Make your business STAND OUT through Sponsorship Opportunities with the Worcester Regional Association of REALTORS速
Powerful Partnerships Program Sponsorship Opportunities for Affiliate Members in 2016
492 Washington Street Auburn, MA 01501 Phone: 508-832-6600 Fax: 508-832-6620 cpappas@wrar.org www.wrar.org
TABLE OF CONTENTS VIP SPONSORSHIP Sponsorship Payment Plan................. 3 VIP Sponsorship Levels .................4-5 EDUCATIONAL PROGRAMS Pre-License Course .......................... 6 New Member Orientation ............... 6 Business Builder ............................... 6 DR Breakfast Series .......................... 6
ANNUAL EVENTS Annual Meeting ................................ 8 Awards Celebration .......................... 8 Golf Tournament .............................. 9 Legislative Breakfast ......................... 10 Installation of Officers Ceremony .. 10
MEDIA & A LA CARTE ITEMS Connections Newsletter .................. 11 Featured Affiliate Articles ................ 11 Email banner ads .............................. 11 Facebook Postings ............................ 11 Flyer Design ...................................... 11 Flash Drives ....................................... 11 ENROLLMENT SHEET ............................................................. 12
WRAR MEMBERS: The Worcester Regional Association of REALTORS® is pleased to present to you, our valued Affiliate Member, the 2016 Partnership Opportunities Handbook. This handbook outlines the major sponsorships and marketing avenues available exclusively to our members. The Worcester Regional Association of REALTORS® wants to connect area businesses into a powerful network through leadership and advocacy. Membership in the Worcester Regional Association of REALTORS® presents you with a variety of ways to make new customer contacts, network with your fellow Association members and enhance your overall lead generation and selling efforts. Public recognition can not be purchased; it has to be earned. While some of the networking and leadership opportunities of WRAR are a benefit of membership, other visible methods of promoting your business are available through WRAR sponsorship opportunities. Sponsorship with the Worcester Regional Association of REALTORS® is an excellent way to market your business and promote your commitment to the community. WRAR events and programs are highly publicized, and so are their sponsors. Your company’s brand name is included in collateral materials and print advertising to help you lock in this valuable public recognition. We also offer opportunities to reach out to our membership via our monthly newsletter, “Connections,” as well as weekly electronic mininewsletter, E-Connections. WRAR’s Sponsorship opportunities allow members to sponsor the events and programs that are of greatest interest to them. Choose the sponsorships that are best for your company based on the marketing impact you want to make. Use the enclosed order form or access the form online. For further information on WRAR’s programs and sponsorship opportunities, please contact Jacki D’Innocenzo, WRAR Marketing Manager, at 508.832.6600 extension 200 or via email at jdinnocenzo@wrar.org. Thank you for your support! Sincerely, Colleen Pappas Executive Vice President
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VIP Sponsorship Payment Plan New this year! You may choose to pay your sponsorship in full or in convenient monthly installments! Once you decide which sponsorship level best fits your business goals, complete the 2016 Sponsorship Enrollment Form and return to Jacki D’Innocenzo via fax (508-832-6620) or email (jdinnocenzo@wrar.org).
PLATINUM
PLATINUM SPONSOR Choose full payment of $5,000 or 3 payments as follows: • $2,500 - December 31, 2015 • $1,250 - January 31, 2016 • $1,250 - February 28, 2016
GOLD
GOLD SPONSOR Choose full payment of $3,500 or 3 payments as follows: • $1,500 - December 31, 2015 • $1,000 - January 31, 2016 • $1,000 - February 28, 2016
SILVER
SILVER SPONSOR check if electing Choose full payment of $2,000 or 3 payments as follows: • $1,000 - December 31, 2015 • $500 - January 31, 2016 • $500 - February 28, 2016
BRONZE
BRONZE SPONSOR Choose full payment of $1,000 or 2 payments as follows: • $500 - December 31, 2015 • $500 - January 31, 2016
check if electing
check if electing
check if electing
If you are electing the Payment Plan for your Sponsorship, please include this page with your Enrollment Form. I am electing the above-noted payment plan. I will receive one invoice at the start of the program and it will be my responsibility to submit payments by the listed due dates. Name/Company_____________________________________________________________________________ Signature___________________________________________________________________________________
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VIP Sponsorship Levels & Offerings
Sponsorship opportunities are available a la carte, on an as available basis - perfect for our smaller affiliate offices. We also offer VIP sponsorships. Do you want to market to the REALTOR® community on a consistent basis? This is your best value!
