MEDIA KI T 2017
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ABOUT WHITEWALL MEDIA CONTEMPORARY ART AND LIFESTYLE MAGAZINE
FALL 2016
Whitewall Media is composed of Whitewall Magazine, Whitewaller Magazine & Mobile App, Whitewallmag.com and Whitewall Factory: our brand strategy consulting agency.
WHITEWALL
CHANEL HAUTE COUTURE F/W 2016
Whitewall is the only independent art and luxury lifestyle magazine. Published quarterly, Whitewall began to set new standards for high-end, luxury publications with its launch in March 2006.
Picture by Stephane Gallois
The Fashion Issue ANGELA MISSONI - KRIS VAN AASCHE - LAURA OWENS VIRGIL ABLOH - RODOLFO PAGLIALUNGA
WHITEWALLER Whitewaller is Whitewall Media’s ultimate insider guide to the world’s most prestigious art fairs and the cities hosting them. Since 2014, the print edition (also available in a digital-flip mode online), and the accompanying mobile app take you inside the fairs, exhibitions, and most celebrated art events.
WHITEWALLMAG.COM Whitewallmag.com is Whitewall Magazine’s website. Updated daily by various contributors from all around the world, it is the online destination for contemporary art, design, fashion and luxury lifestyle latest news.
WHITEWALL FACTORY Whitewall Factory offers customized VIP experiential marketing opportunities and tailored events. ASSETS |
WHITEWALL’S MISSION Whitewall is a premium contemporary art and luxury lifestyle magazine dedicated to revealing the world of art, luxury lifestyle, fashion, and design through exclusive interviews and editorials focusing on leading artists, designers, and visionary minds of today’s world.
MISSION |
CONTENT News
Reviews
Image-driven front-of-the-book section that highlights the exhibition openings, product launches, special events, and news for the season.
An essay on a recent exhibition or international art or cultural event.
PRINT EDITORIAL CONTENT |
CONTENT Profiles
Interviews with leaders in the art, fashion, lifestyle, luxury, and culture worlds.
To Watch
An essay or interview with an emerging artist, focusing on their practice and a new series of work.
PRINT EDITORIAL CONTENT |
CONTENT Focus
Features
Interviews with major influencers, artists, and designers in art and lifestyle industries that fit within each issue’s theme of fashion, lifestyle, art, or design.
In-depth interviews that can be an artist studio visit, tour of a collector’s home, discussion of an architect or designer’s recent projects, etc. PRINT EDITORIAL CONTENT |
INDUSTRY PRAISE “I am a fan of Whitewall. In my humble opinion, the magazine has brought back Andy Warhol’s Interview from the 60’s... but even better, on a higher level because it has depth, it’s informative and quite frankly, it’s extremely good looking” - Corice Arman, Art Collector & Philanthropist “To me, Whitewall is the magazine of the moment: beautiful and relevant” - Aby Rosen, Art Collector “I am so impressed! I could not put down the magazine!” - Alexandra Castro, Bell & Ross “It’s the new magazine that you have to read. Inside, every single person that there’s a story on, is somebody I want to read something about. And they are people that other magazines are not writing about but should be” - Peter Marino, Architect “Hugely inspiring & inf luential” - Kelly Wearstler, Designer
INDUSTRY PRAISE |
Aby Rosen, Art Collector
PRINT TARGET AUDIENCE Whitewall readers are passionate about craftsmanship, luxury lifestyle, art, design, and architecture. Their high buying power allows them to be active art, jewelry, and watches collectors. Whitewall’s readership is made up of an elite group of discerning VIPs who are art, design, and fashion leaders and trendsetters, with a lifestyle that blends luxury and art as seamlessly as our pages and features. GENDER
F
MEDIAN AGE
MEDIAN HHI
42
$500K+
M
46% 54%
TOTAL AUDIENCE
READERS PER COPY
350K
~9
PRINT TARGET AUDIENCE |
Rain Room, Random International, MoMA
CIRCULATION 60,000 COPIES PER ISSUE (Starting Spring 2017) 40,000 Copies for the United States Top Markets: New York, Los Angeles, Chicago, Dallas, Miami
Controlled Distribution 28%
Subscriptions 34%
20,000 Copies for Europe Top Markets: Paris, Milan, London, Vienna, Berlin Subscriptions Controlled Distribution Luxury hotel suites, private member clubs, art fairs, VIP events, etc. VIP Mailing WealthEngine list of $10+ million net-worth individuals and Whitewall Media propriety list.
