced by the Dubai World Trade Centre (DWTC), the region’s leading venue operator and events’ organiser, revealed a record 14% surge in visitors to exhibitions, conventions and conferences at its venues during 2010. A solid 5% growth in exhibitor attendance over 2009 validated the growing relevance of Trade Shows to global economic revival and sector stability. During 2010, DWTC delivered one of the world’s most successful platforms for international businesses to interact with regional markets, bringing together approximately 1,415,000 visitors from over 155 countries with 32,781 exhibiting companies from over 85 countries, enabling the Events Industry to remain a key contributor to Dubai’s economy. Helal Saeed Almarri, CEO of Dubai World Trade Centre said: “The significant double-digit growth in visitor volumes and the increase in international exhibitor participation make two very strong statements – the business community continues to believe in the growth potential of the Region; and clearly sees Dubai as the ‘hub’ that will enable their business to leverage regional growth. Combining leading infrastructure with integrated logistics and servicing capabilities, DWTC has warranted this level of continued global confidence as our performance demonstrates the tangible ‘networking’ value that Dubai can deliver to our international, regional and local audiences.” “DWTC venues continue to attract leading business houses, manufacturing companies and trade professionals from around the world that seek to leverage Dubai’s growing relevance as the global gateway to access the region’s largest buyers and niche market players. Participating businesses have witnessed strong returns enabling sector specific trade shows and conferences to register substantial growth, and as a facilitator of this forum, we are pleased to be able to play a contributing role in supporting sector stability and broader economic development for Dubai and the Middle East.” DWTC delivered a strong and well diversified calendar of events in 2010. In healthcare alone, the venue hosted a total of 13 shows, attracting over 133,000 of the world’s leading healthcare professionals to Dubai, highlighting the growing focus on pharmaceuticals, medical research and health related technology in the Middle East. The calendar also showcased an impressive line-up of shows covering Education, Aviation, ICT (Information & Communication Technology), Construction, Food, Trade & Logistics, emphasizing the relevance of these industry sectors for the regional and global economy. DWTC’s internally organized exhibitions portfolio posted particularly encouraging results, starting 2010 with Gulfood, the region’s mega show for the food and hospitality sector recording a 22% growth in visitor numbers over 2009. A total of 3,500 exhibitors and 55,379 visitors from over 153 countries attended the four-day culinary showcase, providing companies with the opportunity to network and exhibit the latest trends within the food and beverage manufacturing and catering service industries. During the second half of the year, GITEX Technology Week, one of the world’s top-3 ICT shows, celebrated its 30thanniversary in 2010 providing the launch platform for some of the most exciting sector innovations in cutting edge technology, concepts and strategies. The Anniversary Edition surpassed all industry expectations delivering an unrivalled opportunity for new business, bringing together an impressive 136,114 ICT professionals and 3,500 regional and global exhibitors. Its consumer coun-

