Sept 2011

Page 87

mouse. Check. I take it home, and rip open the packaging. Check. Eager anticipation turns to cold, ugly reality. Check. I throw the mouse onto the pile of discarded devices of dubious design and doubtful descriptive dénouement. Boy, I really had to stretch for that last one. In French yet. Final check.

stupid marketing/packaging trick situ, for those of you that speak only played by a stupid corporation, Latin, even if the packaging is devious, greedy or otherwise. When you see a misleading, or just plain dumb. Take package, with all kinds of information, the packaging to a store professional but not the kind you really want, or it and have them examine it for tells you to look inside (for goodness potential consumer entrapment. sake) the box, why bother? The Which means they'll rip it open. Final malcontent who ripped open the final check. package—in the store—answered the call of the stupid marketing/packaging Cheers! trick: you can't rip us off, mate, we'll rip you up!

Now, this is hardly some new marketing/packaging trick played on a hapless public by the Big Greedy The management does not condone Corporation. No. This is the same ripping open packages in store, or in

September 2011

www.WusikSoundMagazine.com

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