VIP Mailing 24%
Retail 14%
Retail Specialty bookstores, magazine retailers, galleries, and museum bookstores.
CIRCULATION |
DISTRIBUTION We have carefully tailored our distribution to ensure that only the most up-scale individuals read Whitewall.
VIP Mailing & Subscribers Whitewall is directly mailed to our exclusive VIP List comprised of: • Top art collectors, art world VIPs, major artists, designers, architects, etc. • Aff luent people: socialites, top CEOs, finance leaders, major lawyers, private jet owners, etc. • Inf luencers: media leaders, celebrities, bloggers, etc. New Partnership with WealthEngine • Minimum net worth $ 5 M+ • Geography: NY, CT, LA, Dallas, Houtson, Miami • Age Group: 36-60 • Type: Art Collector/Board Member/major donor of an Art Museum/Institution with assets of $1M+
DISTRIBUTION |
Christie’s Open Private Viewing Untitled (The Wedges), LouiseFirst Bourgeois, Hauser and Wirth
DISTRIBUTION HOTELS Number of copies to be distributed in 2017: 12,500 • • • • • •
New York Miami Los Angeles Dallas Chicago Paris
• • • • • •
London Geneva Milan Berlin Brussels Zurich
Examples: SoHo House, The Pierre, St. Regis, The Carlyle, Thompson, The W, and more.
BOOKSTORES & MUSEUMS Number of copies to be distributed in 2015: 7,500 • • • • • •
New York Miami Los Angeles Dallas Chicago Paris
• • • • • •
London Geneva Milan Berlin Brussels Zurich
Examples: Rizzoli, MoMA Shop, BASS Museum of Art, LACMA, and more. DISTRIBUTION |
St. Regis New York
DISTRIBUTION LUXURY TRANSPORTATION Number of copies to be distributed in 2017: 10,000 • • • •
NetJets Blade Private Jet Airports Vistajet
FAIRS & EVENTS Number of copies to be distributed in 2017: 10,000 • • • • •
Frieze New York Art Basel Miami Beach EXPO Chicago amfAR TWOxTWO gala Wanted Design
• • • • •
Frieze London FIAC Paris Art Basel Venice Biennale And More
Tanya Bonakder, Frieze London 2015
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WHITEWALLMAG.COM Whitewallmag.com is Whitewall’s website. Updated daily and constantly evolving, it is designed as a filter for today’s news, market and luxury trends and top exhibitions through coverage of openings, international fairs, product launches, artist interviews, auctions and more. Whitewallmag.com is a destination site and offers advertisers the opportunity to integrate their brand and align themselves around premium content.
GENDER
F
M
MEDIAN AGE
MEDIAN HHI
34
$250K+
54% 46%
NEWSLETTER SUBSCRIBERS
MONTHLY UNIQUE VISITORS
PAGE VIEWS
110K
190K
520K
WHITEWALLMAG.COM |
SOCIAL MEDIA Whitewall Media offers opportunities across major social media channels.
