DETROIT JULY 11TH, 2016
Detroit
Cara Del Duca
Emma Rutter
Detroit
Kate Johnson
Lauren Robbins
Detroit
Mike Pappas
Michele Molnar
Detroit
Megan Hayes Regional Manager of Customer Success
Detroit
City Name Goes Here
Detroit
Detroit
Detroit
37,126 Detroit
Detroit
38,720 Detroit
Detroit
DETROIT ENGAGEMENTS 20%
10%
Nov
9%
Dec
Jan
8%
Feb
ENGAGEMENT SEASON
7%
Mar
9%
Apr
9%
May
6%
7%
Jun
Jul
6%
Aug
7% 4% Sep
Oct
Detroit
DETROIT WEDDING DATES
5%
Nov
2%
2%
Dec
Jan
0% Feb
4%
5%
Mar
Apr
14%
14% 13% 13% 12%
May
Jun
Jul
Aug
Sep
WEDDING SEASON
16%
Oct
Detroit
DETROIT ENGAGEMENT LENGTHS
1 MONTH
12 MONTHS
36 MONTHS
Detroit
DETROIT COSTS $28,000
$16,000
Expected Spend
Actual Spend
KATEY MCBURNEY, Regional Manager, Customer Success
Before Facebook
We Actually Did Work
Before Facebook
We took vacations without status updates
Before Facebook
When we liked things ‌we simply smiled
Before Facebook
After Facebook...
Why Is Social Media So Valuable?
74%
Of All Internet Users
2.13
Billion People
COUPLES FOLLOW YOU
61%
of couples ‘follow’ or ‘like’ their wedding professionals
REASONS WHY THEY FOLLOW YOU
COUPLES TAKE ACTION
40%
of couples will comment on your post, tag their friend or post their own photo
COUPLES CONTACT YOU
34%
of couples will contact a wedding professional through social media
THEY EXPECT YOU TO BE SOCIAL
62%
say wedding professionals not on social media are ‘outdated’
ONLY 4% CAN’T BE FOUND
OUR BUSINESS GETS OLDER CUSTOMERS STAY THE SAME AGE
Engaged Couples
Engaged Couples
Engaged Couples
in 2015
in 2017
in 2020
+2
The best social network to reach engaged couples:
PINTEREST 5 TIPS
2 out of 3
pins originate from businesses
5X more
active than our Facebook fans
1
Improve your board titles and descriptions with keywords
2
Optimize Pin descriptions with a mix of keywords & hashtags
3
Use Rich Pins to append more information to your pins
4
Don’t just publish pins – like, comment, re-pin your followers
5
Install the Pin It Button on your website and blog
INSTAGRAM 5 TIPS
300 million
monthly active users
30 billion
photos shared
53% of
of internet users who are 18-29
1
Mix event photos with behind-thescenes photos & promos
2
Link additional social networks like Facebook and Twitter
Select which networks your business uses to save time by posting across multiple networks at once
3
Include popular non-branded hashtags to be discovered
4
Encourage user generated content with branded hashtags
5
Embrace Instagram for short video content, not just photos
FACEBOOK 5 TIPS
> 5X US
4.6 million
Users relationship status is Engaged
1
Include a mix of photos and videos in each of your posts
3 billion video views/day
2 billion shared/day
2
Keep your promotional posts to a minimum
3
Find the best time to post updates for your business
Highest traffic occurs mid-week between 1-3pm Engagement is 18% higher on Thursday and Friday
4
Monitor your Insights to understand what is working
55
Create a contest to encourage new Business Page ‘Likes’ ‘Like’ your business page and then: - Like / comment on a post
- Publish to your page - Send your page a message
CREATE VIDEOS
Easily Turn Your Photos into Professional Videos
Create a YouTube Account and Easily Post your Videos for an SEO Boost!
1 billion unique monthly visitors 2nd largest search engine in U.S.
reach more 18-34 than any network
6 billion hrs watched per month
REVIEW FACTORS
REVIEWS
ENDORSEMENTS
TESTIMONIALS
SOCIAL SHARING
COUPLES READ REVIEWS
95%
use reviews to select pros
YOU GET MORE TRAFFIC
123% increase with 11+ reviews
QUALITY
QUANTITY
CONSISTENCY
RECENCY
16 Wedding Reviews Per Year
Most Written 2-3 Weeks After
The Easiest Way to Get Reviews
JUST ASK!
Detroit
Detroit
City Name Goes Here