The
CAVA
Chronicles
In Conversation: with Sparkling Wines of Character
Today: 001
eA Conversation with Coco and Fifi: Celebrations for all with 0.0% sparkling
Contributing Writers and Gossirper:The CAVA Sisters of Penedes
© 2020 CAVA SOCIALS.ORG
5/16/20
Contributing Writers and Gossipers: The CAVA Sisters of Penedes | BCN
Editor: Jessica Stockwell aka Jessica Cava Contact: Jessica@JessicaStockwell.com
© 2020 CAVA SOCIALS.ORG
5/16/20
The Two Snooty Hooty CAVAs
I
t all started at the Carrefour. We were just waiting for someone to come along and love us.
Coco - So, I’m just standing on the ground, as in bottom, shelf of the grand world-of-wine aisle, along with wines, spirits, cavas, champagnes, you know—us sparkling wines— the technical term—in the world of wines. We do all come from grapes, you know. I digress. Excuse me. Actually it’s a good placement. Fifi - Me too! I agree, it’s a good location. People either see us at the beginning—I must say…and ignore us. Or strolling along, come to us at the end of the aisle. We, being the new trend in alcohol free cava. Coco - So what’s your designation? Fifi - Me, I’m labeled and referred to as 0.0%, and alcohol free sparkling, really, can’t they be more creative? Coco - Oh, I couldn’t agree more! I’m labeled ZEROImagine?…Z-E-R-O, nothing, z-e-r-o, “0”. I have bubbles, I dazzle and sparkle, among other fine qualities. And I’m light, fresh and always in the mood to celebrate. Now everyone can!!! Fifi- Well, I’m letting the world know I want to be called Cava Fresh. You can call me Cava Fresh. Coco- Oh, but that’s an English word, Fresh. Can you put Cava and Fresh together? © 2020 CAVA SOCIALS.ORG
5/16/20
Fifi- I think we have to start demanding the industry celebrate all us cavas and sparkling wines. They need to respect the new trends in non-alcohol sparkling. And please, call us Cava Fresh! Cava Light! Sparkling Fresh, Sparkling Light…something other than Zero 0,0%. Please! This doesn’t help my self-esteem. Coco - I like that! Why not be more creative, give us names to celebrate. Fifi- I’m going to ask the marketing department to consider creating a marketing campaign to promote us, you and me girlfriend! as the industry trendsetters we are. Coco - Indeed! There needs to be a commercial, you know…with wonderful young people, families, old too, who want to participate in a toast with sparkling wine at celebrations. Now every restaurant, cava bar, wine bar and event can serve cava and sparkling fresh (0.0% non alcoholic, alcohol-free) to the crowds, families and groups who don’t drink alcohol beverages. Not everyone does, you know. Now there is a choice. Fifi - Good idea! What about Cava Light? Coco - I like that too.
To be continued … ? Which do you prefer Cava Fresh or Cava Light ? ? Do you have another creative name for 0.0% non-alcoholic sparkling ? creative ideas welcome: info@cavasocials.org
© 2020 CAVA SOCIALS.ORG
5/16/20
| 2020
© 2020 CAVA SOCIALS.ORG
5/16/20
About the Editorial Team
The short story: Coco, Fifi and Fresh were hanging out together when, Jessica, the editor, stopped and noticed a selection of sparkling wines that were alcohol-free. She scooped them up, lovingly, and took them home with her. She was so happy to find alcohol-free sparkling wine. Her realization— everyone could toast, whatever the occasion. This led to a photo shoot of the champions of alcohol-free sparkling with the big time CAVAs of Penedes. Jessica was so happy she thought she should start—CAVA Socials—an excuse to socialize, with or without alcohol and celebrate. That’s the short story. —The editorial and creative team continues to discover, learn and celebrate the sparkling wines of the world, starting in Penedes. Discover the CAVAs of Penedes by following cavasocials.org - Jessica
© 2020 CAVA SOCIALS.ORG
5/16/20
