Never to be tamed‌ Can we finish this foreword with as few words as possible? What we hope to say is just simple that our users ought to be independent, determined, open-minded, creatively thinking, and are never to be tamed. Here is a new-year gift for you all - 100 Most Awarded Adverts of 2010, from which you may find for yourself creative trends of the past year and see whether you are IN or OUT? But remember never to be tamed. Mido
In this book we have archived the adverts awarded by the following international festivals: Cannes Lions International Festival of Creativity D&AD Clio Awards The One Show AdPrint Festival Dubai Lynx Awards International Food and Beverage Creative Excellence Awards Golden Award of Montreux Golden Hammer International Advertising Festival International ANDY Awards Prague International Advertising Festival The Art Directors Club Annual Awards The Chip Shop Awards New York Festival International Advertising Awards Golden Drum International Advertising Festival Roses Design Awards The Cresta Awards London International Advertising Awards CĂclope International Advertising Craft Festival
001
MEDIA & PUBLISHING
Awarded by 9 international festivals D&AD
D&AD
Cannes Lions
Yellow Pencil TV & Cinema Cra…
Yellow Pencil TV & Cinema Ad…
Gold Film
TV & Cinema Advertising: TV C…
TV Commercials 61-120 seconds
Product & Service/Publications …
Cannes Lions
Cannes Lions
Clio Awards
Bronze Film Craft
Bronze Film Craft
Gold Television / Cinema
Film Craft/Direction
Film Craft/Editing
Media
Clio Awards
One Show
One Show
Gold
Gold Pencil
Gold Pencil
Media
Television : over 30'
Cinema : Maximum 3 minutes
Golden Award Montreux
Golden Award Montreux
ANDY Awards
Gold Medal Television / Cinema Humor
Gold Medal Television / Cinema Direction
Gold Television, :30 spots and … Media
ANDY Awards
LIA Awards
LIA Awards
Gold Television, :30 spots and …
Gold Television / Cinema / Digit…
Silver Television / Cinema / Dig…
Editing
Direction
Media Promotion
New York Festival
New York Festival
New York Festival
Grand TV / Cinema
Gold TV / Cinema
Gold TV / Cinema
Television: Acting
Television: Direction
New York Festival
New York Festival
New York Festival
Gold TV / Cinema Television: Editing
Gold TV / Cinema Television: Humor
Gold TV / Cinema Media Promotion: Broadcast
New York Festival
Cresta Awards
Bronze TV / Cinema Television: Copywriting
Winner TV / Cinema / Digital
Wardrobe/Closet (English subt) Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: France Language: French
Executive Creative Director: Stéphane Xibérras Copywriter: Jean-Christophe Royer Art Director: Eric Astorgue Director: Matthijs van Heijningen
Watch the video
Never underestimate the power of a great story.
Click for full credits
100 most awarded adverts of 2010
002
PUBLIC INTEREST & NON-PROFIT
Awarded by 9 international festivals Cannes Lions
Clio Awards
One Show
Silver Film Product & Service/Public Health & Safety
Bronze Television / Cinema Public Service
Silver Pencil Public Service: Television
Golden Award Montreux
ANDY Awards
ANDY Awards
Silver Television, over :30 spots Public Service
Silver Television, :30 spots and under Public Service
LIA Awards
LIA Awards
New York Festival
Finalist Television / Cinema / Digital / Web / Mobile Public Service/Social Welfare Campaign
Finalist Integrated Campaign Integrated Campaign
Silver TV / Cinema Healthcare
PIAF
PIAF
PIAF
Gold Campaign
Gold Pro-bono Pro-Bono
Gold Campaign Campaign
PIAF
Cresta Awards
Cresta Awards
Gold Online
Winner TV / Cinema / Digital
Winner Interactive
Gold Medal Television / Cinema Public Interests
Online
Do You Have What it Takes? Brand: American Legacy Foundation Agency: Arnold, Boston, MA Industry: Public interest & Non-profit Media: Ambient & Interactive Language: English
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Chief Creative Officer: Pete Favat Creative Director: John Kearse, Meg Siegal Copywriter: Gregg Nelson, Will Chambliss Art Director: Eric Stephenson, Rob Kottkamp Director: Henry-Alex Rubin
Click for full credits
100 most awarded adverts of 2010
Big Business Brand: American Legacy Foundation Agency: Arnold, Boston, MA Industry: Public interest & Non-profit Media: TV & Cinema Language: English
Watch the video Chief Creative Officer: Pete Favat Creative Director: John Kearse, Meg Siegal Copywriter: Gregg Nelson, Will Chambliss Art Director: Eric Stephenson, Rob Kottkamp Director: Henry-Alex Rubin
Click for full credits
100 most awarded adverts of 2010
Customer Service Brand: American Legacy Foundation Agency: Arnold, Boston, MA Industry: Public interest & Non-profit Media: TV & Cinema Language: English
Watch the video
Chief Creative Officer: Pete Favat Creative Director: John Kearse, Meg Siegal Copywriter: Gregg Nelson, Will Chambliss Art Director: Eric Stephenson, Rob Kottkamp Director: Henry-Alex Rubin
Click for full credits
100 most awarded adverts of 2010
Lecture Hall Brand: American Legacy Foundation Agency: Arnold, Boston, MA Industry: Public interest & Non-profit Media: TV & Cinema Language: English
Watch the video Chief Creative Officer: Pete Favat Creative Director: John Kearse, Meg Siegal Copywriter: Gregg Nelson, Will Chambliss Art Director: Eric Stephenson, Rob Kottkamp Director: Henry-Alex Rubin
Click for full credits
100 most awarded adverts of 2010
003
ELECTRONICS & AUDIO-VISUAL
Awarded by 8 international festivals D&AD
Cannes Lions
Cannes Lions
Yellow Pencil
Gold Direct
Silver Outdoor
Mobile Marketing
Use of Direct Marketing/Ambien…
Ambient/Ambient: Special Build
Cannes Lions
Cannes Lions
Cannes Lions
Silver Promo
Silver Promo
Bronze Direct
Use of Promo & Activation/Amb…
Use of Promo & Activation/Best…
Product & Service/Commercial …
Cannes Lions
Cannes Lions
Cannes Lions
Bronze Direct
Silver Cyber
Silver Cyber
Best Integrated Campaign/Best…
Digitally Led Integrated Campai…
Other Interactive Digital Solutio…
Clio Awards
Clio Awards
ANDY Awards
Gold Billboard Fresh Approach
Silver Billboard Business Equipment/Services
Bronze Out of Home Communication Products & Ser…
LIA Awards
LIA Awards
LIA Awards
Gold Billboard
Silver Digital
Gold Digital
Telecommunications
Weird Wonderful Work
Navigation/Interactivity
LIA Awards
New York Festival
New York Festival
Bronze The New Category
Grand Avant-Garde
Gold Avant-Garde
The NEW Category
Avant-Garde: Ambient
New York Festival
New York Festival
Art Directors Club
Gold Personal Products
Gold Interactive Tools
Bronze Interactive Interactive Website Product/Ser…
Cresta Awards Winner Ambient Media
The World's Biggest Signpost Brand: Nokia Agency: Farfar, Stockholm Industry: Electronics & Audio-Visual Media: Ambient & Interactive Market: Sweden
Executive Creative Director: Jon Dranger Creative Director: Erik Norin Copywriter: Carl Fredrik Jannerfeldt Art Director: Tomas Jonsson
Watch the video Connecting People
Click for full credits
100 most awarded adverts of 2010
World's Biggest Signpost Brand: Nokia Agency: Farfar, Stockholm Industry: Electronics & Audio-Visual Media: Cyber Market: Sweden
Executive Creative Director: Jon Dranger Creative Director: Erik Norin Copywriter: Carl Fredrik Jannerfeldt Art Director: Tomas Jonsson
Click for full credits
100 most awarded adverts of 2010
004
CULTURE, RECREATION & SPORT
Awarded by 7 international festivals D&AD
Cannes Lions
Cannes Lions
Yellow Pencil
Gold Titanium & Integrated
Gold Cyber
Digital Advertising: Digital Adver…
Titanium and Integrated
Websites & Microsites/Travel, E…
Cannes Lions
Cannes Lions
Cannes Lions
Silver Cyber
Silver Cyber
Bronze Cyber
Craft/Animation
Craft/Illustration and Graphic D…
Craft/Interface & Navigation
Clio Awards
ANDY Awards
LIA Awards
Silver
Gold Digital
Bronze The New Category
Public Service
Public Service
The NEW Category
New York Festival
Art Directors Club
Art Directors Club
Gold Digital and Interactive Educational Institutions
ADC Hybrid
Gold ADC Hybrid Interactive Website Non-Profit/…
Art Directors Club Silver ADC Hybrid Interactive Website Design Non…
We Choose The Moon Brand: John F. Kennedy Library and Museum Agency: The Martin Agency, Richmond, CA Industry: Culture, Recreation & Sport Media: Cyber
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Creative Director: Joe Alexander, Jon Hills Copywriter: Wade Alger Art Director: Ben Tricklebank, Brian Williams Director: Jarrod Bull, Oscar Trelles
Click for full credits
100 most awarded adverts of 2010
We Choose The Moon Brand: John F. Kennedy Library and Museum Agency: The Martin Agency, Richmond, CA Industry: Culture, Recreation & Sport Media: Cyber
Creative Director: Joe Alexander, Jon Hills Copywriter: Wade Alger Art Director: Ben Tricklebank, Brian Williams Director: Jarrod Bull, Oscar Trelles
Click for full credits
100 most awarded adverts of 2010
005
ALCOHOLIC DRINKS
Awarded by 7 international festivals Cannes Lions
Cannes Lions
Clio Awards
Silver Film Craft
Silver Film Craft
Silver Television / Cinema
Film Craft/Production Design
Film Craft/Special Effects & Co…
Visual Effects
Clio Awards
Clio Awards
Clio Awards
Bronze Television / Cinema
Bronze Television / Cinema
Bronze Television / Cinema
Beverages/Non-Alcoholic
Music Original
Sound Design
Cíclope
Golden Award Montreux
Golden Award Montreux
Gold Live Action
Gold Medal Television / Cinema
Gold Medal Television / Cinema
LIVE ACTION. Best Visual Effects
Animation/Special Effects
Beverages Alcoholic
LIA Awards
LIA Awards
New York Festival
Bronze Television / Cinema / Di… Cinematography
Silver Television / Cinema / Dig… Editing
Gold Art and Technique Television: Art Direction
New York Festival
New York Festival
New York Festival
Gold Art and Technique
Gold Art and Technique
Silver Art and Technique
Television: Cinematography
Television: Special Effects
Television: Editing
New York Festival
New York Festival
Cresta Awards
Silver Art and Technique
Bronze Art and Technique
Winner TV / Cinema / Digital
Television: Direction
Television: Original Music
Bring it to Life Brand: Guinness Agency: BBDO, London (England) Industry: Alcoholic drinks Media: TV & Cinema Published: Nov., 2009 Language: English
Watch the video Executive Creative Director: Paul Brazier Copywriter: Paul Brazier Art Director: Paul Brazier Director: Johnny Green
Bring It To Life
Click for full credits
100 most awarded adverts of 2010
006
HOUSE, GARDEN & PETS
Awarded by 6 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Grand Prix Film
Silver Film Craft
Silver Film
Product & Service/Cosmetics &…
Film Craft/Direction
Product & Service/Cosmetics &…
Clio Awards
One Show
One Show
Bronze Television / Cinema
Gold Pencil
Silver Pencil
Direction
Television : 30'
Television : 30'
One Show
ANDY Awards
LIA Awards
Silver Pencil
Silver Television, over :30 spots
Gold Television / Cinema / Digit…
Television : 20 and under
Cosmetics
Cosmetics/Toiletries/Pharmace…
LIA Awards
LIA Awards
New York Festival
Gold Television / Cinema / Digit… Direction
Gold Television / Cinema / Digit… Visual Effects
Silver TV / Cinema Cosmetics/Beauty Aids/Toiletries
The Man Your Man Could Smell Like Brand: Old Spice Agency: Wieden + Kennedy, Portland, CO Industry: House, Garden & Pets Media: TV & Cinema Market: United States Language: English
Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Eric Baldwin, Jason Bagley Copywriter: Craig Allen, Eric Kallman Art Director: Craig Allen, Eric Kallman Director: Tom Kuntz
Watch the video
Smell Like A Man, Man.
Click for full credits
100 most awarded adverts of 2010
Different Scents for Different Gents Brand: Old Spice Agency: Wieden + Kennedy, Portland, CO Industry: House, Garden & Pets Media: TV & Cinema Market: United States Language: English
Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Eric Baldwin, Jason Bagley Copywriter: Craig Allen, Eric Kallman Art Director: Craig Allen, Eric Kallman Director: Tom Kuntz
Watch the video
Smell Like A Man, Man.
Click for full credits
100 most awarded adverts of 2010
Kiss Brand: Old Spice Agency: Wieden + Kennedy, Portland, CO Industry: House, Garden & Pets Media: TV & Cinema Market: United States Language: English
Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Eric Baldwin, Jason Bagley Copywriter: Craig Allen, Eric Kallman Art Director: Craig Allen, Eric Kallman Director: Tom Kuntz
Click for full credits
100 most awarded adverts of 2010
Did You Know Brand: Old Spice Agency: Wieden + Kennedy, Portland, CO Industry: House, Garden & Pets Media: TV & Cinema Market: United States Language: English
Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Eric Baldwin, Jason Bagley Copywriter: Craig Allen, Eric Kallman Art Director: Craig Allen, Eric Kallman Director: Tom Kuntz
Smell Like A Man, Man.
