In This Issue…
22
What Mark Do You Want to Leave Behind By R.G. Bernier
28
Imperial Whitetail Alfa-Rack Plus… It’s All About the formula By Whitetail Institute Staff
32
Managing Small Acreages for a Whitetail Paradise
36
Pick Your Product — Institute Forages are Designed for Virtually Every Circumstance
42
Imperial Whitetail Winter-Greens… The “Maximum-Attraction” Brassica Product
By Gerald Almy
By Whitetail Institute Staff
By Hollis Ayres
22
12
44
30-06 Mineral Vitamin Supplement Break-Away Block By Whitetail Institute Staff
54
Features 5
46
From Thought to Bought — The Backstory of Whitetail Institute Products
By Joe Byers
54
For a company to be successful, it must come up with a high-quality product, understand how to make it appealing, be able to formulate a great game plan and have the dedication required to carry out the marketing plan. When all these factors come together, success follows.
Are You Looking Through a Glass Ceiling on Your Hunting Property?
58
Follow Instructions and Reap Big Rewards
64
Whitetail Institute Products Help Produce the #1 and #2 Pope and Young Whitetails in Wyoming
By Gerald Almy
By Craig Dougherty Many of the property owners the author and his son work with are plagued with the same problem. They let young bucks walk in hopes of turning them into old bucks with big antlers, but this never seems to happen. Are these client’s expectations holding them back?
12
Understanding Protein and How it Fits in Your Management Plan By Matt Harper Protein has become the magic ingredient that is to deer nutrition what Kleenix is to facial tissue. Without a doubt one of the least understood terms in the deer nutrition world is protein.
16
30-06 Mineral Key to Shooting a 180-Inch 9-Point By Adam Hayes
20
The Drought Dilemma By David Hart
By Charles J. Alsheimer
8
Planting by the Compass Helps Ensure a Great Plot
By Mike Schmid
Departments 4 18
A Message from Ray Scott Field Testers Report Stories and Photos
26
The Weed Doctor By W. Carroll Johnson, III, Ph.D., Weed Scientist and Agronomist
30
Record Book Bucks Stories and Photos
Winter Peas Plus…You Make the Call By William Cousins The Whitetail Institute is proud to announce its newest forage product: Imperial Whitetail Winter Peas Plus. Winter Peas Plus is different from other “pea” food plot products in many ways.
®
39 70
Food Plot Planting Dates First Deer — Aiming for the Future
Whitetail Institute OFFICERS AND STAFF
Ray Scott Founder and President Wilson Scott Vice President of Operations Steve Scott Vice President, Executive Editor William Cousins Operations Manager Wayne Hanna, Ph.D. Agronomist & Director of Forage Research Mark Trudeau National Sales Manager Frank Deese Wildlife Biologist Jon Cooner Director of Special Projects Brandon Self, Kendrick Thomas, John White Product Consultants Daryl Cherry, Javin Thomas Dealer/Distributor Sales Steffani Hood Dealer/Distributor Analyst Dawn McGough Office Manager Mary Jones Internet Customer Service Manager Teri Hudson Internet and Office Assistant Marlin Swain Shipping Manager Bart Landsverk Whitetail News Senior Editor Charles Alsheimer, Tracy Breen, Jim Casada, Matt Harper, Brad Herndon, Bill Winke, R.G. Bernier, Bill Marchel, Michael Veine, Dr. Carroll Johnson, III, Ted Nugent, Dean Weimer, David Hart Contributing Writers Susan Scott Copy Editor George Pudzis Art Director Wade Atchley, Atchley Media Advertising Director
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Vol. 23, No. 1 /
WHITETAIL NEWS 3