COMPANY PROFILE Writers Edge, Inc. (UPDATED AS OF 23 NOVEMBER 2011)
• Communications specialist operating for more than nine years • Registered with the SEC in November 2002 • Set up by husband‐and‐wife team who have a combined experience of 36 years as journalists and PR/corporate communication practitioners
TRAINING
PUBLISHING PUBLIC RELATIONS CREATIVE DESIGN
PLACE MARKETING
EDITORIAL CONTENT
DIGITAL PR
CORPORATE SOCIAL RESPONSIBILITY (Campus Journalism Workshops) Writers Edge, Inc.
Tuesday, May 27, 2008
Our storytellers
BITAN PESAYCO
Chairman and CEO of Writers Edge, Inc. Has eight years of experience handling PR for the Lopez Group, one of the Philippines’ largest conglomerates PR consultant of Philippine National Bank after its privatization in 2000 Was a telecommunications and motoring beat reporter of BusinessWorld President of Bitannia Modeling Systems
Our storytellers
SHEILA SAMONTE-PESAYCO
President & COO of Writers Edge, Inc.
Multi-awarded economic and investigative journalist Nine years as political beat and banking & finance reporter for BusinessWorld (1993-2001) Citibank Pan-Asia Journalism Awardee (1996)
Reuters Foundation Fellow at University of Oxford (1999)
Phil. Center for Investigative Journalism writer (2001) Media consultant, The Ford Foundation in the Phils. (2001) Teaches investigative reporting at the Univ. of the Phils. (since 2004)
Our storytellers
ROBERTO J. MANZANO
Public Relations Partner, Writers Edge
President & Executive Director, Operation Smile Philippines
Communications Manager of The Coca-Cola Export Corp., 1995-2003; Consultant (2003-2006)
Public Affairs Director, Citibank, N.A. (1993-1995) Chief Information Officer of ADFIAP (1978-1993)
Editor of regional trade finance publications (1980s)
Member, International Public Relations Association Chairman, PR Committee, Boy Scouts of the Philippines
PROJECTS
• ADFIAP, 2007-2010 • PSBank, 2003-2010 • Asia United Bank, 2009-2010 • EastWest Bank, 2008-2009 • First Metro, 2008-2009 • Manila Doctors Hospital, 2009-2010 • Insular Life, 2008, 2009-2010 (content only) • Tulay sa Pag-Unlad, Inc. (2010)
• Bank of the Philippine Islands, 2009 and 2010 • TeaM Energy, 2009 and 2010 • Petron Corporation, 2008-2010 • ADFIAP, 2008-2010
Awards & Recognition Award of Merit 2008 Philippine Quill Bloggers Events Client: Yehey.com Award of Excellence 2007 Philippine Quill Virtual Presscon Client: Yehey.com
Awards & Recognition 2007-2009 Best Annual Report Corporate Governance & Disclosure
Management Association of the Philippines Client: PSBank
2008 Anvil Award of Excellence “What makes IBM special?� (75th anniversary coffee table book for IBM Philippines) Client: IBM Philippines 2008 Philippine Quill (Excellence Award) PSBank 2007 Annual Report Client: Philippine Savings Bank 2006 Award of Merit, Gold Quill International Association of Business Communicators Client: UNDP and National Solid Waste Management Commission
2006 Asian CSR Award (Workplace Category) Asian Institute of Management Client: Chowking 2005 Agora Marketing Company of the Year Philippine Marketing Association Client: Chowking
Book Projects Handled: “What makes IBM special?” (75th anniversary coffee table book for IBM Philippines) Client: IBM Philippines Published: 2007 Award Won: 2008 Anvil Award of Excellence “SGV at 60” (Coffee table book for SGV’s 60th anniversary) Published: 2005 Client: SGV & Co. “PDIC: 40 and Beyond” (40th anniversary commemorative history book) Client: Philippine Deposit Insurance Corporation Published: 2003
Ongoing Book Projects: “The People’s Voice” (25th anniversary book for Social Weather Stations) Client: Social Weather Stations Target publication date: 2012 Coffee table book for MediCard’s 25th anniversary Target publication: 2012 Client: MediCard Philippines, Inc.