Coco Eco Issue 21 - Jan/Feb 2012

Page 39

BRANDS THAT GIVE

BACK WRITTEN by: Johanna

Björk, Goodlifer.com

Fashion brands have to do way more than just make beautiful clothes to be relevant in today’s world. The two first Ps in “triple-bottom-line” — people, planet, profit — have become just as important as the last and consumers are starting to look for something more than just a garment when they shop for clothes. The good news is that there are plenty of great companies out there that have made it an integral part of their business model to give back. SPOTLIGHT ON FASHION | Continued


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