Click for full credits
100 most awarded adverts of 2010
007
MEDIA & PUBLISHING
Awarded by 6 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Gold Outdoor
Silver Promo
Silver Promo
Ambient/Ambient: Digital Outdoor
Use of Promo & Activation/Amb…
Use of Promo & Activation/Best…
Cannes Lions
Cannes Lions
Cannes Lions
Silver Cyber
Bronze Film
Bronze Design
Craft/Best Use of Video
Other Film Content/Integrated F…
Corporate or Brand Identity/Digi…
Cannes Lions
Clio Awards
One Show
Bronze Design
Silver Integrated Campaign
Gold Pencil
Environmental Design/Environm…
Experiential Advertising
One Show
ANDY Awards
LIA Awards
Silver Pencil Outdoor
Bronze Out of Home Media
Gold Non-traditional Media Promotion
LIA Awards
LIA Awards
Art Directors Club
Bronze Digital
Finalist Television / Cinema / Di…
Gold Graphic Design
Media Promotion
Media Promotion
Advertising Collateral Advertisin…
Art Directors Club Gold Graphic Design Design Environmental Design E…
HBO Cube Film Installation Brand: HBO Agency: BBDO, New York City, NY Industry: Media & Publishing Media: Ambient & Interactive Market: United States Language: English
Chief Creative Officer: Bill Bruce, David Lubars Executive Creative Director: Greg Hahn, Mike Smith Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Noam Murro
Watch the video It's More Than You Imagined
Click for full credits
100 most awarded adverts of 2010
WWW.HBOIMAGINE.COM Brand: HBO Agency: BBDO, New York City, NY Industry: Media & Publishing Media: Cyber Market: United States Language: English
Chief Creative Officer: Bill Bruce, David Lubars Executive Creative Director: Greg Hahn, Mike Smith Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Noam Murro
Click for full credits
100 most awarded adverts of 2010
The Affair Brand: HBO Agency: BBDO, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States Language: English
Watch the video Chief Creative Officer: Bill Bruce, David Lubars Executive Creative Director: Greg Hahn, Mike Smith Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Noam Murro
Click for full credits
100 most awarded adverts of 2010
Art Heist Brand: HBO Agency: BBDO, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States Language: English
Watch the video Chief Creative Officer: Bill Bruce, David Lubars Executive Creative Director: Greg Hahn, Mike Smith Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Noam Murro
Click for full credits
100 most awarded adverts of 2010
008
NON-ALCOHOLIC DRINKS
Awarded by 6 international festivals Cannes Lions
Cannes Lions
Golden Award Montreux
Silver
Silver Cyber
Gold Medal Television / Cinema
Viral Marketing
Viral Advertising/Viral Marketing
Music
ANDY Awards
LIA Awards
New York Festival
Bronze Digital
Finalist Integrated Campaign
Gold Art and Technique
Beverage/Non-Alcohol
Integrated Campaign
Interactive: Art Direction
New York Festival
New York Festival
Cresta Awards
Silver Mixed Media
Silver TV / Cinema
Winner Interactive
Mixed Media : Beverages Non-‌
Beverages Non-Alcoholic
Rollerbabies Brand: Evian Agency: Euro RSCG, Paris Industry: Non-alcoholic drinks Media: Ambient & Interactive Published: Jul., 2009 Market: France Language: French
Watch the video Executive Creative Director: Rémi Babinet Creative Director: Vincent Vella Copywriter: Pierre Duquesnoy, Valérie Chidlovsky Art Director: Agnès Cavard, David Tamayo, Gregory Ferembach Director: Michael Gracey
Click for full credits
100 most awarded adverts of 2010
Roller Babies Brand: Evian Agency: Euro RSCG, Paris Industry: Non-alcoholic drinks Media: TV & Cinema Published: Jul., 2009 Market: France Language: French
Watch the video Executive Creative Director: Rémi Babinet Creative Director: Vincent Vella Copywriter: Pierre Duquesnoy, Valérie Chidlovsky Art Director: Agnès Cavard, David Tamayo, Gregory Ferembach Director: Michael Gracey
Live Young
Click for full credits
100 most awarded adverts of 2010
009
MEDIA & PUBLISHING
Awarded by 5 international festivals D&AD
D&AD
D&AD
Yellow Pencil
Yellow Pencil Poster Advertising
Yellow Pencil Integrated
Outdoor Advertising: Poster Ad‌
Outdoor Advertising
D&AD
Clio Awards
Clio Awards
Black Pencil Graphic Design
Grand Print
Grand Poster
Leaflets
Media
Media
Clio Awards
Clio Awards
Clio Awards
Gold Billboard
Bronze
Grand Integrated Campaign
Media
Collateral
One Show
One Show
ANDY Awards
Gold Pencil Outdoor
Gold Pencil Innovation in Advertising
Gold Integrated Media
ANDY Awards
ANDY Awards
Art Directors Club
Gold Integrated
Gold Out of Home
Silver Advertising
Media Campaign
Media Campaign
Advertising Integrated Advertisi‌
Trillion Dollar Campaign (270 sec) Brand: The Zimbabwean Agency: TBWA, Johannesburg Industry: Media & Publishing Media: Ambient & Interactive Market: South Africa
Watch the video
Executive Creative Director: Damon Stapleton Creative Director: Nicholas Hulley Copywriter: Raphael Basckin Art Director: Nadja Lossgott, Shelley Smoler
Click for full credits
100 most awarded adverts of 2010
Fight the Regime Brand: The Zimbabwean Agency: TBWA, Johannesburg Industry: Media & Publishing Media: Print Market: South Africa
Executive Creative Director: Damon Stapleton Creative Director: Nicholas Hulley Copywriter: Raphael Basckin Art Director: Nadja Lossgott, Shelley Smoler
Click for full credits
100 most awarded adverts of 2010
Cheaper Than Money Brand: The Zimbabwean Agency: TBWA, Johannesburg Industry: Media & Publishing Media: Print Market: South Africa
Executive Creative Director: Damon Stapleton Creative Director: Nicholas Hulley Copywriter: Raphael Basckin Art Director: Nadja Lossgott, Shelley Smoler
Click for full credits
100 most awarded adverts of 2010
Z$250,000,000 Brand: The Zimbabwean Agency: TBWA, Johannesburg Industry: Media & Publishing Media: Print Market: South Africa
Executive Creative Director: Damon Stapleton Creative Director: Nicholas Hulley Copywriter: Raphael Basckin Art Director: Nadja Lossgott, Shelley Smoler
Click for full credits
100 most awarded adverts of 2010
010
AUTOMOTIVE & SERVICES
Awarded by 5 international festivals Cannes Lions
Cannes Lions
Clio Awards
Gold Film
Silver Film
Bronze Television / Cinema
Product & Service/Other Vehicl…
Product & Service/Other Vehicl…
Automotive Products/Services
Cíclope
Golden Award Montreux
LIA Awards
Bronze Live Action
Gold Award Television / Cinema
Gold Television / Cinema / Digit…
LIVE ACTION. Best Direction
Automotive Products
Retail
LIA Awards Silver Television / Cinema / Dig… Retail
Inheritance Brand: Car One Agency: Leo Burnett, Buenos Aires Industry: Automotive & Services Media: TV & Cinema Market: Spain Language: Spanish
Watch the video Chief Creative Officer: Pablo Capara, Seto Olivieri Creative Director: Carmelo Maselli, Luis Sanchez Zinny Copywriter: Luis Sanchez Zinny Art Director: Carmelo Maselli Director: Augusto Giménez Zapiola
Click for full credits
100 most awarded adverts of 2010
Blueberries Brand: Car One Agency: Leo Burnett, Buenos Aires Industry: Automotive & Services Media: TV & Cinema Market: Spain Language: Spanish
Watch the video Chief Creative Officer: Pablo Capara, Seto Olivieri Creative Director: Carmelo Maselli, Luis Sanchez Zinny Copywriter: Luis Sanchez Zinny Art Director: Carmelo Maselli Director: Augusto Giménez Zapiola
Click for full credits
100 most awarded adverts of 2010
011
ELECTRONICS & AUDIO-VISUAL
Awarded by 5 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Bronze Film
Gold Film Craft
Silver Film Craft
Product & Service/Entertainmen…
Film Craft/Cinematography
Film Craft/Direction
Clio Awards
Clio Awards
ANDY Awards
Bronze Television / Cinema
Bronze Television / Cinema
Bronze Television, :30 spots an…
Music Adaptation
Visual Effects
Direction
LIA Awards
LIA Awards
LIA Awards
Gold Television / Cinema / Digit…
Gold Television / Cinema / Digit…
Bronze Television / Cinema / Di…
Music Adaptation
Animation
Editing
LIA Awards
LIA Awards
Art Directors Club
Gold Television / Cinema / Digit… Visual Effects
Finalist Television / Cinema / Di… Recreational
Silver Advertising Advertising Broadcast Craft/Digi…
The Life Brand: Xbox Agency: agencytwofifteen, San Francisco, CA Industry: Electronics & Audio-Visual Media: Cyber Language: English
Watch the video Executive Creative Director: John Patroulis, Scott Duchon Copywriter: Ricky Herrera Art Director: Aramis Isreal Director: Rupert Sanders
Jump in.
Click for full credits
100 most awarded adverts of 2010
012
HOUSE, GARDEN & PETS
Awarded by 5 international festivals Clio Awards
Clio Awards
One Show
Silver Integrated Campaign
Silver Integrated Campaign
Bronze Pencil
Personal Items
Non-broadcast
ANDY Awards
ANDY Awards
New York Festival
Gold Integrated
Gold Integrated
Grand Mixed Media
Personal Products
Direction
New York Festival
New York Festival
New York Festival
Bronze
Grand Mixed Media
Gold Art and Technique
Writing
Mixed Media
Interactive: Copywriting
New York Festival
New York Festival
New York Festival
Silver Art and Technique Interactive: Humor
Silver Avant-Garde Avant-Garde: Webisode
Silver Cosmetics/Beauty Aids/Toiletries
New York Festival
Art Directors Club
Silver
Gold Interactive
Webisodes
Interactive Online Branded Cont‌
Zach Johnson Brand: Tampax Agency: Leo Burnett, Chicago, IL Industry: House, Garden & Pets Media: Cyber Published: Jun., 2009 Market: United States Language: English
Watch the video Chief Creative Officer: John Condon, Mark Tutssel Executive Creative Director: Becky Swanson Creative Director: Dave Loew, Jon Wyville Copywriter: Dave Loew Art Director: Jon Wyville Director: Randy Krallman
Click for full credits
100 most awarded adverts of 2010
Day 1: V-Day (720 sec) Brand: Tampax Agency: Leo Burnett, Chicago, IL Industry: House, Garden & Pets Media: Cyber Published: Jun., 2009 Market: United States Language: English
Watch the video
Chief Creative Officer: John Condon, Mark Tutssel Executive Creative Director: Becky Swanson Creative Director: Dave Loew, Jon Wyville Copywriter: Dave Loew Art Director: Jon Wyville Director: Randy Krallman
Click for full credits
100 most awarded adverts of 2010
013
AUTOMOTIVE & SERVICES
Awarded by 5 international festivals Clio Awards
Golden Award Montreux
New York Festival
Silver Television / Cinema
Gold Medal
Gold TV / Cinema
Automotive
Automotive
Automobiles
Art Directors Club
Cresta Awards
Bronze Advertising
Winner TV / Cinema / Digital
Advertising Broadcast Media T‌
Shopping Brand: Citroën Agency: H, Suresnes Industry: Automotive & Services Media: TV & Cinema Published: Feb., 2009 Language: English
Watch the video Creative Director: Gilbert Scher, Giovanni Porro Copywriter: Marco Venturelli Art Director: Luca Cinquepalmi Director: Acne
Click for full credits
100 most awarded adverts of 2010
Guitare Brand: Citroën Agency: H, Suresnes Industry: Automotive & Services Media: TV & Cinema Published: Feb., 2009 Language: English
Watch the video Creative Director: Gilbert Scher, Giovanni Porro Copywriter: Marco Venturelli Art Director: Luca Cinquepalmi Director: Acne
Click for full credits
100 most awarded adverts of 2010
014
HOUSE, GARDEN & PETS
Awarded by 5 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Gold Direct
Gold Cyber
Bronze Cyber
Strategy/Best Low Budget Cam…
Other Interactive Digital Solutio…
Viral Advertising/Viral Marketing
Cannes Lions
ANDY Awards
LIA Awards
Titanium Titanium & Integrated
Silver Digital
Gold Digital
Titanium and Integrated
Retail
Retail
LIA Awards
LIA Awards
LIA Awards
Gold Digital
Gold Non-traditional
Silver The New Category
Innovation Online
Retail
The NEW Category
New York Festival
New York Festival
New York Festival
Grand Digital and Interactive Innovative
Gold Avant-Garde Avant-Garde: Innovative Use of…
Gold Best Use of Medium/Websites
New York Festival
New York Festival
New York Festival
Gold
Gold
Gold
Home Appliances/Furnishings
Advertising & Promotional
Place-Based Media
New York Festival
Art Directors Club
Gold
Gold Interactive
Social Network
Interactive Blogs, Communities …
Facebook Tag Brand: IKEA Agency: Forsman & Bodenfors, G?teborg Industry: House, Garden & Pets Media: Cyber Published: Sep., 2009 Language: English
Watch the video Copywriter: Robert Lund Art Director: Adam Ulvegärde Photography: Lennart Sjöberg
Click for full credits
100 most awarded adverts of 2010
Facebook Showroom Brand: IKEA Agency: Forsman & Bodenfors, G?teborg Industry: House, Garden & Pets Media: Direct Market Published: Sep., 2009 Language: English Copywriter: Robert Lund Art Director: Adam Ulvegärde Photography: Lennart Sjöberg
Click for full credits
100 most awarded adverts of 2010
015
PUBLIC INTEREST & NON-PROFIT
Awarded by 5 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Gold Radio
Bronze Media
Silver Radio
Craft/Best Use of Radio as a M…
Use of Media/Best Use of Radio
Craft/Best Use of Music and/or …
Golden Drum
Golden Drum
Golden Drum
Golden Drum Grand Prix Radio
Golden Drum Radio
Silver Drum Radio
Social & charity
Television, radio, cinema
Mixed and interactive media
LIA Awards
LIA Awards
LIA Awards
Bronze Television / Cinema / Di…
Gold Radio
Finalist Radio
Music Original
Public Service/Social Welfare
Music Original
LIA Awards
New York Festival
New York Festival
Finalist Digital Music Original
Gold Art and Technique Radio: Original Music
Silver UNDPI: Innovative Use of Media
New York Festival
Cresta Awards
Silver Mixed Media
Winner Interactive
Mixed Media : Healthcare
Sdia Project Brand: Israel Aids Task Force Agency: Y&R, Tel-Aviv Industry: Public interest & Non-profit Media: Ambient & Interactive
Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Amit Gal Copywriter: Geva Kochba, Nadav Raviv Art Director: Shirley Bahar Photography: Eitan Nadel Director: Guy Poreh
Click for full credits
100 most awarded adverts of 2010
Sdia Project Brand: Israel Aids Task Force Agency: Y&R, Tel-Aviv Industry: Public interest & Non-profit Media: Promotion & Event
Watch the video Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Amit Gal Copywriter: Geva Kochba, Nadav Raviv Art Director: Shirley Bahar Photography: Eitan Nadel Director: Guy Poreh
Click for full credits
100 most awarded adverts of 2010
Click to listen
Sdia Project Brand: Israel Aids Task Force Agency: Y&R, Tel-Aviv Industry: Public interest & Non-profit Media: Radio
Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Amit Gal Copywriter: Geva Kochba, Nadav Raviv Art Director: Shirley Bahar Photography: Eitan Nadel Director: Guy Poreh
Click for full credits
100 most awarded adverts of 2010
016
CULTURE, RECREATION & SPORT
Awarded by 5 international festivals Clio Awards
AdPrint
AdPrint
Bronze
Gold Angel
Winner
Entertainment
Art, Culture, Media & Entertain…
Best Use of Illustration
AdPrint
AdPrint
Golden Award Montreux
Silver Angel
Bronze Angel
Gold Medal Print advertising / P…
Art, Culture, Media & Entertain…
Art, Culture, Media & Entertain…
Illustration
Golden Award Montreux
New York Festival
New York Festival
Gold Medal Print advertising / P…
Gold Art and Technique
Silver Art and Technique
Campaign
Print: Art Direction
Print: Illustration
Cresta Awards Winner Outdoor
Goosebumps Brand: Zurich Chamber Orchestra Agency: Euro RSCG Group, Zurich
Creative Director: Axel Eckstein Art Director: Rob Hartmann
Industry: Culture, Recreation & Sport Media: Print Published: Nov., 2008
Click for full credits
100 most awarded adverts of 2010
Heartbeat Brand: Zurich Chamber Orchestra Agency: Euro RSCG Group, Zurich
Creative Director: Axel Eckstein Art Director: Rob Hartmann
Industry: Culture, Recreation & Sport Media: Outdoor Published: Nov., 2008
Click for full credits
100 most awarded adverts of 2010
Tear Brand: Zurich Chamber Orchestra Agency: Euro RSCG Group, Zurich
Creative Director: Axel Eckstein Art Director: Rob Hartmann
Industry: Culture, Recreation & Sport Media: Outdoor Published: Nov., 2008
Click for full credits
100 most awarded adverts of 2010
017
CULTURE, RECREATION & SPORT
Awarded by 5 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Gold Direct
Silver Film
Silver Promo
Use of Direct Marketing/Direct …
Product & Service/Business Eq…
Product & Service/Corporate Im…
Golden Drum
Golden Hammer
Golden Hammer
Golden Drum Film
Grand Prix TV Ads
Gold Hammer TV Ads
Corporate advertising
Services (tourism, entertainmen…
LIA Awards
LIA Awards
Cresta Awards
Bronze Television / Cinema / Di…
Silver Television / Cinema / Dig…
Winner TV / Cinema / Digital
Direction
Entertainment
Drama Queen Brand: Young Director Award Agency: TBWA, Helsinki Industry: Culture, Recreation & Sport Media: TV & Cinema Language: English
Watch the video Copywriter: Mira Olsson Art Director: Minna Lavola Photography: Steve Walker Director: Rogier Hesp
Click for full credits
100 most awarded adverts of 2010
018
AUTOMOTIVE & SERVICES
Awarded by 5 international festivals Golden Award Montreux
Golden Drum
New York Festival
Gold Medal Web / Online / Viral…
Golden Drum Grand Prix Intera…
Gold Digital and Interactive
Commercials for web only
Other interactive ads and digital…
Automobiles
Art Directors Club
Cresta Awards
Bronze Interactive
Winner TV / Cinema / Digital
Interactive Online Branded Cont…
Blind Preview Brand: Volvo Agency: Euro RSCG, Amstelveen Industry: Automotive & Services Media: Cyber Published: Oct., 2009 Language: Dutch
Watch the video Creative Director: Bram de Rooij Copywriter: Niels Arnbak Art Director: Marco Antonio Morales Photography: David Griffiths Director: Shearer
Click for full credits
100 most awarded adverts of 2010
019
ALCOHOLIC DRINKS
Awarded by 4 international festivals Cannes Lions
Cannes Lions
Clio Awards
Silver Film Craft
Gold Film
Silver Television / Cinema
Film Craft/Copywriting
Other Film Content/Internet Film
Beverages/Alcoholic
One Show
ANDY Awards
Gold Pencil
Gold Digital
Branded Content - Single
Beverage/Alcohol
The Man Who Walked Around The World (Long Version)
Watch the video
Brand: Johnnie Walker Agency: BBH, London (England) Industry: Alcoholic drinks Media: TV & Cinema Language: English
Executive Creative Director: Nick Gill Creative Director: Mick Mahoney Copywriter: Justin Moore Art Director: Justin Moore Director: Jamie Rafn
Click for full credits
100 most awarded adverts of 2010
020
PUBLIC INTEREST & NON-PROFIT
Awarded by 4 international festivals D&AD
Cannes Lions
Cannes Lions
Yellow Pencil Integrated
Grand Prix Titanium & Integrated
Silver Media
Integrated Grand Prix/Titanium …
Use of Media/Best Use of Ambi…
One Show
Art Directors Club
Art Directors Club
Gold Pencil
