Devin
Lauren
Andrew
Lindsey
Dave
Lindsey
WeddingWire is the Largest Wedding Network
Go Beyond Weddings with EventWire
5 Million
Unduplicated unique visitors to the WeddingWire Network each month *ComScore(2014)
@WeddingWireEDU
#WWNN
8 Million Searches across the WeddingWire Network vendor catalog each month *ComScore(2014)
@WeddingWireEDU
#WWNN
70%
Average year-‐over-‐year growth of vendor Storefront clicks from mobile devices
@WeddingWireEDU
#WWNN
WeddingWire’s Mobile Audience
• 45% of WeddingWire visits come from a mobile device • 70% mobile WeddingWire traffic growth year-‐over-‐year • WeddingWire was the first in the industry to go fully-‐mobile with a Family of Apps (WedTeam, WedStyle, and WedSocial)
113,480
Engaged couples in the South Jersey and Philly area that visit WeddingWire each month @WeddingWireEDU
#WWNN
64,560
Searches for South Jersey and Philly vendors on the WeddingWire Network each month @WeddingWireEDU
#WWNN
3 Kinds of Emailing 1. Inbound leads 2. Ongoing communication 3. Outbound solicitations
What does your email address say about you? gmail • aol • yahoo hotmail yourcompany.com
What does your email address say about you? yourname@yourcompany.com
Email Etiquette Tips for better conversations
8 Email Etiquette Tips It’s a real conversation
8 Email Etiquette Tips Reply as quickly as you can
8 Email Etiquette Tips Mirror their tone
8 Email Etiquette Tips
Mirror their energy
8 Email Etiquette Tips Mirror how much they write
8 Email Etiquette Tips Don’t answer questions
they haven’t asked
8 Email Etiquette Tips Don’t send attachments
they haven’t asked for
8 Email Etiquette Tips Don’t stop the conversation
if they haven’t…
Most of your competitors will give up
Bonus tip: Don’t get mad… Get creative
4 ways to handle price in email, in person, on your website & marketing
tell them
4 ways to handle price in email, in person, on your website & marketing
tell them
don’t tell them
4 ways to handle price in email, in person, on your website & marketing
tell them
don’t tell them
starYng price
4 ways to handle price in email, in person, on your website & marketing
tell them
don’t tell them
starYng price
price range
Tell them WHY, not just WHAT Your “what” looks like everyone else’s
Visit Alan’s website to get his books, e-‐books, DVD’s Audio downloads and to have him review your website www.AlanBerg.com
A BIG THANKS from
Thanks to Teresa & Jenna!
Thanks to
Abigail & Andy
Jason
*Messaging and data rates may apply
Join us at WeddingWire World 2016! February 9-‐11, 2016 Washington, DC
Register at WeddingWireWorld.com for $50 off with code ‘SOUTHJERSEY2015’
Thanks for joining us!