T H E A DVA N TAG E
The New York Times
1
William Pitt Julia B Fee
Only one real estate brand has it all. At William Pitt-Julia B. Fee Sotheby’s International Realty, we bring a number of advantages that are ours alone: The best listing exposure through exclusive marketing partnerships with iconic media brands A centuries-old heritage with both local and worldwide renown An international referral network connecting buyers and sellers locally and globally A multiple award-winning website delivering the finest online presentation of every property • Real Trends, 2018: #1 in Best Overall Real Estate Website, #1 in Best Community, #2 in Best Property Detail, #4 in Best Video, #7 in Best Design and #7 in Best Mobile • Real Trends, 2017: #1 Best Designed Real Estate Website in the Country, #2 in Best Overall Real Estate Website, #2 in Property Detail • Webby Awards, 2016: The only residential real estate brokerage named an Official Honoree in the real estate website category of the “Internet’s highest honor” (The New York Times) • WebAwards, 2016: Best Professional Services Website • W3 Awards, 2016: Best in Show for Visual Appeal, Gold Award winner for Website Video Features
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Contents
Cover Photo: Austin Eterno, www.austineternophotography.com Leia Ward – LTW Design Cover Property: Darien, Connecticut
4
Who We Are
45
Public Relations
6
Sotheby's Auction
47
Social Media
8
Global Presence
48
Social Advertising
10
SothebysRealty.com
49
Video
12
Our Local Website
50
3D Showcase Tour
14
Global Distribution
51
Buyside
15
Media Partnerships
52
Client Marketing Summary
16
The New York Times
53
Philanthropy
20
The Wall Street Journal
54
Our Promise
22
Mansion Global
25
Architectural Digest
27
Elle Décor
30
Financial Times
32
Dwell
34
London Times
35
Emirates
36
Condé Nast / Hearst / Dow Jones
37
Pan-Asian
41
Specialty Sites
43
Apple TV
44
Curate
6 Sotheby’s Auction
16 The New York Times
47 Social Media
30 Financial Times 3
Who We Are William Pitt-Julia B. Fee Sotheby’s International Realty is one of the largest Sotheby’s International Realty® affiliates globally and the 37th largest real estate company by sales volume in the United States, achieving over $4.1 billion in sales volume with approximately 5,921 transaction sides in 2018. The company was founded in 1949 and built on a commitment to extraordinary customer service, community expertise and best in class tools and support for its agents. With an entrepreneurial spirit, the company quickly established itself as the premier brand in its marketplaces. Today, the firm remains a proven leader in innovation, and represents the mark of exceptional service, information, people and hospitality, ensuring everyone’s success throughout the real estate transaction – from people who buy and sell to agents and employees. With more than 1,000 sales associates and 27 brokerage offices, the company is recognized as the preeminent real estate brokerage serving Connecticut, Westchester County, New York and the Berkshires in Massachusetts.
The Advantage: Local real estate expertise with reach in key markets all over the world. • 37th largest real estate brokerage in the country* • 27 brokerage offices in three states • More than 1,000 sales associates *
4
By sales volume, REAL Trends 2018
The New York Times
Lenox
Great Barrington
BERKSHIRE COUNTY
Salisbury
TOLLAND COUNTY
HARTFORD COUNTY LITCHFIELD COUNTY
WINDHAM COUNTY
Avon
Litchfield Kent
Washington Depot
MIDDLESEX COUNTY NEW HAVEN COUNTY
Danbury
Essex
New Canaan
Irvington
Old Lyme
Madison Guilford
Ridgefield
WESTCHESTER COUNTY
NEW LONDON COUNTY
FAIRFIELD COUNTY Wilton
Stratford
Southport Westport
Rowayton Darien Stamford (2)
27 Brokerage Offices in 3 States
Scarsdale Rye Bronxville
Larchmont
5
Sotheby’s Auction The legendary Sotheby’s auction house was founded in 1744 and quickly earned worldwide renown for expertly marketing some of the world’s most valuable possessions while delivering incomparable service. In 1976 Sotheby’s founded Sotheby’s International Realty on these same principles, recognizing the need to offer its clients the same expertise and peerless marketing in the purchase and sale of real estate. Today, realty and auction collaborate on exclusive marketing efforts targeting a coveted and influential audience.
