WSM April 2012 (96 dpi)

Page 38

DanziLand totally fix their world as it has mine. Better yet, if I was an employee at IK or had some sort of power there, I would challenge anyone in ANY studio to have a room EQ done by a professional and then try ARC. You will NOT tell a difference and you will literally get more corrected sound using it. Why? Because with ARC you have multiple mic placements. With a room EQ, the procedure just works your sweet spot only. IK would sell a million of these things with a statement like that. Trust someone that didn't believe, became a believer and then made others believe as well. ARC to me is plug-in of the decade. You have 4 choices. 1. Sit home and complain that you feel the price is too expensive for software and a mic. 2. Go out and buy new monitors and spend the money for proper room correction and all that goes with it for 5 times the amount of ARC. 3. Keep on struggling with your mixes while you burn loads of CDs testing your mixes on several systems, driving over to friends houses, sending mixes to other engineers over the net and stay frustrated while wasting time. 4. Take the shot and purchase ARC and end your frustration with ANY set of speakers in ANY room without the ugliness of room correction as part of your decor, $5000+ monitors and EQs for each set and everything that goes with it. If I owned stock in this company, I'd challenge you to compare this plug against true, real room correction. If you can tell a difference that makes you sincerely 38

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choose real room correction over this, In every pro studio, they have a I'd give you your money back. I say monitor correction procedure they this because we tested it in 2 multihave done which is known as million dollar studios that had all the "room/monitor analysis." What bells and whistles and some of the happens is, we have a guy come in best monitors and room correction with a scope and a mic. You must money can buy. The engineers knew supply an EQ which I'll get to in a their stuff and either could not tell a second. But anyway, he sends a noise difference when we A/B'd ARC against signal through your monitors and the their room correction with Rane EQs noise is picked up by the mic he uses. or they actually thought ARC sounded From there, it creates a curve of the better and more correct. I wasn't paid frequencies your room is putting out to take part in anything and I don't and he sees this on his scope. The praise software or hardware unless it object is for him to set the EQ you truly works and this one really does. provide so that everything is flat. So Thanks IK for ending my frustration once and ARC Measurement for all with this incredible product. I not only support ARC, I put my reputation on the line to endorse it." Ok, so now that you have read just how passionate I was when I posted that, I want you to know I am still as passionate today. I want to explain a little something else to you in regards to something I mentioned in that testimonial. When I mentioned "room EQ done by a professional" and mentioned "sweet spot", some of you may be wondering what that means. So I'd like to explain it to you. April 2012


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