Gold Interactive
Gold Interactive
Innovation in Advertising
Interactive Beyond The Web (In…
Interactive New Media Innovati…
Livestrong Integrated Campaign Brand: Nike Agency: Wieden + Kennedy, Portland, CO Industry: Public interest & Non-profit Media: Ambient & Interactive
Watch the video
Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Danielle Flagg, Tyler Whisnand Copywriter: Karl Lieberman, Marco Kaye Art Director: Adam Heathcott, Chris Hutchinson, James Moslander, Ryan O'Rourke Director: Alex Barwick, Daniel Sheniak, Frank Budgen
Click for full credits
100 most awarded adverts of 2010
021
CULTURE, RECREATION & SPORT
Awarded by 4 international festivals D&AD
Cannes Lions
Cannes Lions
Yellow Pencil Websites
Gold Cyber
Gold Cyber
Sound Design & Use of Music
Websites & Microsites/Travel, E‌
Craft/Best Music/Sound Design
Clio Awards
New York Festival
New York Festival
Silver
Gold Digital and Interactive
Silver Avant-Garde
Entertainment
Interactive: Sound Design
Avant-Garde: Interactive Tools
New York Festival Silver Art and Technique Entertainment Promotion
Sounds of Hamburg Brand: Philharmonic Orchestra of Hamburg Agency: Jung von Matt, Hamburg Industry: Culture, Recreation & Sport Media: Cyber
Chief Creative Officer: Bernd Kraemer, Goetz Ulmer Copywriter: Ramin Schmiedekampf Art Director: Philip Bartsch, Tommy Norin
Click for full credits
100 most awarded adverts of 2010
022
ALCOHOLIC DRINKS
Awarded by 4 international festivals D&AD
D&AD
Clio Awards
Yellow Pencil
Yellow Pencil
Grand Television / Cinema
TV & Cinema Crafts: Direction
TV & Cinema Advertising: TV C‌
Beverages/Alcoholic
Clio Awards
ANDY Awards
New York Festival
Bronze Television / Cinema
Gold Television, :30 spots and ‌
Gold TV / Cinema
Cinematography
Beverage/Alcohol
Television: Direction
New York Festival
New York Festival
Gold TV / Cinema
Bronze TV / Cinema
Beverages Alcoholic
Television: Cinematography
Water Brand: James Boag Agency: Publicis, Sydney, NSW Industry: Alcoholic drinks Media: TV & Cinema Published: Feb., 2009 Language: English
Watch the video Creative Director: Micah Walker Copywriter: Grant McAloon Art Director: Steve Wakelam Director: Steve Rogers
From pure waters of Tasmania
Click for full credits
100 most awarded adverts of 2010
023
CONFECTIONERY & SNACKS
Awarded by 4 international festivals Cannes Lions
Clio Awards
FAB Awards
Bronze Film
Bronze Television / Cinema
FAB Award TV Cinema
Product & Service/Sweet Foods…
Confections/Snacks
TV/Cinema: Conf. & Snacks
LIA Awards
LIA Awards
LIA Awards
Finalist Television / Cinema / Di…
Bronze Television / Cinema / Di…
Bronze Television / Cinema / Di…
Confections/Snacks
Confections/Snacks
Direction
Betty White Brand: Snickers Agency: BBDO, New York City, NY Industry: Confectionery & Snacks Media: TV & Cinema Language: English
Watch the video Chief Creative Officer: David Lubars Creative Director: Gianfranco Arena, Peter Kain Copywriter: Peter Kain Art Director: Gianfranco Arena Director: Craig Gillespie
You're not you when you're hungry. Snickers satisfies
Click for full credits
100 most awarded adverts of 2010
Road Trip Brand: Snickers Agency: BBDO, New York City, NY Industry: Confectionery & Snacks Media: TV & Cinema Language: English
Watch the video Chief Creative Officer: David Lubars Creative Director: Gianfranco Arena, Peter Kain Copywriter: Peter Kain Art Director: Gianfranco Arena Director: Craig Gillespie
You're not you when you're hungry. Snickers satisfies
Click for full credits
100 most awarded adverts of 2010
024
ELECTRONICS & AUDIO-VISUAL
Awarded by 4 international festivals D&AD
Cannes Lions
LIA Awards
Yellow Pencil Packaging Design
Gold Design
Gold Package Design
Packaging
Packaging Design/Electronics, ‌
Computer Software/Electronics
New York Festival Gold Design Entertainment/Recreational
The Earphones Note Brand: Panasonic Agency: Scholz & Friends, Berlin Industry: Electronics & Audio-Visual Media: Design & Branding
Executive Creative Director: Martin Pross, Matthias Spaetgens Creative Director: Michael Winterhagen Copywriter: Felix John Art Director: Philipp Weber, Walter Ziegler
Click for full credits
100 most awarded adverts of 2010
025
MEDIA & PUBLISHING
Awarded by 4 international festivals Cannes Lions
Clio Awards
Clio Awards
Bronze Film
Silver Television / Cinema
Bronze Television / Cinema
Product & Service/Publications …
Cinematography
Media
LIA Awards
LIA Awards
LIA Awards
Silver Television / Cinema / Dig…
Silver Television / Cinema / Dig…
Gold Television / Cinema / Digit…
Cinematography
Direction
Music Adaptation
LIA Awards
LIA Awards
New York Festival
Bronze Television / Cinema / Di…
Bronze Television / Cinema / Di…
Gold TV / Cinema
Direction
Cinematography
Media Promotion: Broadcast
Local Radio Brand: BBC Agency: Y&R, London (England) Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: United Kingdom Language: English
Watch the video Executive Creative Director: Damon Collins Copywriter: Jules Chalkley, Nick Simons Art Director: Jules Chalkley, Nick Simons Director: Vince Squibb
If you love where you live, be part of it
Click for full credits
100 most awarded adverts of 2010
Sussex Brand: BBC Agency: Y&R, London (England) Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: United Kingdom Language: English
Watch the video Executive Creative Director: Damon Collins Copywriter: Jules Chalkley, Nick Simons Art Director: Jules Chalkley, Nick Simons Director: Vince Squibb
Click for full credits
100 most awarded adverts of 2010
Merseyside Brand: BBC Agency: Y&R, London (England) Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: United Kingdom Language: English
Watch the video Executive Creative Director: Damon Collins Copywriter: Jules Chalkley, Nick Simons Art Director: Jules Chalkley, Nick Simons Director: Vince Squibb
Click for full credits
100 most awarded adverts of 2010
Essex Brand: BBC Agency: Y&R, London (England) Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: United Kingdom Language: English
Watch the video Executive Creative Director: Damon Collins Copywriter: Jules Chalkley, Nick Simons Art Director: Jules Chalkley, Nick Simons Director: Vince Squibb
Click for full credits
100 most awarded adverts of 2010
026
PHARMACEUTICAL
Awarded by 4 international festivals Clio Awards
Clio Awards
One Show
Gold Television / Cinema
Silver Television / Cinema
Gold Pencil
Pharmaceuticals
Pharmaceuticals
Television : 20 and under
ANDY Awards
ANDY Awards
ANDY Awards
Bronze
Bronze Television, :30 spots an…
Bronze Television, over :30 spots
Health & Medical Products & S…
Health & Medical Products & S…
Health & Medical Products & S…
ANDY Awards
Art Directors Club
Art Directors Club
Bronze Television, :30 spots an…
Silver Advertising
Silver Advertising
Health & Medical Products & S…
Advertising Broadcast Media T…
Advertising Broadcast Media T…
Strolling Brand: Viagra Agency: Taxi, Toronto, ON Industry: Pharmaceutical Media: TV & Cinema Market: Canada Language: English
Watch the video Chief Creative Officer: Steve Mykolyn Executive Creative Director: Darren Clarke Copywriter: Emilie Larocque, Nathan Monteith, Stefan Wegner Art Director: Nathan Monteith, Stefan Wegner Director: ThePerlorian Brothers
Talk to your doctor.
Click for full credits
100 most awarded adverts of 2010
Antiquing Brand: Viagra Agency: Taxi, Toronto, ON Industry: Pharmaceutical Media: TV & Cinema Market: Canada Language: English
Watch the video Chief Creative Officer: Steve Mykolyn Executive Creative Director: Darren Clarke Copywriter: Emilie Larocque, Nathan Monteith, Stefan Wegner Art Director: Nathan Monteith, Stefan Wegner Director: ThePerlorian Brothers
Talk to your doctor.
Click for full credits
100 most awarded adverts of 2010
Reading Brand: Viagra Agency: Taxi, Toronto, ON Industry: Pharmaceutical Media: TV & Cinema Market: Canada Language: English
Watch the video Chief Creative Officer: Steve Mykolyn Executive Creative Director: Darren Clarke Copywriter: Emilie Larocque, Nathan Monteith, Stefan Wegner Art Director: Nathan Monteith, Stefan Wegner Director: ThePerlorian Brothers
Talk to your doctor.
Click for full credits
100 most awarded adverts of 2010
Sports Brand: Viagra Agency: Taxi, Toronto, ON Industry: Pharmaceutical Media: TV & Cinema Market: Canada Language: English
Watch the video Chief Creative Officer: Steve Mykolyn Executive Creative Director: Darren Clarke Copywriter: Emilie Larocque, Nathan Monteith, Stefan Wegner Art Director: Nathan Monteith, Stefan Wegner Director: ThePerlorian Brothers
Talk to your doctor.
Click for full credits
100 most awarded adverts of 2010
027
PHARMACEUTICAL
Awarded by 4 international festivals Cannes Lions
Cannes Lions
One Show
Gold Outdoor
Bronze Press
Bronze Pencil
Billboards & Street Furniture/Ph…
Newspaper and Magazine/Prod…
Outdoor
LIA Awards
LIA Awards
Cresta Awards
Silver Print
Bronze Poster
Winner Press
Consumer Campaign
Cosmetics/Toiletries/Pharmace…
Pain Brand: Strepsils Agency: Euro RSCG, Madrid Industry: Pharmaceutical Media: Print
Chief Creative Officer: Germán Silva Creative Director: Ekhi Mendibil, Germán Silva, Haitz Mendibil Copywriter: Luis Munne Art Director: Jacobo Concejo Photography: Grupo Rafael
Click for full credits
100 most awarded adverts of 2010
Screams Gifts Brand: Strepsils Agency: Euro RSCG, Madrid Industry: Pharmaceutical Media: Print
Chief Creative Officer: Germán Silva Creative Director: Ekhi Mendibil, Germán Silva, Haitz Mendibil Copywriter: Luis Munne Art Director: Jacobo Concejo Photography: Grupo Rafael
Click for full credits
100 most awarded adverts of 2010
Fear Brand: Strepsils Agency: Euro RSCG, Madrid Industry: Pharmaceutical Media: Print
Chief Creative Officer: Germán Silva Creative Director: Ekhi Mendibil, Germán Silva, Haitz Mendibil Copywriter: Luis Munne Art Director: Jacobo Concejo Photography: Grupo Rafael
Click for full credits
100 most awarded adverts of 2010
028
PROFESSIONAL & PUBLIC SERVICES
Awarded by 4 international festivals D&AD
Cannes Lions
LIA Awards
Yellow Pencil TV & Cinema Cra…
Bronze Film
Gold Television / Cinema / Digit…
Direction
Product & Service/Commercial …
Cinematography
LIA Awards
LIA Awards
LIA Awards
Gold Television / Cinema / Digit…
Silver Television / Cinema / Dig…
Silver Television / Cinema / Dig…
Direction
Editing
Use of Licensed Music
New York Festival
New York Festival
Bronze Art and Technique
Bronze Art and Technique
Television: Cinematography
Television: Direction
Fantastic Journey Brand: Virgin Agency: Y&R, London (England) Industry: Professional & Public services Media: TV & Cinema
Watch the video
Creative Director: Mark Roalfe Copywriter: Ted Heath Art Director: Paul Angus Director: Sam Brown
Click for full credits
100 most awarded adverts of 2010
029
PUBLIC INTEREST & NON-PROFIT
Awarded by 4 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Grand Prix Cyber
Silver Cyber
Gold Cyber
Digitally Led Integrated Campai…
Websites & Microsites/Automoti…
Viral Advertising/Viral Video
Cannes Lions
Cannes Lions
One Show
Silver PR
Bronze Film
Silver Pencil
Sectors & Services/Automotive …
Other Film Content/Internet Film
Non-broadcast
ANDY Awards
LIA Awards
Bronze Television, over :30 spots
Gold Digital
Automotive Products
Viral
The Fun Theory Brand: Volkswagen Agency: DDB, Stockholm Industry: Public interest & Non-profit Media: Cyber Market: Sweden Language: English
Chief Creative Officer: Andreas Dahlqvist Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby Director: Martin Lundgren, Patrik Sundberg, Simon Higby, Simon Mogren
Click for full credits
100 most awarded adverts of 2010
The Fun Theory Brand: Volkswagen Agency: DDB, Stockholm Industry: Public interest & Non-profit Media: Promotion & Event Market: Sweden Language: English
Watch the video
Chief Creative Officer: Andreas Dahlqvist Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby Director: Martin Lundgren, Patrik Sundberg, Simon Higby, Simon Mogren
Click for full credits
100 most awarded adverts of 2010
Piano Staircase Brand: Volkswagen Agency: DDB, Stockholm Industry: Public interest & Non-profit Media: TV & Cinema Market: Sweden Language: English
Watch the video
Chief Creative Officer: Andreas Dahlqvist Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby Director: Martin Lundgren, Patrik Sundberg, Simon Higby, Simon Mogren
Click for full credits
100 most awarded adverts of 2010
World's Deepest Bin Brand: Volkswagen Agency: DDB, Stockholm Industry: Public interest & Non-profit Media: TV & Cinema Market: Sweden Language: English
Watch the video
Chief Creative Officer: Andreas Dahlqvist Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby Director: Martin Lundgren, Patrik Sundberg, Simon Higby, Simon Mogren
Click for full credits
100 most awarded adverts of 2010
030
PUBLIC INTEREST & NON-PROFIT
Awarded by 4 international festivals Cannes Lions
Clio Awards
Clio Awards
Silver Film Craft
Silver Television / Cinema
Bronze Television / Cinema
Film Craft/Cinematography
Cinematography
Direction
Clio Awards
LIA Awards
New York Festival
Bronze Television / Cinema
Bronze Television / Cinema / Di‌
Silver Art and Technique
Visual Effects
Cinematography
Television: Cinematography
Fire Kills Brand: CLG Fire Safety Agency: Y&R, London (England) Industry: Public interest & Non-profit Media: TV & Cinema Published: Oct., 2009 Market: United Kingdom Language: English
Watch the video Creative Director: Damon Collins Copywriter: Mike Boles Art Director: Jerry Hollens Director: Dougal Wilson
Test your smoke alarm weekly
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100 most awarded adverts of 2010
031
APPAREL, CLOTHING & FOOTWEAR
Awarded by 4 international festivals Cannes Lions
Cannes Lions
LIA Awards
Gold Cyber
Bronze Cyber
Gold Digital
Websites & Microsites/Clothing,…
Craft/Best Use of Video
Apparel
New York Festival
New York Festival
New York Festival
Gold Art and Technique
Gold Art and Technique
Silver Art and Technique
Interactive: Art Direction
Apparel
Music
Art Directors Club Silver Interactive Interactive Website Design Pro…
Uniqlo Calendar Brand: Uniqlo Agency: Projector Inc., Tokyo Industry: Apparel, Clothing & Footwear Media: Cyber
Creative Director: Koichiro Tanaka Art Director: Takashi Kamada Photography: Shinsuke Kamioka, Takayuki Saito, Takuji Onda Director: Hiroyuki Kojima/
Click for full credits
100 most awarded adverts of 2010
032
ELECTRONICS & AUDIO-VISUAL
Awarded by 4 international festivals Cannes Lions
Cannes Lions
New York Festival
Gold Cyber
Silver Direct
Silver Digital and Interactive
Websites & Microsites/Other Co…
Use of Direct Marketing/Direct …
Personal Products
Art Directors Club
Cresta Awards
Bronze Interactive
Winner Interactive
Interactive Beyond The Web (In…
Samsung Shakedown Brand: Samsung Agency: From Stockholm With Love, Stockholm
Copywriter: Kristin Bergem Art Director: Daniel Wahlgren
Industry: Electronics & Audio-Visual Media: Cyber
Click for full credits
100 most awarded adverts of 2010
033
ELECTRONICS & AUDIO-VISUAL
Awarded by 4 international festivals Cannes Lions
Golden Drum
New York Festival
Silver Cyber
Golden Drum PR
Silver Mixed Media
Other Interactive Digital Solutio‌
On-line and off-line media relati‌
Mixed Media : Personal Products
New York Festival
Cresta Awards
Silver Avant-Garde
Winner TV / Cinema / Digital
Avant-Garde Social Network
Nonja Brand: Samsung Agency: Traktor, Vienna Industry: Electronics & Audio-Visual Media: Cyber Language: English
Watch the video Creative Director: Antonia Tritthart, George Moringer Art Director: Julia Reißfelder
Click for full credits
100 most awarded adverts of 2010
034
FINANCIAL & LEGAL SERVICES
Awarded by 4 international festivals Cannes Lions
Golden Award Montreux
LIA Awards
Silver Media
Gold Medal Creative use of me‌
Silver Integrated Campaign
Product & Service/Financial Pro‌
Best Use of Mixed Media
Integrated Campaign
New York Festival Gold Mixed Media Mixed Media : Financial Services
Miss Penny Brand: ING Direct Agency: Euro RSCG, Brussels Industry: Financial & Legal services Media: Ambient & Interactive
Watch the video Executive Creative Director: Dominique van Doormaal Copywriter: Olivier Roland, Thomas Danthine Art Director: Antoinette Ribas, Denis Dubrulle Photography: Frieke Janssens Director: Peggy Steenvoorden
Click for full credits
100 most awarded adverts of 2010
035 FOOD
Awarded by 4 international festivals Cannes Lions
Cannes Lions
AdPrint
Silver Press
Silver Outdoor
Silver Angel
Billboards & Street Furniture/Sa…
Billboards & Street Furniture/Sa…
Fast Moving Consumer Goods
AdPrint
LIA Awards
New York Festival
Winner
Finalist Poster
Silver Outdoor
Best Use of Photography
Foods
Foods
Noah Brand: Findus Agency: Grey, Paris Industry: Food Media: Print Language: English
Chief Creative Officer: Andrea Stillacci Copywriter: Benjamin Dessagne Art Director: Cédric Auzannet Photography: Achim Lippoth
Granny's fries without the granny
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100 most awarded adverts of 2010
Ida Brand: Findus Agency: Grey, Paris Industry: Food Media: Print Language: English
Chief Creative Officer: Andrea Stillacci Copywriter: Benjamin Dessagne Art Director: Cédric Auzannet Photography: Achim Lippoth
Granny's fries without the granny
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100 most awarded adverts of 2010
Grandchild 3 Brand: Findus Agency: Grey, Paris Industry: Food Media: Print Language: English
Chief Creative Officer: Andrea Stillacci Copywriter: Benjamin Dessagne Art Director: Cédric Auzannet Photography: Achim Lippoth
Granny's fries without the granny
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100 most awarded adverts of 2010
036
HOUSE, GARDEN & PETS
Awarded by 4 international festivals Cannes Lions
Cíclope
Cíclope
Bronze Film
Gold Live Action
Silver Live Action
Product & Service/Cosmetics &…
LIVE ACTION. Best Editing
LIVE ACTION. Best Direction
LIA Awards
New York Festival
Bronze Television / Cinema / Di…
Gold TV / Cinema
Cosmetics/Toiletries/Pharmace…
Cosmetics/Beauty Aids/Toiletries
Destiny Brand: Axe/Lynx Agency: Ponce, Buenos Aires Industry: House, Garden & Pets Media: TV & Cinema Published: Jul., 2009 Language: English
Watch the video Chief Creative Officer: Hernán Ponce Executive Creative Director: Hernan IbarraPuentes, Hernán Ponce, Walter Aregger Creative Director: Analia Rios, Ricardo Armentano Copywriter: Juan Ure Art Director: Christian Rosli Director: Paul Hunter
The Power of Fragrance.
