Laurier Style Guide 2012 by Wilfrid Laurier University

Laurier Style Guide 2012

typeface continued cAllunA – SecondAry font fAmily (To be used for body copy, highlights or accents in print applications only) To purchase this family, visit http://www.fontshop.com/fonts/downloads/exljbris/calluna_family_ot/

Calluna light (12 pt.) aBCDEFghiJKlMnOPQRStuVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

CAllUnA regUlAr (12 pt.) ABCDeFgHIJKlMnOPQrSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

CALLUNA REGULAR (12 pt.) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

CALLUNA SEMIBOLD (12 pt.) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

CALLUNA BOLD (12 pt.) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

An example of font usage (this Standards Guide is also a good example):

note: this example is intended as a guide only

main headline SubheaD Quadrupei conubium santet Octavius. Agricolae insectat Fiducias miscere vix tremulus matrimonii. Adlaudabilis concubine infeliciter fermentet apparatus bellis.

heAdline: 20 pt. calluna Sans bold, upper and lower case SubheAd: 15 pt. calluna Sans Semibold, all caps body copy: 10 / 14 pt. calluna Sans, upper and lower case pullout: 10 pt. calluna Sans bold, upper and lower case

typeFace SubStitutionS There may be instances where the corporate font, Calluna, is not available. These may include digital (PPT) or online (HTML) applications, or documents and letters created by various Laurier oﬃces (as opposed to printed materials, such as brochures, posters, etc.). In that case, the following font substitutions can be made (Regular, Bold and Italic respectively): • calluna Sans Serif – substitute with verdana • calluna – substitute with times new roman

Questions? Please contact the Communications, Public Aﬀairs & Marketing department at creativeservices@wlu.ca

lAurier BrAnd STAndArdS / APrIL 2012

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