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may unearth rash and intemperate comments you made in a 10-year-old letter to the editor of your industry’s professional publication. This is the kind of informational flotsam that hiring managers can turn up with a few clicks. Unfortunately, there is not much we can do about such shards from our past except know that they are there and be prepared to speak to them if asked. Meanwhile we can populate the search engines with comments on blogs and discussion groups so that questionable information is less noticeable. Generosity. We spoke earlier of the distinction between image-
making and personal branding. The spirit of personal branding is characterized by giving and the sharing with others of one’s own experience and expertise. The more a person gives, the more solid his or her brand becomes. In this way generosity does more for self-branding than the blinkered pursuit of self-interest. Authenticity. The bedrock of personal branding is the authenticity of our brand and our contributions to the virtual conversation. Social media does not—especially over the long haul—make a welcome home for crass and duplicitous self-promotion that presents an image we are selling
Key People in Personal Branding Meg Guiseppi – http://www.executiveresumebranding.com William Arruda – http://www.williamarruda.com, http://www.thepersonalbrandingblog.com Dan Schawbel – http://www.//danschawbel.com Hubert Rampersad – http://www.rampersad.wordpress.com
Websites on Social Media and Personal Branding http://mashable.com http://www.job-hunt.org/personal-branding/personal-branding.shtml http://www.careerrocketeer.com http://online-social-networking.com/are-you-building-yourpersonal-brand-and-future-around-your-passion
LinkedIn http://jobsearchtech.about.com/od/jobsearchtools/a/LinkedIn.htm http://jobmob.co.il/blog/gigantic-linkedin-job-search-tips/ http://imonlinkedinnowwhat.com/
Twitter http://www.personalbrandingblog.com/30-minute-brand-building-for-twitter http://www.twitip.com/personal-brand-how-to-build-yours-in-twitter http://www.careerrocketeer.com/2009/07/20-personal-branding-tips-for-twitter.html
Facebook http://mashable.com/2009/04/02/facebook-personal-brand http://mashable.com/2009/09/29/facebook-personal-brand-strategy http://www.facebook.com/personalbranding
rather than a brand that reflects our true character and abilities.
Conclusion–Citizens of the Virtual World Personal branding got its start in the United States but it already has spread through much of Europe and is quickly making inroads in other parts of the world. It soon will be a global phenomenon. This geographic spread will be accompanied by its broadening vocational applicability. Originally, social media was the province of marketing specialists but then grew to include executives in numerous lines of business. It is now encompassing professions like engineering and attracting entrepreneurs of all stripes. It is being adopted, for example, by service professionals such as computer repair technicians, booksellers, caterers, tanning and hair salons, and architects. Some refer to it as a new means of job hunting but, in many instances, it can preempt the job search by attracting to one’s online presence the attention of potential employers who are scouring the Internet in search of the right people for open positions. Finally, social media is profoundly democratic. It opens up the world of careers, professions, and job search to anybody who is interested and, pulling us into a maelstrom of information and conversation in which we are both learners and teachers. We are not judged by the number of degrees after our name, the number of books we have published, but by the quality of our contributions and actions. Galen Tinder is senior consultant and manager for Ricklin-Echikson Associates, Inc. (REA), Millburn, NJ. He can be reached at +1 973 376 2020 or e-mail galentinder@gmail.com. MOBILITY/AUGUST 2010 55