Click for full credits
100 most awarded adverts of 2010
037
MEDIA & PUBLISHING
Awarded by 4 international festivals Cannes Lions
Cannes Lions
Golden Award Montreux
Gold Media
Bronze Outdoor
Gold Award Creative use of me…
Use of Media/Best Use of Ambi…
Ambient/Ambient: Special Build
Best Use of Ambient Media
LIA Awards
New York Festival
Gold Design
Bronze Mixed Media
Environments/Installations/Displ…
Mixed Media : Media Promotion…
Go Beyond Borders Brand: CNN Agency: Heimat, Berlin Industry: Media & Publishing Media: Ambient & Interactive Language: English
Chief Creative Officer: Guido Heffels Creative Director: Myles Lord Copywriter: Nikolai Diepenbrock Art Director: Carsten Schubert
Click for full credits
100 most awarded adverts of 2010
Go Beyond Borders Brand: CNN Agency: Heimat, Berlin Industry: Media & Publishing Media: Ambient & Interactive Language: English
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Chief Creative Officer: Guido Heffels Creative Director: Myles Lord Copywriter: Nikolai Diepenbrock Art Director: Carsten Schubert
Click for full credits
100 most awarded adverts of 2010
038
MEDIA & PUBLISHING
Awarded by 4 international festivals Cannes Lions
Cannes Lions
Golden Drum
Silver Direct
Silver Direct
Golden Drum Interactive
Use of Direct Marketing/Direct ‌
Product & Service/Publications ‌
Interactive advertising campaigns
Golden Drum
LIA Awards
Cresta Awards
Golden Watch Interactive
Bronze Integrated Campaign
Winner TV / Cinema / Digital
Advertising campaigns
Integrated Campaign
I Kill A Friend,com Brand: 13ème Rue Agency: Euro RSCG, Paris Industry: Media & Publishing Media: Cyber Language: English
Watch the video
Executive Creative Director: Stéphane Xibérras Creative Director: Christophe Clapier, Ivan Beczkowski, Olivier Apers Copywriter: Ivan Beczkowski Director: Nicolas Benamou
Click for full credits
100 most awarded adverts of 2010
039
CATERING INDUSTRY
Awarded by 4 international festivals Golden Award Montreux
New York Festival
PIAF
Gold Medal Print advertising / P‌
Silver Outdoor
Gold OOH - Out of Home
Foods
Restaurants
Out of Home
PIAF
Cresta Awards
Gold OOH - Out of Home
Winner Outdoor
Innovation
The Living Poster Brand: Fisch Franke Agency: Publicis, Frankfurt/Main Industry: Catering industry Media: Outdoor Published: Nov., 2008 Market: Germany Language: English
Chief Creative Officer: Stephan Ganser Copywriter: Peter Kaim Art Director: Nico Juenger
Watch the video Fresh as can be
Click for full credits
100 most awarded adverts of 2010
040 FOOD
Awarded by 4 international festivals FAB Awards
LIA Awards
New York Festival
FAB Award
Finalist Package Design
Gold Design
Brand Identity: The Retailers
Foods
Brand Identity
PIAF Bronze Design Design
The Deli Garage Identity Brand: The Deli Garage Agency: Kolle Rebbe, Hamburg Industry: Food Media: Design & Branding Market: Germany
Executive Creative Director: Stefan Kolle Creative Director: Katrin Oeding Copywriter: Till Grabsch Art Director: Reginald Wagner
Click for full credits
100 most awarded adverts of 2010
041
HOUSE, GARDEN & PETS
Awarded by 4 international festivals Cíclope
Golden Drum
Golden Drum
Gold Live Action
Golden Drum Grand Prix Adver…
Golden Watch Advertising Cam…
LIVE ACTION. Best Direction
Household products and mainte…
LIA Awards
Cresta Awards
Bronze Television / Cinema / Di…
Winner Press
Direction
Dulux Let's Colour Project Brand: Dulux Agency: Euro RSCG, London (England) Industry: House, Garden & Pets Media: Promotion & Event Published: Apr., 2010
Watch the video
Chief Creative Officer: Russ Lidstone Creative Director: Fernanda Romano Copywriter: Fabio Abram Art Director: Bráulio Kuwabara Director: Adam Berg
Click for full credits
100 most awarded adverts of 2010
Walls Brand: Dulux Agency: Euro RSCG, London (England) Industry: House, Garden & Pets Media: Promotion & Event Published: Apr., 2010
Watch the video Chief Creative Officer: Russ Lidstone Creative Director: Fernanda Romano Copywriter: Fabio Abram Art Director: Bráulio Kuwabara Director: Adam Berg
Let's Colour
Click for full credits
100 most awarded adverts of 2010
042
HOUSE, GARDEN & PETS
Awarded by 4 international festivals AdPrint
AdPrint
AdPrint
Gold Angel
Winner
Winner
Services
Best Use of Typography
Best Use of Art Direction
LIA Awards
LIA Awards
New York Festival
Silver Design
Finalist Print
Gold Print
Use of Typography Campaign
Consumer Campaign
Home appliances/Furnishings
PIAF
PIAF
Silver Print
Bronze Print
Innovation
Living Room Brand: IKEA Agency: Grabarz & Partner, Hamburg Industry: House, Garden & Pets Media: Print
Executive Creative Director: Ralf Heuel Creative Director: Dirk Siebenhaar, Tom Hauser Copywriter: Heiko Notter Art Director: Oliver Brkitsch Photography: Patrice Lange
Click for full credits
100 most awarded adverts of 2010
Kitchen Brand: IKEA Agency: Grabarz & Partner, Hamburg Industry: House, Garden & Pets Media: Print
Executive Creative Director: Ralf Heuel Creative Director: Dirk Siebenhaar, Tom Hauser Copywriter: Heiko Notter Art Director: Oliver Brkitsch Photography: Patrice Lange
Click for full credits
100 most awarded adverts of 2010
Bedroom Brand: IKEA Agency: Grabarz & Partner, Hamburg Industry: House, Garden & Pets Media: Print
Executive Creative Director: Ralf Heuel Creative Director: Dirk Siebenhaar, Tom Hauser Copywriter: Heiko Notter Art Director: Oliver Brkitsch Photography: Patrice Lange
Click for full credits
100 most awarded adverts of 2010
043
INTERNET SITES & SERVICES
Awarded by 4 international festivals Golden Hammer
LIA Awards
New York Festival
Silver Hammer TV Ads
Finalist Television / Cinema / Di‌
Bronze TV / Cinema
Services (telecommunications, f‌
Music Original
Apparel
PIAF Gold Video Video
Breathe Brand: bosi.com.ua Agency: Ogilvy, Kiev Industry: Internet sites & Services Media: TV & Cinema Market: Ukraine
Watch the video Creative Director: Bartek Rams, Will Rust Art Director: Vitaliy Ivko Director: Mikko Lehtinen
Click for full credits
100 most awarded adverts of 2010
044
PUBLIC INTEREST & NON-PROFIT
Awarded by 3 international festivals D&AD
Cannes Lions
Clio Awards
Yellow Pencil TV & Cinema Ad…
Bronze Film
Silver
TV Commercials 61-120 seconds
Product & Service/Public Healt…
Public Service
Chance Brand: INPES Agency: DDB, Paris Industry: Public interest & Non-profit Media: TV & Cinema Published: May., 2009 Market: France Language: English
Watch the video Executive Creative Director: Alexandre Hervé Copywriter: Fabien Teichner Art Director: Faustin Claverie Director: Manu Et Fleur
Click for full credits
100 most awarded adverts of 2010
045
APPAREL, CLOTHING & FOOTWEAR
Awarded by 3 international festivals D&AD
Cannes Lions
Clio Awards
Yellow Pencil TV & Cinema Ad…
Bronze Film
Silver
TV Commercials 61-120 seconds
Product & Service/Public Healt…
Public Service
Slap Brand: Jordan Agency: Wieden + Kennedy, New York City, NY Industry: Apparel, Clothing & Footwear Media: TV & Cinema Published: Oct., 2009 Market: United States
Watch the video Executive Creative Director: Kevin Proudfoot, Todd Waterbury Creative Director: Derek Barnes, Keith Cartwright Copywriter: Andy Ferguson Art Director: Andy Ferguson, Ricardo Viramontes Director: Rupert Sanders
Become Legendary
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100 most awarded adverts of 2010
046
APPAREL, CLOTHING & FOOTWEAR
Awarded by 3 international festivals Cannes Lions
One Show
ANDY Awards
Grand Prix Outdoor
Gold Pencil
Bronze Printed Materials
Billboards & Street Furniture/Cl‌
Outdoor
Fashion Apparel & Accessories
Be Stupid, 11 Brand: Diesel Agency: Anomaly, London (England)
Smart may have the brains, but stupid has the balls.
Industry: Apparel, Clothing & Footwear Media: Print Published: Dec., 2009
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100 most awarded adverts of 2010
Be Stupid, 15 Brand: Diesel Agency: Anomaly, London (England)
Stupid might fail. Smart doesn't even try.
Industry: Apparel, Clothing & Footwear Media: Print Published: Dec., 2009
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100 most awarded adverts of 2010
Be Stupid, 19 Brand: Diesel Agency: Anomaly, London (England)
Smart critiques. Stupid creates.
Industry: Apparel, Clothing & Footwear Media: Print Published: Dec., 2009
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100 most awarded adverts of 2010
Be Stupid, 20 Brand: Diesel Agency: Anomaly, London (England)
Smart may have the brains, but stupid has the balls.
Industry: Apparel, Clothing & Footwear Media: Print Published: Dec., 2009
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100 most awarded adverts of 2010
047
EDUCATION
Awarded by 3 international festivals Cannes Lions
Clio Awards
Clio Awards
Bronze Press
Bronze Poster
Gold Poster
Magazine/Product & Service/Co‌
Corporate/Institutional
Corporate/Institutional
Clio Awards
Clio Awards
Clio Awards
Silver Poster
Bronze Integrated Campaign
Gold Print
Corporate/Institutional
LIA Awards Finalist Print Consumer Campaign
Corporate/Institutional
How far does your creativity go? Brand: Panamericana School of Art and Design Agency: BBDO, São Paulo Industry: Education Media: Ambient & Interactive Language: English
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: Marco Giannelli Art Director: Andre Gola
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100 most awarded adverts of 2010
Tray Brand: Panamericana School of Art and Design Agency: BBDO, São Paulo Industry: Education Media: Print Language: English
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: Marco Giannelli Art Director: Andre Gola
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100 most awarded adverts of 2010
Panel Brand: Panamericana School of Art and Design Agency: BBDO, São Paulo Industry: Education Media: Outdoor Language: English
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: Marco Giannelli Art Director: Andre Gola
How far does your creativity go?
Click for full credits 100 most awarded adverts of 2010
How Far Does Your Creativity Go, 1 Brand: Panamericana School of Art and Design Agency: BBDO, São Paulo Industry: Education Media: Print Published: Jan., 2009
Creative Director: Dulcídio Caldeira, Luiz Sanches, Marcello Serpa Copywriter: Andre Godoi Art Director: Andre Gola
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100 most awarded adverts of 2010
048
FINANCIAL & LEGAL SERVICES
Awarded by 3 international festivals Cannes Lions
Clio Awards
Clio Awards
Bronze Film Craft
Bronze Television / Cinema
Bronze Television / Cinema
Film Craft/Production Design
Direction
Visual Effects
LIA Awards Finalist Television / Cinema / Di‌ Banking/Financial
Fake Brand: Barclays Agency: Venables, Bell & Partners, San Francisco, CA Industry: Financial & Legal services Media: TV & Cinema Market: United States Language: English
Watch the video Chief Creative Officer: Paul Venables Creative Director: Tom Scharpf Copywriter: Crockett Jeffers Director: Nicolai Fuglsig
Bank on Substance.
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100 most awarded adverts of 2010
049
MEDIA & PUBLISHING
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Grand Prix Press
Gold Press
Silver Outdoor
Magazine/Product & Service/Pu…
Magazine/Craft/Art Direction
Billboards & Street Furniture/Pu…
Cannes Lions
Cannes Lions
Clio Awards
Gold Outdoor
Gold Design
Gold Poster
Ambient/Ambient: Digital Outdoor
Corporate or Brand Identity/Oth…
Media
Clio Awards
Clio Awards
LIA Awards
Bronze Poster
Gold Print
Gold Poster
Media
Media
Poster Campaign
LIA Awards
LIA Awards
LIA Awards
Grand LIA Print
Gold Print Art Direction Campaign
Gold Print Consumer Campaign
Live Panel From Billboard Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Outdoor
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
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100 most awarded adverts of 2010
Bono Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Music. See what it's made of.
