Pardubický pivovar logo manual v2 2018

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LOGO MANUAL v2 Aug 2018 logo formats: https://goo.gl/bMBMV4


MINIMAL MARGINS A/5

A

A/5

A/5


FONTS USED

font available at Google Fonts Licence: Open Font License https://fonts.google.com/specimen/Source+Serif+Pro


SYMBOL

A A

A

Symbol version could be used as icon or to brand small objects where the full logo cannot be used.


COLORS

We ecnourae the use of te monocrome version of the logo, specially negative version. The Brewery logo is mean to be supportingh the communication of the sub-brands, must be as neutral as possible. Auxiliary color: Pantone 130 C Pantone 130 U C:10 M:35 Y:95 K:0 HEX: e5a82e R:229 G:168 B:46 In case a corporate color is really needed. Pantone 130 C, 130 U, is a beer related colour.


COLOR COMBINATIONS

There si no restriction about colors, the brand as itself no corporate colors, because is meant to complement the sub-brands like Porter, Pernstejn, Taxis... ...or for sponsoring purposes. Preferible usage in black and white, negative version.

Avoid situations with low contrast, an two colour combinations


SALES CAR


STATIONERY


www.purocreative.com puro@purocreative.com


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