terpart at Dubai’s Airport Expo venue, GITEX Shopper, attracted a record 166,521 buyers – 11% increase over 2009, drawing AED 175 million in sales – an impressive 40% increase for the region’s largest consumer IT and electronics B2C event. DWTC’s Dubai International Boat Show, remained firmly positioned as the region’s leading leisure marine exhibition, as 700 companies leveraged the event as their forum to connect with international and regional manufacturers and distributors, The show saw 15 global launches and 25 regional premiers, reporting hundreds of millions of dollars in deals made at the event, indicating positive consumer sentiment and improved outlook for luxury consumption within the region. Other leading shows in 2010 included Arab Health, which reported a 20% increase in exhibitor and visitor volumes over 2009. With a record 66,000 visitors and over 2,600 exhibitors from 58 countries, the event reaffirmed its position as the largest healthcare exhibition in the Middle East and the second largest in the world. Arabian Travel Market, the Middle East’s premier travel and tourism event, also welcomed an increase in both exhibitor and visitor numbers, welcoming 2,236 exhibitors and 22,063 visitors including a 14% increase in visitors from the GCC (excluding UAE) highlighting Dubai’s growing importance as the regional tourism hub. Big 5, the largest regional event dedicated to the construction sector, once again occupied every square metre of covered exhibition space at the Dubai International Convention and Exhibition Centre – featuring 2,150 exhibitors from 71 countries and registering a 7% increase in visitor attendance to the 2010 event, with a total of 48,366 trade participants. To drive increased investment opportunities in line with key sectors critical to regional growth, DWTC continued to bring new show profiles to Dubai during the past year. New additions to the 2010 calendar across exhibitions and congresses included: the Aerospace Defence and Training Show (ADTS), the China Homelife Show, Commercial Vehicles Middle East Show, the Obstetrics and Gynaecology Exhibition and Conference, the Dubai International Peace Convention, Microsoft Tech-Ed, Specialty Food Festival, Chemspec Middle East and the Emirates Ophthalmic Conference. In a committed effort to deliver an even more diversified range of events, DWTC leveraged its new infrastructural capacity to host a full-spectrum of entertainment events during 2010 at the Sheikh Saeed Halls and Trade Centre Arena. The largest indoor Arena in the Region held 17 concerts in 2010, welcoming over 90,000 visitors, and also telecasted the FIFA World Cup on the largest HD screen in the UAE giving excited fans an ‘almost live’ experience of the games. This new entertainment venue is expected to continue to play a crucial role in elevating Dubai to the ‘next level’ in global entertainment. Following its strong performance in 2010, DWTC will continue to work towards sustaining and growing its current 1.5-2.5% contribution to Dubai’s GDP and move forward in its commitment to be a strong contributor to Dubai’s Strategic Plan. The 2011 outlook for Dubai’s events industry remains positive, based on DWTC’s preliminary estimates of the successful first quarter of events and some very impressive global congress wins for Dubai lined up through the remainder of this year. All indicators to-date substantiate expectations of sector stability and growth after a booming start for DWTC with blockbuster events such as Arab Health, Gulfood and Dubai International Boat Show. Commenting on the outlook for 2011, Almarri added: “We are committed to attracting foreign investment into the region, enabling us to further grow the event sector’s contribution to Dubai’s GDP and remain a catalyst in driving visitor traffic to the UAE.”

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Meetings & Events

“Top 30 insurance agents convene in Lisbon” Lisbon, 11 May 2011 – The top 30 sellers from an international insurance company attended an incentive weekend in Lisbon from 13-15 April. The Lisbon office of AIM Group International organized the event. The selected destination in Portugal was the beautiful World Culture Heritage landscape of Douro Valley. The venue was the emblematic CS Vintagehouse Hotel situated right over the Douro River in the little Village of Pinhão. AIM Group International had to the objective to create a programme that was the perfect mixture of a professional meeting but relaxing and fun for the participants. After a welcome cocktail with Lisbon’s traditional Porto Tonic, the group dined at the renowned Relais & Chateau Restaurant of the Hotel. The weekend included a visit and lunch at the

famous Wine Estate Quinta da Pacheca, the first winery in Douro bottling their own red and Port wine. This gave the participants deeper insight into the winemaker’s tradition. This followed by an adrenalin-inducing ride on the “Extreme” boat in Douro. The Famous DOC Restaurant by renowned Chefe Rui Paula made the perfect venue for a delicious farewell dinner. The last morning was leisure time for the participants but started with the highlight of the day, a “Zen Moment” with Yoga under palm trees in the hotel garden right before breakfast. Definitely a weekend worth working for!

