BRANDING & IDENTITY GUIDE BRANDING &FILE IDENTITY FILE GUIDE
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
Kalapuya Elementary
PNG files are intended for in-house design and printed publications as well as web design. EPS files are intended for professional graphic design and printing. If needed, additional files can be purchased from Varsity Mascot Company® for $35 per file. All artwork included on this CD is owned and copyrighted by Varsity Mascot Company®. The terms of our Licensing Agreement with Kalapuya Elementary requires that any apparel items using the artwork must be ordered through Varsity Mascot Company®. However, permission is granted to use these designs on promotional printed products such as forms, letterhead, business cards, posters, newsletters, signs, websites and other non-apparel items. Please refer to the “Licensing Agreement.pdf” for a more complete explanation of usage rights and limitations. Varsity Mascot Company® and Church Art Works® are divisions of Adamson Design Group, Inc. Varsity Mascot Company®/Church Art Works® 890 Promontory Place SE, Salem, OR 97302 Ph: 503-370-9377 • Fx: 503-362-5231 Email: info@VarsityMascot.com • Web: www.VarsityMascot.com
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1A Cartoon Condor Mascot
1BC Cartoon Condor Mascot
1D Cartoon Condor Mascot
1 Color • White or Old Gold Background
1 Color • Black or Dark Red Background
1 Color • White or Old Gold Background
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
Branding & Identity File Guide
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2A Cartoon Condor Mascot
2B Cartoon Condor Mascot
2C Cartoon Condor Mascot
2 Colors • White Background
2 Colors • Black Background
2 Colors • Dark Red Background
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2D Cartoon Condor Mascot
3A Cartoon Condor Mascot
3B Cartoon Condor Mascot
2 Colors • Old Gold Background
3 Colors • White Background
3 Colors • Black Background
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3C Cartoon Condor Mascot
3D Cartoon Condor Mascot
3 Colors • Dark Red Background
3 Colors • Old Gold Background
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
Kalapuya Elementary
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4A Graphic Condor Mascot
4BC Graphic Condor Mascot
1 Color • White or Old Gold Background
1 Color • Black or Dark Red Background
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4D Graphic Condor Mascot
5A Graphic Condor Mascot
1 Color • White or Old Gold Background
2 Colors • White Background
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5BC Graphic Condor Mascot
5D Graphic Condor Mascot
2 Colors • Black or Dark Red Background
2 Colors • Old Gold Background
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
Branding & Identity File Guide
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6A Kalapuya Elementary
6BC Kalapuya Elementary
1 Color • White or Old Gold Background
1 Color • Black or Dark Red Background
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6D Kalapuya Elementary
7A Kalapuya Elementary
1 Color • White or Old Gold Background
2 Colors • White Background
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7BC Kalapuya Elementary
7D Kalapuya Elementary
2 Colors • Black or Dark Red Background
2 Colors • Old Gold Background
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
Kalapuya Elementary
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8A Kalapuya Elementary
8BC Kalapuya Elementary
3 Colors • White Background
3 Colors • Black or Dark Red Background
© 8D Kalapuya Elementary 3 Colors • Old Gold Background
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
Branding & Identity File Guide
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9A Cartoon Mascot with Kalapuya Elementary
9BC Cartoon Mascot with Kalapuya Elementary
1 Color • White or Old Gold Background
1 Color • Dark Red or Black Background
© 9D Cartoon Mascot with Kalapuya Elementary 1 Color • White or Old Gold Background
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© 10A Cartoon Mascot with Kalapuya Elementary 2 Colors • White Background
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10B Cartoon Mascot with Kalapuya Elementary
10C Cartoon Mascot with Kalapuya Elementary
2 Colors • Black Background
2 Colors • Dark Red Background
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
Kalapuya Elementary
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10D Cartoon Mascot with Kalapuya Elementary
11A Cartoon Mascot with Kalapuya Elementary
2 Colors • Old Gold Background
3 Colors • White Background
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11B Cartoon Mascot with Kalapuya Elementary
11C Cartoon Mascot with Kalapuya Elementary
3 Colors • Black Background
3 Colors • Dark Red Background
© 11D Cartoon Mascot with Kalapuya Elementary 3 Colors • Old Gold Background
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
Branding & Identity File Guide
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12A Cartoon Mascot with Kalapuya Condors
12BC Cartoon Mascot with Kalapuya Condors
1 Color • White or Old Gold Background
1 Color • Black or Dark Red Background
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12D Cartoon Mascot with Kalapuya Condors
13A Cartoon Mascot with Kalapuya Condors
1 Color • White or Old Gold Background
2 Colors • White Background
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13B Cartoon Mascot with Kalapuya Condors
13C Cartoon Mascot with Kalapuya Condors
2 Colors • Black Background
2 Colors • Dark Red Background
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
Kalapuya Elementary
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13D Cartoon Mascot with Kalapuya Condors
14A Cartoon Mascot with Kalapuya Condors
2 Colors • Gold Background
3 Colors • White Background
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14B Cartoon Mascot with Kalapuya Condors
14C Cartoon Mascot with Kalapuya Condors
3 Colors • Black Background
3 Colors • Dark Red Background
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14D Cartoon Mascot with Kalapuya Condors
15A Graphic Mascot with Kalapuya Elementary
3 Colors • Old Gold Background
1 Color • White or Old Gold Background
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
Branding & Identity File Guide
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15BC Graphic Mascot with Kalapuya Elementary
15D Graphic Mascot with Kalapuya Elementary
1 Color • Black or Dark Red Background
1 Color • White or Old Gold Background
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16A Graphic Mascot with Kalapuya Elementary
16B Graphic Mascot with Kalapuya Elementary
2 Colors • White Background
2 Colors • Black Background
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16C Graphic Mascot with Kalapuya Elementary
16D Graphic Mascot with Kalapuya Elementary
2 Colors • Dark Red Background
2 Colors • Old Gold Background
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
Kalapuya Elementary
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17A Graphic Mascot with Kalapuya Condors
17BC Graphic Mascot with Kalapuya Condors
1 Color • White or Old Gold Background
1 Color • Black or Dark Red Background
© 17D Graphic Mascot with Kalapuya Condors 1 Color • White or Old Gold Background
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
Branding & Identity File Guide
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18A Graphic Mascot with Kalapuya Condors
18B Graphic Mascot with Kalapuya Condors
2 Colors • White Background
2 Colors • Black Background
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18C Graphic Mascot with Kalapuya Condors
18D Graphic Mascot with Kalapuya Condors
2 Colors • Dark Red Background
2 Colors • Old Gold Background
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
Kalapuya Elementary OFFICIAL COLORS Primary Color - Dark Red Pantone Spot: 202 C Process Build: c0 m100 y61 k43 RGB Build: r152 g0 b46
Primary Color - Old Gold Pantone Spot: 7407 C Process Build: c10 m15 y65 k10 RGB Build: r188 g180 b107
Primary Color - Black
Support Color - White
Support Color - Silver or Grey
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
Branding & Identity File Guide
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
©2011 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302