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100 most awarded adverts of 2010
Eminem Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Music. See what it's made of.
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100 most awarded adverts of 2010
Marilyn Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Music. See what it's made of.
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100 most awarded adverts of 2010
050
MEDIA & PUBLISHING
Awarded by 3 international festivals Cannes Lions
Clio Awards
Clio Awards
Gold Film Craft
Silver Television / Cinema
Bronze Television / Cinema
Film Craft/Animation
Animation
Direction
LIA Awards
LIA Awards
Silver Television / Cinema / Dig…
Bronze Television / Cinema / Di…
Animation
Direction
Winter Olympics Brand: BBC Agency: Y&R, London (England) Industry: Media & Publishing Media: TV & Cinema Published: Jan., 2010 Market: United Kingdom
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Executive Creative Director: Damon Collins Copywriter: Freddy Mandy, Tim McNaughton Art Director: Freddy Mandy, Tim McNaughton Director: Marc Craste
Click for full credits
100 most awarded adverts of 2010
051
NON-ALCOHOLIC DRINKS
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Grand Prix Promo
Gold PR
Gold Promo
Best Integrated Promotional Ca…
Technique/Best Use of Live Ev…
Use of Promo & Activation/Spo…
Cannes Lions
Cannes Lions
Cannes Lions
Gold Film
Grand Prix PR
Gold Titanium & Integrated
Other Film Content/Other Screens
Sectors & Services/Consumer …
Titanium and Integrated
Cannes Lions
Cannes Lions
One Show
Silver Media
Bronze Cyber
Gold Pencil
Use of Media/Best Use of Bran…
Digitally Led Integrated Campai…
Integrated branding campaign
ANDY Awards Grandy Beverage/Non-Alcohol
Replay Episode 1 Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: TV & Cinema Market: United States Language: English
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Chief Creative Officer: Rob Schwartz Executive Creative Director: Jimmy Smith Creative Director: Brent Anderson, Steve Howard Copywriter: Adam Nowak, Brent Anderson, Steve Howard Art Director: Katie Meza, Peter Reid Director: Kris Belman, V. Scott Balcerek
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100 most awarded adverts of 2010
Replay Episode 2 Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: TV & Cinema Market: United States Language: English
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Chief Creative Officer: Rob Schwartz Executive Creative Director: Jimmy Smith Creative Director: Brent Anderson, Steve Howard Copywriter: Adam Nowak, Brent Anderson, Steve Howard Art Director: Katie Meza, Peter Reid Director: Kris Belman, V. Scott Balcerek
Click for full credits
100 most awarded adverts of 2010
052
PUBLIC INTEREST & NON-PROFIT
Awarded by 3 international festivals Cannes Lions
Clio Awards
LIA Awards
Gold Film Craft
Gold Television / Cinema
Silver Television / Cinema / Dig‌
Film Craft/Best Use of Music
Music Original
Music Original
A Peace of Mind Brand: Deutscher Tierschutzbund e. V Agency: Grey, Dusseldorf Industry: Public interest & Non-profit Media: TV & Cinema
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Chief Creative Officer: Per Pedersen Executive Creative Director: Moritz Grub, Regner Lotz Copywriter: Regner Lotz Art Director: Moritz Grub Director: Mathieu Mazzotti Colombo, Moritz Grub
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100 most awarded adverts of 2010
053
PUBLIC INTEREST & NON-PROFIT
Awarded by 3 international festivals Cannes Lions
Clio Awards
LIA Awards
Gold Film
Bronze Television / Cinema
Grand LIA Television / Cinema …
Product & Service/Fundraising …
Public Service
LIA Awards
LIA Awards
Gold Television / Cinema / Digit…
Gold Television / Cinema / Digit…
Music Original
Public Service/Social Welfare
Selinah Brand: Topsy Foundation Agency: Ogilvy, Johannesburg Industry: Public interest & Non-profit Media: TV & Cinema Published: Nov., 2009 Market: South Africa Language: English
Watch the video Chief Creative Officer: Fran Luckin Executive Creative Director: Gerry Human Creative Director: Bridget Johnson, Fran Luckin Copywriter: Stephanie van Niekerk Art Director: Robyn Bergmann, Vidette Kay Director: Kim Geldenhuys
Help us provide us the treatment that can give someone a second chance
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100 most awarded adverts of 2010
054
CULTURE, RECREATION & SPORT
Awarded by 3 international festivals Cannes Lions
One Show
One Show
Bronze Film
Silver Pencil
Silver Pencil
Product & Service/Entertainmen…
Cinema : Maximum 3 minutes
Cinema
LIA Awards
LIA Awards
Silver Television / Cinema / Dig…
Finalist Television / Cinema / Di…
Entertainment
Campaign
Subtitles Brand: Vancouver International Film Festival Agency: TBWA, Vancouver, BC Industry: Culture, Recreation & Sport Media: TV & Cinema Published: Oct., 2009 Market: Canada Language: English
Watch the video Creative Director: Paul Little Copywriter: Addie Gillespie, Jon Murray Art Director: Addie Gillespie, Jon Murray Director: Tim Godsall
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100 most awarded adverts of 2010
Sexuality Brand: Vancouver International Film Festival Agency: TBWA, Vancouver, BC Industry: Culture, Recreation & Sport Media: TV & Cinema Published: Oct., 2009 Market: Canada Language: English
Watch the video Creative Director: Paul Little Copywriter: Addie Gillespie, Jon Murray Art Director: Addie Gillespie, Jon Murray Director: Tim Godsall
Click for full credits
100 most awarded adverts of 2010
Disturbing Brand: Vancouver International Film Festival Agency: TBWA, Vancouver, BC Industry: Culture, Recreation & Sport Media: TV & Cinema Published: Oct., 2009 Market: Canada Language: English
Watch the video Creative Director: Paul Little Copywriter: Addie Gillespie, Jon Murray Art Director: Addie Gillespie, Jon Murray Director: Tim Godsall
Click for full credits
100 most awarded adverts of 2010
055
CULTURE, RECREATION & SPORT
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Clio Awards
Gold Film Craft
Gold Film Craft
Gold Television / Cinema
Film Craft/Sound Design
Film Craft/Animation
Animation
Clio Awards
Clio Awards
LIA Awards
Silver Television / Cinema
Bronze Television / Cinema
Silver Television / Cinema / Dig‌
Sound Design
Public Service
Animation
Going West Brand: New Zealand Book Council Agency: BBDO, Auckland Industry: Culture, Recreation & Sport Media: TV & Cinema Language: English
Watch the video Executive Creative Director: Nick Worthington Copywriter: Anne Boothroyd, Len Cheeseman, Nick Worthington Art Director: Anne Boothroyd, Len Cheeseman, Nick Worthington Director: Line Andersen, Martin Andersen
Where Books Come To Life
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100 most awarded adverts of 2010
056
RETAIL & DISTRIBUTION
Awarded by 3 international festivals D&AD
Cannes Lions
Cannes Lions
Yellow Pencil Writing for Advert…
Gold Press
Bronze Outdoor
Poster Advertising
Newspaper and Magazine/Prod…
Billboards & Street Furniture/Re…
LIA Awards
LIA Awards
LIA Awards
Silver Billboard
Silver Poster
Silver Print
Billboard Campaign
Poster Campaign
Copywriting Campaign
Sandals Brand: Dixons.co.uk Agency: M&C Saatchi, London (England) Industry: Retail & Distribution Media: Outdoor Published: Sep., 2009 Language: English
Executive Creative Director: Graham Fink, Simon Dicketts Copywriter: Orlando Warner, Simon Dicketts Art Director: Graham Fink Photography: Gareth Davies
The Last Place You Want To Go
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100 most awarded adverts of 2010
Piers Brand: Dixons.co.uk Agency: M&C Saatchi, London (England) Industry: Retail & Distribution Media: Outdoor Published: Sep., 2009 Language: English
Executive Creative Director: Graham Fink, Simon Dicketts Copywriter: Orlando Warner, Simon Dicketts Art Director: Graham Fink Photography: Gareth Davies
The Last Place You Want To Go
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100 most awarded adverts of 2010
Middle England Brand: Dixons.co.uk Agency: M&C Saatchi, London (England) Industry: Retail & Distribution Media: Outdoor Published: Sep., 2009 Language: English
Executive Creative Director: Graham Fink, Simon Dicketts Copywriter: Orlando Warner, Simon Dicketts Art Director: Graham Fink Photography: Gareth Davies
The Last Place You Want To Go
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100 most awarded adverts of 2010
057
ALCOHOLIC DRINKS
Awarded by 3 international festivals Cannes Lions
Golden Drum
LIA Awards
Silver Design
Silver Drum Design & Art Direct‌
Silver Package Design
Packaging Design/Alcoholic Dri‌
Packaging design
Liquors
The Sandpaper Label Brand: Mario Haller Agency: Ogilvy, Vienna Industry: Alcoholic drinks Media: Design & Branding Executive Creative Director: Gerd SchulteDöinghaus Copywriter: Helge Haberzettl Art Director: Christian Bircher, Patrik Sünwoldt
Click for full credits
100 most awarded adverts of 2010
058
ALCOHOLIC DRINKS
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Gold Promo
Gold Promo
Gold PR
Use of Promo & Activation/Eve…
Product & Service/Corporate Im…
Technique/Best Use of Live Ev…
Cannes Lions
Cannes Lions
Cannes Lions
Gold PR
Gold Outdoor
Gold Media
Best Campaign/Best Integrated…
Ambient/Ambient: Stunts & Live…
Use of Media/Best Use of Speci…
Cannes Lions
Cannes Lions
ANDY Awards
Silver Direct
Bronze Direct
Silver Integrated
Use of Direct Marketing/Ambien…
Product & Service/Corporate Im…
Beverage/Alcohol
LIA Awards Bronze Non-traditional Beverages - Alcoholic
Real Madrid Vs Milan AC Brand: Heineken Agency: JWT, Milan Industry: Alcoholic drinks Media: Promotion & Event Published: Oct., 2009 Market: Italy Language: English
Executive Creative Director: Pietro Maestri Creative Director: Bruno Bertelli, Cristiana Boccassini Copywriter: Cristiano Tonnarelli, Dario Gargiulo Art Director: Marco Viganò
Watch the video Heineken, made to entertain
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100 most awarded adverts of 2010
059
AUTOMOTIVE & SERVICES
Awarded by 3 international festivals Clio Awards
Clio Awards
LIA Awards
Silver Television / Cinema
Silver Television / Cinema
Gold Television / Cinema / Digit‌
Automotive
Visual Effects
Visual Effects
LIA Awards
New York Festival
New York Festival
Finalist Television / Cinema / Di‌
Silver TV / Cinema
Silver TV / Cinema
Animation
Television: Animation Computer
Automobiles
New York Festival Bronze TV / Cinema Television: Special Effects
Intelligently Combined Brand: Audi Agency: Kempertrautmann, Hamburg Industry: Automotive & Services Media: TV & Cinema Published: Aug., 2009 Language: German
Creative Director: Florian Weber, Gerrit Zinke, Jens Theil, Sönke Busch, Tobias Ahrens Copywriter: Christoph Gähwiler, Michael Götz Art Director: Florian Schimmer, Simon Jasper Philipp Director: Carl Erik Rinsch
Watch the video Vorsprung durch Technik
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100 most awarded adverts of 2010
060
AUTOMOTIVE & SERVICES
Awarded by 3 international festivals Clio Awards
Golden Award Montreux
Golden Drum
Silver Integrated Campaign
Gold Award Creative use of me…
Golden Drum Grand Prix Adver…
Best use of Mixed Media
Cars, other vehicles and access…
Golden Drum Golden Watch Advertising Cam… Advertising campaigns
Mascherano Brand: Fiat Agency: Leo Burnett, Buenos Aires Industry: Automotive & Services Media: Ambient & Interactive
Watch the video Creative Director: Carmelo Maselli, Luis Sanchez Zinny, Pablo Capara, Seto Olivieri Copywriter: Luis Sanchez Zinny Art Director: Carmelo Maselli
Click for full credits
100 most awarded adverts of 2010
061
AUTOMOTIVE & SERVICES
Awarded by 3 international festivals Cannes Lions
Cannes Lions
New York Festival
Silver Outdoor
Silver Promo
Gold Outdoor
Ambient/Ambient: Special Build
Use of Promo & Activation/Amb‌
Outdoor: Humor
New York Festival
New York Festival
New York Festival
Gold Avant-Garde
Gold Outdoor
Silver Outdoor
Avant-Garde: Guerilla: Outdoor
Automobiles
Guerilla Advertising
Cresta Awards Winner Ambient Media
The Mini Christmas Box Brand: Mini Cooper Agency: JWT, Amsterdam Industry: Automotive & Services Media: Promotion & Event
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Creative Director: Martijn van der Werf, Thijs de Boer Copywriter: Thijs de Boer, Thomas Reinhold Art Director: Martijn van der Werf, Thom van Rijckevorsel
Click for full credits
100 most awarded adverts of 2010
062
CATERING INDUSTRY
Awarded by 3 international festivals One Show
FAB Awards
New York Festival
Bronze Pencil
FAB Award Ambient
Gold Outdoor
Outdoor
Poster & Outdoor: The Retailers
Restaurants
New York Festival
New York Festival
Silver Outdoor
Bronze Outdoor
Guerilla: Outdoor
Motion/Mobile
Piccadilly Circus Brand: McDonald's Agency: Leo Burnett, London (England) Industry: Catering industry Media: Ambient & Interactive
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Creative Director: Jonathan Burley Copywriter: Garry Munns, Monty Verdi Art Director: Garry Munns, Monty Verdi Photography: Tiff Hunter Director: David Haupt
Click for full credits
100 most awarded adverts of 2010
063
CATERING INDUSTRY
Awarded by 3 international festivals Cannes Lions
FAB Awards
New York Festival
Silver Film
FAB Award TV Cinema
Gold TV / Cinema
Product & Service/Restaurants ‌
TV/Cinema: The Retailers
Television: Copywriting
New York Festival Gold TV / Cinema Restaurants
Everybody Brand: McDonald's Agency: Leo Burnett, London (England) Industry: Catering industry Media: TV & Cinema Language: English
Watch the video Executive Creative Director: Jonathan Burley Creative Director: Jim Bolton Copywriter: Guy Moore, Tony Malcolm Art Director: Guy Moore, Tony Malcolm Director: Neil Gorringe
There's a McDonald for everyone
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100 most awarded adverts of 2010
Techy Types Brand: McDonald's Agency: Leo Burnett, London (England) Industry: Catering industry Media: TV & Cinema Language: English
Watch the video Executive Creative Director: Jonathan Burley Creative Director: Jim Bolton Copywriter: Guy Moore, Tony Malcolm Art Director: Guy Moore, Tony Malcolm Director: Neil Gorringe
There's a McDonald for everyone
Click for full credits
100 most awarded adverts of 2010
064
ELECTRONICS & AUDIO-VISUAL
Awarded by 3 international festivals One Show
One Show
New York Festival
Bronze Pencil
Bronze Pencil
Gold Outdoor
Outdoorb
Outdoor
Business Products/Services
New York Festival
Art Directors Club
Grand Outdoor
Bronze Advertising Advertising Magazine, Trade Pr‌
Baby Brand: hp - Hewlett Packard Agency: BBDO, Boulogne-Billancourt Industry: Electronics & Audio-Visual Media: Print Published: Mar., 2009 Market: France Language: English
Executive Creative Director: Gilles Fichteberg, Jean-François Sacco Creative Director: Eric Pierre Copywriter: Vincent Pedrocchi Art Director: Cedric Moutaud Photography: Jean Yves Lemoigne
HIGH QUALITY PRINTING
Click for full credits 100 most awarded adverts of 2010
Pony Brand: hp - Hewlett Packard Agency: BBDO, Boulogne-Billancourt Industry: Electronics & Audio-Visual Media: Print Published: Mar., 2009 Market: France Language: English
Executive Creative Director: Gilles Fichteberg, Jean-François Sacco Creative Director: Eric Pierre Copywriter: Vincent Pedrocchi Art Director: Cedric Moutaud Photography: Jean Yves Lemoigne
HIGH QUALITY PRINTING
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100 most awarded adverts of 2010
Garage Brand: hp - Hewlett Packard Agency: BBDO, Boulogne-Billancourt Industry: Electronics & Audio-Visual Media: Print Published: Mar., 2009 Market: France Language: English
Executive Creative Director: Gilles Fichteberg, Jean-François Sacco Creative Director: Eric Pierre Copywriter: Vincent Pedrocchi Art Director: Cedric Moutaud Photography: Jean Yves Lemoigne