MERCEDES BENZ HOLDS ITS EUROTRAINING 2011 AT THE VILLAITANA RESORT training rooms, restaurants to gala halls and offices – a total of 22 interior spaces are currently occupied. In addition, on the resort grounds, there are 260 cars waiting to be assessed and tested by the Mercedes delegates. As well as including theory classes, the comprehensive training programme allows delegates to test drive the new models on different roads throughout the Alicante region. The landscape as well as the climatic conditions makes Benidorm and surrounding areas the ideal place to hold an event of such magnitude. During the test drives, the delegates become acquainted with different towns in the Marina Baixa and three different routes have been prepared (Benidorm,Villajoyosa, Finestrat, Sella, Relleu, La Nucía, Polop, Altea, Callosa and Guadalest), thus promoting

Villaitana Resort hosts the exclusive Mercedes-Benz EuroTraining Programme from January until the 12th April 2011

future tourism for the area.

Over the past three months, Mercedes-Benz has been hosting its exclusive EuroTraining 2011 programme at the superb Villaitana Resort on Spain’s Costa Blanca.

The EuroTraining 2011 event is of great importance for Benidorm not only because it is taking place during a period of low tourism activity but also because the large number of delegates attending the training makes it an invaluable promotional opportunity for the city and region.

The prestigious German automaker chose the Costa Blanca (Benidorm-Alicante) so that 13.500 of its delegates from all over Europe could experience the upgraded C-Class, the new C-Class Coupé, SLK-Class and CLS-Class vehicles. This is the first event of its type to be held in Benidorm where in the space of 24 hours delegates are trained up and obtain a thorough knowledge of the new and upgraded models. This training has been made possible by the infrastructure and location that the Villaitana resort offers. All the resort’s conference rooms are being used for a variety of purposes from car exhibitions, accessory displays, conferences, 52

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The organisation and delivery of the event has been undertaken by almost 340 people from Mercedes Benz and the staff at Villaitana resort who have worked to make this event an outstanding success.

Hamburg, European Green Capital 2011, the Hotspot for International Events on Climate Protection

New statistics confirm significance of the German capital as event location

HAMBURG, Germany, May 16, 2011 Holding the title of European Green Capital 2011, Hamburg is the hotspot for climate experts from all over the world: international tradefairs and top-class conferences will be dealing with renewable-energies , responsible consumption and concepts for enhancing sustainability in Europe’s metropolitan regions. One of the first highlights will be the “goodgoods” trade fair (27 – 29 May), Germany’s first major trade fair for sustainable consumer-products. The “goodgoods” will showcase “good” products and services from the fields of living, fashion, technology, mobility, nutrition and health. (http://www.goodgoods.de) A highlight in the field of green-technologies will be the H2Expo (8 – 9 June), an international conference and trade-fair, presenting recent trends in hydrogen-technology, fuelcell-technologies, and topics such as electrical-drives and hybrid-systems. (http://www.H2Expo.com) September will see the largest international gathering of the photovoltaic solar energy industry. The EU PVSEC (5 to 9 September) is the world’s most important forum for academics, the industry and professionals from the photovoltaic-branches. (http://www.photovoltaic-conference.com) From 14 to 15 September, international port and environment experts will meet at Hamburg’s Green Port Congress, which will focus on the question of how modern European ports can be operated in a sustainable fashion. (http://www.greenport.com/congress)

Berlin is the world’s number four congress metropolis

Berlin, 13 May 2011 Berlin is one of the four most important association congress locations around the world. This is documented by the results of the current statistics of the International Congress & Convention Association (ICCA). With 138 events by international associations in 2010, the German capital ranks fourth – after Vienna (154), Barcelona (148) and Paris (147) and ahead of metropolises such as Singapore, London and Sydney. “Whoever is among the top rankings of ICCA is perceived by congress planners all over the world as a leading congress location. And Berlin has already been represented at the top for years”, says visitBerlin CEO Burkhard Kieker. “With the decision to refurbish the ICC Berlin and to build a new trade fair and congress hall, we send the right sigchange. (http://www.klima.hamburg.de/kli- nal to the market.” mawoche). The result for Berlin is above all The Intelligent Cities Expo (8 to 10 November) based on the optimum conditions will mark the closing of the Green Capital year. provided for congress organisers Politicians, urban planners, energy suppliers in the city: Europe’s most modand experts from the field of transport, ern hotel landscape, a very good finance and communication will discuss value-for-money ratio, numerous approaches to energy efficiency, resource pro- extraordinary locations and a tection and sustainability. (http://www.intelli- large network of additional service providers. gentcitiesexpo.com/) One of the decisive factors for Hamburg receiving the title was the city’s climate protection scheme. As a growing port and industrial hub, Hamburg has successfully reduced its CO2 emissions by 15 percent since 1990. By the year 2020, CO2 emissions are planned to be further reduced by 40 percent. (http://www.hamburggreencapital.eu)