F ACEBOOK Whitewall Magazine 10K+ Likes facebook.com/whitewallmag
I NSTAGRAM @whitewallmag_ 6K+ Followers instagram.com/whitewallmag_
SOCIAL MEDIA |
WHITEWALL FACTORY Acting as Whitewall’s consultancy agency, Whitewall Factory offers experiential marketing event planning, custom video production, as well as brand strategy and activations consulting service. Whitewall Factory allows brands to entertain in a unique and innovation fashion, develop a more contemporary brand image, strengthen brand awareness and broaden their target market through the new introductions and experiences. Whitewall Factory event planning provides every service from location, liquor and food sponsors, invitation and decor to concept creation and access to Whitewall VIP personalities and artsy crowd such as high net-worth individuals, artists, collectors, gallery owners, designers, luxury brand executives, media leaders, inf luencers and more. Please contact the Whitewall Magazine team for more information regarding events opportunities.
WHITEWALL FACTORY |
Portrait of Hayfa Abdullah, Karim Ramzi
ADVERTISERS Fashion / Luxury / Fragrance / Accessories Anne Fontaine Berluti Bottega Veneta Celine Chanel Coach Cynthia Rowley Diane Von Furstenberg Dior Elie Tahari Ermenegildo Zegna Escada Fendi Gucci Hermes Isaia Jil Sander Kenzo Kiton Loro Piana Louis Vuitton Lucien Pellat Finet Marciano Missoni Marc Jacobs Mykita Oscar de la Renta Porsche Design Ralph Lauren Reed Krakoff Saint Laurent Stella McCartney Swarovski Crystal Palace Tom Ford Viktor & Rolf
Zadig & Voltaire Zilli Watches / Jewelry A. Lange & Sohne A. Link Aaron Basha Cartier Audemars Piguet Bell & Ross Cartier Chanel Chopard Circa Corum David Webb David Yurman Dior Watches De Bethune DeWitt Eadness Faberge FP Journe Georland Graff Diamonds Harry Winston Hublot Jaquet Droz Milus Montblanc Panerai Piaget Richard Mille Rolex Romain Jerome Rudis Sylva Vacheron Constantin Van Cleef & Arpels
Champagne / Liquor Absolut Billecart - Salmon Christiania Vodka Dom Perignon Krug Champgane Laurent Perrier Louis Roederer Perrier Jouet Pommery Ruinart Veuve Clicquot Motoring / Jets / Yachts Edminston Halcyon Jets Jaguar Lexus Maserati Netjets Spyker Real Estate 151 Mercer St 20 Pine St 40 Bond St 485 Fifth Residences 511 West 25th St 650 Sixth Ave 980 Madison NYC Antares Real Estate Bethel Farms EPIC Grove at Grand Bay Jade Marquis Residences One Madison Park
One Jackson Square Park Avenue Palace Punta Nizuc Sotheby’s Realty The Century William Beaver House Art Galleries / Art Services / Auction Houses Almine Rech Gallery ARIS Armory Show Art Basel Art Basel HK Art Basel Miami Art Miami Art Silicon Valley Artprice ArtViatic Art Wynwood Auctionata Cheim and Read Christie’s Christie’s Fine Art Storage Dallas Auction Gallery Design Miami Downtown Art Fair Espace Zafra EXPO CHICAGO FIAC Fisher Landau for Art Friedman Benda Frieze Art Fair Galerie Agnes Monplaisir Galerie Thaddaeus Ropac Hexton Gallery Jan Krugier
Jerome de Noirmont KM Fine Arts L&M Lehmann Maupin Lumas Marc Jacou Nyehaus Paris Photo Paul Kasmin Pierre Berge Auction Pulse Rackova Rampart Group Singapore Freeport Sotheby’s Sperone Westwater Tony Shafrazi Van De Weghe Volta Xavier Huf kens Yossi Milo Zona Maco
Soho Grand St. Regis Bal Harbour Thompson Hotel W Hotel Lifestyle / Design ABC Carpet & Home Anne Fontaine Foundation B&B Italia Boffi DDC Dedon Ligne Roset Minotti Missoni Home One Drop Foundation Poliform Richard Mishaan Design Roche Bobois Swarovski Crystal Palace Tsar Carpets USM Modular Furniture Vertu
Hotels 60 Thompson Delano South Beach Gansevoort Miami Hotel Americano Jumeirah Essex House La Banane Mandarin Oriental Marea Nomad Hotel Paramount Hotel Raleigh Roosevelt Sagamore Hotel Group ADVERTISERS LIST |
OPEN RATES
Full Page Spread Page Opening Spread Back Cover
Premium Position 1x
Premium Position 4x
Net: Gross: $20,000 $23,530 $30,000 $35,295 $35,000 $41,178 $40,000 $47,060
Net: Gross: $15,000 $17,648 $25,000 $29,413 $30,000 $35,295 $35,000 $41,178 A
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267 Douglass St Brooklyn NY 11217 USA tel +1-212-965-9555 prepress@boxstudios.com www.boxstudios.com
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ISO 12647-7 Digital Control Strip 2009
B:20.75” T:20.5”
MAXMARA.COM 1.866.MAXMARA
S:20”
B:14”
T:13.75”
S:13.25”
Midnight Planétarium Poetic Complication Complication watch, automatic mechanical movement, pink gold case. Mars, Mercury, Venus, Jupiter, Saturn and Earth revolve around the Sun in real time.
