ACME Peanut Mouse presentation 2012

Page 1


New product development philosophy

ACME creative solutions are determined by two very important origins. First of them is inspiration. ACME comes back to the biggest, the most important, significant and the most common source of inspiration – surrounding environment. A nut. A fossil. Rubber. Water, lightning, spoon, mushroom, cat, pillar, pear. Absolutely everything can inspire. All is needed to do – to envisage the needed aspect in things and occurrences.

ACME is not limited by pure aesthetics – it is very important, that products based on insights from environment, should be functional and properly working. So insights from environment + functional features = ACME. Insights that work.


New product development philosophy

On the other hand, we are users too. Coffee is more delicious when drinking from a cup that was presented by lover, a magnet from a fabulous trip is worth much more than it costs, you would never change old favorite boot to a new issue of it, and you never throw away your old shoes. Why? Because all these things have spirit, have life.

It is much funnier to work, have fun, play or rest when using things that are more than things. Things with life can be tamed and make them inherent part of comfortable environment. People‘s need to feel the life of things is the second important part of creative solutions.

That‘s why ACME provides unique products, in which materialize our insights that work and need of things with life. Every single product has its own individual story, is inspired by every time different insight, and that‘s why it is so pleasant ant close.


Exploring • All the great inventions in our environment are inspired by nature. • Human by its nature is a curious creature. • And now ACME has created new devices, that help comfortably explore the cyber space.


Print


Flyer


Stands in stores


Small counter stand


Email header


Wobbler


Store gates


Floor sticker


Shopping bag


Change plate


Roll up


Expanding web banner


Expanding web banner animation


Participation at international competintions • “Good Design Awards”, “iF design awards”, “Red dot awards”, “Plus X awards”, etc.


Benefit for the potential winner

• • • • • • • • • • • • • • • • •

Awarding ceremony Museum exhibition Exhibition tour Use of label Yearbook Online exhibition Media coverage iF design awards night iF design exhibition Hannover iF design exhibition Hamburg iF design exhibition Haikou/Hainan Island, China iF design exhibition Hangzhou, China iF online exhibition iF ranking iF yearbooks Press iF advertising tools, etc.


Press • Periodical press releases • Periodical blogging, etc.


Thank you ď Š


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.