The Advantage: EXCLUSIVE exposure to Sotheby’s high-end clientele. Web and print promotion drives buyers to sothebysrealty.com, which EXCLUSIVELY features all our listings. • EXCLUSIVE listing promotion in Sotheby’s locations throughout its global network of 80 offices in 40 countries, including salesrooms in New York, London, Hong Kong and Paris • EXCLUSIVE listing promotion across the Sotheby's website, sothebys.com, consistently one of the top five referring sites to our own brand website, sothebysrealty.com • EXCLUSIVE additional listing exposure through a literary collaboration with Sotheby’s proprietary publications, with a digital distribution of 190,000 and a print distribution of over 60,000 including 12,000 of the highestspending auction clients, high-profile auction events and all Sotheby's offices worldwide
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7
Global Presence
Sotheby’s International Realty is the most prestigious and impactful global real estate brand, comprising a network of highly respected real estate companies in sought-after markets all over the world. Our affiliation within this network allows us to achieve broader exposure than any other firm for our listings. Our white glove referral program is a key differentiator, allowing network members to connect qualified buyers and sellers from well beyond our local markets.
The Advantage: We quickly communicate local property information to a worldwide base of qualified clients. • Listings showcased to a worldwide network of approximately 1,000 offices representing potential buyers in approximately 72 countries and territories on six continents • A brand that maintains one consistent visual identity from one market to the next, resulting in unparalleled brand recognition all over the world • William Pitt-Julia B. Fee Sotheby’s International Realty is one of the largest and most influential affiliates within the worldwide Sotheby’s International Realty network
8
TTR SIR, Washington, District of Columbia, USA
Realogics SIR, Seattle, Washington, USA
Sydney SIR, Sydney, Australia
Lew Geffen SIR, Gauteng, South Africa
9
SothebysRealty.com The number one luxury real estate website in the world, sothebysrealty.com attracts far more buyers to search, view and inquire than our competitors, delivering a beautiful and compelling presentation.
The Advantage: EXCLUSIVELY featuring our listings, sothebysrealty.com represents the culmination of our full media strategy detailed throughout this book, with 3+ million unique visitors every month. • A high-quality presentation of all properties regardless of price point, with full-screen, high-definition videos, high-resolution photography, 3D virtual tours built seamlessly into listing pages and more • Search by sought-after lifestyles from farm and ranch to waterfront, ski, historic and golf • A seamless presentation on every platform from desktop to mobile to tablet • International features including the ability to choose from 18 languages and dialects, and convert prices into more than 50 currencies
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Real Industry Estate Website Rankings Real Estate Website Rankings LUXURY REAL ESTATE WEBSITE RANKINGS
*
JUNE 2018 – MAY 2019
JUNE MAY2019 2019 JUNE2018 2018 – MAY coldwellbankerluxury.com elliman.com
leadingre.com christiesrealestate.com
halstead.com
luxuryrealestate.com
compass.com
houlihanlawrence.com
berkshirehathawayhs.com
raveis.com
engelvoelkers.com
luxuryportfolio.com
sothebysrealty.com
3,500,000
VISITORS PER MONTH
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0 JUNE ‘18
JULY ‘18
AUG ‘18
SEPT ‘18
OCT ‘18
NOV ‘18
DEC ‘18
JAN ‘19
FEB ‘19
MAR ‘19
APR ‘19
MAY ‘19
Data pulled from SimilarWeb.com; June 2018 - May 2019
Annual Web Stats **:
Top Referring Sites **:
• 30 million visits
1. Facebook.com
• 118 million page views
2. Zillow.com
• 50 million property detail page views
3. YouTube.com
• 66% of visits from outside the U.S.
4. Pinterest.com 5. Mansionglobal.com
*Data pulled from SimilarWeb.com, June 2018–May 2019 ** SothebysRealty.com statistics for full year 2018
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Our Local Website
It’s easy to see why our website has received so many accolades*, with features including full-screen, high-definition property and community videos, robust content on every listing page, 3D virtual tours built seamlessly into property detail pages, site customization according to the user’s location, the ability to custom tailor with personal preferences, strong search functionality and much more.