MISSONI_Whitewall_SP03.indd 1
29/09/15 13:24
Haute Joaillerie, place Vendôme since 1906
Client VERA WANG Publication WHITEWALL Country US Issue Date SS16
Bleed 10.5” x 14” Trim 10.25” x 13.75” Safety 9.75” x 13.25” Gutter 0.5”
Saved at 4-1-2016 11:50 AM From prepress03 By Jon Boucher / Jon Boucher Notes None
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Visit our online boutique at vancleefarpels.com - 877-VAN-CLEEF
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Whitewall Magazine • Septemberer 2015 • Single Page • RHP • Trim: 10.25” x 13.75” Bleed: 10.5” x 14”
CLIENT: VAN CLEEF & ARPELS JOB NO.: 10404643-A PAGE ALT 1 dag hammarskjold plaza new york, ny 10017-2205 212.832.3800 www.avrettfreeginsberg.com
TRAFFIC/PROOF READER PRODUCTION SUPERVISOR DIRECTOR PRINT SERVICES ART DIRECTOR
SPACE UNIT: PG 4CB (B: 10.5" W x 14" H; T: 10.25" W x 13.75" H; L: 9.875" W x 13.375" H) PUBLICATION: WHITEWALL MAG FALL APPROVED
DATE
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MECH SCALE 34.1% 77.5%
EFFECTIVE RESOLUTION 880 dpi Illustrator ai
Job# 282658
7/13/15 7:42 AM
OPEN RATES |
2017 EDITORIAL CALENDAR Winter 2016-17 The Luxury Issue
Spring 2017 The Art Issue
Summer 2017 The Design Issue
Fall 2017 The Fashion Issue
Space Deadline: October 13 Material Deadline: November 3 In Stores: November 20
Space Deadline: March 24 Material Deadline: March 31 In Stores: April 21
Space Deadline: May 23 Material Deadline: May 30 In Stores: June 20
Space Deadline: August 4 Material Deadline: August 11 In Stores: September 1
EDITORIAL CALENDAR |
PRINT CREATIVE SPECS Hi-res PDF files (made using Acrobat Distiller® 5 or later or InDesign). Must have all fonts embedded. All spot colors must be converted to CMYK. No file with PMS colors will be accepted unless pre-ordered. Resolution 300 DPI for all submitted images and files. All PDFs must have bleed marks and registration marks. Page 4/CB: 10.5” x 14” | Trim 10.25” x 13.75” (26 cm x 35cm) Spread 4/CB: 21” x 14” | Trim 20.5” x 13.75” Send creative via email or wetransfer.com to margaux@whitewallmag.com Color proofs should be sent to: Whitewall Magazine c/o Margaux Cerruti 175 Varick Street, 8th Floor New York, NY 10014
PRINT CREATIVE SPECS |
Serpent and Lightning, Evan Holloway, David Kordansky Gallery
DIGITAL CREATIVE SPECS Whitewallmag.com supports static image and rich media ad units. Please provide any tracking information along with desired link URLs. The following file types are supported: .GIF, .JPG, .PNG The following standard IAB sizes are available: Leaderboard: 1140x200 or 728x90 Medium Rectangle: 300x250 Half Page: 300x600 Newsletter Banner 720x300 Additional Notes: The Medium Rectangle and Half Page ads appear twice on each page. The 1140x200 and 728x90 ads are served to the same ad space so they share impressions (It is recommended to use only one of the two sizes otherwise each creative will serve 50% of the impressions for that ad space). Send creative via email or wetransfer.com to margaux@whitewallmag.com DIGITAL CREATIVE SPECS |