Une qualité d'impression unique
Click for full credits 100 most awarded adverts of 2010
065
ELECTRONICS & AUDIO-VISUAL
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Cíclope
Grand Prix Film Craft
Gold Film Craft
Grand Prix Live Action
Film Craft/Direction
Film Craft/Special Effects & Co…
LIVE ACTION. Best Direction
Cíclope
Cíclope
Cíclope
Silver Live Action
Gold Live Action
Silver Live Action
LIVE ACTION. Best Visual Effects
LIVE ACTION. Best Art Direction
LIVE ACTION. Best Cinematog…
LIA Awards Gold Television / Cinema / Digit… Visual Effects
Parallel Lines Trailer Brand: Philips Agency: DDB, London (England) Industry: Electronics & Audio-Visual Media: Cyber Published: Mar., 2010 Language: English
Chief Creative Officer: Neil Dawson Executive Creative Director: Neil Dawson Creative Director: Jeremy Craigen Copywriter: Sam Oliver Art Director: Shishir Patel Director: Carl Erik Rinsch
Watch the video There are millions ways to tell a story. There's only one way to watch one
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100 most awarded adverts of 2010
The Gift Brand: Philips Agency: DDB, London (England) Industry: Electronics & Audio-Visual Media: TV & Cinema Published: Mar., 2010 Language: English
Watch the video Chief Creative Officer: Neil Dawson Executive Creative Director: Neil Dawson Creative Director: Jeremy Craigen Copywriter: Sam Oliver Art Director: Shishir Patel Director: Carl Erik Rinsch
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100 most awarded adverts of 2010
Darkroom Brand: Philips Agency: DDB, London (England)
Watch the video Photography: Mark A. Patten Director: Johnny Hardstaff
Industry: Electronics & Audio-Visual Media: TV & Cinema
Click for full credits
100 most awarded adverts of 2010
El Serecto De Mateo Brand: Philips Agency: DDB, London (England)
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Art Director: Gloria Duhagon Director: Greg Fay
Industry: Electronics & Audio-Visual Media: TV & Cinema
Click for full credits
100 most awarded adverts of 2010
066
ELECTRONICS & AUDIO-VISUAL
Awarded by 3 international festivals Cannes Lions
Cannes Lions
LIA Awards
Bronze Cyber
Bronze Cyber
Silver Digital
Websites & Microsites/Charities…
Digitally Led Integrated Campai…
Online Campaign
Art Directors Club Gold Interactive Interactive Campaign Site Prod…
Summit on The Summit Brand: hp - Hewlett Packard Agency: Goodby Silverstein & Partners, San Francisco, CA Industry: Electronics & Audio-Visual Media: Cyber
Executive Creative Director: Jim Elliott, Will McGinness Creative Director: Rich Silverstein, Steve Simpson Copywriter: Niklas Lilja Art Director: Stuart Brown
Click for full credits
100 most awarded adverts of 2010
067
FINANCIAL & LEGAL SERVICES
Awarded by 3 international festivals Cannes Lions
Golden Drum
Golden Drum
Silver Film
Golden Drum Grand Prix Adver…
Golden Watch Advertising Cam…
Product & Service/Banking, Inv…
Corporate and financial
Advertising campaigns
LIA Awards Gold Billboard Billboard Campaign
Bus Brand: ING Direct Agency: Leo Burnett, Milan Industry: Financial & Legal services Media: Ambient & Interactive
Watch the video Chief Creative Officer: Enrico Dorizza, Sergio Rodriguez Executive Creative Director: Enrico Dorizza, Sergio Rodriguez Creative Director: Corrado Cardoni Copywriter: Matteo Lazzarini, Santiago Saiegh Art Director: Luca Zamboni, Roberto Piazza Photography: Nahuel Berger
Our clients are our best advertising
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100 most awarded adverts of 2010
068
TOYS & GAMES
Awarded by 3 international festivals D&AD
ANDY Awards
New York Festival
Yellow Pencil TV & Cinema Cra‌
Bronze Television, over :30 spots
Gold TV / Cinema
Animation
Animation
Recreational
Sumo Brand: Scrabble Agency: Ogilvy, Paris Industry: Toys & Games Media: TV & Cinema
Watch the video Creative Director: Chris Garbutt Copywriter: Arnaud Vanhelle, Benjamin Bregeault Art Director: Antoaneta Metchanova Director: Clément Dozier, Irina Dakeva
Click for full credits
100 most awarded adverts of 2010
Yoga Brand: Scrabble Agency: Ogilvy, Paris Industry: Toys & Games Media: TV & Cinema
Watch the video Creative Director: Chris Garbutt Copywriter: Arnaud Vanhelle, Benjamin Bregeault Art Director: Antoaneta Metchanova Director: Clément Dozier, Irina Dakeva
Click for full credits
100 most awarded adverts of 2010
Hula Brand: Scrabble Agency: Ogilvy, Paris Industry: Toys & Games Media: TV & Cinema
Watch the video Creative Director: Chris Garbutt Copywriter: Arnaud Vanhelle, Benjamin Bregeault Art Director: Antoaneta Metchanova Director: Clément Dozier, Irina Dakeva
Click for full credits
100 most awarded adverts of 2010
069
HOUSE, GARDEN & PETS
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Gold Outdoor
Bronze Press
Bronze Press
Billboards & Street Furniture/To…
Newspaper/Product & Service/T…
Newspaper/Craft/Illustration
Cannes Lions
ANDY Awards
LIA Awards
Bronze Press
Bronze Printed Materials
Gold Print
Magazine/Product & Service/To…
Illustration
Art Direction Campaign
LIA Awards Silver Print Cosmetics/Toiletries/Pharmace…
King/Fool Brand: Kleenex Agency: JWT, London (England) Industry: House, Garden & Pets Media: Print Executive Creative Director: Russell Ramsey Creative Director: Dominick LynchRobinson, Russell Ramsey Copywriter: Christiano Neves Art Director: Christiano Neves Photography: Jonny Thompson
Click for full credits
100 most awarded adverts of 2010
YES/NO Brand: Kleenex Agency: JWT, London (England) Industry: House, Garden & Pets Media: Print Executive Creative Director: Russell Ramsey Creative Director: Dominick LynchRobinson, Russell Ramsey Copywriter: Christiano Neves Art Director: Christiano Neves Photography: Jonny Thompson
Click for full credits
100 most awarded adverts of 2010
Glory/Failure Brand: Kleenex Agency: JWT, London (England) Industry: House, Garden & Pets Media: Print Executive Creative Director: Russell Ramsey Creative Director: Dominick LynchRobinson, Russell Ramsey Copywriter: Christiano Neves Art Director: Christiano Neves Photography: Jonny Thompson
Click for full credits
100 most awarded adverts of 2010
070
HOUSE, GARDEN & PETS
Awarded by 3 international festivals Cannes Lions
Cannes Lions
LIA Awards
Silver Press
Bronze Media
Finalist Print
Magazine/Product & Service
Use of Media/Best Use of Maga‌
Consumer Campaign
New York Festival
New York Festival
New York Festival
Gold Print
Gold Outdoor
Gold Outdoor
Best Use of Medium/Magazine
Home Products/Services
Best Use of Medium/Magazine
Tide Magttraction Brand: Tide Agency: Leo Burnett, Mumbai Industry: House, Garden & Pets Media: Ambient & Interactive
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Chief Creative Officer: K.V. Sridhar Creative Director: Amod Dani Copywriter: Amod Dani Art Director: Sadanand Narvekar Photography: Avdhut Hembade
Click for full credits
100 most awarded adverts of 2010
Coffee Brand: Tide Agency: Leo Burnett, Mumbai Industry: House, Garden & Pets Media: Ambient & Interactive Chief Creative Officer: K.V. Sridhar Creative Director: Amod Dani Copywriter: Amod Dani Art Director: Sadanand Narvekar Photography: Avdhut Hembade
Click for full credits
100 most awarded adverts of 2010
Ink Brand: Tide Agency: Leo Burnett, Mumbai Industry: House, Garden & Pets Media: Ambient & Interactive Chief Creative Officer: K.V. Sridhar Creative Director: Amod Dani Copywriter: Amod Dani Art Director: Sadanand Narvekar Photography: Avdhut Hembade
Click for full credits
100 most awarded adverts of 2010
Egg Brand: Tide Agency: Leo Burnett, Mumbai Industry: House, Garden & Pets Media: Ambient & Interactive Chief Creative Officer: K.V. Sridhar Creative Director: Amod Dani Copywriter: Amod Dani Art Director: Sadanand Narvekar Photography: Avdhut Hembade
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100 most awarded adverts of 2010
071
HOUSE, GARDEN & PETS
Awarded by 3 international festivals Cannes Lions
Cannes Lions
LIA Awards
Gold Radio
Gold Radio
Bronze Radio
Product & Service/Alcoholic Dri…
Craft/Best Use of Music and/or …
Home Products
New York Festival
New York Festival
New York Festival
Art and Technique
Bronze Art and Technique
Bronze Art and Technique
Hispanic Advertising: Radio
Radio: Copywriting
Radio: Sound Design
Click to listen
Battle Brand: Bounty Agency: Lapiz, Chicago, IL Industry: House, Garden & Pets Media: Radio Published: May., 2010 Language: English
Chief Creative Officer: Laurence Klinger Executive Creative Director: Laurence Klinger Creative Director: José Funegra, Maria Bernal Copywriter: José Funegra, Maria Bernal
Click for full credits
100 most awarded adverts of 2010
072
MEDIA & PUBLISHING
Awarded by 3 international festivals Cannes Lions
LIA Awards
New York Festival
Gold Design
Silver Design
Gold Design
Corporate or Brand Identity/Books
Editorial Design
Design: Illustration
Borkebjs. The Return of The Monsters. Brand: Borkebjs.com Agency: Kolle Rebbe, Hamburg Industry: Media & Publishing Media: Design & Branding
Executive Creative Director: Stefan Kolle Creative Director: Katrin Oeding Copywriter: Delia D. Marti, Reginald Wagner, Till Grabsch Art Director: Reginald Wagner Photography: Gerhard Oswald, Guido Stanke, Reginald Wagner, Ulrike Kirmse
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100 most awarded adverts of 2010
073
NON-ALCOHOLIC DRINKS
Awarded by 3 international festivals Cannes Lions
FAB Awards
FAB Awards
Gold Film
FABulous Award TV Cinema
FABulous Award TV Cinema
Product & Service/Non-Alcoholi…
TV/Cinema
FAB Awards
LIA Awards
LIA Awards
FAB Award TV Cinema
Silver Television / Cinema / Dig…
Bronze Television / Cinema / Di…
TV/Cinema: Non-Alcoholic
Beverages - Non-Alcoholic
Music Original
Arctic Sun Brand: Tropicana Agency: BBDO, Toronto, ON Industry: Non-alcoholic drinks Media: Promotion & Event Language: English
Watch the video Executive Creative Director: Ian Mackellar Copywriter: Adam Bailey Art Director: John Terry Director: Samir Mallal
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100 most awarded adverts of 2010
074
PUBLIC INTEREST & NON-PROFIT
Awarded by 3 international festivals One Show
One Show
One Show
Gold Pencil
Silver Pencil
Silver Pencil
Public Service: Outdoor
Innovation in Advertising
Experiential Advertising
New York Festival
New York Festival
New York Festival
Bronze Art and Technique
Silver Art and Technique
Gold Outdoor
Print: Illustration
Outdoor: Illustration
Best use of Medium/Posters
New York Festival
New York Festival
New York Festival
Silver Outdoor
Bronze Avant-Garde
Bronze Outdoor
Guerilla Advertising
Avant-Garde: Innovative Use of‌
Civic/Social Education
Art Directors Club Silver Advertising Advertising Collateral Advertisin‌
Contemporary Beauty Ideal Brand: ANAD Agency: Ogilvy, Frankfurt/Main Industry: Public interest & Non-profit Media: Ambient & Interactive
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Executive Creative Director: Christian Mommertz, Stephan Vogel Creative Director: Christian Mommertz, Stephan Vogel Copywriter: Albert S. Chan, Sabina Hesse Art Director: Albert S. Chan, Sabina Hesse Photography: Joachim Bacherl
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100 most awarded adverts of 2010
Boucher's Nude 2009 Brand: ANAD Agency: Ogilvy, Frankfurt/Main Industry: Public interest & Non-profit Media: Outdoor
Executive Creative Director: Christian Mommertz, Stephan Vogel Creative Director: Christian Mommertz, Stephan Vogel Copywriter: Albert S. Chan, Sabina Hesse Art Director: Albert S. Chan, Sabina Hesse Photography: Joachim Bacherl
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100 most awarded adverts of 2010
Ingres' Bather 2009 Brand: ANAD Agency: Ogilvy, Frankfurt/Main Industry: Public interest & Non-profit Media: Outdoor
Executive Creative Director: Christian Mommertz, Stephan Vogel Creative Director: Christian Mommertz, Stephan Vogel Copywriter: Albert S. Chan, Sabina Hesse Art Director: Albert S. Chan, Sabina Hesse Photography: Joachim Bacherl
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100 most awarded adverts of 2010
Manet's Olympia 2009 Brand: ANAD Agency: Ogilvy, Frankfurt/Main Industry: Public interest & Non-profit Media: Outdoor
Executive Creative Director: Christian Mommertz, Stephan Vogel Creative Director: Christian Mommertz, Stephan Vogel Copywriter: Albert S. Chan, Sabina Hesse Art Director: Albert S. Chan, Sabina Hesse Photography: Joachim Bacherl
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100 most awarded adverts of 2010
075
PUBLIC INTEREST & NON-PROFIT
Awarded by 3 international festivals Cannes Lions
New York Festival
Cresta Awards
Silver Outdoor
Silver Art and Technique
Winner Design
Billboards & Street Furniture/Pu‌
Outdoor: Typography
Design - Typography
Cresta Awards Winner Design
Clocks Brand: Aids Afria Solidarity Fund Agency: Euro RSCG, Paris Industry: Public interest & Non-profit Media: Outdoor Published: Apr., 2009 Market: France Language: English
Executive Creative Director: Stéphane Xibérras Copywriter: Arnaud Assouline Art Director: Benjamin Le Breton
Every minute counts. www.solidaritesida.org
Click for full credits 100 most awarded adverts of 2010
076
PUBLIC INTEREST & NON-PROFIT
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Bronze Film
Gold Cyber
Gold Cyber
Product & Service/Public Healt…
Banners and Other Rich Media/…
Viral Advertising/Viral Video
Cannes Lions
ACT Responsible
LIA Awards
Bronze Cyber
2nd Dove Cannes
Bronze Television / Cinema / Di…
Craft/Best Music/Sound Design
Public Service/Social Welfare
LIA Awards
LIA Awards
Finalist Digital
Gold Digital
Viral
Banners/Display
Graffiti Brand: AIDES Agency: TBWA, Paris Industry: Public interest & Non-profit Media: TV & Cinema Published: Nov., 2009 Market: France Language: English
Watch the video Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Ingrid Varetz Art Director: Ingrid Varetz Director: Yoann Lemoine
Protect Yourself
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100 most awarded adverts of 2010
Graffiti Brand: AIDES Agency: TBWA, Paris Industry: Public interest & Non-profit Media: Cyber Published: Nov., 2009 Market: France Language: English
Watch the video Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Ingrid Varetz Art Director: Ingrid Varetz Director: Yoann Lemoine
Protect Yourself
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100 most awarded adverts of 2010
077
PUBLIC INTEREST & NON-PROFIT
Awarded by 3 international festivals Cannes Lions
LIA Awards
LIA Awards
Silver Design
Bronze Integrated Campaign
Finalist Design
Corporate or Brand Identity/Poi…
Integrated Campaign
Environments/Installations/Displ…
New York Festival
New York Festival
Silver Outdoor
Bronze Outdoor
Corporate Image/Information/R…
Guerilla: Outdoor
The Wall Sale Brand: Sony Agency: Hakuhodo Kettle Inc, Tokyo Industry: Public interest & Non-profit Media: Ambient & Interactive
Watch the video Creative Director: Kazuaki Hashida, Kentaro Kimura, Yusuke Shimizu Copywriter: Koichiro Iizuka Art Director: Ken Funaki Photography: Kei Mizuta, Misato Noro, Sayaka Sakata, Shingo Kato, Takanori Sato, Toshiya Hiramatsu Director: Takanori Sato, Toshiya Hiramatsu
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100 most awarded adverts of 2010
078
RETAIL & DISTRIBUTION
Awarded by 3 international festivals Cannes Lions
Cannes Lions
ANDY Awards
Grand Prix Titanium & Integrated
Bronze Cyber
Gold Integrated
Titanium Grand Prix/Titanium a‌
Websites & Microsites/Retail & ‌
Retail
LIA Awards
LIA Awards
Gold The New Category
Gold Digital
The NEW Category
Community Applications
Twelpforce Brand: Best Buy Agency: Crispin Porter + Bogusky, Miami, FL Industry: Retail & Distribution Media: Miscellaneous
Watch the video Chief Creative Officer: Andrew Keller, Jeff Benjamin, Rob Reilly Executive Creative Director: Jeff Benjamin Creative Director: DJ Pierce, Evan Fry, Justin Ebert Copywriter: David Littlejohn, Justin Ebert, Tom Pettus Art Director: DJ Pierce, David Brownlow, David Gonsalves, Kat Street Director: Henry-Alex Rubin, Matt Walsh
