THE PROBLEM :
FEDRIGONI ARE LOSING CUSTOMERS DUE TO THE DIGITAL AGE.
FEDRIGONI YCN 2012 SIMON CHERRY WILL COTTERILL
PRODUCE A FULLY INTEGRATED CAMPAIGN TO LAUNCH AND PROMOTE FEDRIGONI’S ‘IMAGINATIVE COLOURS’ PAPER SELECTION TOOL IN THE UK.
FEDRIGONI YCN 2012 SIMON CHERRY WILL COTTERILL
CONTEXTUAL RESEARCH.
FEDRIGONI
CONTEXTUAL RESEARCH.
YCN 2012 SIMON CHERRY WILL COTTERILL
THE FEDRIGONI WEBSITE ISN’T INVITING AT ALL AND IS RATHER BORING. WE INTEND TO BUILD AN EXCITMENT AND AWARENESS FOR THE “COLOUR IMAGINATIVE BY SPLASHING THE BRAND WITH COLOUR.
INITIAL IDEAS :
PAPER ISN’T JUST FOR PRINTING. IT’S AN EXCITING FORM OF MEDIA THAT CAN BE BENT, FOLDED CREASED, FLATTENED, RIPPED, AND STACKED, A MILLION LITTLE FIBRES OF WOOD.
FEDRIGONI YCN 2012 SIMON CHERRY WILL COTTERILL
WE INTEND TO RE-EDUCATE AND EXCITE OUR AUDIENCE THROUGH A HAND CRAFTED AND PHOTOGRAPHED PAPER INSTALLATION, CONSISTENT ACROSS OUR METHODS OF DELIVERY AND EXPLORING THE THEME OF PAPER AS MEDIA, NATURAL AND HONEST.
DELIVERABLS:
A MARKETING CAMPAIGN THAT’S CONSISTENT IN OUR HAND MADE APPROACH, DESIGN AND FEEL OVER A RANGE OF LINKED OUTCOMES. FEDRIGONI YCN 2012 SIMON CHERRY WILL COTTERILL
WE INTEND TO TIME-LAPSE THE MAKING OF OUR PAPER INSTALLATION AND USE OUR PHOTOGRAPHS AS THE BASIS OF OUR WEBSITE, ADVERTISEMENTS, DIRECT MAIL, PR, LETTERS AND PROMO LAUNCH.
FEDRIGONI YCN 2012 SIMON CHERRY WILL COTTERILL
INITIAL IDEAS