With the opening of the new capital airport Berlin Brandenburg in June 2012 the offering of longhaul flight services will, moreover, increase. The official contact partner in Berlin for meetings, conventions, corporate events and incentives is the Berlin Convention Office of visitBerlin, headed by Heike Mahmoud. It has direct local representations in the United Kingdom and in the USA, two of the most important meeting and convention markets.

A magnet for visitors will be the Hamburg Climate Week (23 to 30 September), during which Hamburg will showcase its expertise regarding climate protection. An interactive theme-park in Hamburg’s city centre will inform visitors about topics relating to climate Xenios

Meetings & Events

Sydney Australia to bring Imagination to the next level Business Events Sydney (BESydney) has been working on this bid with Microsoft Australia since 2008. These efforts have finally paid off. Mr Jon Hutchison, Chief Executive Officer of BESydney said, “We are proud to have worked with Microsoft on the bid for 2012 Imagine Cup. It’s a great opportunity to showcase Sydney globally. The competition provides a platform to exchange ideas, stimulate creativity and make valuable connections for the future. What better place for this event than Sydney, Australia.” More than 400 student finalists, from 100 countries will gather in Sydney to compete with the best among the world, showcasing their genius works that harness imagination and technology. Imagine Cup brings together the cream of the crop of the world’s future. “The benefits of hosting this prestigious competition are above and beyond the estimated A$6.6 million dollars it will contribute to the Australian economy, and of course the ongoing ripple effect of this profiling opportunity in more than 100 countries. Globally, Sydney is a city renowned for its ‘wow’ factor – it is an inspirational city home to iconic landmarks, a stunning harbour, a vibrant lifestyle and dynamic business environment. Imagination and inspiration go hand in hand,” said Mr Hutchison. Ms Pip Marlow, Managing Director of Microsoft Australia said “Imagine Cup is all about harnessing the power of ‘what if’. Thanks to technology, we now have the power to bring that ‘what if’ to life in ways previously unimagined. We have seen the brightest smartest talent ever this year and, in hosting the tournament here in Australia next year, we hope that continued breakthrough ideas like these will, in turn, help inspire a new generation of inventors and imagine-makers.” “We have the brightest and smartest talent in Australia, and in hosting the championships here next year, we hope to help inspire a new generation of student inventors and imagine-makers.” BESydney, a partnership between the New South Wales Government and the tourism industry, is responsible for promoting Sydney as a business events destination, identifying new event opportunities and competing to bring these events to Sydney. With two months to go until the end of the 2011 financial year, BESydney has secured 65 business events, expected to generate $183 million for the economy – 50% more than what was achieved this time last year. And there is no sign of a slowdown.

Innovation and inventiveness; collaborative citizenship and entrepreneurialism; optimism and a strong belief in a better future enabled by technology – these are the values which led to Australia been selected as the destination for Microsoft Imagine Cup 2012 Worldwide Finals. Sydney will take centre stage as the host city for this event. Imagine Cup, described by Bill Gates as “the Olympics of the software world” is a competition which harnesses imagination and technology to challenge students to convert their ideas into reality to help solve the world’s toughest problems.

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“Sydney is embarking on a journey of transformation and renewal. With billions of dollars committed in the next 10 years to strengthen infrastructure for the business events industry, we are looking forward to new challenges and spearheading business development and marketing efforts to secure business events for the State,” said Mr Hutchison.