Sponsorship Level:
Platinum $5,000
Gold $3,500
Silver $2,000
Bronze $1,000
2 X
1 X
1 X
Membership Free Corporate Membership Free Individual Membership Committee Involvement Education - Class Sponsorships •
Prelicense Classes
• •
New Member Orientation Opportunity to hold CEU / Prof. Development Classes See Page 7
•
Quarterly Professional Development Classes • DR Breakfast Major Event Sponsorships • Recognition as Sponsor at Event and marketing • Name on Banner at all events • Opportunity to Speak & Display Marketing Materials • Annual Meeting • Awards Celebration • Golf Tournament (see full details on page 9) • •
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Legislative Breakfast Installation of Officers
1 X 1 each 5-week session 3 Limit: 1 per month
1 Available at the Available at the Available at the member room member room member room rental rate, space rental rate, space rental rate, space permitting permitting permitting
1 1
X
X
X X 2 tickets 4 tickets Foursome, banner & commercial 2 tickets 4 tickets
1 tickets 3 tickets
2 tickets
1 tickets
Foursome & banner
2 golfers & Tee Sponsor
Tee sponsor
2 tickets
1 ticket
1 ticket 3 tickets
Continued from page 4
VIP Sponsorship Levels & Offerings
Sponsorship Level:
Advertising / Marketing • Program Advertising Major Events • •
• •
• • • •
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Connections Ads 12 Months of Logo on Home Page highlighting Sponsorship Level, as well as Preferential Listing Page Weekly email blasts - VIP Sponsors listed with logos Lobby Brochure Rack Display your marketing brochures & flyers Facebook Postings Promote your programs Email Signature Banner Featured Affiliate Articles for web & newletter Opportunity to leave a lasting impression by providing marketing “Goody Bag” items for New Member Orientations
Platinum $5,000
Gold $3,500
Silver $2,000
Bronze $1,000
Inside Front or back cover (as available) 3 full page
Full page
Half page
Business card
3 half page
3 quarter page
3 business cards
12 months
12 months
12 months
12 months
Top of Blast
Side Bar
X
X
X
X
12 months
6 months
3 months
2 months
X
X
X X
X
X
X
Educational Programs Benefits of Sponsorship: Sponsor will be advertised in our weekly e-mail blast as the class sponsor, may speak for 5 minutes at chosen course. Marketing materials will be displayed throughout the class and your firm’s name will be displayed at the refreshment/ snack table/lunch table, as applicable.
Pre-Licenses Salesperson Course - $300/date Sponsor a pre-license class, in which students learn the fundamentals of Real Estate to prepare to take the State of Massachusetts’ Real Estate License exam. Average class size is 20 people - Introduce them to your company before their career takes off ! Platinum Sponsors receive 1 commercial during each 5-week session
New REALTOR® Member Orientation - $200/date (held 5 times per year) A mandatory course for all new REALTOR® members. Sponsor this course and introduce your company to those beginning their real estate career. Platinum Sponsors receive 3 sessions - The opportunity to speak for 5 minutes or participate in mortgage panel, depending upon your business specialty Gold Sponsors receive 1 session - The opportunity to speak for 5 minutes or participate in mortgage panel, depending upon your business specialty
Business Development Series Professional Development Classes - $200/date (held quarterly) These courses are specifically chosen by our Professional Development Committee for their timeliness and REALTOR® interest and they are always free to our members. Average class size is 25 people. Sponsor this class to those REALTORS® who have a strong interest in career and professional development. Platinum Sponsors receive 1 Class
DR Breakfast Series for Brokers & Managers - $200/date (held quarterly) Seminars held for our members involved in Leadership to meet and discuss relevant topics. Sponsor this class and reach the decision makers! Platinum Sponsors receive 1 DR Breakfast
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Educational Programs Don’t miss this opportunity EXCLUSIVELY for VIP Sponsors PLATINUM LEVEL SPONSORS: Run a Professional Development class or a CEU class from the list of state-approved courses for WRAR members. We Provide: Free Room Free Marketing Free Flyer Design Free Registration Free Certificates (CEU)
You Provide: Instructor* Food/Refreshments** * You must pay for cost of Proctor if your instructor is not certified **Optional
Room rental fee is waived. WRAR will market the event for you, including flyer design, email blasts, newsletter ad - FREE of charge! GOLD, SILVER & BRONZE SPONSORS: The popularity of this program has forced us to limit the free room rental to PLATINUM SPONSORS ONLY due to space constraints. There is a limit of one class per month. Other affiliates wishing to hold classes, may do so at the member room rental rate. Marketing & Flyer design is available at a nominal cost. Contact Jacki D’Innocenzo at 508-832-6600 x 200.
