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TV REAL
World Wide Entertainment www.wwent.net
The last six years have seen considerable growth at Global Agency. The Istanbul-based outfit, founded by Izzet Pinto, started with entertainment formats, focusing on “formats that create buzz.” The company then began to add films and drama series to its slate and is now entering the factual arena with the acquisition of the World Wide Entertainment brand. Rather than retaining the current titles in the World Wide Entertainment catalogue, Pinto, who serves as CEO, has decided to build a new slate from the ground up. “We want to freshen up the brand,” he says. “The brand has been existing for the last 15 years, which shows its strength. On the other hand, we want the buyers to be excited by fresh content. This is our strategy, to take the strong name but have a brand-new catalogue that will be exciting.” He adds, “We will have very strong content for MIPCOM. We will probably not have a huge catalogue, due to the limited amount of time, but I know that the very selective titles we will choose will be very appealing to the clients.” Pinto says that to amass the initial slate, the company is working with a number of leading producers from the U.S.
“ When I first founded Global Agency it was just formats, then I stepped into film distribution, then into drama-series distribution. Now it was the right time for factual.
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—Izzet Pinto
Fashion Lab