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100 most awarded adverts of 2010
079
RETAIL & DISTRIBUTION
Awarded by 3 international festivals One Show
One Show
One Show
Gold Pencil
Silver Pencil
Bronze Pencil
Magazine : Full page or Spread
Collateral: Posters, P.O.P. and …
Newspaper - Full page or Spread
ANDY Awards
Art Directors Club
Art Directors Club
Silver Out of Home
Gold Advertising
Silver Advertising
Retail
Advertising Advertising Posters …
Advertising Magazine, Consum…
Birds Brand: Harvey Nichols Agency: Y&R, Abu Dhabi Industry: Retail & Distribution Media: Print Published: Feb., 2009
Executive Creative Director: Shahir Ahmed Creative Director: Komal Bedi Sohal Copywriter: Shahir Ahmed Art Director: Dash Gaude, Komal Bedi Sohal, Sajesh Pudussery Photography: Tejal Patni
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100 most awarded adverts of 2010
Cats Brand: Harvey Nichols Agency: Y&R, Abu Dhabi Industry: Retail & Distribution Media: Print Published: Feb., 2009
Executive Creative Director: Shahir Ahmed Creative Director: Komal Bedi Sohal Copywriter: Shahir Ahmed Art Director: Dash Gaude, Komal Bedi Sohal, Sajesh Pudussery Photography: Tejal Patni
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100 most awarded adverts of 2010
Fender Bender Brand: Harvey Nichols Agency: Y&R, Abu Dhabi Industry: Retail & Distribution Media: Print Published: Feb., 2009
Executive Creative Director: Shahir Ahmed Creative Director: Komal Bedi Sohal Copywriter: Shahir Ahmed Art Director: Dash Gaude, Komal Bedi Sohal, Sajesh Pudussery Photography: Tejal Patni
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100 most awarded adverts of 2010
Fire Extinguishers Brand: Harvey Nichols Agency: Y&R, Abu Dhabi Industry: Retail & Distribution Media: Outdoor Published: Feb., 2009
Executive Creative Director: Shahir Ahmed Creative Director: Komal Bedi Sohal Copywriter: Shahir Ahmed Art Director: Dash Gaude, Komal Bedi Sohal, Sajesh Pudussery Photography: Tejal Patni
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100 most awarded adverts of 2010
080
TOYS & GAMES
Awarded by 3 international festivals Golden Drum
Golden Hammer
Golden Hammer
Golden Drum Press
Silver Hammer Print Ads
Diploma Print Ads
Leisure, entertainment, culture …
Clothing, beauty products, hygi…
Clothing, beauty products, hygi…
Golden Hammer
PIAF
Diploma Outdoor Posters
Silver OOH - Out of Home
Clothing, beauty products, hygi…
Out of Home
Police Ticket Brand: Hot Wheels Agency: Ogilvy, Budapest Industry: Toys & Games Media: Print Market: Hungary
Creative Director: Balazs Kismarty-Lechner Art Director: Balazs Kismarty-Lechner Photography: Istvan Labady
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100 most awarded adverts of 2010
Wanted Brand: Hot Wheels Agency: Ogilvy, Budapest Industry: Toys & Games Media: Print Market: Hungary
Creative Director: Balazs Kismarty-Lechner Art Director: Balazs Kismarty-Lechner Photography: Istvan Labady
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100 most awarded adverts of 2010
081
HOUSE, GARDEN & PETS
Awarded by 3 international festivals Golden Drum
Golden Hammer
PIAF
Silver Drum Film
Silver Hammer Interactive Media
Silver Video
Internet films
Viral Video
Video
Baloon Surprise Brand: Venus Agency: Ogilvy, Moscow Industry: House, Garden & Pets Media: Cyber Published: Feb., 2009
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Chief Creative Officer: Carl Le Blond Creative Director: Ilia Korneev Copywriter: Vladimir Kochurkov Art Director: Maria Alexandrova
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100 most awarded adverts of 2010
Uneasy Stocking Date Brand: Venus Agency: Ogilvy, Moscow Industry: House, Garden & Pets Media: TV & Cinema Published: Feb., 2009
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Chief Creative Officer: Carl Le Blond Creative Director: Ilia Korneev Copywriter: Vladimir Kochurkov Art Director: Maria Alexandrova
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100 most awarded adverts of 2010
Aquapark Brand: Venus Agency: Ogilvy, Moscow Industry: House, Garden & Pets Media: Cyber Published: Feb., 2009
Watch the video Chief Creative Officer: Carl Le Blond Creative Director: Ilia Korneev Copywriter: Vladimir Kochurkov Art Director: Maria Alexandrova
Click for full credits
100 most awarded adverts of 2010
082
MEDIA & PUBLISHING
Awarded by 3 international festivals Golden Award Montreux
LIA Awards
PIAF
Gold Medal Print advertising / P‌
Finalist Design
Silver Print
Graphic Design
Posters
Black Ribbon Michael Jackson Brand: MTV Agency: BBDO, Dusseldorf Industry: Media & Publishing Media: Print Chief Creative Officer: Toygar Bazarkaya Executive Creative Director: Carsten Bolk Creative Director: Carsten Bolk, Toygar Bazarkava Copywriter: Martin Knipprath Art Director: Aristotelis Saflanis, Milena Hirschochs
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100 most awarded adverts of 2010
083
PROFESSIONAL & PUBLIC SERVICES
Awarded by 3 international festivals Golden Award Montreux
New York Festival
New York Festival
Gold Medal Print advertising / P‌
Grand Outdoor
Gold Outdoor
Campaign
Professional Services
New York Festival
New York Festival
New York Festival
Silver Outdoor
Bronze Outdoor
Gold Outdoor
Professional Services
Professional Services
Outdoor: Art Direction
New York Festival
New York Festival
Cresta Awards
Gold Outdoor
Silver Outdoor
Winner Press
Professional services
Print: Art Direction
Cakes Brand: Hospital Aleman Agency: Saatchi & Saatchi, Buenos Aires Industry: Professional & Public services Media: Print Published: Jan., 2009 Language: English
Executive Creative Director: Mariano Serkin, Maxi Itzkoff Creative Director: Lucas Panizza, Norberto Vatrano Copywriter: Lucas Panizza Art Director: Norberto Vatrano Photography: Malcu/Cato
The best health plan for children.
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100 most awarded adverts of 2010
Stairs (Spanish) Brand: Hospital Aleman Agency: Saatchi & Saatchi, Buenos Aires Industry: Professional & Public services Media: Print Published: Jan., 2009 Language: English
Executive Creative Director: Mariano Serkin, Maxi Itzkoff Creative Director: Lucas Panizza, Norberto Vatrano Copywriter: Lucas Panizza Art Director: Norberto Vatrano Photography: Malcu/Cato
The best health plan for children.
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100 most awarded adverts of 2010
Tree (Spanish) Brand: Hospital Aleman Agency: Saatchi & Saatchi, Buenos Aires Industry: Professional & Public services Media: Print Published: Jan., 2009 Language: English
Executive Creative Director: Mariano Serkin, Maxi Itzkoff Creative Director: Lucas Panizza, Norberto Vatrano Copywriter: Lucas Panizza Art Director: Norberto Vatrano Photography: Malcu/Cato
The best health plan for children.
Click for full credits
100 most awarded adverts of 2010
084
AUTOMOTIVE & SERVICES
Awarded by 2 international festivals Cannes Lions
Clio Awards
Bronze Outdoor
Bronze Print
Posters/Consumer Products: C‌
Automotive
Boxes III Brand: Renault Agency: BBH, São Paulo Industry: Automotive & Services Media: Print Published: May., 2010 Market: Brazil Language: English
Chief Creative Officer: Alexandre Gama Executive Creative Director: Alexandre Gama Creative Director: Márcio Ribas, Wilson Mateos Copywriter: Márcio Juniot Art Director: Pedro Utzeri Photography: Bruno Cals
With you from the start.
Click for full credits 100 most awarded adverts of 2010
Boxes II Brand: Renault Agency: BBH, São Paulo Industry: Automotive & Services Media: Print Published: May., 2010 Market: Brazil Language: English
Chief Creative Officer: Alexandre Gama Executive Creative Director: Alexandre Gama Creative Director: Márcio Ribas, Wilson Mateos Copywriter: Márcio Juniot Art Director: Pedro Utzeri Photography: Bruno Cals
With you from the start.
Click for full credits 100 most awarded adverts of 2010
Boxes I Brand: Renault Agency: BBH, São Paulo Industry: Automotive & Services Media: Print Published: May., 2010 Market: Brazil Language: English
Chief Creative Officer: Alexandre Gama Executive Creative Director: Alexandre Gama Creative Director: Márcio Ribas, Wilson Mateos Copywriter: Márcio Juniot Art Director: Pedro Utzeri Photography: Bruno Cals
With you from the start.
Click for full credits 100 most awarded adverts of 2010
085
APPAREL, CLOTHING & FOOTWEAR
Awarded by 2 international festivals Cannes Lions
Clio Awards
Bronze Film Craft
Gold Television / Cinema
Film Craft/Special Effects & Co‌
Visual Effects
Human Chain Brand: Nike Agency: Wieden + Kennedy, Portland, CO Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States Language: English
Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Alberto Ponte, Jeff Williams Copywriter: Jason Bagley Art Director: Ryan O’Rourke Director: Brian Beletic
Just Do It!
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100 most awarded adverts of 2010
086
APPAREL, CLOTHING & FOOTWEAR
Awarded by 2 international festivals Cannes Lions
Clio Awards
Clio Awards
Bronze Press
Bronze Poster
Gold Print
Magazine/Craft/Art Direction
Apparel/Fashion/Footwear
Apparel/Fashion/Footwear
Clio Awards Gold Print for Apparel/Fashion/Footwear
Dress Code Brand: Havaianas Agency: BBDO, São Paulo Industry: Apparel, Clothing & Footwear Media: Print Market: Brazil Language: English
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Marcello Serpa, Marcus Sulzbacher Copywriter: André Kassu, Gustavo Sarkis Art Director: Marcos Kotlhar Photography: Daishi Pais
Dress code. You've cracked it.
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100 most awarded adverts of 2010
In Nyc Brand: Havaianas Agency: BBDO, São Paulo Industry: Apparel, Clothing & Footwear Media: Print Market: Brazil Language: English
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Marcello Serpa, Marcus Sulzbacher Copywriter: André Kassu, Gustavo Sarkis Art Director: Marcos Kotlhar Photography: Daishi Pais
In NYC they say it's the latest fashion in Paris. In Paris they say it's the latest fashion in NYC.
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100 most awarded adverts of 2010
Being Stylish Brand: Havaianas Agency: BBDO, São Paulo Industry: Apparel, Clothing & Footwear Media: Print Market: Brazil Language: English
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Marcello Serpa, Marcus Sulzbacher Copywriter: André Kassu, Gustavo Sarkis Art Director: Marcos Kotlhar Photography: Daishi Pais
Bein stylish is being able to dress up with less.
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100 most awarded adverts of 2010
Elephant Brand: Havaianas Agency: BBDO, São Paulo Industry: Apparel, Clothing & Footwear Media: Print Market: Brazil Language: English
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Marcello Serpa, Marcus Sulzbacher Copywriter: André Kassu, Gustavo Sarkis Art Director: Marcos Kotlhar Photography: Daishi Pais
Click for full credits
100 most awarded adverts of 2010
087
APPAREL, CLOTHING & FOOTWEAR
Awarded by 2 international festivals Cannes Lions
Clio Awards
Clio Awards
Silver Film Craft
Gold Television / Cinema
Bronze Television / Cinema
Film Craft/Cinematography
Cinematography
Visual Effects
Every Team Needs The Spark Brand: adidas Agency: 180, Amsterdam Industry: Apparel, Clothing & Footwear Media: TV & Cinema Published: May., 2009 Language: English
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Executive Creative Director: Andy Fackrell, Richard Bullock Copywriter: Peter Albores Art Director: Martin Terhart Director: Rupert Sanders
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100 most awarded adverts of 2010
Big Billboard Brand: adidas Agency: 180, Amsterdam Industry: Apparel, Clothing & Footwear Media: Outdoor Published: May., 2009 Language: English
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Executive Creative Director: Andy Fackrell, Richard Bullock Copywriter: Peter Albores Art Director: Martin Terhart Director: Rupert Sanders
100 most awarded adverts of 2010
Bus Stop Brand: adidas Agency: 180, Amsterdam Industry: Apparel, Clothing & Footwear Media: Outdoor Published: May., 2009 Language: English
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Executive Creative Director: Andy Fackrell, Richard Bullock Copywriter: Peter Albores Art Director: Martin Terhart Director: Rupert Sanders
100 most awarded adverts of 2010
F50i Mobile Brand: adidas Agency: 180, Amsterdam Industry: Apparel, Clothing & Footwear Media: Cyber Published: May., 2009 Language: English
Click for full credits
Executive Creative Director: Andy Fackrell, Richard Bullock Copywriter: Peter Albores Art Director: Martin Terhart Director: Rupert Sanders
100 most awarded adverts of 2010
088
CONFECTIONERY & SNACKS
Awarded by 2 international festivals Clio Awards
Clio Awards
One Show
Silver Print
Bronze Print
Gold Pencil
Confections/Snacks
Confections/Snacks
Collateral: Posters, P.O.P. and …
One Show
One Show
Silver Pencil
Bronze Pencil
Outdoor
Collateral: Posters, P.O.P. and …
Purple Caterpillar Brand: Ben & Jerry's Agency: Ogilvy & Mather, Singapore Industry: Confectionery & Snacks Media: Print Language: English
Executive Creative Director: Eugene Cheong, Tham Khai Meng, Todd McCracken Copywriter: Craig Love, Eugene Cheong, Mike Sutcliffe Art Director: Adrian Chan, Maurice Wee, Stuart Mills Photography: Edward Loh, October Skies
Click for full credits 100 most awarded adverts of 2010
Recipe Book Brand: Ben & Jerry's Agency: Ogilvy & Mather, Singapore Industry: Confectionery & Snacks Media: Print Language: English
Executive Creative Director: Eugene Cheong, Tham Khai Meng, Todd McCracken Copywriter: Craig Love, Eugene Cheong, Mike Sutcliffe Art Director: Adrian Chan, Maurice Wee, Stuart Mills Photography: Edward Loh, October Skies
Click for full credits 100 most awarded adverts of 2010
Whale Cow Brand: Ben & Jerry's Agency: Ogilvy & Mather, Singapore Industry: Confectionery & Snacks Media: Print Language: English
Executive Creative Director: Eugene Cheong, Tham Khai Meng, Todd McCracken Copywriter: Craig Love, Eugene Cheong, Mike Sutcliffe Art Director: Adrian Chan, Maurice Wee, Stuart Mills Photography: Edward Loh, October Skies
Click for full credits 100 most awarded adverts of 2010
Hugs Brand: Ben & Jerry's Agency: Ogilvy & Mather, Singapore Industry: Confectionery & Snacks Media: Print Language: English
Executive Creative Director: Eugene Cheong, Tham Khai Meng, Todd McCracken Copywriter: Craig Love, Eugene Cheong, Mike Sutcliffe Art Director: Adrian Chan, Maurice Wee, Stuart Mills Photography: Edward Loh, October Skies
Click for full credits 100 most awarded adverts of 2010
089
CONFECTIONERY & SNACKS
Awarded by 2 international festivals Cannes Lions
Clio Awards
Bronze Film
Bronze Television / Cinema
Product & Service/Sweet Foods‌
Confections/Snacks
You're Right (English Subtitles) Brand: Cadbury Agency: Saatchi & Saatchi, Buenos Aires Industry: Confectionery & Snacks Media: TV & Cinema Language: Spanish
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Executive Creative Director: Mariano Serkin, Maximiliano Itzkoff Creative Director: Diego Medvedocky Copywriter: Carolina Morano, Charlie Lanús, Laura Sereno Art Director: Juan Pedro Porcaro Director: Nico & Martin
Click for full credits
100 most awarded adverts of 2010
The Check Brand: Cadbury Agency: Saatchi & Saatchi, Buenos Aires Industry: Confectionery & Snacks Media: TV & Cinema Language: Spanish
Watch the video Executive Creative Director: Mariano Serkin, Maximiliano Itzkoff Creative Director: Diego Medvedocky Copywriter: Carolina Morano, Charlie Lanús, Laura Sereno Art Director: Juan Pedro Porcaro Director: Nico & Martin
Cadbury. Give Into Pleasure.
