WVU Integrated Marketing Communications (IMC) program

WVU Integrated Marketing Communications (IMC) program

Morgantown, United States

The online Integrated Marketing Communications (IMC) masters degree program at West Virginia University (WVU) enables you to earn your graduate degree in this fast-growing field from anywhere in the world. The field of IMC is changing the industry's expectations for the professional marketer. IMC practitioners develop a single, cohesive message to deliver through multiple channels, including advertising, direct marketing, public relations, social marketing and more. In a world of mobile devices, blogs and social networks, IMC can cut through the clutter and create a dialogue between a brand and its target audience.

imc.wvu.edu