THE PREMIER PROGRAM FOR
LUXURY PROPERTIES
WINDERMERE’S
PREMIER PROPERTIES PROGRAM
Windermere’s Premier PropertiesTM program is designed to meet the unique needs of clients in the luxury home market.
BENEFITS INCLUDE: nn Targeted advertising vehicles that reach an affluent audience nn Enhanced online presence on Windermere.com nn Networking opportunities with agents representing clients in high-end markets nn Specialized signage to set your home apart nn Elegant direct marketing materials nn International exposure The Premier Properties program focuses on accomplishing our mutual objectives: professionally marketing your property to qualified buyers and selling it at the best possible price.
LUXURY PORTFOLIO
A POWERFUL NETWORK TOTAL U.S. PROPERTIES $1 Million and Above 14,000 12,000 10,000 8,000 6,000 CANADA § UNITED STATES § CENTRAL AMERICA CARIBBEAN § MEXICO § EUROPE § CHINA SOUTH AFRICA § SOUTH PACIFIC
4,000 2,000
Windermere Real Estate is a proud member of Luxury Portfolio International®, the luxury division of Leading Real Estate Companies of the World®. LeadingRE is a “by-invitation” global network responsible for more transactions each year than any other real estate network. Our affiliation with this powerful organization gives us strong connections to well-respected firms in over 55 countries, and the benefit of a referral program that makes over 40,000 client introductions each year—more than any other real estate organization. Luxury Portfolio represents a virtual “who’s who” of homes: the largest online inventory of $1 million-plus homes of any luxury network or franchise. So when you sell your luxury home with Windermere, you can count on our connections to provide premium worldwide exposure, as well as access to a global pool of qualified buyers.
0
n LuxuryPortfolio.com n SothebysRealty.com n ChristiesRealEstate.com n ColdwellBankerPreviews.com n KWLuxuryHomes.com Source: Mintel International Website Survey June 2016
LARGEST PERCENTAGE OF GLOBAL $1M+ LISTINGS 100%
83%
80% 60%
62%
40%
42% 27%
20% 0%
n LuxuryPortfolio.com n ColdwellBankerPreviews.com n SothebysRealty.com n KWLuxuryHomes.com Source: Mintel International Website Survey Q1 2016
JUWAI.COM
A CHINESE AUDIENCE Every day, tens of thousands of Chinese consumers from over 514 cities in China and Southeast Asia go to Juwai.com to search and browse listings, read up on news, and learn about investing overseas. Windermere Real Estate’s partnership with Juwai.com ensures that your Premier listing is reaching this exceptional audience.
BEIJING 203,300 HNW Chinese 109,754 use Juwai JIANGSU 84,100 HNW Chinese 134,397 use Juwai SHANGHAI 168,100 HNW Chinese 103,486 use Juwai ZHEJIANG 140,800 HNW Chinese 111,434 use Juwai GUANGDONG 190,000 HNW Chinese 207,574 use Juwai Approximately 43% of site views are from top 5 provinces where 67.5% of Chinese wealth resides.
*BAIDU INDEXED PAGES Juwai.com
27,416,090
leju.com
19,902,810 6,082,140
realtor.com trulia.com world.soufun.com zillow.com
Juwai.com reaches more Chinese buyers than all other sites. It is ranked #1 by Chinese internet ranking firm CNZZ and was the 2014 “Most Influential Overseas Property Portal” winner.
959,349 296,814 173,103
rightmove.co.uk
34,201
myfun.com (REA)
24,308
*Baidu.com is China's version of Google.
Data provided by Baidu.com, March 2016.
INCREASED EXPOSURE
THROUGH PUBLIC RELATIONS Windermere’s Premier Properties program specializes in marketing luxury homes to discerning buyers. Windermere agents have the opportunity to showcase these properties through PR, which increases a property’s exposure to the public. Windermere listings are routinely featured in a number of different news sources, such as the Puget Sound Business Journal, Seattle Times, Seattle PI, Seattle Refined, Curbed, Inman.com, Evening Magazine, HGTV and more!
UNPRECEDENTED
ADVERTISING OPPORTUNITIES Our membership in the Luxury Portfolio International® network helps us reach the most qualified buyers worldwide through targeted consumer and industry advertising programs, and multimedia partnerships focused on attracting clients in key domestic and global markets.
ONLINE Personalized ads drive traffic to the award-winning website LuxuryPortfolio.com, where visitors spend an average of 12 minutes browsing multiple pages. Luxury Portfolio is also the largest real estate advertiser in the Wall Street Journal, with strong online and offline presence in U.S., European, and Asian editions.
PRINT Luxury Portfolio’s print advertising campaigns also appear regularly in leading magazines including Veranda, Architectural Digest, Unique Homes, Worth, Country Life International, Velocity, Opera News, Black Card Mag, and several Conde Nast publications throughout the U.K., Russia and Asia. W I N DER M ER E
SPR I NG 2 015
LI V ING R ESIDENCES & DESTINATIONS FROM A ROUND THE WEST
Windermere Living is Windermere’s exclusive quarterly full-color magazine featuring listings from throughout our network, including a section dedicated to Premier Properties. Distribution is via advertisers, Windermere offices, and direct mail to homeowners and high-net-worth buyers surrounding each listing in the magazine.
W I N D ER M ER E .CO M
DIRECT MARKETING Windermere makes it fast and easy for agents to market their Premier listings by offering a multitude of professionally designed, Premier-branded postcard, flyer and brochure templates through our exclusive Custom Xpress tool. With a variety of mailing options to target potential buyers demographically or geographically, it’s a great option to help market your home quickly and efficiently.
KEEPING YOU INFORMED
THROUGH SOCIAL MEDIA Windermere’s social media channels are a great resource for information about the housing market, buying and selling homes, home improvement, and the communities we serve.
FACEBOOK: Keep up on the latest luxury housing and décor trends, follow market news, and hear from our experts about the economy and what you need to know about home buying and selling. Facebook.com/WindermereRealEstate BLOG:
Everything you need to know about living your best life can be found on our Premier blog. Get the latest market news updates, home décor ideas, lifestyle trends and more. windermerepremier.wordpress.com
TWITTER:
Follow the conversation on Twitter for up-to-date market news, community happenings, and industry information. Twitter.com/Windermere
INSTAGRAM:
Get a daily dose of eye candy by following the Windermere Instagram feed. See gorgeous homes, great décor ideas and more. Instagram.com/WindermereRE
YOUTUBE:
Watch videos by our experts on the economy and housing market, learn more about buying and selling a home, and watch some amazing stories from our clients about their journey to home ownership. YouTube.com/WindermereRealEstate
PINTEREST: Love home design? Our Pinterest board has it all. Pinterest.com/WindermereRE
JANE AGENT M: 206 555-1212 O: 206 555-3434 jagent@windermere.com Windermere Office Licensed Name 5424 Sand Point Way NE Seattle, WA 98115
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