The Advantage: An incredible user experience entices buyers to visit one of the country’s top-ranked real estate websites, providing all the information they need to find their next home. • With access to 9 local MLSs, our site showcases approximately 100,000 active listings within the markets we serve • Property updates from the MLS occurring far more frequently than the sites of any competitor • The ability to search listings by area school districts and elementary schools, travel times to Grand Central in New York City and more, with the same information appearing on each listing page • Optimized for full compatibility across all devices—desktop, tablet and mobile • International features including the ability to choose from 18 languages and dialects, and convert prices into more than 50 currencies
* See page 2 for full list of awards
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williampitt.com juliabfee.com
Annual Web Stats *: • 3+ million visits • 12 million page views • Visits from more than 190 countries and territories • 54% of traffic from mobile
Top Referring Sites *: 1. Facebook.com 2. NYTimes.com 3. SothebysRealty.com 4. Zillow.com 5. Curbed.com
* Google Analytics, web metrics for williampitt.com, juliabfee.com - Jan.-Dec. 2018
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Global Distribution With over 90% of buyers searching for homes online*, we distribute our properties with high-resolution photography to the most significant media companies and real estatefocused websites in the world.
CASCADING WEBSITES
The Advantage: Strategic placement of your property attracting buyers to click, view and inquire. Drives buyers to our local site and to sothebysrealty.com, which EXCLUSIVELY features all our listings.
$
â‚Ź200,000+ EUR | $227,439+ USD**
$
â‚Ź500,000+ EUR | $568,598+ USD**
$
$1,000,000+ USD
* According to the National Association of Realtors ** Currency conversion taken on January 24, 2019 through Oanda.com
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$
$
$
$
Media Partnerships Our media plan comprises exclusive avenues of exposure through the world’s most respected media powerhouses, including several industry-first partnerships that allow our brand to successfully connect with a global audience of qualified real estate consumers. With an emphasis on exclusivity, cutting-edge technologies, strategic positioning, social traffic drivers and video content integration, our marketing plan solidifies our position as the leader in real estate worldwide. 16
The New York Times
20
The Wall Street Journal
22
Mansion Global
25
Architectural Digest
27
Elle Décor
30
Financial Times
32
Dwell
34
London Times
35
Emirates
36
Condé Nast / Hearst / Dow Jones
37
Pan-Asian
41
Specialty Sites
43
Apple TV
44
Curate 15
The New York Times
The New York Times has been consistently recognized as the preeminent newspaper of record globally, setting the bar among leading news brands since 1851 and taking home more Pulitzer Prizes than any other paper. Our partnership with The New York Times blends exclusivity and trailblazing technology to reach a worldwide audience of over 118 million unique users per month on its website, nytimes.com.
The Advantage: EXCLUSIVE positioning in highly trafficked editorial areas of the most influential news source in the world, driving buyers back to sothebysrealty.com, which EXCLUSIVELY features all our listings. Strategic placement of your property attracts buyers to click, view and inquire.
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1,174,000
$381,464
89,844,000
PAGE VIEWS PER MONTH
AVERAGE HOUSEHOLD INCOME
UNIQUE MONTHLY VISITS
The New York Times
We are the EXCLUSIVE sponsor of all editorial real estate slideshows with The New York Times, including the highly popular “On the Market,” “Living In,” “What You Get” and “International Real Estate” columns. Our brand’s listing ads are incorporated into the beginning, middle and end of each and every slideshow across platforms, serving as our overall media campaign’s #10 traffic driver to sothebysrealty.com. The slideshows are completed by audiences 90% of the time 17
The New York Times
The New York Times’ own T Brand Studio works in collaboration with our brand to develop special lifestyle-themed editorial content showcasing our most luxurious listings, which readers will discover through our brand’s EXCLUSIVE portal on the landing page of the Times’ “The High End” real estate section
We are the EXCLUSIVE advertising partner on The New York Times real estate section’s “Find a Home” landing page, including a property video module providing a rich level of exposure to featured listings 18
The New York Times
All of our listings are included in the real estate search section of nytimes.com with benefits including: • Placement of your property in front of 1.27 million visitors per month • The most impactful online presentation with unique features including high-resolution photography, custom property descriptions and property videos • Our property videos are incorporated directly into each property’s listing detail page on nytimes.com
19
The Wall Street Journal
Our partnership with The Wall Street Journal, including its US, Europe, China and Asia editions, allows the Sotheby’s International Realty brand to reach the international business elite across newspapers, websites, magazines, social media and video through unique and EXCLUSIVE positioning of the properties represented by our network.