Aphorism, Evan Holloway, David Kordansky Gallery
CASE STUDY
LOS ANGELES
SPRING 2016 WHITEWALL CELEBRATION IN LA Location: At the Mondrian L.A. Reason of the event: To celebrate the release of Whitewall’s Spring 2016 Art Issue Hosted by : Los Angeles Nomadic Division (LAND), the Haas Brothers, and cover artist Sterling Ruby Sponsor: Shulamit Nazarian Gallery, Moët & Chandon, the Mondrian L.A. Guests: Over 150 people, NYC top art collectors and influencers
OVERVIEW On Saturday, May 21, Whitewall celebrated the release of its Spring 2016 Art Issue, with a special focus on Los Angeles. The event was made possible because of our collaborations with Los Angeles Nomadic Division (LAND), the Haas Brothers, and cover artist Sterling Ruby. Guests enjoyed a live art installation by painter and scutptor Amir H. Fallah while sipping on Moët & Chandon champagne.
GUESTS Notable guests for this event included Carlos Riviera, Shulamit Nazarian, founder of the eponym gallery, painter and sculptor: Amir H. Fallah, Danielle and David De Buck, Lauren Randolph,Anousheh and Ali Razi.
VENUE The celebration, taking place at the Mondrian L.A., a hip concrete and glass hotel with an outdoor venue in Los Angeles, was the perfect evening for the many guests to enjoy by the poolside. CASE STUDY |
CASE STUDY MIAMI
Location: The Ritz-Carlton Residences on Miami Beach Reason of the event: An evening of art benefiting the Amar’e Stoudemire Foundation in conjunction with artist Daniel Arsham Hosted by : Lionheart Capital and Whitewall Sponsor: Perrier-Jouët
OVERVIEW On Wednesday evening, April 6, Whitewall and The Ritz-Carlton Residences, Miami Beach hosted an event with Amar’e Stoudemire to celebrate the collector and athlete’s “In the Paint” series coming to Miami, benefitting the Amar’e Stoudemire Foundation in conjunction with artist Daniel Arsham.
GUESTS Guests included Michael Klug, founder of Whitewall, Amar’e Stoudemire, NBA Heat player and art enthusiast, and Ophir Sternberg, representative of Ritz-Carlton who have teamed up to put on the special occassion. Notable guests included artist Daniel Arsham, and George Mato, a Ritz-Carlton representative.
VENUE The Ritz-Carlton Residences, Miami Beach bring together exceptional amenities and services with modern architecture and design unmatched in South Florida. Set in a quiet corner of Miami Beach where lake, ocean and waterway meet, the Piero Lissoni-designed project offers luxury waterfront living, incorporating natural materials and framed views with resort-style service and detailed Italian craftsmanship.
CASE STUDY |
CONTACT Michael Klug
Katy Donoghue
Margaux Cerruti
Founder
Editor in Chief
Marketing Manager
michael@whitewallmag.com
katy@whitewallmag.com
margaux@whitewallmag.com
Laurent Moisi
Tara Ghazanfar
Co-Publisher
Creative Director
laurent@whitewallmag.com
taraghazanfar@gmail.com
CONTACT |
Norwegian National Opera and Ballet, Craig Dykers, Photo by Trong Isacsen, Statsbygg