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100 most awarded adverts of 2010
Shhh (English Subtitles) Brand: Cadbury Agency: Saatchi & Saatchi, Buenos Aires Industry: Confectionery & Snacks Media: TV & Cinema Language: Spanish
Executive Creative Director: Mariano Serkin, Maximiliano Itzkoff Creative Director: Diego Medvedocky Copywriter: Carolina Morano, Charlie Lanús, Laura Sereno Art Director: Juan Pedro Porcaro Director: Nico & Martin
Watch the video Cadbury. Give Into Pleasure.
Click for full credits
100 most awarded adverts of 2010
090
ELECTRONICS & AUDIO-VISUAL
Awarded by 2 international festivals Cannes Lions
Clio Awards
Bronze Film
Bronze Television / Cinema
Product & Service/Home Electr‌
Business Equipment & Services
Time Traveler Brand: Apple Agency: TBWA, Los Angeles, CA Industry: Electronics & Audio-Visual Media: TV & Cinema
Watch the video Chief Creative Officer: Duncan Milner, Eric Grunbaum Executive Creative Director: Duncan Milner, Eric Grunbaum Creative Director: Jason Sperling Art Director: Jamie Reilly Director: Phil Morrison
Click for full credits
100 most awarded adverts of 2010
Legal Copy Brand: Apple Agency: TBWA, Los Angeles, CA Industry: Electronics & Audio-Visual Media: TV & Cinema
Watch the video Chief Creative Officer: Duncan Milner, Eric Grunbaum Executive Creative Director: Duncan Milner, Eric Grunbaum Creative Director: Jason Sperling Art Director: Jamie Reilly Director: Phil Morrison
Click for full credits
100 most awarded adverts of 2010
Broken Promises Brand: Apple Agency: TBWA, Los Angeles, CA Industry: Electronics & Audio-Visual Media: TV & Cinema
Watch the video
Chief Creative Officer: Duncan Milner, Eric Grunbaum Executive Creative Director: Duncan Milner, Eric Grunbaum Creative Director: Jason Sperling Art Director: Jamie Reilly Director: Phil Morrison
Click for full credits
100 most awarded adverts of 2010
Teeter Tottering Brand: Apple Agency: TBWA, Los Angeles, CA Industry: Electronics & Audio-Visual Media: TV & Cinema
Watch the video
Chief Creative Officer: Duncan Milner, Eric Grunbaum Executive Creative Director: Duncan Milner, Eric Grunbaum Creative Director: Jason Sperling Art Director: Jamie Reilly Director: Phil Morrison
Click for full credits
100 most awarded adverts of 2010
091
ELECTRONICS & AUDIO-VISUAL
Awarded by 2 international festivals Cannes Lions
Clio Awards
Silver Film Craft
Silver Television / Cinema
Film Craft/Special Effects & Co‌
Animation
Focus Group Brand: Nokia Agency: Jack Morton Worldwide, New York City, NY
Watch the video Creative Director: David Masters, Michael Richards Director: David Masters
Industry: Electronics & Audio-Visual Media: Cyber Language: English
Click for full credits
100 most awarded adverts of 2010
092
FINANCIAL & LEGAL SERVICES
Awarded by 2 international festivals Cannes Lions
Cannes Lions
One Show
Silver Outdoor
Bronze Press
Silver Pencil
Billboards & Street Furniture/Ba…
Magazine/Product & Service/Ba…
Outdoor
Pound Face It gets wherever it has to.
Brand: Western Union Agency: M&C Saatchi, Madrid Industry: Financial & Legal services Media: Print Executive Creative Director: Manolo Moreno, Urs Frick, Uschi Henkes Copywriter: David Guillen Navarro Art Director: Fernando de Simón, Pep Farrés
Click for full credits
100 most awarded adverts of 2010
Dollar Face It gets wherever it has to.
Brand: Western Union Agency: M&C Saatchi, Madrid Industry: Financial & Legal services Media: Print Executive Creative Director: Manolo Moreno, Urs Frick, Uschi Henkes Copywriter: David Guillen Navarro Art Director: Fernando de Simón, Pep Farrés
Click for full credits
100 most awarded adverts of 2010
Renmibi Face It gets wherever it has to.
Brand: Western Union Agency: M&C Saatchi, Madrid Industry: Financial & Legal services Media: Print Executive Creative Director: Manolo Moreno, Urs Frick, Uschi Henkes Copywriter: David Guillen Navarro Art Director: Fernando de Simón, Pep Farrés
Click for full credits
100 most awarded adverts of 2010
093
HOUSE, GARDEN & PETS
Awarded by 2 international festivals Cannes Lions
Cannes Lions
Clio Awards
Gold Outdoor
Silver Press
Gold Print
Billboards & Street Furniture/Mi…
Newspaper/Product & Service/…
Pet/Petcare
Swimming Pool Brand: Frolic Agency: BBDO, Boulogne-Billancourt Industry: House, Garden & Pets Media: Print Published: Mar., 2010 Language: English
Chief Creative Officer: Gilles Fichteberg, Jean-François Sacco Executive Creative Director: Gilles Fichteberg, Jean-François Sacco Copywriter: Julien Perrard Art Director: Lucie Vallotton Photography: Clive Stewart Director: Jérôme Langlade
She's only with him for his biscuits.
Click for full credits 100 most awarded adverts of 2010
Sofa Brand: Frolic Agency: BBDO, Boulogne-Billancourt Industry: House, Garden & Pets Media: Print Published: Mar., 2010 Language: English
Chief Creative Officer: Gilles Fichteberg, Jean-François Sacco Executive Creative Director: Gilles Fichteberg, Jean-François Sacco Copywriter: Julien Perrard Art Director: Lucie Vallotton Photography: Clive Stewart Director: Jérôme Langlade
She's only with him for his biscuits.
Click for full credits 100 most awarded adverts of 2010
Limo Brand: Frolic Agency: BBDO, Boulogne-Billancourt Industry: House, Garden & Pets Media: Print Published: Mar., 2010 Language: English
Chief Creative Officer: Gilles Fichteberg, Jean-François Sacco Executive Creative Director: Gilles Fichteberg, Jean-François Sacco Copywriter: Julien Perrard Art Director: Lucie Vallotton Photography: Clive Stewart Director: Jérôme Langlade
She's only with him for his biscuits.
Click for full credits 100 most awarded adverts of 2010
Couples, The Bedroom Brand: Frolic Agency: BBDO, Boulogne-Billancourt Industry: House, Garden & Pets Media: TV & Cinema Published: Mar., 2010 Language: English
Chief Creative Officer: Gilles Fichteberg, Jean-François Sacco Executive Creative Director: Gilles Fichteberg, Jean-François Sacco Copywriter: Julien Perrard Art Director: Lucie Vallotton Photography: Clive Stewart Director: Jérôme Langlade
Watch the video She's only with him for his biscuits
Click for full credits
100 most awarded adverts of 2010
094
MEDIA & PUBLISHING
Awarded by 2 international festivals Cannes Lions
Clio Awards
Bronze Outdoor
Silver Print
Posters/Consumer Services
Business-to-business
0.0047% Brand: Getty Images Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Market: Brazil Language: English
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: Tales Bahu Art Director: Danilo Boer, Marcos Kotlhar
Click for full credits
100 most awarded adverts of 2010
What We Have 2 (Portuguese) Brand: Getty Images Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Market: Brazil Language: English
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: Tales Bahu Art Director: Danilo Boer, Marcos Kotlhar
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100 most awarded adverts of 2010
095
MEDIA & PUBLISHING
Awarded by 2 international festivals Clio Awards
Clio Awards
One Show
Silver Television / Cinema
Bronze Television / Cinema
Silver Pencil
Media
Media
Television : over 30'
Gym Brand: MTV Agency: la comunidad, Buenos Aires Industry: Media & Publishing Media: TV & Cinema Published: Mar., 2009 Language: Spanish
Watch the video Executive Creative Director: Joaquin Mollá, José Mollá Creative Director: Fernando Sosa, Ramiro Raposo Copywriter: Ezequiel Soules, Julian Tachella Art Director: Agustina Anguita, Martin Insua Director: Jose Prat
If it's MTVish we have it
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100 most awarded adverts of 2010
Bird Brand: MTV Agency: la comunidad, Buenos Aires Industry: Media & Publishing Media: TV & Cinema Published: Mar., 2009 Language: Spanish
Watch the video Executive Creative Director: Joaquin Mollá, José Mollá Creative Director: Fernando Sosa, Ramiro Raposo Copywriter: Ezequiel Soules, Julian Tachella Art Director: Agustina Anguita, Martin Insua Director: Jose Prat
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100 most awarded adverts of 2010
Model Brand: MTV Agency: la comunidad, Buenos Aires Industry: Media & Publishing Media: TV & Cinema Published: Mar., 2009 Language: Spanish
Watch the video Executive Creative Director: Joaquin Mollá, José Mollá Creative Director: Fernando Sosa, Ramiro Raposo Copywriter: Ezequiel Soules, Julian Tachella Art Director: Agustina Anguita, Martin Insua Director: Jose Prat
If it's MTVish we have it
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100 most awarded adverts of 2010
096
PUBLIC INTEREST & NON-PROFIT
Awarded by 2 international festivals Clio Awards
One Show
One Show
Silver Poster
Silver Pencil
Gold Pencil
Public Service
Public Service: Outdoor
Public Service: Newspaper or ‌
Earth Brand: World Wildlife Fund (WWF) Agency: JWT, Singapore Industry: Public interest & Non-profit Media: Print Language: English
Executive Creative Director: Ali Shabaz, Guan-hin Tay Creative Director: Ali Shabaz Copywriter: Pradeep d'Souza Art Director: Christiano Choo
It's your turn
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100 most awarded adverts of 2010
Tree Brand: World Wildlife Fund (WWF) Agency: JWT, Singapore Industry: Public interest & Non-profit Media: Print Language: English
Executive Creative Director: Ali Shabaz, Guan-hin Tay Creative Director: Ali Shabaz Copywriter: Pradeep d'Souza Art Director: Christiano Choo
It's your turn
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100 most awarded adverts of 2010
Calf Brand: World Wildlife Fund (WWF) Agency: JWT, Singapore Industry: Public interest & Non-profit Media: Outdoor Language: English
Executive Creative Director: Ali Shabaz, Guan-hin Tay Creative Director: Ali Shabaz Copywriter: Pradeep d'Souza Art Director: Christiano Choo
It's your turn.
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100 most awarded adverts of 2010
Crocodile Brand: World Wildlife Fund (WWF) Agency: JWT, Singapore Industry: Public interest & Non-profit Media: Outdoor Language: English
Executive Creative Director: Ali Shabaz, Guan-hin Tay Creative Director: Ali Shabaz Copywriter: Pradeep d'Souza Art Director: Christiano Choo
It's your turn.
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100 most awarded adverts of 2010
097
PUBLIC INTEREST & NON-PROFIT
Awarded by 2 international festivals Clio Awards
Clio Awards
One Show
Bronze Poster
Gold Poster
Bronze Pencil
Public Service
Public Services
Public Service: Newspaper or ‌
Family, 1 Brand: Pedestrian Council of Australia Agency: Saatchi & Saatchi, Sydney, NSW Industry: Public interest & Non-profit Media: Print Language: English
Executive Creative Director: Steve Back Creative Director: David Bowman Copywriter: Steven Jackson Art Director: Vince Lagana Photography: Gary Sheppard
Kill a kid. Kill a family. Slow down in school zones.
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100 most awarded adverts of 2010
Family, 2 Brand: Pedestrian Council of Australia Agency: Saatchi & Saatchi, Sydney, NSW Industry: Public interest & Non-profit Media: Print Language: English
Executive Creative Director: Steve Back Creative Director: David Bowman Copywriter: Steven Jackson Art Director: Vince Lagana Photography: Gary Sheppard
Kill a kid. Kill a family. Slow down in school zones.
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100 most awarded adverts of 2010
Family, 3 Brand: Pedestrian Council of Australia Agency: Saatchi & Saatchi, Sydney, NSW Industry: Public interest & Non-profit Media: Print Language: English
Executive Creative Director: Steve Back Creative Director: David Bowman Copywriter: Steven Jackson Art Director: Vince Lagana Photography: Gary Sheppard
Kill a kid. Kill a family. Slow down in school zones.
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100 most awarded adverts of 2010
098
PUBLIC INTEREST & NON-PROFIT
Awarded by 2 international festivals Cannes Lions
One Show
One Show
Silver Outdoor
Silver Pencil
Silver Pencil
Posters/Fundraising, Charities, …
Public Service: Newspaper or …
Public Service: Outdoor
One Show Bronze Pencil Public Service: Outdoor
Bottle Top Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Language: English
Chief Creative Officer: John Hunt Executive Creative Director: Damon Stapleton Creative Director: Adam Weber Copywriter: Jared Osmond Art Director: Wihan Meerholz Photography: Chris Jordan
If you don't pick it up they will.
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100 most awarded adverts of 2010
Ball Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Language: English
Chief Creative Officer: John Hunt Executive Creative Director: Damon Stapleton Creative Director: Adam Weber Copywriter: Jared Osmond Art Director: Wihan Meerholz Photography: Chris Jordan
If you don't pick it up they will.
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100 most awarded adverts of 2010
Lighter Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Language: English
Chief Creative Officer: John Hunt Executive Creative Director: Damon Stapleton Creative Director: Adam Weber Copywriter: Jared Osmond Art Director: Wihan Meerholz Photography: Chris Jordan
If you don't pick it up they will.
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100 most awarded adverts of 2010
Rope Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Language: English
Chief Creative Officer: John Hunt Executive Creative Director: Damon Stapleton Creative Director: Adam Weber Copywriter: Jared Osmond Art Director: Wihan Meerholz Photography: Chris Jordan
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100 most awarded adverts of 2010
099
PUBLIC INTEREST & NON-PROFIT
Awarded by 2 international festivals Cannes Lions
Clio Awards
Gold Design
Silver Poster
Environmental Design/Environm‌
Public Service
Green Pedestrian Crossing Brand: China Environmental Protection Foundation Agency: DDB, shanghai Industry: Public interest & Non-profit Media: Outdoor Language: English
Chief Creative Officer: Michael Dee Creative Director: Jody Xiong Copywriter: Jason Jin Art Director: Jerry Cao, Jody Xiong Photography: Keno Zhao, King Zhang Director: Qiu Bo
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100 most awarded adverts of 2010
100
RETAIL & DISTRIBUTION
Awarded by 2 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Silver Film
Silver Film Craft
Bronze Titanium & Integrated
Other Film Content/Other Screens
Film Craft/Animation
Titanium and Integrated
One Show Silver Pencil Branded Content - Single
Yes, Virginia Brand: Macy*s Agency: JWT, New York City, NY Industry: Retail & Distribution Media: Promotion & Event
Watch the video Chief Creative Officer: Harvey Marco, Ty Montague Executive Creative Director: Wayne Best Creative Director: Matt MacDonald Copywriter: Chris Plehal Art Director: Jim Wood Director: Bitstate, Pete Circuitt
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100 most awarded adverts of 2010
Yes, Virginia Brand: Macy*s Agency: JWT, New York City, NY Industry: Retail & Distribution Media: TV & Cinema
Watch the video Chief Creative Officer: Harvey Marco, Ty Montague Executive Creative Director: Wayne Best Creative Director: Matt MacDonald Copywriter: Chris Plehal Art Director: Jim Wood Director: Bitstate, Pete Circuitt
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100 most awarded adverts of 2010