The Advantage: EXCLUSIVE positioning in highly trafficked editorial areas of the leading environment for connecting with affluent home buyers. Strategic placement of your property attracts buyers to click, view and inquire. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features all our listings.
20
301,455,000
$187,014
66,970,000
PAGE VIEWS PER MONTH
AVERAGE HOUSEHOLD INCOME
UNIQUE MONTHLY VISITS
The Wall Street Journal
The custom Sotheby’s International Realty “Live” video series follows wellknown, influential people, from chefs to photographers to painters and more, as they take inspiration from a guest stay in a home represented by our brand. An EXCLUSIVE part of our marketing partnership, these videos will be hosted by both The Wall Street Journal and Mansion Global, and promoted across the Journal’s social channels
Every Friday our brand has EXCLUSIVE advertising ownership of every single real estate article in The Wall Street Journal’s online real estate section, with ads appearing throughout each article on the section’s most highly trafficked day of the week 21
Mansion Global
Mansion Global connects affluent buyers around the world with prestige properties, and empowers its readership to make informed real estate decisions with insightful market data, in-depth analysis and relevant, compelling original content from across News Corp including premium publications such as The Wall Street Journal. The multilingual platform reaches an audience comprising 70% international readers and 30% domestic.
The Advantage: EXCLUSIVE positioning on a premier, internationally focused destination for affluent buyers. Strategic placement of properties above $1,000,000 attracts buyers to click, view and inquire. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features all our listings.
22
5,770,000
$197,891
2,300,000
PAGE VIEWS PER MONTH
AVERAGE HOUSEHOLD INCOME
UNIQUE MONTHLY VISITS
Mansion Global
Mansion Global’s signature front page carousel ad is the first thing a user sees upon entering the site, and through our partnership, some of the most exceptional properties listed with us receive double the exposure of any other company
23
Mansion Global
EXCLUSIVE to our brand on every Friday, we have total advertising ownership of every single article page site-wide, with high-impact ads showcasing our brand to readers throughout each article
EXCLUSIVE to our brand, Mansion Global will host a permanent dedicated Sotheby’s International Realty microsite featuring brand content including the “Live” video series (as described in The Wall Street Journal section on page 21), additional brand videos, listing videos and 3D Showcase Tour property content (as described further on page 50) 24
Architectural Digest
Architectural Digest (AD) reaches a discerning audience of architects, interior designers and affluent design enthusiasts. Through its print and digital editions including architecturaldigest.com, AD provides an exclusive view into the world’s most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives.
The Advantage: EXCLUSIVE positioning in highly trafficked editorial areas of the premier site covering architecture, design and high-end real estate. EXCLUSIVE property search widget accessing only our listings. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features all our listings.
13,800,000
$105,784
5,618,000
PAGE VIEWS PER MONTH
AVERAGE HOUSEHOLD INCOME
UNIQUE MONTHLY VISITS
25
Architectural Digest
The brand has EXCLUSIVE ownership of AD’s real estate section index page across all platforms—desktop, tablet and mobile—with always-present, year-round brand ads featuring our own built-in property search widget accessing only our listings 26
Elle Décor
Where style and design meet, Elle Décor is the interiors destination for the fashion forward, and the guide to luxe living for those to whom great design is not an option but an essential. The partnership extends to additional lifestyle, travel, fashion and design authorities including House Beautiful, Veranda, Town & Country and Harper’s Bazaar. Taken together, the five luxury titles under Hearst serve as the ultimate destination for affluent consumers seeking to beautify their life.
The Advantage: Positioning in highly trafficked editorial areas of the premier sites covering luxury home décor and design. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features all our listings.
