HOW AMERICA SHOPS® from
MULTI-CULTURAL to
CROSS-CULTURAL
This study presents findings on where ethnic-specific solutions are essential and where “cross-cultural” solutions can succeed as ethnic groups “cross over” to become “Americanized”.
WSL | SHOPPER INSIGHTS. RETAIL INTELLIGENCE. INNOVATIVE SOLUTIONS. CONTACT US AT // T 212.924.7780 E INFO@WSLSTRATEGICRETAIL.COM U WWW.WSLSTRATEGICRETAIL.COM
HOW AMERICA SHOPS® from MULTI-CULTURAL to CROSS-CULTURAL
WHY WE DID THIS STUDY
WHAT YOU WILL LEARN
Multi-cultural acknowledges the diversity of US shoppers (Hispanic, African American, Asian). Yet executing against this can be complex as companies untangle where differentiation matters. This study resolves the complexity and identifies the real shopper and retail opportunities. It answers the lingering questions: Where are ethnicspecific solutions essential? Where can “cross-cultural” solutions succeed as ethnic groups “cross over” to become “Americanized.”
Where the opportunities are for wellness, where the passion lies for beauty, who is walking away from fashion, and more category specific insights across ethnic groups. Where groups expect “ethnic” brands to be located in the set mainstream or in an ethnic section. How to leverage the power of being American. Where family traditions influence category and brand selections. Which retailers have earned trust with which ethnic group.
WHAT YOU NEED TO DO ABOUT IT The report offers Action Steps, including the information you need to successfully activate cross-cultural marketing strategies.
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HOW AMERICA SHOPS速 from MULTI-CULTURAL to CROSS-CULTURAL
WHAT IS IN THE REPORT
200 +
PAGES
TABLE OF CONTENTS:
Methodology Online Nationally Representative Survey of Shoppers of 5 Ethnic Groups: Caucasian, Acculturated Hispanics, Non-Acculturated Hispanics, African American, and Asian. - Sample: 2,967 Women & Men - Survey: October 8 - 19, 2015 - Analyzed by: 5 Ethinc Groups and by Gender and Age within each group.
In Depth Analysis - Categories: Baby Care, Cosmetics, Food & Beverage, Hair Care, Home Care, OTC Medication, Personal Care, Pet Care, Skin Care and Vitamins & Supplements. - Retailers: In depth analysis for Target, Walmart, CVS, Walgreens, plus shopper choice across the following channels: Deep Discount Grocery, Department Stores, Discount Clothing, Dollar Stores, Drug Stores, Internet, Malls, Mass Merchandiser, Specialty Beauty, Supermarkets, Warehouse Club
Report Chapters: Delivered in 2 sections: Women & Men
Executive Summary
Meet the Shoppers
Personal Finances
Lifestyle: Wellness - Beauty - Fashion
Shopping Life速
Digital Life
Retail Chains
Categories and Brands
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2 EASY WAYS TO ORDER 1
EMAIL: Please contact Kristine Martinek at kmartinek@wslstrategicretail.com
2
200+ Pages of Insights PowerPoint presentation ready format PDF file and/or Hard Copy
PHONE: Call us at 212.924.7780
REPORT ($14,500)
INSIGHTS TO ACTION WORKSHOP (PLUS $5,000)
CUSTOM CHANNELS & RETAILER REPORTS (PLUS $5,000 EACH)
Since 1986, we’ve delivered shopper insights the way you want them. We deliver fact-based, innovative thinking for retailers and manufacturers to impact shoppers. Our clients look to us to help them build their retail strategies and leverage shopper marketing for success.
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