the Leaf continued The leaf can be used as a graphic focal point in communications materials. It can be cropped in interesting ways and also act as a carrier for text. Please note that the colour of the leaf in the Laurier logo on the same collateral piece must always match the one chosen for the large graphic. In other words, do not mix leaf colours on any given piece.
examples of leaf used as a graphic element
2012 President’s report
Inspiring Lives.
Inspiring Lives. WhAt’S in A leAf? at the heart of it this national symbol honours our namesake, Sir Wilfrid laurier, seventh Prime Minister of Canada. that alone is a unique claim among Canadian universities. But look closely. laurier’s maple leaf is a microcosm of connectivity and support – every vein contributing to the health of the whole. the beauty and simplicity of the maple leaf can only be realized through this common purpose of nature. and so it is at laurier – faculty, staff, students and alumni committed to a common vision: to inspire lives of leadership and Purpose.
WhAt’S in A leAf? at the heart of it this national symbol honours our namesake, Sir Wilfrid laurier, seventh Prime Minister of Canada. that alone is a unique claim among Canadian universities. But look closely. laurier’s maple leaf is a microcosm of connectivity and support – every vein contributing to the health of the whole. the beauty and simplicity of the maple leaf can only be realized through this common purpose of nature. and so it is at laurier – faculty, staff, students and alumni committed to a common vision: to inspire lives of leadership and Purpose.
Wilfrid lAurier univerSity
Wilfrid lAurier univerSity
Waterloo | Brantford | Kitchener | Toronto
the leaf is zoomed in and bleeds off the layout.
Wilfrid lAurier univerSity
Waterloo | Brantford | Kitchener | Toronto
Waterloo | Brantford | Kitchener | Toronto
wlu.ca
wlu.ca
the leaf is cropped in a dynamic way and acts as a carrier for the headline of the ads. the leaf is allowed to bleed off the page.
Inspiring Lives.
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the leaf wraps to the back of the t-shirt.
Questions? Please contact the Communications, Public Affairs & Marketing department at brandstandards@wlu.ca
the leaf is cropped in a dynamic and interesting way and points to the Laurier logo.
lAurier BrAnd STAndArdS / APrIL 2012
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