9,000,000
$150,000
1,700,000
PAGE VIEWS PER MONTH
AVERAGE HOUSEHOLD INCOME
UNIQUE MONTHLY VISITS
27
Elle Décor
Luxury listings from our brand are showcased in a custom ad promoted across Elle Décor’s multiple platforms, packing a big visual punch with beautiful photos and videos
Curated by the publication’s own esteemed editorial team, an always-present Sotheby’s International Realty destination page hosted by Elle Décor features EXCLUSIVE photo collections of our properties 28
Elle Décor
Comprising Elle Décor, House Beautiful, Veranda, Town & Country and Harper’s Bazaar, Hearst’s luxury portfolio engages its sophisticated global audience EXCLUSIVELY for our brand through international targeting of our branding ads before real estate lovers in the most affluent destinations around the world
With ELLEvated Entertaining, the Elle Décor production team develops custom co-branded articles colored with beautifully composed shots of our listings, populating both elledecor.com and sothebysrealty.com with a powerful site-wide presence 29
Financial Times
The definitive home for business intelligence on the web, the website of the Financial Times, FT.com, provides the global business community with trusted news, analysis, data and tools. With over 6 million registered users, Financial Times reaches the world’s most influential budget-holders, opinion-formers and purchase decision-makers.
The Advantage: Strategic placement of your property attracts buyers to click, view and inquire. EXCLUSIVE property search widget accessing only our listings. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features all our listings.
30
106,000,000
$412,000
17,600,000
PAGE VIEWS PER MONTH
AVERAGE HOUSEHOLD INCOME
UNIQUE MONTHLY VISITS
Financial Times
Our branding ads are displayed throughout the user’s own property search results as they explore listings in the Financial Times’ real estate search section
Our brand is the EXCLUSIVE lifestyle search partner for the Financial Times’ real estate search section online, with property videos also promoted 31
Dwell
As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience of 2 million unique monthly visitors, including architects, registered designers and home design enthusiasts. We showcase our listings and high-impact branding before Dwell’s dedicated audience throughout the site.
The Advantage: Brand positioning in highly trafficked editorial areas of the premier site covering modern and contemporary homes, including EXCLUSIVE ownership of the Homes Channel. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features all our listings.
32
10,000,000
$160,000
1,000,000
PAGE VIEWS PER MONTH
AVERAGE HOUSEHOLD INCOME
UNIQUE MONTHLY VISITS
Dwell
Impactful ads featuring modern homes appear on Dwell’s homepage and article pages several times throughout the year
Our brand EXCLUSIVELY owns Dwell.com’s Homes Channel with bold and compelling run-of-site brand ads as well as brand content all year round
Leveraging Dwell’s 1.4 million Instagram audience of home enthusiasts, our brand highlights select featured properties as Dwell’s Photo of the Day 33
London Times A premium British brand recognized the world over, The Times has served as a trusted part of the United Kingdom’s cultural heritage for more than 200 years. The Times is the UK’s highest ranked daily publication for reaching the nation’s business elite and high net worth individuals.
The Advantage: EXCLUSIVE positioning in the highly trafficked real estate section of the UK’s most prestigious news source. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features all our listings.
1,402,000
$150,000
130,746
PAGE VIEWS PER MONTH
MEDIAN HOUSEHOLD INCOME
UNIQUE MONTHLY VISITS
For nearly every Friday in 2019, we have EXCLUSIVE ownership of Bricks and Mortar, The Times’ weekly Friday real estate section, with our brand ads positioned above every single property article
34
Emirates Inspiring travelers around the globe with its renowned world-class service, Emirates currently flies 5 million affluent passengers aboard their aircrafts to more than 150 destinations in over 80 countries every month. Emirates offers the best in-flight entertainment system to every seat, featuring an abundance of content across a variety of categories including Hollywood releases, drama, comedy, documentaries, Arabic content, Bollywood and now, Sotheby’s International Realty branded content.
The Advantage: Positions our brand before a captive, high net worth international audience, generating 8.5 million views per month
In-flight brand video advertisements will showcase our brand 1-2 times on average to each passenger, running before movies and short featured content including television series, documentaries and sports
35
Condé Nast / Hearst / Dow Jones We have partnered with Condé Nast, the Hearst Media group and Dow Jones to build “audience propensity models”—a unique way of identifying and advertising to those individuals most likely to engage with our brand. To do this, we work with these media groups to perform an analysis of consumer behavior on various platforms, allowing us to locate users with relevant profiles. Our brand is then enabled to serve highly targeted ads to the right consumer, with the right message, across a multitude of online channels.
