MW-Ford_Brand_3-12.qxp
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A new era of Ford Ford is evolving. Our new design language, kinetic design, brings a new look of power and purpose to the whole range. The difference in our products is clear at a glance – but the difference in Ford isn’t just confined to the vehicles we create.
With the new look comes a fresh, positive ‘feel’. Our goal is that this difference should extend from the consumer’s first experience of contact with Ford and Ford people. This includes our Dealerships and our whole organisation and extends through to the tangible reward: the hands-on experience of owning and driving a Ford. Achieving this will change our brand.
A single phrase says it all: ‘Feel the difference.’ This exactly expresses how we want consumers to feel about our brand.
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