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Major Events Annual Meeting Each year the Worcester Regional Association of REALTORS速 holds a general membership meeting where members vote on Association Business including the election of Officers & Directors.
Platinum Sponsor 2 Tickets Company name/logo on all event marketing Recognition at event Banner with Company Name displayed at event
Gold Sponsor 1 Ticket Company name/logo on all event marketing
Awards Celebration Every year the Worcester Regional Association of REALTORS速 recognizes its REALTOR速 members for their professional achievements including involvement with our Association and contribution to our community.
Platinum Sponsor 4 Tickets Company name/logo on all event marketing Recognition at event Banner with Company Name displayed at event Inside Front or Back Cover in Program Book Opportunity to speak at event & table display of marketing material
Gold Sponsor 3 Tickets Company name/logo on all event marketing Full Page ad in Program Book
Silver Sponsor 2 Tickets Company name in event marketing material. Half-Page Ad in Program Book
Bronze Sponsor 1 Tickets Name and company info in the program 8
Major Events Golf Tournament Each year the Worcester Regional Association of REALTORS速 holds a golf outing which is a fun packed day of networking, prizes and good food. A percentage of proceeds is donated to a local charity or service organization.
Platinum Sponsor Foursome including continental breakfast and luncheon Company name/logo on all golf carts Table for marketing materials Banner with Company Name/Logo displayed at event and opportunity to present prizes to winners, if desired Recognition at event
19th Hole Sponsor - $750 (2 available) Drink ticket sponsor Company Name on Signage at Registration & Reception
Longest Drive Sponsor - $350 Company Name on sign at Tee Sponsor to present award to winner at dinner
Closest to Pin Sponsor - $350 Gold Sponsor 1 Foursome including continental breakfast and luncheon Recognition at reception Company name on Corp. Sponsorship banner
Silver Sponsor 2 Golfers complimentary continental breakfast and luncheon Sign at Tee or green Company name in event marketing material.
Bronze Sponsor Sign at Tee or green Company name in event marketing material.
Continental Breakfast Sponsor - $1,000 (1 available) Includes Company Name on signage at Breakfast Station
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Company Name on sign at Green Sponsor to present award to winner at dinner
Mulligan Sponsor and String Sponsors- $150 each Includes Business Card in Mulligan/String envelopes
Sponsor a Hole - $100 (as available) Includes Company Name on Green or Tee
Major Events Legislative Breakfast The Worcester Regional Association of REALTORS® and the Builders Association combine to present a networking opportunity for members and their legislators.
Platinum Sponsor 2 Tickets Company name/logo on all event marketing Recognition at event Banner with Company Name displayed at event
Gold Sponsor 1 Ticket Company name/logo on all event marketing
Installation of Officers & Directors The premier event of the Worcester Regional Association of REALTORS® is the Installation of Officers & Directors. It is a great way to celebrate with your leadership.
Platinum Sponsor 4 Tickets Company info in marketing material Back or front inside Program cover Banner displayed at event Recognition at event Opportunity to speak at event & table display of marketing material
Gold Sponsor 3 Tickets Full page in Program Company info displayed on tables Business cards on tables
Silver Sponsor 2 Ticket Half page in Program
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Bronze Sponsor 1 Ticket Business Card ad in Program
A la Carte Sponsorship Items These items change depending on the venue and the wishes of the Incoming President. Some common sponsorships are: • • • •
Hors D’Oeuvres Sponsor Dessert Table Sponsor Favor Sponsor Centerpiece Sponsor
Additionally, we offer advertising in our Program: Full page - $300 Half page - $200 Business Card - $50
Marketing Opportunities Connections Newsletters Also available a la carte
Our newsletter,” Connections,” is published monthly and is available on our website as well as an online magazine. It encompasses the latest news in the real estate business and the REALTOR® Association, membership updates, upcoming events, classes and much more.