The Advantage: Generates awareness among relevant established and emerging consumers as early as possible in their next real estate selling or buying process
36
Pan-Asian
China represents the world’s largest population with more new millionaires being created than at any time in history, and Chinese buyers reportedly purchased $93 billion in US real estate from 2010 to 2015, according to a 2016 report issued by the Asia Society. To keep our brand front and center before this critical audience of affluent Asian consumers, we have partnered with a number of key Pan-Asian websites.
The Advantage: EXCLUSIVE brand positioning on essential Pan-Asian websites visited by high-net-worth Asian buyers. Strategic placement of qualifying properties attracts buyers to click, view and inquire. EXCLUSIVE dedicated Shanghai concierge desk driving qualified referrals to our agents. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features all our listings.
37
Pan-Asian
Juwai One of China’s premier real estate search portals, Juwai.com has over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu—China’s largest search engine. Our partnership ensures broad visibility to Chinese buyers searching for homes worldwide, and includes: • EXCLUSIVE banner ads on the Juwai homepage all year long • A dedicated Juwai-hosted Sotheby’s International Realty landing page, featuring all brand listings • An EXCLUSIVE Shanghai-based support desk serving as a liaison between Chinese consumers inquiring about listings and our network’s sales associates, providing translation services as needed
juwai.com/sothebysrealty
38
Pan-Asian
Nikkei The most influential news publication in Japan and one of the major media powerhouses in the world, Nikkei has engaged in an EXCLUSIVE alliance with our brand. We are the first real estate brand to present property listings outside of Japan to Nikkei readers, giving Japanese consumers access to residential real estate offerings in approximately 70 countries and territories. The partnership allows us to reach over 29 million monthly readers through a digital platform that includes: • Banner ads across the Nikkei network including Nikkei Review, Nikkei Japan, Nikkei English, Nikkei Chinese and Nikkei Style, as well as its print newspaper, boasting the world's largest circulation • Custom editorial content, fully translated and promoted on the Nikkei property listing site • Property listings and videos translated and syndicated to the Nikkei property listing site
39
Pan-Asian
PropGOLuxury.com is one of the largest and fastest growing property portals in the China and Asia Pacific region, powering the real estate distribution and search platforms for leading publications such as The New York Times China edition, Financial Times, South China Morning Post, Singapore Press Holdings Z-Property and Luxury Insider
40
Specialty Sites LuxuryEstate.com With 500,000 users coming from 120 countries and 9 million page views each month, LuxuryEstate.com is a key portal in international luxury real estate. The site features all of our listings over $1 million, translatable into 11 languages, as well as EXCLUSIVE banner ads on all brand listing pages and on visitors’ own search results pages 10% of the time they conduct a property search
House24.IlSole24Ore.com Owned by Il Sole 24 Ore, the #1 media publisher in Italy, House24 enables users to search for Sotheby’s International Realty properties all over the world—including our local market areas 41
Specialty Sites
JamesEdition.com The world’s first marketplace to offer high-end items spanning multiple product categories from dealers globally, JamesEdition reaches over 600,000 potential buyers from 200 countries monthly, and features all brand listings over $600,000 USD
42
EconomicTimes.com The world’s second-most widely read English-language business newspaper after The Wall Street Journal, The Economic Times is the publication of record among the top echelons of business and government in India. Our partnership includes prominent homepage, news, markets and industry page banner ads throughout 2019
Apple TV Apple is the leader in consumer electronics and one of the largest publicly traded companies worldwide. The Sotheby’s International Realty Apple TV app, available on all 4th and 5th generation Apple TV devices, offers powerful visuals showcasing over 50,000 properties represented by the brand globally.
The Advantage: Brand exposure with the world’s leading technology company. • Offers the ability to explore properties through entered text or Siri dictation, contact sales associates, save searches and bookmark favorite properties • Game Mode allows players to view captivating property photos and guess the location of origin
43
Curate In 2018, Sotheby’s International Realty announced the first-ever Augmented Reality (AR) app for real estate. Available for both iOS and Android, Curate by Sotheby’s International RealtySM empowers users to virtually stage properties in a personalized and tailored way to suit individual tastes. Users can select from a room scene library ranging from traditional dining rooms to modern living rooms. The app was built with ARCore, Google’s AR Software platform, and is powered by roOomy, the leading virtual staging technology platform specializing in 3D/AR/Virtual Reality content creation and application development.
