TABLE OF CONTENTS 5VISION OF THE SKY 6THE BENEFITS OF PARTNERSHIPS 8DEFINED RELATIONSHIPS 9GROWING FRANCHISE 10LEAGUE PROFILE 11SKY FAN BASE 13ENGAGING SPORTS TOWN 14CONTACT INFORMATION 2
24-10 Led the Eastern Conference in 2013 clinching first playoff appearance in franchise history
#1
Lead WNBA in attendance growth by 17%
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NOW is the time to partner with the Chicago Sky
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SHARE THE VISION
Of the Sky
The Chicago Sky is committed to understanding our partner’s unique mission and goals to leverage an innovative partnership that delivers value and exceeds expectations. Chicago Sky aids its partners in taking their core initiatives to the next level by redefining possible. 5
THE BENEFITS OF
Partnerships
Authenticate your commitment and passion to the Chicagoland area and the women's sports community Turn-key impactful programs customized to meet your goals and objectives Inspire future generations and help show them that they can be professionals in any field they choose Creates loyalty to and preference for your brand in the hearts and minds of Sky fans Drive athletic participation and guide today’s youths in a positive direction, physically, emotionally and mentally 6
EDUCATE
ENGAGE
ENHANCE
EXPOSE
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CREATING DEFINED
Relationships
Chicago Sky partnerships increased 28% from 2012 to 2013 Overall, it was a great game and a great experience .The on-court decal looked fantastic. Thanks so much for your hospitality—much appreciated” —Diana Juhasz, Discover , Corporate Partnerships Senior Manager
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INVEST in a growing franchise nd 2
In 2013 WNBA Merchandise Sales
Increased Media Visibility by
1M
90%
Total television broadcast viewers during the 2013 season
Every 2014 season game to be broadcasted on wither ESPN2, NBATV, Utoo or WCIU
82%
Increase in website views
Increased in New Season ticket holders by
140% 9
PROFILE of the League The WNBA is the most successful women’s professional team sports league in the world Increasing global fan base across Europe, South America and Asia with majority of fans represented in the United States, Turkey, Indonesia, Philippines and Venezuela. SOCIALBAKERS ANALYTICS 2012
WNBA Fan Distribution United States Turkey
28.4%
47.1%
Indonesia Philillines Venezuela
5.0% 6.3%
58% 1M+
6.5% 6.7%
Other Countries Combined
Of WNBA fans bring in a household income of 50K or more (Sports Fan/Social Media Report 2012) Social media followers on Facebook, Twitter, YouTube and Instagram 10
CHICAGO SKY
Fan Base
50K-75K
(Scarborough 2013)
Majority of Sky fans have a household income between fifty and seventy-five thousand
21-34
(Scarborough 2013)
Twenty-eight percent of Sky fans are between the ages of twentyone and thirty-four
43%
(Scarborough 2013)
Forty-three percent of Sky fans are college educated
68%
(Scarborough 2013)
Sixty-eight percent of Sky fans are minorities 11
SKY FAN PROFILE THE SPORTS BUSINESS JOURNAL
SCARBOROUGH RESEARCH 2012
#1 in WNBA increased attendance
Sky home game attendance 57%
53% 43%
43%
43% 35%
Male
Female
Age 18-49
Age 25-54
College Educated
Household Income $75k+
ESPN SPORTS POLL
WNBA fans are more likely to buy the products of the team sponsors that any other league
33.6% 32.9% 31.7%
WNBA MLS NBA NASCAR WTA NFL PGA MLB
LPGA NHL
30.0% 29.0% 27.3% 26.7% 26.5% 25.9% 25.8% 12
ENGAGING
Sports Town
8 Million
(Scarborough 2013)
Tickets purchased per year by Chicagoans to Sporting Events
nd 2 Most sports bars in the United States Most loyal sport fans in the United States
Home to a sports team from every major professional sports league
3rd Largest Media Market in the U.S. 13
CONTACT Director of Marketing Partnerships Stephanie Lovingood I slovingood@chicagosky.net I 312.994.5997
Partnership Activation Coordinator Jasmine Allen I jallen@chicagosky.net I 312.994.5985