Monthly Facebook Postings You design the copy, we’ll help you come up with a catchy facebook posting for our WRAR Business Page. ........................................................................................ $50 / month Platinum Sponsors one full year of facebook postings
Full Page Size (9.5 H x 7.45 W) .............................................. $200 Half Page Size (4.75 H x 7.45 W)............................................ $100 Business Card ............................................................................ $ 50 Platinum Sponsors receive 3 full page ads Gold Sponsors receive 3 1/2 page ads Silver Sponsors receive 3 1/4 page ads Bronze Sponsors receive 3 business card ads
Featured Affiliate Articles Showcase your area of expertise by publishing an article in “Connections,” our monthly member newsletter.
Gold Sponsors receive 6 months of facebook postings Silver Sponsors receive 3 months of facebook postings Bronze Sponsors receive 2 months of facebook postings
Flyer Design /Ad Design Also available a la carte
Great for the small affiliate office or REALTOR® office - do you need a flyer designed for an event or a listing? We can help. You supply the copy and pictures and we’ll tweak and design .................................................................................. $50 / flyer or ad
Platinum Sponsors 3 articles
Flash Drives
Gold Sponsors 1 article
Available a la carte
email Signature Line Banner
Put your name in the hands of our members. Flash drives are provided at New Member Orientations and to broker owners. One Year Supply ....................................................................... $500
Our staff emails will feature our Platinum Level sponsors at all times of the year when were are not promoting an event Bottom Banner.................................................... (600w x 200h px)
Platinum Sponsors only
Special Information to Advertisers • • • •
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WRAR reserves the right to review all advertisements for content and design approval before placement. Ads may be rejected if they do not meet our editorial standards. Advertisers assume liability for all content of advertisements, and shall also assume responsibility for any claims arising therefrom. It is the responsibility of the VIP Sponsor to submit all ads in a timely manner. WRAR assumes no responsibility for “lost time” if advertisements are not submitted by due dates. Terms and rates are subject to change without notice
Sponsorship Enrollment Please choose the sponsorships that meet the marketing goals and needs of yor company
☐ ☐ ☐ ☐
VIP Sponsorship Platinum Sponsor .............................................................................................................. $5,000 Gold Sponsor ..................................................................................................................... $3,500 Silver Sponsor .................................................................................................................... $2,000 Bronze Sponsor .................................................................................................................. $1,000
À la Carte Sponsorships - as available Educational Programs
Marketing Opportunities
☐ Pre-Licenses Salesperson Course ...............................$ ☐ New REALTOR® Member Orientation ......................$ ☐ WRAR Continuing Education Classes ......................$ ☐ Business Development Quarterly ...............................$ ☐ DR Breakfast Series for Brokers & Managers............$
300 200 200 200 200
Connections Newsletter Advertising ☐ Full Page Ad...................................................................$ 200 ☐ Half Page Ad ..................................................................$ 100 ☐ Business Card Ad ..........................................................$ 50 ☐ Office Visit Luncheon.........................Supply Luncheon
Major Events ☐ Board of Directors Annual Luncheon ................... $250
Golf Tournment ☐ Continental Breakfast Sponsor ................................. $1,000 ☐ 19th Hole Sponsor ........................................................$ 750 ☐ Longest Drive Sponsor .................................................$ 350 ☐ Closest to Pin Sponsor .................................................$ 350 ☐ Mulligan Sponsor..........................................................$ 150 ☐ String Sponsor ...............................................................$ 150 ☐ Hole (tee or green) Sponsor ........................................$ 100
☐ Day on the Hill Luncheon Sponsor........................ $250 ☐ Day on the Hill Bus Sponsor .................................. $500 ☐ Leadership Workshop Breakfast Sponsor ............. $250 ☐ Strategic Plan Luncheon Sponsors ........................ $250 ☐ Monthly Facebook Postings ..................................$ 50 ☐ Flyer/Ad Design ....................................................$ 50 ☐ Flash Drives ...........................................................$ 500
Installation of Officers & Directors (Prices & Offerings will vary yearly) ☐ Favor Sponsor.............................................................. $1,000 ☐ Business Sponsor ..........................................................$ 300 ☐ Business Card Sponsor.................................................$ 50
TOTAL ...........................................................$__________ Name / Company____________________________________________________________________________________________ Billing Address:______________________________________________________________________________________________ email:_____________________________________________ Phone:__________________________________________________ ☐Check enclosed
☐Amex
☐Discover
☐MasterCard
☐Visa
Card No. __________________________________________________________________ Expiration:_______________________ Additional employees to receive Sponsorship emails (notice of events/classes, etc.)_________________________________________
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