The Advantage: Minimizes the need for physical staging through the power of AR, allowing consumers to visualize a house as their own before purchase, and increasing their confidence in purchasing decisions while shortening the sales cycle*
*According to Harvard Business Review, A Manager’s Guide to Augmented Reality, November-December 2017 issue
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Public Relations Our PR team works to secure editorial coverage for our listings in relevant media outlets, and has a strong track record of successful press placements. From prominent publications in the areas we serve like Connecticut Cottages & Gardens and Westchester Magazine, to respected national news sources such as The Wall Street Journal and The New York Times, to international outlets including The Daily Mail and Financial Times, the press we achieve creates tremendous value for our listings and company.
The Advantage: Over 4,600 press placements annually provide excellent exposure for newsworthy properties. A consistent press presence keeps our brand, our listings and our agents top of mind among consumers. A proven source for generating qualified buyer interest.
PR Share of Voice
Volume of media placements per brand in top media publications around the world, including the global Sotheby's International Realty network. Our company's 4,600+ press placements in 2018 are included in the overall global brand's share of voice in the media. *Source: Meltwater News Report, January 2018 – December 2018
45
Public Relations
National and Global: 6sqft ABC AOL Apartment Therapy Architectural Digest Associated Press Billionaire Bloomberg Boston Globe Boston Magazine Business Insider Buzzfeed CBS Cheshire Magazine (UK) CNBC Coastal Living Country Living Curbed Daily Mail (UK) Departures Dwell Elle DĂŠcor Evening Standard (UK) Financial Times Forbes.com Haute Residence House Beautiful Huffington Post Inman News International Property & Travel Magazine The London Magazine (UK) LORE Los Angeles Times Luxury_Homes (Instagram) Luxury Listings (Instagram) Mansion Global MSN NBC The New York Times Ocean Home Off the Mrkt Popular Mechanics
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Real Simple REAL Trends Realtor.com blog Realtor Magazine Redbook Rhapsody Robb Report Reuters Salon Spa Business The Spaces (UK) The Sunday Times (UK) The Telegraph (UK) Top Ten Real Estate Deals Town & Country Travel & Leisure Variety Veranda The Wall Street Journal The Washington Post Watchonista The Week The Well Dressed House (Instagram) Women’s Wear Daily USA Today Yachting Magazine Yahoo! Zillow Porchlight
Regional: Brick Underground Brownstoner The Commercial Record Connecticut Cottages & Gardens Connecticut Magazine Fairfield County Business Journal The Hartford Courant The Journal News (Lohud) New England Home New York Cottages & Gardens New York Magazine
New York Observer New York Post The New York Times Homes Quest The Real Deal RISMedia Serendipity WAG Westchester County Business Journal Westchester Magazine
Local: The Berkshire Eagle Berkshire Edge Berkshire Record Berkshire Style Berkshire Trade and Commerce Connecticut Post The Daily Voice Danbury News Times Darien News Darien Times The Day Fairfield Citizen The Greater New Milford Spectrum Greenwich Time Hamlet Hub Harrison Herald Hartford Business Journal The Hour Hudson Valley 360 iBerkshires The Lakeville Journal Larchmont Ledger Litchfield County Times New Canaan Advertiser New Canaan/Darien/ Rowayton Magazine New Canaan News New Canaanite New Haven Magazine
The New Haven Register The Newtown Bee Patch The Pelham Post The Pelham Weekly Redding Pilot The Register Citizen The Republican-American The Ridgefield Press River Journal Rural Intelligence Rye Record Scarsdale 10583 The Scarsdale Inquirer Shoreline Times Stamford Advocate Stamford Magazine Voices Westchester Rising Westport News Westport Now Wilton Bulletin Zip06
Television: CBS Living Large Fox 61 HGTV NBC Connecticut NBC Open House News 12 Page Six
Social Media Engaging consumers through social media is critical in today’s marketplace. Our brand shares its real estate expertise on its Extraordinary Living blog, while our own company blog continually brings visitors back to our site. We have a strong presence on portals such as Instagram, Twitter, Pinterest, LinkedIn, YouTube, WeChat and Facebook—one of the top five referring sites to our own—and work with social media influencers to expand that presence even further. Our sales experts utilize these spaces to promote their listings and open houses, while geo-targeted Facebook ads convert qualified buyers into fresh leads.
The Advantage: Brand and properties promoted on powerful social media channels, engaging consumers where they are today. Drives more traffic to our websites than any other referral source.
blog
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Social Advertising We harness the power of Facebook—the #1 source of referral traffic to our website—and Instagram by creating highly targeted ads for our company, agents and listings, utilizing their unique ability to reach specific audiences based on demographics. By using our own custom advertising platform that makes social media marketing a simple and effective tool for all our sales associates, we draw upon the power of Facebook and Instagram to target consumers based on their specific locations, interests, behaviors and more.
The Advantage: Property promotion on the most powerful social media channels, engaging consumers where they are today. Drives qualified potential buyers directly to the listing page on our website, from a proven source of tremendous referral traffic.
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Video Exceptionally produced video content has become a core component of our marketing strategy. We seamlessly integrate high-quality videos throughout our site including our home and property detail pages, highlighting our company, communities and properties. Property videos including the brand’s “Live” video series (as described in The Wall Street Journal section on page 21) are also displayed on the Sotheby’s International Realty YouTube channel, which achieves over 10 million views annually, and major real estate search portals such as The New York Times, Mansion Global, LuxuryEstate.com and many more.
The Advantage: Properties promoted with custom videos. Important real estate search sites featuring our videos drive buyers to our local website and to sothebysrealty.com, which EXCLUSIVELY features all our listings.
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3D Showcase Tour Using cutting-edge technology, we were the first residential real estate company in our market areas to incorporate the 3D Showcase Tour directly into our property detail pages. Much like with Google Street View, visitors start with an overhead “dollhouse” view of a home. Then they can simply drop into the room of their choice, view it from every angle and move on to the next at their own pace. The tour immerses visitors into spaces that feel so real it’s as if they are actually there, and is additionally capable of providing a virtual reality experience with the use of virtual reality technology.
The Advantage: Custom online virtual tours can serve as a consumer’s first walk-through, and allow them to explore a home as many times as they wish without having to visit in person. Generates increased traffic as more buyers make virtual showings their preferred choice of search.
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Buyside Utilizing real-time data, Buyside consumes thousands of buyer leads and buyer-related activities from multiple sources around the web—from Zillow to Trulia to The New York Times, as well as open house showings and many other resources—and then intelligently matches these potential buyers with our listings. Visualizations of real-time buyer activity equip our agents with insights on buyer demand, and illustrate for our sellers the number of actual buyers looking for a home just like theirs.
The Advantage: Unlocks the power of buyer data to generate genuine lead opportunities, allowing us to cultivate these buyers and connect them to our listings.
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Client Marketing Summary We have created a report that provides a comprehensive summary of important marketing activity surrounding each property so that sellers are kept apprised of all online and print marketing efforts, including listing distribution, print advertising and press placements. We also provide any available metrics such as online views and where viewers are located.
The Advantage: Clients are provided with regular updates on all marketing efforts for their listing and related data.
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Philanthropy We serve our community with hard work, passion and commitment. Each of our brokerage offices operates with a strong dedication to local expertise, extraordinary service and community involvement. Our firm and it's sales associates are passionate about their communities and give back to them by supporting local organizations and causes.
*Example of a few of those causes
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Our Promise
William Pitt-Julia B. Fee Sotheby’s International Realty offers a world of advantages to purchasers and sellers in Connecticut, Westchester County, the Berkshires and beyond. These include the most sophisticated and far-reaching marketing for every listing, the most advanced online presentation and technological tools for meeting the modern needs of buyers and sellers, and through our exceptional sales force, an unmatched level of guidance and expertise—all delivered with the same white-glove service at every price point. We invite you to work with us for a truly unparalleled concierge-style experience.
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The New York Times
williampitt.com juliabfee.com ©MMXIX WPS Holdings, LLC and Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated. While this material is based upon our best estimates and information that we consider reliable, all programs included here and their descriptions are subject to changes, errors, omissions or withdrawal without notice.
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